ETNIK : Jurnal Ekonomi dan Teknik
ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, Environmental and Ecological Economics, Islamic Economics, Health Economics, Fiscal Economics, Monetary Economics, Political Economics, Civil Engineering,Electrical Engineering, Informatics Engineering,Craft Engineering,Architecture, Industrial Engineering, Mechanical Engineering, Engineering Education, and, Other related engineering fields. Articles published are the results of research, studies or scientific studies on important and current issues or scientific book reviews.
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225 Documents
<![CDATA[Pengaruh Keragaman Barang Dagangan dan Kepuasan Pembeli Terhadap Tingkat Pembelian Barang di Toko Online ]]>
<![CDATA[Budiono, Anshori]]>;
<![CDATA[Mulyani, Sri]]>;
<![CDATA[Fauzi Ramdani, Alfi]]>;
<![CDATA[Candra, Dedi]]>;
<![CDATA[Hutauruk, Hardi]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 8 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i9.101
<![CDATA[Increasingly sophisticated digital technology has changed the supply and demand patterns of economic actors through e-commerce or digital marketing. The ease of opening an online store on the marketplace has grown the number of sellers on the marketplace in Indonesia, thereby increasing the level of competition among online stores. With increasingly fierce business competition in the marketplace, sellers at online stores must be able to determine the right sales strategy, one of which is to determine the diversity of merchandise in online stores. This study was conducted to determine the effect of merchandise diversity and buyer satisfaction on the level of purchases at online stores by analyzing data on purchasing goods and consumer ratings in the Shopee Indonesia marketplace. The independent variable in this study is the diversity of merchandise in the online store and the level of buyer satisfaction in the form of a five-star rating by the buyer for purchasing goods at the online store. Meanwhile, the response variable is the level of purchases of goods per year at the online store. From the data analysis, it can be concluded that the diversity of merchandise has an insignificant effect on the level of purchasing goods. Meanwhile, buyer satisfaction has a strong significant influence on the level of purchase of goods]]>
<![CDATA[Strategi Pemasaran Bisnis UMKM di Masa Pandemic Covid-19 ]]>
<![CDATA[Fajriyati, Nurul]]>;
<![CDATA[Nafi' Hasbi, M.Zidny]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 8 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
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DOI: 10.54543/etnik.v1i8.102
<![CDATA[Marketing strategy has an important role in achieving the success of a business, especially at this time of the covid-19 pandemic, a company or MSME is required to maintain its business so that its business does not go out of business and continues even though there is a pandemic. The purpose of this study was to find out how the strategies used in paying attention to the MSME business at the Nada Hijab store during the covid-19 pandemic, and to find out what strategies were applied during the covid pandemic period. The method used in this study is qualitative with a descriptive approach, for data collection in this study using interviews, observation, and documentation. The data analysis technique in this study was carried out through three stages of activities, namely data reduction, data presentation and conclusions/verification. The results of the research regarding the strategy applied at the Nada Hijab store using the 7P marketing mix, where the tone hijab store product in the Pandemic period issued innovations according to the needs of today's society such as masks etc. , always doing live promotions on social media, especially Facebook and always prioritizing friendly and polite service, and during a pandemic more emphasis on online use both on social media and the marketplace.]]>
<![CDATA[Analisis Mutu Pelayanan Pegawai Bappeda Kabupaten Aceh Barat Daya ]]>
<![CDATA[Rahmi, Ulva]]>;
<![CDATA[Yusnaidi, Yusnaidi]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
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DOI: 10.54543/etnik.v1i9.103
<![CDATA[The implementation of public services carried out by the government still does not have a special orientation regarding effectiveness and quality improvement in providing services to the community. Service quality is comprehensive and does not fully become a component of government organizations in carrying out services to the community. This study aims to see how the service quality of Bappeda employees in Aceh Barat Daya Regency is. Where, this case study was conducted in the field of data development control and planning, control, evaluation of regional development, research, and development that have not been maximized in meeting the wishes of the community by using 5 dimensions which include reliability, responsiveness, assurance, empathy, tangible, and quality. The research method used is descriptive research method with data analysis method using Importance Performance Analysis (IPA). The research sample was taken by purposive sampling totaling 50 respondents. Based on the results of the research, the conclusions that can be drawn are that all attributes have been carried out well by the Bappeda. Meanwhile, from the analysis of the gap between expectations and performance of Bappeda employees of Aceh Barat Daya Regency, none of them has exceeded consumer expectations.]]>
<![CDATA[Pengaruh Kualitas Produk, Citra Perusahaan dan Harga Terhadap Keputusan Pembelian Produk Minuman Beralkohol Selama Pandemi Covid 19 ]]>
<![CDATA[Erynayati, Luh]]>;
<![CDATA[Krisyanti, Ni Putu]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
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DOI: 10.54543/etnik.v1i9.104
<![CDATA[In implementing marketing ideas, companies need to look at the variables that can influence purchasing decisions in promoting a product. This exploration is directed to find out how the description of PT. Trisno Mitra Bali, which is well-known among drink lovers, the quality of the products provided, along with the prices given influence purchasing decisions during the covid 19 pandemic. The population in this study were customers of PT. Trisno Mitra Bali Denpasar. The sample was determined by a purposive examination strategy, with 100 respondents. Information selection procedure used is a questionnaire. The scientific method used in this exploration is instrument test (validity test and reliability test), classical assumption test, multiple linear regression analysis, coefficient of determination, hypothesis testing (t test and F test) involving the SPSS 25 for windows program.The results show that product quality, company image, and results at the same time influence purchasing decisions.]]>
<![CDATA[Analisis Metode Multi Objective Optimization On The Basis Ratio Analysis pada Pengadaan Bahan Baku Kosmetika PT. Zoey Cosmedica Putra ]]>
<![CDATA[Mohammad Palah, Johan]]>;
<![CDATA[Agustina, Fenni]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i9.105
<![CDATA[Supervision, procurement and maintenance of good raw materials are really needed to increase production potential and production costs. PT. Zoey Cosmedica Putra is a cosmetic tolling company, which is a business collaboration between individuals/companies and cosmetic manufacturers who have permits in the manufacture of cosmetic products. PT. Zoey Cosmedica Putra procures raw materials only based on last month's stock availability without taking other factors into account. Therefore, it is necessary to take into account those who are able to provide alternative value to PT. Zoey Cosmedica Putra in determining the maximum procurement of raw materials in order to obtain minimal profits, risks and expenses. The use of the Multi Objective Optimization Method based on Ratio Analysis (MOORA) is a solution related to the needs of PT. Zoey Cosmedica Putra in determining the procurement of raw materials by providing a priority rating of each raw material with criteria, determination of criteria and weights that adjust to the company's needs, namely expiration, inventory, raw material prices, intensity of use, and delivery from producers where each criterion has its own set. -each -each. This calculation is to support decisions in procuring raw materials. with an accuracy rate of 76 percent.]]>
<![CDATA[Pengaruh Ulasan Konsumen pada Media Sosial Twitter Terhadap Keputusan Pembelian di Shopee ]]>
<![CDATA[Fatih Adiyatma, Muhammad]]>;
<![CDATA[Trianasari, Nurvita]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i9.106
<![CDATA[The development of the digital era in Indonesia has caused the internet to become a necessity for the Indonesian people. This makes Indonesia one of the largest online markets in Southeast Asia, with e-commerce as the main industry driver. Behind this high development, consumer behavior can be an important component in understanding business trends or business opportunities for business owners on e-commerce platforms. In addition, the dissemination of information on microblog services can be quickly spread, and this information can be easily searched by typing keywords or keywords from the information to be searched. In addition, the number of Twitter users in Indonesia has been at the top of the microblogging social media platform category in recent years. The purpose of this study is to explain how the influence of consumer reviews on Twitter social media on purchasing decisions at Shopee partially and simultaneously. The findings in this study were obtained using a quantitative method with a deductive type of research by distributing questionnaires to 385 respondents. Data processing using IBM SPSS Statistics software version 25, ranging from validity and reliability tests to data analysis techniques using multiple linear regression analysis techniques. The results of this study provide a quantitative description and show that behavioral perceptions, subjective norms, peer communication, emotional support, and parasocial interactions each have a positive and significant effect on purchasing decisions at Shopee Indonesia]]>
<![CDATA[Pengaruh Social Media Marketing Instagram Terhadap Keputusan Pembelian Ulang Produk Scarlett Whitening ]]>
<![CDATA[Afina, Alya]]>;
<![CDATA[Widarmanti, Tri]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i9.108
<![CDATA[Marketing activities using social media are widely used by business actors to introduce or promote goods and services. Indonesia is one of the countries with the most Instagram social media users in 2021 with a total of 93 million users, Scarlett Whitening is a local skincare brand owned by an Indonesian artist that was founded in 2017. The sale of this product is only done online through Instagram as a promotional tool. This study aims to determine the influence of social media marketing on Instagram on value equity, brand equity, relationship equity, and repurchase. This research uses descriptive quantitative with Structural Equation Modeling (SEM) which is analyzed using SmartPLS 3.0 and SPSS software to process the data. The results showed that the social media marketing activity had a positive and significant effect on value equity, brand equity, and relationship equity. Also, brand equity and relationship equity had a positive and significant effect on repurchase decisions. While value equity has no effect on repurchase decisions. The effect of social media marketing activities is significant on value equity, brand equity and relationship equity. While Value equity has no effect on repurchase decisions, Brand equity and relationship equity also have a positive and significant effect on repurchase decisions.]]>
<![CDATA[Evaluasi Strategi Creating Shared Value (CSV) Kedepan Yang Bernilai Sustainable Development Goals (SDG) Pada PT Kawasan Industri Gresik ]]>
<![CDATA[Ni’mah, Magfirotun]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 10 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i10.109
<![CDATA[Following the times, the paradigm of realizing social and environmental responsibility will inevitably have an impact on the company in the future. Therefore, companies need to make efforts to integrate economic interests and fulfill social and environmental responsibilities. SDGs have become a measuring tool in determining Impact Ranking. Academics are stakeholders who play a role in helping the achievement of the SDGs. This study aims to identify the level of effectiveness of the strategies that have been carried out and the role of the Sustainable Development Goals (SDG) Creating Shared Value (CSV) Strategy at PT Kawasan Industri Gresik. This study uses a qualitative method regarding the Evaluation of the Strategy of Creating Shared Value (CSV) in the future which is worth the Sustainable Development Goals (SDG). The results of this study are CSR activities of PT Kawasan Industri Gresik which have the most significant impact are Orphans Compensation with the highest SROI output value of 5. The allocation and positive impact caused by the company has not been balanced between social and environmental. PT Kawasan Industri Gresik allocates more funds for social activities for communities around the affected areas. Although the impact is quite good, the overall ratio of positive environmental impacts is very small compared to the social impact of the CSR programs that have been carried out. Through this CSR effectiveness evaluation study, it can be seen the impact of PT Kawasan Industri Gresik's CSR program in detail in rupiah nominal terms]]>
<![CDATA[Upaya Pengendalian Banjir Kawasan Sub-Das Celeng Pra Pembangunan Embung Imogiri ]]>
<![CDATA[Fadila, Shofwatul]]>;
<![CDATA[Purboseno, Sentot]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 10 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i10.110
<![CDATA[Flood on March 17 in the Celeng River, Wukirsari Village, D.I. Yogyakarta became the biggest flood that ever happened on the Bog River. Floods are caused by heavy flow of water from the hills in the Imogiri and Dlingo areas. The Celeng River overflowed and submerged four hamlets in Wukirsari Village, Imogiri District. This study aims to determine flood control efforts in the Celeng sub-watershed area. The research location is in the Kali Celeng sub-watershed, Wukirsari, Imogiri, D.I. Yogyakarta with the control point located in the lower reaches of the Celeng River right at the confluence of the Celeng River and the Oyo River. The hydrological analysis was calculated using the Gamma 1 unit hydrograph method with a return period of 10 years. The maximum flood discharges for each of the Celeng sub-watersheds are 75.73 m3/s, 38.22 m3/s, 37.20 m3/s, 18.54 m3/s, and 21.57 m3/s, and 26.29 m3/s, while the 10-year return flood discharges for the Oyo watershed is 959.60 m3/s. The hydraulic analysis was carried out by modeling the 13.35 km long Celeng River channel with HEC-RAS 4.1 software. The flow simulation is carried out steadily. The simulation results show that during the simulation of the existing state there are several points of the section of the Celeng River that overflow. The overflowing sections are then normalized with certain groove dimensions that are adjusted to the location of the flood point. The results of the flow simulation after normalization show that most of the Celeng River channel can accommodate the flood discharge that occurred. The sections that still overflow after normalization are then given embankments with an average height of 0.75 m.]]>
<![CDATA[Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen Pada Produk iPhone di Kota Surabaya ]]>
<![CDATA[Heri Susanto, William]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 10 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i10.111
<![CDATA[People's interest in technology, or brands, has always been very important. Therefore, technological developments increase the number of new products and competitors in the telecommunications industry, placing consumers first and consumers with more choices and information as king. In this era, telecommunications has also become a competitive business field for business actors because of its extraordinary potential. This situation causes competition between companies, and players find themselves needing to maximize their company's wealth to survive from companies that manufacture smartphone products. One way to achieve this state is BRAND. Kotler explains that a brand is very useful in identifying the goods or services of one publisher or group of publishers, distinguishing them from similar products from other publishers. For them, for every company, the 'brand' is everything that makes it up and the most important capital. Because it is the basis of competitive advantage and future source of income. In this study, we adopted the method of using a questionnaire based on the results obtained. Brand loyalty therefore receives the most dominant value in purchasing decisions. iPhone consumer loyalty has a significant effect on consumer purchasing decisions. As a result of this research, we can come to the conclusion that iPhone users often give consumers positive feedback.]]>
