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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 281 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September" : 281 Documents clear
THE URGENCY OF REGULATING THE USE OF PERSONAL DATA IN THE BUSINESS AND POLITICAL AGENDA IN INDONESIA Aurellia Shinta Purnamasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The scope of geopolitics is no longer limited to state security, but also include human security. Coupled with globalization and the industrial revolution 4.0, the business and political sectors see personal data as a valuable resource. However, utilization without adequate regulation has the potential to threaten guarantees of privacy rights that can harm data owners, and even compromise the security of the country in the future. Therefore, this article wants to know the extent of limitations on the use of personal data in the business and political sectors in Indonesia in the implementation of Law No. 27 of 2022 on Personal Data Protection. This article uses an exploratory qualitative approach with secondary data sources in the form of literature and reports relevant to the problem being studied. The results show that so far the implementation of the PDP Law is still ineffective and there is no regulation limiting the use of personal data for business and political purposes, making it prone to misuse. In addition, there were inequalities in handling data leaks in line with low public awareness regarding the protection of personal data. Therefore, Indonesia needs to develop regulations referring to the GDPR in a comprehensive form where these regulations can ensuring the protection of personal data as a manifestation of a constitution that guarantees the right to privacy of citizens.
Analysis of the Effect of Work Discipline, Quality Standards And Financial Compensation for Teacher Performance Susan Grace V Nainggolan; Asianna Martini Simarmata
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This study aims to study the effect of work discipline, quality standards and financial compensation on teacher performance. The three independent variables in this study are work discipline (X1), quality standards (X2) and financial compensation (X3), while the dependent variable is teacher performance (Y). There were 25 respondents from a total of 50 populations. Multiple regression analysis method is the right method used in this study. The goal is to identify current issues and convey attitudes that are consistent with known facts. The research findings show that simultaneously the existence of work discipline, quality standards and financial compensation can significantly worsen teacher performance with the results Fcount > Ftable (65.443 > 2.72) or in a percentage of 71.6%.
DETERMINANTS OF LEADERSHIP, WORK ENVIRONMENT, MOTIVATION ON EMPLOYEE PERFORMANCE AT PT TELKOM BRANCH SURABAYA Yunni Rusmawati DJ; Sabila Rosyad; Evi Fitrotun Najiah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This study aims to determine the effect of leadership, work environment, motivation on the performance of employees of PT Telkom Surabaya Branch. This type of research is a quantitative descriptive research. The population is all employees of PT Telkom Mergoyoso Surabaya Sambi as many as 152 people. The number of samples taken was 53% of the 152 people, the result was 80 respondents. The sampling technique uses simple random sampling. Based on the results of the analysis it can be concluded that leadership style has a significant positive effect on the performance of employees of PT Telkom Surabaya Branch, the work environment has a positive and significant effect on the performance of employees of PT Telkom Surabaya Branch and motivation has a positive and significant effect on the performance of employees of PT Telkom Surabaya Branch
ANALYSYS OF CONSUMER SATISFACTION OF DBD POWDER BEVERAGE PRODUCTS, MEDAN BRANCH INCREASING SALES Nurhayati HasanahNurhayati Hasanah; Cece Cece
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The data analysis technique used in this study is data analysis technique in quantitative research using statistics. So this study uses statistical inference. Which statistical inference is a part of statistics that studies the interpretation and drawing conclusions that apply in general from the available data, namely the Analysis of Consumer Satisfaction in Increasing Sales of the Medan Branch of DHF Powder Case Study. This study shows that there is a positive influence between customer satisfaction and increased sales. The purpose of this study was to determine the effect of customer satisfaction on increased sales. It can be concluded that there is a positive influence simultaneously on customer satisfaction on increasing sales, meaning that the higher the customer satisfaction, the higher the number of sales, and vice versa. The purpose of this study was to determine the effect of customer satisfaction on increased sales. It can be concluded that there is a positive influence simultaneously on customer satisfaction on increasing sales, meaning that the higher the customer satisfaction, the higher the number of sales, and vice versa.
THE EFFECT OF LIQUIDITY, COMPANY SIZE, AND COMPANY VALUE ON FINANCIAL DISTRESS WITH MANAGERIAL OWNERSHIP AS A MODERATING VARIABLE IN PROPERTY COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Muslikhin Muslikhin; Rusdiah Iskandar; Wirasmi Wardhani
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The researcher took the title "The Influence of Company Size Liquidity and Firm Value on Financial Distress with Managerial Ownership as a Moderating Variable in Property Companies Listed on the Indonesian Stock Exchange". This research design uses quantitative and qualitative data types in the form of secondary data obtained by accessing the website www.idx.co.id and some using data from ICMD (Indonesian Capital Market Directory). The formulation of the problem generates six hypotheses using five variables. The five variables are liquidity, firm size, firm value, financial distress and managerial ownership. This research is a quantitative and descriptive research. This research was conducted by collecting secondary data available on the Indonesia Stock Exchange during the 2021-2022 period with a total sample of 36 companies. The analytical method used is SPSS. The findings in this study indicate that the independent variable has a positive and significant effect on the dependent variable, while the contribution of the moderating variable weakens the relationship. The causes of financial distress include poor business planning, whether in terms of marketing, production, distribution or finance; the second cause is problematic cash flow where basically the influence of financial ratios on financial distress is very large.
THE ROLE OF DIGITAL MARKETING FOR BRAND AWARENESS TO IMPROVE MARKETABILITY IN MSMES Saldin Paputungan; Mohamad Mustaqim Mokoagow; Agus Irianto Paputungan; Sitty Sherihulla Mokoagow; Ervina Kaligis
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Technological advancements and internet penetration have provided MSMEs with new opportunities to expand their market presence and strengthen their brand position. This phenomenon cannot be separated from the role of digital marketing for micro, small, and medium-sized enterprises (MSMEs) to build brand awareness and interact with customers. Therefore, the purpose of this study is to identify alternative digital marketing options that are effective and relevant for MSMEs in order to build strong brand awareness and increase their competitiveness in an increasingly competitive market.  The research methodology employs a literature review to determine the current trends and developments in digital marketing. Through social media, email marketing, influencer marketing, e-commerce platforms, creative advertising, and the use of video advertising, the findings of this study can provide alternative digital marketing strategies.  By implementing technology, MSMEs will be able to maximize their use of current digital marketing trends in an effort to increase consumer brand awareness of products and to bolster the competitiveness and marketability of MSME products.
ORGANIZATIONAL CULTURE TRANSFORMATION THROUGH BUSINESS SUCCESS-ORIENTED HR MANAGEMENT PRACTICES Kurniawansyah Kurniawansyah; Maulidza Nur Fauzi; Zahara Tussoleha Rony; Abdurrahman Sadikin; Ismawati Ismawati
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
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Abstract

The process of transforming organizational culture is a crucial endeavor in order to attain success and enhance competitiveness within the commercial realm. A robust corporate culture that prioritizes commercial success fosters a highly productive, innovative, and adaptable environment. The problem at hand is of significant importance due to the imperative nature of human resource management's role in facilitating cultural transformation. The objective of this study is to examine human resource management strategies that aim to enhance employee competence, performance, and engagement, with the ultimate goal of fostering a collaborative culture and promoting shared responsibility. This study employs the literature review methodology to explore the interconnections between organizational culture reform, human resource management, and business performance. The findings of the study indicate that the initiation of organizational culture transformation necessitates an understanding of the influence of organizational culture on the formation of organizational identity. Consequently, there exists a body of research exploring the impact of HR management on employee development, reward systems, and empowerment within the context of organizational culture transformation strategies. These studies provide valuable insights for the implementation of HR management practices that are aligned with the achievement of business objectives.
IMPLEMENTATION OF KLAUS'S CUSTOMER EXPERIENCE QUALITY CONCEPT ON INTENTION TO SWITCH NEXA INTERNET CUSTOMERS TO OTHER INTERNET PROVIDER Cantika Dewi Purnama Putri; Ignatius Hari Santoso
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
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The development of information and communication technology business is increasing. Currently, human life is starting to shift to a life of pervasive computing, a life that places information technology as part of human life anytime and anywhere. This can be seen from the behavior of humans who are getting used to computers, the internet, and information technology. This research wants to see Switching Intention in terms of service quality and customer satisfaction. This research uses SmartPLS (Partial Least Square) to test the research hypothesis. The results of this study indicate that Peace Of Mind and Outcome Focus have a significant and positive effect on Switching Interntion. However, Customer Experience Quality, Product Experience, and Moment Of Truth are not able to have a significant effect on Switching Intention. Managerial implications in this study should improve service quality at low prices to increase customer loyalty and reduce switching intention of service users.
AN EFFECT OF CAPITAL ADECUACY RATIO (CAR) AND NON PERFORMING LOAN (NPL), ON STOCK RETURN WITH PROFITABILITY AS AN INTERVENING VARIABLE IN COMPANIES BANKS LISTED ON THE STOCK EXCHANGE INDONESIA Moratia Suci Pratiwi; Rahima Br Purba
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This study aims to determine the effect of Capital Adequacy Ratio (CAR) and Non Performing Loans (NPL) on Stock Returns with Return On Assets (ROA) as intervening variables in the banking sector in Indonesia. The sampling method used was purposive sampling and 46 banks were obtained. The data analysis technique used is path analysis which is the development of multiple and bivariate regression analysis. Partial research results show that the CAR variable has a positive and significant effect on profitability (return on assets). Partial research results show that the NPL variable has no significant effect on profitability (return on assets). Partial research results show that the CAR variable has a positive and significant effect on stock returns. Partial research results show that the NPL variable has no significant effect on stock returns. The partial results of the study show that the variable profitability (return on assets) has a positive and significant effect on stock returns. The results of the path analysis show that CAR and NPL indirectly have a positive and significant effect on stock returns through ROA.
THE INFLUENCE OF BAG QUALITY PERCEPTION, BRAND IMAGE, PRICE PERCEPTION AND PROMOTION ON PURCHASE DECISIONS Nur Abwaini Nasution; Eka Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti Sabrina
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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the purpose of this study was to determine and analyze the effect of perceived quality, brand image, price perception and promotion on purchasing decisions on Oppo smartphone users in Billah Hilir District, Labuhanbatu Regency, North Sumatra. The population in this study were all Oppo smartphone users in the District of Bilah Hilir, Labuhanbatu Regency, North Sumatra and the sample from the study were people who bought Oppo smartphones directly at 12 smartphone counters in Bilah Hilir District, Labuhanbatu Regency, North Sumatra. The technique used in the sampling of this research is by using a purposive sampling technique. The analytical tool used is multiple linear regression analysis because more than one independent variable is used with the SPSS program. Based on the results of the analysis that has been carried out, it shows that perceived quality, brand image,

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