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Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3, No 2 (2023): Desember 2023" : 5 Documents clear
PERANCANGAN SISTEM INFORMASI PENJUALAN BERBASIS WEBSITE PADA DIVISI PERCETAKAN CV MEDIA ONE MART MAKASSAR Adisha Ramdani Safitri; Andi Nur Inayatul Zahra; Amiruddin Amiruddin; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4410

Abstract

This research aimed to determine: 1) the design of a web-based sales information system in the Printing Division of CV Media One Mart Makassar; 2) customer perceptions of the web-based sales information system in the Printing Division of CV Media One Mart Makassar. The issue examined in this study was the digital marketing (Facebook, Instagram, Tokopedia, and Shopee) utilized in the Printing Division of CV Media One Mart Makassar, which was not managed properly. The method used in this study was the waterfall method, consisting of: 1) requirement analysis; 2) design; 3) implementation; 4) verification; 5) maintenance. Data collection techniques employed were questionnaires and interviews. The data analysis technique used was quantitative data analysis. The result of this research indicated that: 1) The design of the web-based sales information system was created using a Content Management System (CMS) through the stages of planning, visualization, designing the interface, and integrating separate elements into a cohesive whole; 2) Customer perceptions of the web-based sales information system were categorized as "strongly agree" for utilization.
Sampul JBA jba jba
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4592

Abstract

PERANAN TENAGA ADMINISTRASI DALAM PENGELOLAAN ARSIP DI SMA YPKM MANADO Jufrina Mandulangi; Altje Ellen Tuwaidan; Donny Taju; Jeaneta J Rumerung
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4491

Abstract

Archives are one of the important sources of information that can support changes in situations and conditions that develop quickly. In a school organization as an educational institution, information becomes a very important thing to support school activities in facing rapid change. In Law of the Republic of Indonesia Number 43 of 2009 concerning Archives, records management is carried out to ensure the correct availability of archives, fast archive services, proper use designation, presentation of information that can be presented in full, and clear evidence of responsibility.Proper management of school records will create the correct school administration, so as to ensure administrative safety and security to support productivity for the school. Archives have a very important role for schools.Administrative personnel are an element that must be considered by every school organization because it is directly related to the management of school archives. The administrative personnel in the school are very helpful in managing school archives. Lack of records management from administrative personnel can make rediscovery of records very difficult to do quickly and the increase in records along with the activities of an institution that is not followed by systematic storage will result in the accumulation of records. In the initial observations, researchers found problems in structuring school records that were still not organized, how to manage records that were still ineffective, the role of administrative personnel that was not careful. The purpose is to find out the arrangement of archives, records management and the role of administrative personnel in managing archives at SMA YPKM Manado. The type of research used is a qualitative method with data collection through observation, interviews and documentation.
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP PURCHASE DECISION LAZUNA CHICKEN PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG Andi Husnul; Jayadi Jayadi; Ahmadi Usman
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4512

Abstract

This study aimed to determine the effect of brand image and brand awareness on purchase decision Lazuna Chicken among students of Politeknik Negeri Ujung Pandang. The samples included 98 respondents selected using purposive sampling technique. Data analysis used descriptive statistical analysis using IBM SPSS 26, with validity and reliability tests, and classic assumption test being employed. The hypothesis in this study is the associative hypothesis where the test used is multiple linear regression analysis, t-test, f-test, and analysis of the coefficient of determination.The results of this study were: (1) brand image had a positive and significant influence on purchase decisions with a sig. 0.040 <0.05 and t-value 11.305 > 1.985. (2) brand awareness had a positive and significant influence on purchase decisions with a sig. 0.000 < 0.05 and t-value of 14.138 > 1.985. (3) brand image and brand awareness simultaneously had a positive and significant influence on purchase decision with a significance level of 0.000 less than 0.05 and F-value 109.452 > 3.092 and R-Square 69.7%.
PENGARUH ULASAN PELANGGAN ONLINE DAN IKLAN TERHADAP MINAT BELI PADA PENGGUNA APLIKASI TIKTOK DI DKI JAKARTA Jesslyn Jesslyn; Salam Fadillah Alzah; Serpian Serpian; Ai Heni Novianti
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4333

Abstract

Technology is a community need, knowing that the internet can help people in many ways such as connectivity and a very wide range, reducing communication costs, interaction, flexibility, and being able to spread knowledge quickly and easily for online transactions. The theory used in this research is Online Customer Reviews, Advertising and Purchase Intention. The variables in this study are divided into two types, namely the independent variable and the dependent variable. The independent variables in this study are Online Customer Reviews and Advertising, while the dependent variable in this study is Purchase Interest. Data was collected by distributing questionnaires to 112 respondents in the sample of TikTok consumers in DKI Jakarta. Sampling was done by purposive sampling. The analytical methods used include Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Regression Analysis Test, T Test and F Test. The test was carried out using the help of SPSS 26. The conclusion of this study is that the results of the data show that there is an effect of online customer reviews on Purchase Intention while advertising is not affected by Purchase Intention.

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