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Jurnal Public Relations (J-PR)

jpr
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Published by Universitas Bina Sarana Informatika

ISSN : - EISSN : 27747670 DOI : https://doi.org/10.31294/jpr

Core Subject : Education, Social,

Languange, Linguistic, Communication & Media Social Sciences

Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 24 Documents

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Search results for , issue "Vol. 1 No. 2 (2020): Oktober 2020" : 24 Documents clear

STRATEGI PUBLIC RELATIONS PT BIO HUTANEA CORP DALAM MEMPUBLIKASIKAN INFORMASI KEPADA PUBLIK EKSTERNAL Leliana, Intan; Kurnia, Dea
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Currently information seekers can also find the information they want via the web, which is the web is one part of online media. Online media is now the best choice for the general public to find the information they need. This is where the role of Public Relations is needed to provide information to the public. The role of Public Relations in using the website to publish information really needs to be considered. In terms of publishing information, PT Bio Hutanea Corp also does not forget to be careful in conveying information so that there is no mistake in understanding the delivery to the external public. The external public itself is a connector or intermediary between the outside public and the company in order to create mutually beneficial things. In conducting this research, the writer used a qualitative descriptive research method, namely by making observations and interviews with the parties concerned. Then the collected data were analyzed descriptively by using the research results in the form of a research report. It can be concluded that since PT Bio Hutanea Corp has a website, there has been an increase in customers contacting, products and services sold have increased compared to before the website was created. Many customers decide to buy products and use services and cooperate with PT Bio Hutanea Corp. Broadly speaking, the PT Bio Hutanea Corp website has succeeded in attracting consumer interest. In this case, it can also help companies build good relationships with customers and increase links for the welfare of the company either by working with private and government companies. Keywords: Online Media, Website, Public Relations

Donasi Online sebagai Budaya Siber Generasi Milenial Muslimah, Fauziah
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

New media is currently a new breakthrough for information and communication technology. with this new media, anyone can communicate through anything, anytime, anywhere. Therefore, new media offers easy communication access to exchange information for netizens or what are often known as netizens. Regarding new media, Denis McQuail in his book entitled The Theory of Mass Communication (2011) states that the main characteristic of new media is that media that allows is interconnectedness in helping communication between users. In addition, new media also provides easy access to individual audiences as message recipients and senders, its interactivity, and the various uses of these media make new media have an open character and can be used everywhere. But, on the other hand, the use of this new media is a phenomenon worth worrying about. This is related to new media which is used only as a place to show off themselves or even spread fake news content or hoaxes on social media. Meanwhile, on the other hand, there are also netizens who use new media to spread goodness and even create a new trend among social media users. This trend has become a new value for Indonesian netizens, thus becoming a new culture for the online community in this country. The trend is online hills. Udunan here means an outcome or donation made together online by social media users in cyberspace. This activity is routinely carried out and well organized, so that online donations also reach many people through donations sent to various humanitarian aid projects throughout Indonesia, even abroad. In Indonesia, online udunan is growing. Especially with the presence of a website and online application that makes it easier for people to make donations via the internet. This has become a new phenomenon where people have changed their behavior, from making direct donations to donating to the construction of mosques, orphanages, poor people and nearby orphans, now they can set aside their money through online applications available. in your hand (pitar cellphone). Furthermore, based on this phenomenon, this study will focus on users of online donation applications. This study uses a virtual ethnographic study. Meanwhile, virtual ethnography study is a method of ethnography that is carried out to see firsthand matters related to the phenomenon and culture or culture of media users in cyberspace or cyberspace. Then, as a culture or culture and cultural artifacts, cyberspace or cyberspace for virtual ethnographic researchers, researchers can approach several objects or phenomena that exist and occur on the internet (Nasrullah, 2017). Kitabisa.com, Act.id, and takrim-alquran.org are three online sites that will be the focus of this research. The nature of the website's activities are online donation media that comes from private institutions, national zakat institutions, and community social institutions. Based on the method of observation, documentation (related literature), and interviews with the three informants, millennials who actively use the internet to communicate and get information tend to use online media and social media as a form of making it easier to carry out an activity. Not only communicating and exchanging information, Generation Y is also actively using online media to facilitate other activities, such as buying and selling (online shopping) and even donating or donating. The researcher identified that of the three informants there were three main motives for using online donation media for the millennial generation. These motives are social motives, feelings motives, and expression motives. The social motive related to the reason for the millennials generation to donate online is because it is to help others. Meanwhile, the feeling motive is their reason for self-gratification and pleasure. Lastly, expression motive. In the era of technology and information that is increasingly developing today, making millennials active in social media. Keywords: Donation, Online, Millennial, Social Media.

INTERNAL KOMUNIKASI PADA PERGANTIAN SHIFT DI NOVOTEL LAMPUNG : MASALAH, DAMPAK DAN SOLUSI Wardani, Dyah Mustika
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

A hotel is a place that aims to be a stopover for some people. So that the hotel is ready for 24 hour service. Therefore hotel employees are divided into 3 filters, one of the parts that does the system shiftt is the front office. With this division of disputes it is prone to conflicts both internal and external. This research was made with the aim of identifying what conflicts usually occur, then what impact is caused by the conflict and how to find solutions to anticipate ongoing conflicts. The method used in this research is qualitative research with obesity, interviews and literature. The sample used is a hotel that has been stable in one area in Indonesia. The results of this study indicate that miscommunication between team members and guests is the most underlying factor for conflict. Has a big impact on guest satisfaction and hotel revenue.

Strategi Humas DPP Organda Dalam Mengubah Opini Angkutan Umum di Masyarakat Kussanti, Devy Putri; Hardian, Arvin
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Personal opinions that are personal sometimes can easily and quickly become public opinion. This is related to public facilities that are widely used by the community, such as land transportation. Is public transportation that is identical to the favorite mode of transportation for urban communities. With an urban demographic that demands many aspects, from cheap, efficient, large in number and being able to rest without having to drive alone, it has become commonplace if public transportation has become the people's idol. But with the existence of public opinion about the inconvenience of using public transportation because drivers drive recklessly, the status of public transportation idol has shifted to transportation, which causes anxiety both for transportation users and for road users. This study used a qualitative descriptive method by describing and analyzing the strategies used by the Organda DPP in an effort to change the opinion of public transport in urban communities. This has become a note for various parties to prioritize good facilities in serving the community. Keyword: Public Relations Strategy and Public Opinion.

Representasi Perempuan Dalam Iklan Widuhung, Selvy
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Perempuan sering dijadikan sebagai obyek utama ataupun hanya pemanis dalam sebuah iklan, karena memiliki daya tarik tersendiri. Namun sayangnya banyak pengiklan yang menempatkan perempuan dalam posisi lemah dengan hanya menonjolkan Kecantikan, sensualitas, dan tubuh ideal yang didefinisikan, dibentuk, diciptakan oleh hegemoni maskulin tidak melalui kekerasan fisik namun melalui reproduksi kreatif dalam hal ini iklan televisi. Tak hanya itu, menggunakan karakter perempuan sebagai sebuah humor atau bertujuan menghibur dapat memberikan representasi negatif bagi pemirsa dalam memandang imej perempuan. Hal ini dapat dilihat dari penggunaan model utama pada iklan StarMaker yang diluncurkan awal tahun 2021 lalu. Mereka menggunakan model pria yang memakai aksesoris wanita seperti make up, wig, hingga rok mini. Hal ini tentunya bertentangan dengan Etika Pariwara Indonesia (EPI) atau Etika Periklanan. Melalui metode penelitian kualitatif dengan teknik pengumpulan data menggunakan metode observasi non partisipan, Penulis akan membahas secara lebih detail makna dari setiap pesan yang disampaikan pada iklan tersebut dengan menggunakan analisa semiotika dari Roland Barthes dan John Fiske.

Strategi Humas Dalam Menyampaikan Informasi Terkait Eksistensi Taman Mini Indonesia Indah (TMII) di Masa Pandemi COVID-19 May Syarah, Maya
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

The tourism sector has been affected by the COVID-19 pandemic. The implementation of Large-Scale Social Restrictions (PSBB) and the prevention of the spread of the corona virus caused the number of local and foreign tourists to experience a drastic decline. Taman Mini Indonesia Indah (TMII) is one of the tourist objects that has experienced a decrease in visitors, before the pandemic, 80,000 people came to TMII every weekend, after the pandemic the average visitor was less than 10,000 people on weekends. The purpose of this study was to determine the TMII PR strategy in conveying information related to the existence of TMII during the pandemic including how TMII faced the new normal in the tourism sector. Using a qualitative descriptive research method with interviews with key informants, the results showed several strategies taken by TMII Public Relations, including information about online tickets, enforcement of strict health protocols in accordance with government recommendations for cleanliness, health, and safety. Another strategy is to communicate well for stakeholders, namely through social media, mass media (online media) and digital. Some of TMII's activities are delivered through virtual space.

Strategi Media Komunikasi BNN Kota Bekasi Dalam Mensosialisasikan Program Sadar Bahaya Narkoba Bersama BRI Aryadillah
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Perkembangan teknologi komunikasi berkembang dengan pesat, menyebabkan kebutuhan akan informasi menjadi kebutuhan primer bagi setiap orang. Dari kebutuhan inilah maka teknologi komunikasi sering dijadikan media sosialisasi dan media iklan bagi perusahaan atau instansi untuk kampanye iklan produk mereka. Hal ini karena adanya pandangan bahwa media komunikasi dapat mempermudah penyebaran informasi produk mereka. Badan Narkotika Nasional Kota Bekasi menggunakan media komunikasi sebagai sarana sosialisasi program mereka. BNN Kota Bekasi saat ini telah memanfaatkan berbagai media sosialisasi yang ada, baik melalui media massa, yaitu dengan membangun kerjasama dengan media cetak maupun media elektronik yang ada di Kota Bekasi serta berkerjasama dengan Bank BRI.

Kontruksi Media Terhadap Pemberitaan Kasus Narkoba Medina Zein Dalam Pembentukan Opini Publik Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

People obtain knowledge or information about problems that occur in society through communication media, one of which is through mass media. The slightest problem can develop quickly because of the news through the mass media. The increasingly important role of the media in the formation of public opinion is inseparable from the rapid increase in information and communication technology. One of the news that had become viral in all mass media was the case of the arrest of a public figure Medina Zein about his involvement as a drug user. This study uses a qualitative approach that tries to collect as many drug cases as possible that have made his career ruined. This phenomenon shows that when someone who has a position is entangled with drugs, his career is threatened. Drug prevention and eradication measures are not only carried out by the National Narcotics Agency and the TNI. The reason is, these efforts must get support from a number of related elements. Currently the country is on the verge of collapse due to rampant drug trafficking. This is marked by the difficulty of declaring an area free from drug trafficking. Keyword: drugs, public opinion, Public Figure

Analisis manajemen krisis Zara Fashion di Masa Pandemi Covid-19 Harbet, Parlin; Sanika Sembiring
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Since the WHO (World Healthy Organization) announced that COVID-19 is a global pandemic, consumer behavior in various business sectors has changed. Consumers are becoming very careful about consuming and trying to take care of themselves and their families to survive in this situation. Even areas of the city and state began to close. There is no traffic and normal activities like a few months ago. No wonder the health crisis has an impact on the economic crisis simultaneously. This also affects the company Zara. Reported from the news portal CBCN. This research method uses a descriptive qualitative approach with news content analysis methods in several online media. Currently, the company Zara is also focusing on a short-term program, namely by producing masks for medical workers and patients to help fight the corona virus. This global pandemic has impacted several fashion industries, businesses have had to close half of their stores. And also make updates in the trading system. Because sales have decreased by 4.9 percent.

Strategi Humas Museum Kehutanan Manggala Wanabakti Jakarta Dalam Meningkatkan Minat Pengunjung Museum Utomo, Ichsan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

This research is a research on how to use SWOT analysis in advancing an organization. The formulation of the problem in this research is "How is the Public Relations Strategy of the Manggala Wanabakti Jakarta Forestry Museum in Increasing Visitors' Interest". The method used is SWOT analysis and uses descriptive qualitative research methods. By providing a matrix for discussion, it was found that the organization can first analyze the internal organization and can find a description of the problem in increasing visitor interest.

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Agus Junaidi

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Agus Junaidi

Contact Email agus.asj@bsi.ac.id

Phone +6221-231170

Journal Mail Official jurnal.jpr@bsi.ac.id

Editorial Address Jl. Kramat Raya No 98, Senen

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

Journal Mail Official
jurnal.jpr@bsi.ac.id

Editorial Address
Jl. Kramat Raya No 98, Senen

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA