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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 24 Documents
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Search results for , issue "Vol. 2 No. 1 (2021): April 2021" : 24 Documents clear
Penerapan Startegi Pemasaran di Tengah Pandemi Covid-19 (Studi Kasus Pada Kopi Retjeh Bintaro) Harbet, Parlin
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.498

Abstract

This research was conducted to determine the application of marketing strategies during the Covid-19 pandemic, where the object of this research was a coffee shop that was developing and was hit by the pandemic. This research method uses qualitative research with a descriptive approach. Based on the results of the study, it was found that the application used by Kopi Retjeh was to use the 7P approach (Product, Price, Promotion, Place, People, Process, Physical Evidence). While the results of this study can be described, the implementation of this strategy has not run optimally. However, with the power of social media, it is hoped that Retjeh's coffee shop can survive during the pandemic problems it is facing.
Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Astuti, Fajar Diah; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.509

Abstract

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.
Company Profile Komisi Pemilihan Umum Republik Indonesia Sebagai Media Informasi Kepada Publik Eksternal Kussanti, Devy Putri; Fadillah Azizi
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.513

Abstract

Company profile is an information service that describes the identity of institutional information that can be used as a medium of information to convey about the company to the internal public and external public. Company profile is also a form of good service to the external public by providing accurate, reliable information and the information services provided must function properly. As an institution that embodies democracy in Indonesia, the General Elections Commission of the Republic of Indonesia (KPU RI) requires a platform for transparency regarding the identity of the institution. Company Profile is considered to be able to represent the KPU RI in bridging information to the external public and as one of the KPU RI communication media that is informative and can reach the agency's targets. The study used descriptive qualitative data analysis methods by searching for primary and secondary data regarding the KPU RI, reviewing literature studies and related documentation in order to compile research results properly.
Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Sartika, Rawit
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.521

Abstract

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.

Page 3 of 3 | Total Record : 24

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