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Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.

Construction of the Meaning of the Self-Concept of Broken Home Children Yuniani, Hani; Indarsih, Mike; Astuti, Fajar Diah; Bakiyah, Horidatul; Setiyani, Kikih
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6155

One of the basic foundations for someone to choose and decide what to do is the construction of individual thinking. Time and the environment to which individuals adapt form structure. Additionally, each person has their own conception of how a marriage will affect them individually and their family formation. Marriage and family formation are socially seen as mandatory activities because it is assumed that everyone will experience it and must marry or start a family. This is a unique concern for children growing up in broken homes regarding the development of their marriage and family arrangements. Children who come from broken homes have fears and stress about marriage and family development. As normal young people from broken homes have done primary exploration and have worries about going to marriage and framing family after that, they feel injury and fear about how to run a big family. Researchers use phenomenological and purposive techniques in qualitative research. Considering that the examination that has been completed found that young people who live in broken families are afraid of getting married and starting a family, they imagine that they do not yet dare to step into marriage. Even though there are some young people who already have partners, they still need to be more open about moving up to a higher level of marriage. Additionally, the study found that children in homes with broken families believe that getting married or starting a family is a complex process that requires much planning and thought.

Roland Barthes' Semiotic Analysis in the Film “Noktah Merah Perkawinan” Indarsih, Mike; Yuniani, Hani; Astuti, Fajar Diah; Bakiah, Horidatul; Nurpikhasari, Aldinna
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7087

Communication is an activity that is carried out daily, either with people close to us or even with strangers we have just met. Communication seems simple but has various meanings because with communication someone can express their feelings. Assertive communication is the ability to express desires, feelings and thoughts to others while maintaining and respecting the rights and feelings of others. This study aims to interpret the value of assertive communication contained in the film Noktah Merah Perkawinan using Roland Barthes' semiotic approach. The research method used is qualitative descriptive research with a semiotic theory approach. The results of the study using Roland Barthes' semiotic approach can be seen from the connotation, denotation and myth contained in the film Noktah Merah Perkawinan. The results of the interpretation by denotation, connotation and myth show that communication between couples is very much needed. Each partner needs to express their desires, feelings and what is on their minds. The inability to communicate with a partner can cause various problems in the household. The disharmony of a marriage occurs because both parties are unable to communicate well, so that many misunderstandings occur.

Pemanfaatan Media Sosial Instagram @Covermake_Id Untuk Peningkatan Penjualan Produk Wijayanti, Melinda; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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This study aims to analyze the utilization of the Instagram social media platform by the account @covermake_id in increasing product sales. As one of the most widely used digital platforms in Indonesia, Instagram holds significant potential as an effective marketing tool, especially in building brand image and reaching a broader audience. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that @covermake_id effectively uses Instagram features such as feed posts, stories, reels, and Instagram Shopping to promote products, engage with customers, and enhance brand visibility. Additionally, the use of real-time marketing strategies that follow current trends helps attract audience attention. However, some challenges remain, including limited human resources in daily content management and suboptimal responsiveness to customer inquiries. In conclusion, the use of Instagram by @covermake_id has positively contributed to increased sales, although more structured and responsive social media management strategies are needed to maximize results.

Komunikasi Persuasif Pada Film “Bolehkah Sekali Saja Kumenangis” Dalam Upaya Mengkampanyekan Isu Kesehatan Mental Azzahra, Savira Nabila; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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One of the social issues that has attracted public attention in recent years is mental health, because mental health can affect anyone from teenagers to adults. Negative stigma towards people with mental disorders remains a major obstacle to treatment and recovery. Mental health tends to be viewed as taboo, so many victims are reluctant or refuse to seek help. This study aims to determine how persuasive communication in the film “Bolehkah Sekali Saja Kumenangis” campaigns for mental health issues. The method used in this study is descriptive qualitative, and the theory used is the Elaboration Likelihood Model (ELM). The results of this study show that there are 14 central pathways and 6 peripheral pathways. The conclusion of the study is that there is persuasive communication displayed in the film “Bolehkah Sekali Saja Kumenangis” in campaigning for mental health issues by providing solutions for handling and changing behavior or attitudes, through the ELM theory with two pathways used, namely the central pathway through the film's dialogue script and the peripheral pathway through the emotional side, behavior, and body gestures depicted by the film's characters.

Strategi Komunikasi Pemasaran PT. Triloka Cahaya Prima Dalam Meningkatkan Brand Loyalty Melalui Instagram @Oxcart.Room Shafira, Yasmine Dhea; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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This study aims to investigate and assess the marketing communication approach carried out by PT Triloka Cahaya Prima in strengthening brand loyalty through the Instagram account @oxcart. room. The main focus of this study is on the use of digital-based marketing strategies, especially the Pull, Push, and Pass approaches. The method applied in this study is qualitative with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis was carried out using the interactive analysis model by Miles and Huberman. The findings of this study indicate that the Pull strategy is utilized to create emotional attachment with the audience through visual content that tells stories, which depicts the production process, team activities, and consumer experiences. The Push strategy is realized by conveying technical information about screen printing and fabric products directly and in detail to encourage purchasing decisions. Meanwhile, the Pass strategy emphasizes social and local values through collaboration with creative communities and local brands such as @berkah. scotter. These three approaches are implemented in an integrated manner and build strong communication synergy, not only in attracting customer attention, but also in building trust, emotional closeness, and brand social image that contributes to increasing brand loyalty in a sustainable manner.

Strategi Rebranding Melalui Pemanfaatan Website Untuk Meningkatkan Citra PT Lumos Inisiatif Indonesia Azizah, Nurmaya; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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This study aims to analyze the rebranding strategy implemented by PT Lumos Inisiatif Indonesia through the utilization of the company’s official website, lumoshive.com, as an effort to enhance its corporate image. In the digital era, a website serves as one of the main representations of a company's identity, as well as a strategic communication channel to shape public perception. PT Lumos Inisiatif Indonesia redesigned the layout and content of its website as an initiative to project a more modern, professional, and relevant image for today’s audience. This research uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The results show that changes in visual appearance, navigation structure, and content presentation on the new website are capable of delivering a more professional and innovative impression. The latest website presents branding elements such as color tones, logos, layout, and language style that are more consistent with the company's values and mission. This has a positive impact on the perception of external audiences, including partners and potential clients. However, challenges were also found, such as limited human resources for content management and the need for regular updates to keep the website relevant and engaging. In conclusion, utilizing the website as the primary medium in the rebranding strategy has proven to contribute to building a stronger image for PT Lumos Inisiatif Indonesia. Nevertheless, a more structured and responsive digital management strategy is still needed to achieve more optimal and sustainable results.

Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Astuti, Fajar Diah; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.509

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.

Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.

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