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Pelatihan Desain Grafis Dengan Aplikasi Canva Untuk Anggota AMI di Masa Pandemi Covid 19 Leliana, Intan; Pramelani, Pramelani; Sartika, Rawit; Shidiq, Fajar
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat. Tahun 2021 ini program studi Hubungan Masyarakat Universitas Bina Sarana Informatika diberikan kesempatan untuk melakukan Pelatihan Desain Grafis Dengan Aplikasi Canva Untuk Anggota Asosiasi Museum Indonesia (AMI) Di Masa Pandemi Covid 19 yang beralamat di Sekretariat Museum Bank Mandiri, Jakarta Barat dengan peserta Anggota dari Asosiasi Museum Indonesia (AMI) DKI Jakarta”Paramita Jaya”. Museum memiliki peranan besar bagi sumber pengetahuan dan wawasan. Selain sebagai sarana rekreasi, dengan mengunjungi museum, masyarakat juga dapat memiliki referensi visual sekaligus merasakan peristiwa sejarah di masa lalu. Pengunjung merupakan salah satu unsur terpenting dari tujuan pendirian suatu museum. Pengunjung dan museum ibarat dua sisi yang tidak dapat dipisahkan. Oleh karena itu, berbagai museum berlomba-lomba untuk menarik atensi pengunjung. Salah satu elemen fundamental untuk mengusik rasa ketertarikan pengunjung adalah penyajian koleksi yang ditunjang dengan tata pamer yang apik. Selain itu, faktor lain yang menarik minat masyarakat untuk singgah ke museum adalah melalui publikasi terbitan yang memuat berbagai berita dan tulisan yang berkaitan dengan museum, seperti bahasan koleksi serta program publik yang disajikan di museum tersebut. Oleh karena itu penting desain menarik untuk menarik pengunjung sangat dibutuhkan. Solusi untuk mengatasi permasalah tersebut yakni dengan mengadakan pelatihan Desain Grafis menggunakan Aplikasi Canva diharapkan dapat memudahkan Para anggota dan manajemen Asosiasi Museum Indonesia (AMI)”Paramita Jaya” dengan mudah merancang berbagai material kreatif atau mendesain poster, brosur bahkan infografik atau video secara online meskipun dalam Masa Pandemi Covid-19 Ini.

Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.

The Influence of Communication and Work Environment on the Performance of Junior Highschool State 13 Bogor Teachers Sartika, Rawit; Sutrariadi, Panji
International Journal of Social Service and Research Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i12.646

This study aims to explain the effect of communication on teacher performance, work environment on teacher performance, and communication and work environment on teacher performance at Junior Highschool State 13 Bogor. Quantitative descriptive methods were used in this study. The population is teachers of Junior Highschool State 13 Bofor with a sample of 100 teachers taken using a simple random sampling technique. Research instruments using questionnaires. Data analysis uses multiple linear regression tests by performing t tests, F tests, and coefficient of determination (R Square) analysis. The results showed that communication has an influence on teacher performance, the work environment has an influence on teacher performance, and communication and work environment have an influence on teacher performance at Junior Highschool State 13 BOGOR.

TRIAL BY THE PRESS MEDIA BARU DALAM PEMBERITAAN VIDEO SYUR MIRIP GISELLA ANASTASIA Syahril, Romi; Rahmi, Marlina; Sartika, Rawit; Rafiq, A
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pemberitaan yang melakukan trial by the press terhadap Aditya Mukti oleh media baru dalam hal ini media online tersebut dipublikasikan sebelum adanya penetapan oleh pihak kepolisian yang berkekuatan hukum. Tentunya dengan demikian, trial by the press tersebut sangat bertentangan dengan asas praduga tak bersalah, di mana asas tersebut telah diatur di dalam ketentuan peraturan perundang-undangan maupun kode etik jurnalistik. Penelitian kualitatif berhubungan dengan ide, persepsi, pendapat, atau kepercayaan orang yang diteliti dengan metode penelitian yang akan digunakan pada penelitian ini merupakan metode analisis yang digunakan adalah normatif dalam jenis penelitian deskriptif. Dengan banyaknya pemberitaan yang tergolong trial by the press oleh media online, harus dicari faktor penyebabnya dan kemudian mencari cara agar trial by the press dapat dikurangi khususnya dalam kasus video syur mirip Gisella Anastasia agar ke depan tidak ada lagi korban baru akibat pemberitaan media online yang merugikan. Meski akhirnya Gisella Anastasia ditetapkan sebagai tersangka oleh pihak kepolisian bersama pria dalam video tersebut bernama Michael Yokinobu de Fretes (MYD), bukan Aditya Mukti.

Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Sartika, Rawit
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.521

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.

Tren Penggunaan Endorser Pria Dalam Iklan Kecantikan Widuhung, Selvy; Sartika, Rawit
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1030

The use of men as endorsers of women's beauty products is still a new thing in marketing methods in Indonesia. So far, beauty products have mostly used female models because they feel that they have an image that represents the product, such as beautiful, smooth-skinned, and graceful. However, with the development of time, this trend has shifted, because many well-known brands of beauty products do not hesitate to use male models as their product endorsers. Not only abroad, this trend has also begun to penetrate the country. One of them is the Beauty Brand Nature Republic, which uses the services of a South Korean boyband, EXO, to be a model for a Soothing & Moisture Aloe Vera Gel product. By using qualitative research using the Semiotics method from Roland Barthes, researchers found the fact that one of the thoughts behind the rise of well-known brands using male endorsers for their beauty products is the assumption that women want to look beautiful not only for personal satisfaction, but also to attract the attention of the opposite sex. For this reason, the use of male models who become female idols to promote a beauty product is considered to increase sales.

Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.

Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Sartika, Rawit; Suratriadi, Panji; Diah Astuti, Fajar
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation

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