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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 24 Documents
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Search results for , issue "Vol. 3 No. 1 (2022): April 2022" : 24 Documents clear
Strategi Branding Indonesia Melalui Festival Music We The Fest Untuk Milenial Di Media Sosial Evelina, Lidya Wati
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1139

Abstract

Tujuan penelitian untuk mengetahui peran Event Organizer Ismaya Live pada festival We the Fest sebagai penggerak milenial guna menjadi agen promosi Indonesia melalui pertunjukan kolaborasi musik dari musisi nasional dan internasional. Penelitian ini juga mengkaji peran media sosial sebagai media promosi event untuk generasi milenial. Metode penelitian yang digunakan adalah kualitatif dengan tipe penelitian etnografi virtual. Pengumpulan data dilakukan melalui observasi online. Teknik analisis data yang digunakan adalah teknik analisis isi dengan triangulasi sumber. Hasil yang dicapai yaitu event “We the Fest” mampu menjadi ajang promosi Indonesia di negara lain melalui media sosial terutama melalui Instagram. Event Festival We the Fest yang diselenggarakan selama tiga hari ini adalah event terbesar di Asia Tenggara dan menjadi ajang pertemuan antar millennias. Mereka secara suka rela mengeluarkan uang untuk membeli tiket yang termasuk relative mahal untuk ukuran uang saku orang muda, yaitu di atas Rp 1 juta per hari. Sebagai daya tarik event tersebut mengadakan kompetisi membuat poster dan memberi kesempatan musisi pendatang baru untuk tampil dengan cara mengirimkan lagu ke kompetisi submit your music. Temuan dalam penelitian ini media sosial berperan melalui konten kreatif, penggunaan hashtag #wethefest sebanyak 29,705 posts dan tingginya partisipasi melalui kehadiran pengunjung yang terus meningkat setiap tahunnya. Berdasarkan minat dan opini pengunjung millennial terjadi interaksi dengan 29,4 K postingan yang menggunakan hashtag #wethefest pada Instagram (data per Maret 2022). Untuk membangkitkan semangat nasionalisme dan sebagai event branding Indonesia, “We the Fest” selalu menampilkan berbagai tarian adat Indonesia dan menyanyikan lagu kebangsaan Indonesia Raya. Kata kunci: Event Organizer, Festival Musik, Media Sosial, Milenial, Nation Branding
Strategi Kampanye Politik Anies Baswedan dalam Membangun Citra Politik Pada Pemilihan Presiden Tahun 2024 Aryadillah, Aryadillah; Fitriansyah , Fifit
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1150

Abstract

The existence of this political space of course makes various political parties carry the champions of their respective parties. If you look at the existing competition, then of course various political parties use their weapons with various existing political strategies to win votes and gain public sympathy in building their political image. Ahead of the Indonesian Presidential General Election in 2024 is a democratic process to elect the President and Vice President of the Republic of Indonesia for the period 2024–2029. A modest democratic party carried out through the presidential election in 2024, is considered by a number of political observers to be an attractive competition. This can be seen from each party candidate carrying out a presidential candidate in various strategies carried out to attract public sympathy, one of which is presidential candidate Anies Baswedan. The purpose of this study is to examine the various political campaign strategies carried out by Anies Baswedan in the 2024 presidential election. The method used is a qualitative approach by examining data based on media sources and relevant references. The results of this study are based on the results of the Populi Center ranking Anies in first place as much as 29.0% based on open questions given to the public at random. Thus, if you look at the graph above, Anies Baswedan has the most public sympathy in building his political image in winning the 2024 presidential election. Keyword: Political Campaign Strategy, Political Image
Komunikasi Dalam Keluarga (Pola Asuh Orangtua Pekerja Pada Anak Remaja) Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1161

Abstract

Communication in the family is communication that exists between parents and children, so it can be said as interpersonal communication that has strong and clear ties. In addition, communication within the family is a filtering and neutralization of communication received by children from outside. Therefore, parenting in the family plays an important role for the success of forming good attitudes and emotions in children. This type of research takes a descriptive qualitative strategy or method with in-depth interpretation so that it can be seen the results of the analysis of the parenting patterns of both working parents towards their children whose daily lives are not taken care of by their parents, analyzes how children adopt words and behaviors that are different from what their parents have taught them. these words, attitudes and behaviors are brought home.
Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Suryani, Ita; Sagiyanto, Asriyani; Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

Abstract

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19

Page 3 of 3 | Total Record : 24

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