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All Journal Komunikator Komunikasi : Jurnal Komunikasi JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Akrab Juara : Jurnal Ilmu-ilmu Sosial Buletin Poltanesa Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Jurnal Ilmiah Manajemen Informasi dan Komunikasi Journal of Innovative and Creativity
ASRIYANI SAGIYANTO, ASRIYANI
Akademi Komunikasi BSI Jakarta. Jl. Batas Paninggilan No. 79, Peninggilan Utara Ciledug Tangerang. Phone: 0856 8628133 Email: achieho@yahoo.com
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Strategi Komunikasi Pemasaran Terpadu Event JAKCLOTH SUMMER FESTIVAL 2014 “Heroes of Our Time” SAGIYANTO, ASRIYANI
Komunikator Vol 6, No 02 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Technology as communication media and marketing communication are two things which are related to each other. Communication media can become a means to deliver messages to the people as the audience. Rapid technological developments also contribute in familiarizing internet to the society. This phenomenon can be seen from the large number of social networkers that use Facebook for Blackberry, Twitter for IPad, and so forth. The change of people’s behavior which is now more interested to the internet becomes a challenge to the advertising agencies to promote their clients’ products. The agencies are challenged to find the way to make their clients’ product can reach public through different communication media. Similarly, Jakcloth Summer Festival 2014 “Heroes of Our Time” also used social media as one of the integrated marketing communication strategies. It not only can attract people but also can reach the audience as the expected target. Keywords: Event, Communication Media, Integrated Marketing Communication
Kampanye Komunikasi Viral Bu Tejo Sebagai Endorser Brand Produk Kacang Garuda Koro PT Garudafood Suryani, Ita; Sagiyanto, Asriyani
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8987

Abstract

Media sosial pada umumnya digunakan penguna internet (internet user) sebagai sarana menjalin komunikasi kepada pengguna lain dalam bentuk postingan atau konten – konten berbagi yang dibagikan oleh pemilik akun media sosial. Dalam perkembangannya media sosial bisa dimanfaatkan untuk beragam kepentingan, mulai menjalin pertemanan, kampanye program tertentu (pendidikan, sosial, agama, lingkungan, kesehatan, dan sebagainya), sampai promosi. Pemilihan media promosi dengan menggunakan endorser brand merupakan kriteria yang pas dengan karakteristik brand Kacang Garuda khususnya Kacang Garuda Koro. Brand Kacang Garuda Koro memanfaatkan viral Bu Tejo untuk kampanye komunikasi sebagai salah satu strategi untuk meningkatkan brand awareness dan brand engagement. Tujuan penelitian ini adalah ingin mengetahui bagaimana PT Garudafood  dengan memanfaatkan viralnya Bu Tejo sebagai media kampanye komunikasi dalam mempromosikan dan mengiklankan suatu produk baru serta membangun keterikatan dengan para konsumennya.. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa strategi brand awareness dan brand engagement yang dilakukan oleh Kacang Garuda menjadi bentuk komunikasi dan interaksi dua arah antara sebuah brand dengan konsumennya. Dengan terbangunnya brand awareness dan brand engagement, akan ada loyalitas yang tinggi pula dari pelanggan.
Strategi Komunikasi Humas Pemerintah Kota Tangerang Dalam Upaya Mempromosikan Destinasi Wisata Melalui Instagram (@humas_kota_tangerang) Sagiyanto, Asriyani; Suryani, Ita; Liliyana, Liliyana
Jurnal Komunikasi Vol 12, No 2 (2021): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i2.11834

Abstract

Dengan potensi wisata yang di miliki Kota Tangerang, maka Disbupar Kota Tangerang dan Humas Pemerintah Kota Tangerang memiliki strategi tersendiri dalam mempromosikan wisata yang terdapat di Kota Tangerang melalui instagram. Tujuan penelitian ini 1) Untuk mengetahui strategi komunikasi humas dalam upaya mempromosikan destinasi wisata melalui instagram. 2) Untuk mengetahui implementasi strategi komunikasi humas pemerintah Kota Tangerang dalam mempromosikan destinasi wisata melalui instagram. Metode yang digunakan penelitian ini yaitu penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan studi literatur. Analisis data menggunakan analisia iteraktif. Teknik keabsahan atau validitas dalam penelitian ini menggunakan triangulasi teknik. Hasil penelitian Humas kota tangerang menjadikan instagram sebagai salah satu media untuk menginplementasikan strategi komunikasi yang sudah direncaranakan. Dan dalam proses pembuatan konten di instagram destinasi wisata dikemas dengan baik secara visual dengan memilih tempat tujuan yang layak dikunjungi untuk menjadi objek foto dan video visual juga menambahkan voice over untuk memperjelas informasi yang ingin humas sampaikan dalam video tersebut agar menarik bagi yang melihatnya.
Literasi Media Digital Pada Anak-Anak Majelis Talim Hidayatul Mubtadiin Sagiyanto, Asriyani; Lancia, Ferrari; Liliyana, Liliyana; Syahlani, Achmad
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.324 KB) | DOI: 10.31294/abdikom.v1i1.316

Abstract

Digital media literacy is “the ability to access, analyze, evaluate and communicate content from media messages. Digital media literacy also means the ability to understand, analyze, and deconstruct media imagery. The ability to do this is aimed at making viewers as consumers of mass media - including children become aware or literate about the way media is constructed / made and accessed. In short, this literacy is often called "media literacy". These community service partners are children of the recitation of the Hidayatul Mubtadiin Talim Council, located in Ciledug District, Peninggilan Utara Village, Tangerang City. The Talim Council has members consisting mostly of children from 7 years to 17 years of age. This partner has several problems including: First, many children of the talim council have received and consumed hoax news from the Whatsapp group and also social media. Second, the children of the talim assembly are less able to maintain their own privacy on social media, where there was once a case of children running away from their homes because they were friends with people they knew through their social media. The solution in this community service is by providing training on digital media literacy which can be achieved through things such as: a. how to filter good information from social media, b. how to process good information from social media, c. How to safeguard and protect personal data in a digital environment.
Klasifikasi Multi Label untuk Deteksi Keseimbangan Emosi Pengguna Media Sosial Menggunakan K-Fold Cross Validation Misriati, Titik; Aryanti, Riska; Sagiyanto, Asriyani; Fachri, Muhamad; Ramadhani, Arya
Journal of Information System Research (JOSH) Vol 6 No 1 (2024): Oktober 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v6i1.6033

Abstract

Social media has grown in popularity, with millions of people using it to engage with and share information worldwide. Social media, in addition to serving as a communication tool, are crucial for expressing the emotions and feelings of users. The widespread use of social media has had a significant impact on people's emotions. In particular, negative emotions are frequently experienced and can have a significant impact on mental health. This study aimed to analyze multiple classification models to discover the optimal model for detecting emotional balance among social media users. The classification models utilized in this study include the K-Nearest Neighbor, Random Forest, Support Vector Machine, Decision Tree, and AdaBoost to identify the best classification model capable of detecting the emotional balance of social media users. Several classification models are applied and compared with the aim of evaluating model performance. This research project employed K-fold cross-validation to evaluate the categorization model by comparing various k values. The Random Forest algorithm achieved the greatest accuracy of 99.90% at a K-Fold cross validation value of 10 and an Area Under the Curve (AUC) value of 100%. Thus, this study successfully found a reliable model for accurately detecting emotions of social media users, which is expected to contribute to the development of mental well-being monitoring systems on social media platforms.
Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members Yuniarti, Nisa Adisti; Rahmah, Ade; Utomo, Ardian Setio; Sagiyanto, Asriyani
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9, No 1: Juni 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v9i1.529

Abstract

This study discusses the practice of online self-disclosure in the Teman Curhat Bunda community and how it contributes to maintaining the mental health of its members. This study aimed to understand how community members use online platforms to share their personal and emotional experiences and seek social support. The research methodology used was a qualitative approach with an ethnography method. The researcher conducted in-depth interviews with community members and conducted observations and content analysis of online interactions in the community. This study involved several Teman Curhat Bunda community members actively participating in various community activities. The results showed that online self-disclosure plays an essential role in helping community members maintain mental health. This practice allows community members to feel heard, to obtain emotional support, and to share relevant advice and experiences. In addition, online communication also facilitates the forming of more ISSN : 2614-1272; e-ISSN : 2720-9857 Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members intimate and supportive relationships among community members. However, this study also identified several challenges in online self-disclosure, such as privacy risks and managing negative interactions.
STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II (PERSERO) DALAM UPAYA PENGEMBANGAN BANDAR UDARA INTERNASIONAL SOEKARNO-HATTA Sagiyanto, Asriyani; Habibullah, Trio
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The process of developing the facilities and infrastructure of Soekarno-Hatta Airport, PT Angkasa Pura II (Persero) is committed to being responsible for the impacts that impact the community due to the policy of closing the M1 line. So the right strategy is needed to socialize the policy of PT Angkasa Pura II (Persero) before closing the M1 line with the aim that the Soekarno-Hatta International Airport facilities and infrastructure services can be maximized so that it becomes a convenient public facility and can trigger the attractiveness of domestic and international tourists to visit Indonesia through Soekarno-Hatta International Airport. This study uses qualitative research with a descriptive analysis approach. The results of this study stated that PT Angkasa Pura II (Persero) Public Relations in the effort of M1 Line Closure at Soekarno-Hatta Airport would be better if it focused on the social responsibility approach to all public affected by the closure and transfer of the M1 route of Soekarno-Hatta Airport . Because the demographic, geographical, and psychographic impact becomes a very big impact from the closure of the M1 path.
Pemanfaatan Media Sosial Instagram @Covermake_Id Untuk Peningkatan Penjualan Produk Wijayanti, Melinda; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the utilization of the Instagram social media platform by the account @covermake_id in increasing product sales. As one of the most widely used digital platforms in Indonesia, Instagram holds significant potential as an effective marketing tool, especially in building brand image and reaching a broader audience. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that @covermake_id effectively uses Instagram features such as feed posts, stories, reels, and Instagram Shopping to promote products, engage with customers, and enhance brand visibility. Additionally, the use of real-time marketing strategies that follow current trends helps attract audience attention. However, some challenges remain, including limited human resources in daily content management and suboptimal responsiveness to customer inquiries. In conclusion, the use of Instagram by @covermake_id has positively contributed to increased sales, although more structured and responsive social media management strategies are needed to maximize results.
Komunikasi Persuasif Pada Film “Bolehkah Sekali Saja Kumenangis” Dalam Upaya Mengkampanyekan Isu Kesehatan Mental Azzahra, Savira Nabila; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

One of the social issues that has attracted public attention in recent years is mental health, because mental health can affect anyone from teenagers to adults. Negative stigma towards people with mental disorders remains a major obstacle to treatment and recovery. Mental health tends to be viewed as taboo, so many victims are reluctant or refuse to seek help. This study aims to determine how persuasive communication in the film “Bolehkah Sekali Saja Kumenangis” campaigns for mental health issues. The method used in this study is descriptive qualitative, and the theory used is the Elaboration Likelihood Model (ELM). The results of this study show that there are 14 central pathways and 6 peripheral pathways. The conclusion of the study is that there is persuasive communication displayed in the film “Bolehkah Sekali Saja Kumenangis” in campaigning for mental health issues by providing solutions for handling and changing behavior or attitudes, through the ELM theory with two pathways used, namely the central pathway through the film's dialogue script and the peripheral pathway through the emotional side, behavior, and body gestures depicted by the film's characters.
Strategi Komunikasi Pemasaran PT. Triloka Cahaya Prima Dalam Meningkatkan Brand Loyalty Melalui Instagram @Oxcart.Room Shafira, Yasmine Dhea; Sagiyanto, Asriyani; Astuti, Fajar Diah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to investigate and assess the marketing communication approach carried out by PT Triloka Cahaya Prima in strengthening brand loyalty through the Instagram account @oxcart. room. The main focus of this study is on the use of digital-based marketing strategies, especially the Pull, Push, and Pass approaches. The method applied in this study is qualitative with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis was carried out using the interactive analysis model by Miles and Huberman. The findings of this study indicate that the Pull strategy is utilized to create emotional attachment with the audience through visual content that tells stories, which depicts the production process, team activities, and consumer experiences. The Push strategy is realized by conveying technical information about screen printing and fabric products directly and in detail to encourage purchasing decisions. Meanwhile, the Pass strategy emphasizes social and local values through collaboration with creative communities and local brands such as @berkah. scotter. These three approaches are implemented in an integrated manner and build strong communication synergy, not only in attracting customer attention, but also in building trust, emotional closeness, and brand social image that contributes to increasing brand loyalty in a sustainable manner.
Co-Authors Achmad Syahlani Astuti, Fajar Diah Azizah, Nurmaya Azzahra, Savira Nabila Fachri, Muhamad Ferrari Lancia Habibullah, Trio Intan Leliana Ita Suryani Ita Suryani Lancia, Ferari Liliyana Liliyana, Liliyana Mawadda, Ayu Andini Pratama, Muhammad Anggi Azhar Rahmah, Ade Ramadhani, Arya Riska Aryanti Shafira, Yasmine Dhea Titik Misriati Utomo, Ardian Setio Wijayanti, Melinda Yuniarti, Nisa Adisti