Garuda - Garba Rujukan Digital

Strategi Komunikasi Pemasaran Terpadu Event JAKCLOTH SUMMER FESTIVAL 2014 “Heroes of Our Time” SAGIYANTO, ASRIYANI
Komunikator Vol 6, No 02 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Technology as communication media and marketing communication are two things which are related to each other. Communication media can become a means to deliver messages to the people as the audience. Rapid technological developments also contribute in familiarizing internet to the society. This phenomenon can be seen from the large number of social networkers that use Facebook for Blackberry, Twitter for IPad, and so forth. The change of people’s behavior which is now more interested to the internet becomes a challenge to the advertising agencies to promote their clients’ products. The agencies are challenged to find the way to make their clients’ product can reach public through different communication media. Similarly, Jakcloth Summer Festival 2014 “Heroes of Our Time” also used social media as one of the integrated marketing communication strategies. It not only can attract people but also can reach the audience as the expected target. Keywords: Event, Communication Media, Integrated Marketing Communication

Kampanye Komunikasi Viral Bu Tejo Sebagai Endorser Brand Produk Kacang Garuda Koro PT Garudafood Suryani, Ita; Sagiyanto, Asriyani
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8987

Media sosial pada umumnya digunakan penguna internet (internet user) sebagai sarana menjalin komunikasi kepada pengguna lain dalam bentuk postingan atau konten â€“ konten berbagi yang dibagikan oleh pemilik akun media sosial. Dalam perkembangannya media sosial bisa dimanfaatkan untuk beragam kepentingan, mulai menjalin pertemanan, kampanye program tertentu (pendidikan, sosial, agama, lingkungan, kesehatan, dan sebagainya), sampai promosi. Pemilihan media promosi dengan menggunakan endorser brand merupakan kriteria yang pas dengan karakteristik brand Kacang Garuda khususnya Kacang Garuda Koro. Brand Kacang Garuda Koro memanfaatkan viral Bu Tejo untuk kampanye komunikasi sebagai salah satu strategi untuk meningkatkan brand awareness dan brand engagement. Tujuan penelitian ini adalah ingin mengetahui bagaimana PT Garudafood Â dengan memanfaatkan viralnya Bu Tejo sebagai media kampanye komunikasi dalam mempromosikan dan mengiklankan suatu produk baru serta membangun keterikatan dengan para konsumennya.. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa strategi brand awareness dan brand engagement yang dilakukan oleh Kacang Garuda menjadi bentuk komunikasi dan interaksi dua arah antara sebuah brand dengan konsumennya. Dengan terbangunnya brand awareness dan brand engagement, akan ada loyalitas yang tinggi pula dari pelanggan.

Strategi Komunikasi Humas Pemerintah Kota Tangerang Dalam Upaya Mempromosikan Destinasi Wisata Melalui Instagram (@humas_kota_tangerang) Sagiyanto, Asriyani; Suryani, Ita; Liliyana, Liliyana
Jurnal Komunikasi Vol 12, No 2 (2021): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i2.11834

Dengan potensi wisata yang di miliki Kota Tangerang, maka Disbupar Kota Tangerang dan Humas Pemerintah Kota Tangerang memiliki strategi tersendiri dalam mempromosikan wisata yang terdapat di Kota Tangerang melalui instagram. Tujuan penelitian ini 1) Untuk mengetahui strategi komunikasi humas dalam upaya mempromosikan destinasi wisata melalui instagram. 2) Untuk mengetahui implementasi strategi komunikasi humas pemerintah Kota Tangerang dalam mempromosikan destinasi wisata melalui instagram. Metode yang digunakan penelitian ini yaitu penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan studi literatur. Analisis data menggunakan analisia iteraktif. Teknik keabsahan atau validitas dalam penelitian ini menggunakan triangulasi teknik. Hasil penelitian Humas kota tangerang menjadikan instagram sebagai salah satu media untuk menginplementasikan strategi komunikasi yang sudah direncaranakan. Dan dalam proses pembuatan konten di instagram destinasi wisata dikemas dengan baik secara visual dengan memilih tempat tujuan yang layak dikunjungi untuk menjadi objek foto dan video visual juga menambahkan voice over untuk memperjelas informasi yang ingin humas sampaikan dalam video tersebut agar menarik bagi yang melihatnya.

Literasi Media Digital Pada Anak-Anak Majelis Talim Hidayatul Mubtadiin Sagiyanto, Asriyani; Lancia, Ferrari; Liliyana, Liliyana; Syahlani, Achmad
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Digital media literacy is “the ability to access, analyze, evaluate and communicate content from media messages. Digital media literacy also means the ability to understand, analyze, and deconstruct media imagery. The ability to do this is aimed at making viewers as consumers of mass media - including children become aware or literate about the way media is constructed / made and accessed. In short, this literacy is often called "media literacy". These community service partners are children of the recitation of the Hidayatul Mubtadiin Talim Council, located in Ciledug District, Peninggilan Utara Village, Tangerang City. The Talim Council has members consisting mostly of children from 7 years to 17 years of age. This partner has several problems including: First, many children of the talim council have received and consumed hoax news from the Whatsapp group and also social media. Second, the children of the talim assembly are less able to maintain their own privacy on social media, where there was once a case of children running away from their homes because they were friends with people they knew through their social media. The solution in this community service is by providing training on digital media literacy which can be achieved through things such as: a. how to filter good information from social media, b. how to process good information from social media, c. How to safeguard and protect personal data in a digital environment.

Klasifikasi Multi Label untuk Deteksi Keseimbangan Emosi Pengguna Media Sosial Menggunakan K-Fold Cross Validation Misriati, Titik; Aryanti, Riska; Sagiyanto, Asriyani; Fachri, Muhamad; Ramadhani, Arya
Journal of Information System Research (JOSH) Vol 6 No 1 (2024): Oktober 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v6i1.6033

Social media has grown in popularity, with millions of people using it to engage with and share information worldwide. Social media, in addition to serving as a communication tool, are crucial for expressing the emotions and feelings of users. The widespread use of social media has had a significant impact on people's emotions. In particular, negative emotions are frequently experienced and can have a significant impact on mental health. This study aimed to analyze multiple classification models to discover the optimal model for detecting emotional balance among social media users. The classification models utilized in this study include the K-Nearest Neighbor, Random Forest, Support Vector Machine, Decision Tree, and AdaBoost to identify the best classification model capable of detecting the emotional balance of social media users. Several classification models are applied and compared with the aim of evaluating model performance. This research project employed K-fold cross-validation to evaluate the categorization model by comparing various k values. The Random Forest algorithm achieved the greatest accuracy of 99.90% at a K-Fold cross validation value of 10 and an Area Under the Curve (AUC) value of 100%. Thus, this study successfully found a reliable model for accurately detecting emotions of social media users, which is expected to contribute to the development of mental well-being monitoring systems on social media platforms.

Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members Yuniarti, Nisa Adisti; Rahmah, Ade; Utomo, Ardian Setio; Sagiyanto, Asriyani
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9, No 1: Juni 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v9i1.529

This study discusses the practice of online self-disclosure in the Teman Curhat Bunda community and how it contributes to maintaining the mental health of its members. This study aimed to understand how community members use online platforms to share their personal and emotional experiences and seek social support. The research methodology used was a qualitative approach with an ethnography method. The researcher conducted in-depth interviews with community members and conducted observations and content analysis of online interactions in the community. This study involved several Teman Curhat Bunda community members actively participating in various community activities. The results showed that online self-disclosure plays an essential role in helping community members maintain mental health. This practice allows community members to feel heard, to obtain emotional support, and to share relevant advice and experiences. In addition, online communication also facilitates the forming of more ISSN : 2614-1272; e-ISSN : 2720-9857 Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members intimate and supportive relationships among community members. However, this study also identified several challenges in online self-disclosure, such as privacy risks and managing negative interactions.

STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II (PERSERO) DALAM UPAYA PENGEMBANGAN BANDAR UDARA INTERNASIONAL SOEKARNO-HATTA Sagiyanto, Asriyani; Habibullah, Trio
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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The process of developing the facilities and infrastructure of Soekarno-Hatta Airport, PT Angkasa Pura II (Persero) is committed to being responsible for the impacts that impact the community due to the policy of closing the M1 line. So the right strategy is needed to socialize the policy of PT Angkasa Pura II (Persero) before closing the M1 line with the aim that the Soekarno-Hatta International Airport facilities and infrastructure services can be maximized so that it becomes a convenient public facility and can trigger the attractiveness of domestic and international tourists to visit Indonesia through Soekarno-Hatta International Airport. This study uses qualitative research with a descriptive analysis approach. The results of this study stated that PT Angkasa Pura II (Persero) Public Relations in the effort of M1 Line Closure at Soekarno-Hatta Airport would be better if it focused on the social responsibility approach to all public affected by the closure and transfer of the M1 route of Soekarno-Hatta Airport . Because the demographic, geographical, and psychographic impact becomes a very big impact from the closure of the M1 path.

Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Suryani, Ita; Sagiyanto, Asriyani; Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19

Communication Strategy Customer Relations Officer PT Dwitunggal Putra Pegadai Tangerang Branch in Handling Customer Complaints Sagiyanto, Asriyani; Mawadda, Ayu Andini; Rahmah, Ade; Utomo, Ardian Setio
Poltanesa Vol 25 No 1 (2024): June 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i1.3050

Customer Relations Officers are a bridge between customers and the company, especially in handling customer complaints. This research aims to determine the company customer relations office strategy PT Dwitunggal Putra Pegadai Tangerang branch in handling customer complaints. This study used a descriptive qualitative method. This research shows that Customer Relations Officers are essential in handling customer complaints and creating customer satisfaction. The Customer Relations Officer's process in resolving customer complaints can be carried out from the start, namely identifying existing problems, what complaints the customer is complaining about, developing a plan to resolve the complaint, and then acting and communicating efforts to improve customer complaints. Moreover, this is the re-evaluation stage of whether the Customer Relations Officer has resolved the problem. Apart from that, it also carries out several strategic steps in relations with customers namely Fact-finding which is it appears that accurate data and evidence support problems, Planning and Programming which the company creates a way that can connect between companies with customers, Taking Action and Communicating which the company prioritizes a personal approach to consumers and Evaluation which the company gets a good score from CSI in terms of customer satisfaction. The company can resolve the problems included in the service mechanism.

Literasi Media Digital Pada Anak-Anak Majelis Talim Hidayatul Mubtadiin Sagiyanto, Asriyani; Lancia, Ferrari; Liliyana, Liliyana; Syahlani, Achmad
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i1.316

Digital media literacy is “the ability to access, analyze, evaluate and communicate content from media messages. Digital media literacy also means the ability to understand, analyze, and deconstruct media imagery. The ability to do this is aimed at making viewers as consumers of mass media - including children become aware or literate about the way media is constructed / made and accessed. In short, this literacy is often called "media literacy". These community service partners are children of the recitation of the Hidayatul Mubtadiin Talim Council, located in Ciledug District, Peninggilan Utara Village, Tangerang City. The Talim Council has members consisting mostly of children from 7 years to 17 years of age. This partner has several problems including: First, many children of the talim council have received and consumed hoax news from the Whatsapp group and also social media. Second, the children of the talim assembly are less able to maintain their own privacy on social media, where there was once a case of children running away from their homes because they were friends with people they knew through their social media. The solution in this community service is by providing training on digital media literacy which can be achieved through things such as: a. how to filter good information from social media, b. how to process good information from social media, c. How to safeguard and protect personal data in a digital environment.

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