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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 13 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): Oktober 2024" : 13 Documents clear
Strategi Komunikasi Krisis Pertamina Pada Kasus Viral BBM Pertamax Merusak Kendaraan Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8216

Abstract

ABSTRAKSI Pertamax is one of the flagship fuel products of Pertamina, known for its advantages such as efficient fuel consumption, engine cleaning, and engine protection. However, towards the end of 2024, complaints from users emerged, with many believing that this flagship fuel caused several vehicles to break down due to clogged fuel filters, damaged fuel pumps, and sediment in the tanks. These complaints were shared on social media and went viral. This situation posed a serious threat to the reputation of Pertamax as a product and Pertamina as its producer. Given the impact of this crisis, Pertamina faced a significant challenge in maintaining consumer trust and ensuring the continued success of their product in the market. Therefore, it is not only important to respond quickly to the crisis, but also to implement the right communication strategy. This study aims to understand Pertamina’s communication strategy in responding to the viral crisis involving Pertamax, which was suspected of causing vehicle damage. Through an in-depth analysis of the communication measures taken, this study is expected to provide insights into how large companies manage crises in the digital age, where information spreads rapidly and can significantly affect public perception.
Strategi Relationship Marketing dalam Membangun Loyalitas Pelanggan Pada PT Pantero Selaras Agung Jakarta Lukman; Ririn
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8237

Abstract

PT Pantero Selaras Agung is a business entity or organization that operates in the field of providing goods and services related to information technology (IT) for its clients or consumers. Of course, by providing good service, there is a need for a strategy or way to achieve the company's goals. One of the strategies used is to establish good relationships with users of goods/services, namely customers, therefore establishing good relationships with customers is an important thing to do. build loyalty and retain customers. This research aims to determine the relationship marketing strategies implemented as an effort to building customer loyalty at PT Pantero Selaras Agung Jakarta. The supporting theory used is interpersonal communication theory in forming and maintaining relationships with customers. The method used in this research is a qualitative descriptive research method with field research and data collection methods, namely interviews, observation and documentation. The relationship marketing strategy used to build customer loyalty is by analyzing customer needs, establishing cooperation (partnerships). The success of using a relationship marketing strategy can be seen from customer loyalty, namely by having customers who are willing to spread positive information and make repeat purchases.
Pengalaman Belanja Berbasis AI: Augmented Reality sebagai Strategi PR Digital Berkelanjutan dalam Industri Kecantikan Lutfiana, Diana Lutfiana; Erlita, Novi; Romaria, Gustina
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8281

Abstract

Augmented Reality (AR) has become an essential part of digital marketing strategies in the beauty industry. This technology enables deeper virtual interactions for consumers, enhances the shopping experience, and strengthens digital Public Relations (PR) strategies. This study analyzes the impact of AR usage in beauty e-commerce on consumers' purchase intentions and the sustainability of digital brand communication. Using a quantitative approach, the study collected data from 250 respondents who use Shopee BeautyCam. The results indicate that AR in e-commerce enhances consumer trust, provides a more personalized shopping experience, and supports sustainability goals in SDG 9 (Industry, Innovation, and Infrastructure). The AR feature also contributes to reducing waste from physical product testers and improving digital marketing efficiency by optimizing online consumer interactions. Moreover, AR offers brands an opportunity to connect more deeply with consumers through immersive and engaging experiences, boosting customer loyalty. As a result, AR not only drives sales but also fosters stronger long-term relationships between brands and consumers. This sustainability further enhances the brand's image, aligning it with environmental and social sustainability issues, which are increasingly important to today’s consumers.  

Page 2 of 2 | Total Record : 13

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