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Amelia Setiawan
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Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571
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INDONESIA
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Published by Universitas Katolik Parahyangan
ISSN : 08530610     EISSN : 2442675X     DOI : https://doi.org/10.26593/be.v25i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science
Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 10 No. 1 (2006)" : 11 Documents clear
ANALISIS INDUSTRI MINUMAN KESEHATAN DI INDONESIA Samuel Wirawan
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1125.665 KB) | DOI: 10.26593/be.v10i1.646.%p

Abstract

Energy drink is a new product among the consumer goods in Indonesia. This product was developed in Indonesia in the middle of the 80's. The popularity of this energy drink grew quickly and people fond of drinking it. The popularity could grow quickly because the producer of the energy drink did a lot of promotions, both written and electronically. The producer was trying to make a brand image that energy drink was the symbol for strength and vitality for those who drink it.This industrial analysis is discussed from several factors such as market structure, conduct, performance, condition in Indonesia, and player’s behavior and pricing strategy. This analysis is discussed in economic managerial.
ANALISIS INPUT OUTPUT PROVINSI JAWA BARAT Wawan Hermawan
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.558 KB) | DOI: 10.26593/be.v10i1.647.%p

Abstract

Jawa Barat Province has the rapid growth for industrial sector in 2001-2003. This sector will influence to another sector to make a simultaneous growth for the whole economy. This research tries to analyze and explore the structure of industrial sector in Jawa Barat province. The tools to make a figure out of industrial sector in Jawa Barat province is Input Output Model with backward and forward linkages. The data is Input output table Jawa Barat 2000. The important for this research is the highest linkage (backward or forward) are food industry, textile etc.
ARE ALL MARKETERS LIARS ? Sandra Sunanto
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.005 KB) | DOI: 10.26593/be.v10i1.648.%p

Abstract

Today, consumers demand higher levels of quality, reliability, and durability of product A marketer must understand consumer's expectations and try to satisfy those and retain the consumer's loyalty.The shift from golden age of marketing to post age creates new challenge for marketer because consumers do not trust television commercials anymore. In this age consumers love being told a storyTo tell a story marketer must understand what is a great story. A great story must true, authentic, trusted, appeal to people senses, and must agree with people worldview. So it is a challenge to marketer in creating and telling a story to consumers. Good story will be spread automatically by consumers to their friends, colleagues and others.
CO - BRANDING Istiharini .
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.521 KB) | DOI: 10.26593/be.v10i1.649.%p

Abstract

Co-branding also called dual branding or brand bundling is two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.
COMMUNICATION STYLE Rosaly Franksiska
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.283 KB) | DOI: 10.26593/be.v10i1.650.%p

Abstract

Komunikasi yang efektif terjadi ketika seseorang yang menerima informasi memiliki pemahaman yang sama dengan yang mengirimkan-nya. Kemampuan komunikasi seseorang dapat meningkatkan produktivitas individu maupun kelompok. Komunikasi juga memiliki fungsi kontrol, fungsi memotivasi, fungsi untuk mengekspresikan perasaan, dan emosi, juga sebagai alat informasi. Setiap orang memiliki kecenderungan terhadap gaya komunikasi tertentu. Kecenderungan terhadap gaya komunikasi tersebut dipengaruhi oleh perpaduan antara hereditas dan faktor lingkungan seseorang. Gaya komunikasi adalah kombinasi dari berbagai komponen, seperti pola suara, gerak mata, ekspresi wajah. Agar dapat bekomunikasi dengan baik, gaya komunikasi kita harus fleksible, disesuaikan dengan situasi dan gaya komunikasi orang yang kita ajak bicara.
MENGUKUR TINGKAT KESEHATAN BANK DI INDONESIA Chandra Utama
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.82 KB) | DOI: 10.26593/be.v10i1.651.%p

Abstract

Bank plays an important role in economy. Allocation of fund an circulation of money become more efficient with the existence of bank. It one factor that promotes stable economic growth.Only healthy bank can maximize its role in economic activities. The Question is what criteria of healthy bank in Indonesia. There are 5 criteria in measuring the health of bank. The criteria are Capital, Asset quality, management, earning, and liquidity (CAMEL). This paper describes and explains how these 5 criteria work.
PENGARUH REVOLUSI DIGITAL TERHADAP PROGRAM PEMASARAN Agus Hasan Pura A
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.754 KB) | DOI: 10.26593/be.v10i1.653.%p

Abstract

The digital revolution of the marketplace allows much greater customization of products, services, and promotional messages than older marketing tools. By doing so, it enables marketers to build and maintain relationship with customers but on much greater and more efficient scale.
PERAN BUDAYA ORGANISASI DALAM MENDUKUNG KEBERHASILAN IMPLEMENTASI KNOWLEDGE MANAGEMENT SYSTEMS Christin .
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1008.007 KB) | DOI: 10.26593/be.v10i1.654.%p

Abstract

The rapid change of business environment has made -organizational knowledge as something crucial. The use of information technology as a media in transferring and distributing knowledge in an organization has become more common and wide spread. One of the strategies to improve the access to the requirement of real-time and reliable information is through development of knowledge management system (KMS). However, supporting sophisticated information technology is not guarantee to the successful of KMS implementation. The development of supporting organizational culture could be the key factor to achieve effective Knowledge Management (KM).
QUALITY COSTS : FACILITATING THE QUALITY INITIATIVE Paulus Permatasari
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1687.91 KB) | DOI: 10.26593/be.v10i1.655.%p

Abstract

Ideas of what constitute quality costs have been changing rapidly. Whereas only a few years ago the costs of quality (COQ) were perceived as the cost of running the quality assurance department and the laboratory plus scrap and warranty costs, it is 'now widely accepted that they are the costs incurred in designing, implementing, operating, and maintaining quality management systems, the costs involved in introducing and sustaining a process of continuous and company — wide quality improvement, plus the costs incurred owing to failures of the systems, products and/or services. There is a general consensus that quality dollars expended on prevention and appraisal costs have the greatest return, and organizations spend the largest percentage of quality dollars in these categories. The remaining categories, failure costs (both internal and external), should ideally constitute only a minor percentage of total dollars spent on quality.The remaining category, failure costs (both internal and external), should ideally constitute only a minor percentage of total dollars spent on quality.Contrary to expectations, in many organizations, the highest percentage of the quality dollar is spent on the category with the lowest return, internal and external failures, followed by appraisal costs. Finally prevention costs, which produce the greatest return on investment, typically receive only a little share of the quality dollar.
STRATEGI MSDM DALAM MENCAPAI KEUNGGULAN BERSAING Ganjar Garibaldi
Bina Ekonomi Vol. 10 No. 1 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.037 KB) | DOI: 10.26593/be.v10i1.656.%p

Abstract

The main objective of this research is to study and analyze the roles of human resource management strategic on competitive advantage. The library research was used in doing and making this paper. The results of this library research indicate that the implementation of strategic human resource management consists of competitive advantage. Overall, the result of research indicates that the Strategic of human resource management strategies have effectively and based significantly role in the competitive advantage.

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