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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

BinaEkonomi
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Published by Universitas Katolik Parahyangan

ISSN : 08530610 EISSN : 2442675X DOI : https://doi.org/10.26593/be.v25i1

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 10 Documents

Search results for , issue "Vol. 14 No. 2 (2010)" : 10 Documents clear

INFORMASI PRODUK DALAM IKLAN DAN PERLINDUNGAN KONSUMEN INDONESIA Fransisca Mulyono
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Commercial is still perceived as an interesting tools for producers and marketers because of its reliability to market their products, especially children's product. One of the main benefits of commercial is its ability in giving information to consumers about certain products. Although in Indonesia we have Undang-undang Perlindungan Konsumen, declared in 1999, lndonesia's consumer still have a wea4 bargaining position in their relation with the producers or marketers, proved by lots of misleading commercials exposing in many mass media. This paper aimed to describe the kinds of misleading commercials and then analyze it yuridically.Key words : penyalahgunaan iklan, perlindungan konsumen, Undang-undang Perlindungan Konsumen, penyelesaian konflik konsumen dan produsen.

MENINGKATKAN KEUNGGULAN BERSAING PERUSAHAAN DENGAN MENGELOLA PROSES ANTRIAN Ria Satyarini
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Companies can achieve competitive advantage by several way, such as by managing queues. A queue can define by a line of waiting customers who require or need service from a server or company. The waiting customer can be satisfied or dissatisfied by the queuing systems that company use. Managing queues means that company tries to diminish the negative effect of waiting, so we can exceed the customer expectation and we have the happy customer. Keyword: Queue, psychology of waiting, competitive advantage, differentiation.

OPTIMALISASI CRM @ BRANCH SEBAGAI SALAH SATU LANGKAH MEWUJUDKAN BANK MANDIRI MENJADI THE SERVICE LEGEND Pipin Sukandi; Heru Rizky Jiwayani
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Based on the monitor service quality, for the second consecutive year, Mandiri Bank version of Marketing Research lndonesia (MRI) and the Bureau of Research lnfobank of "The Best Bank Service Excellence". Successfully defend the title which was achieved in 2007/2008 and 2008/ 2009 was really very proud. tt is not released from the implementation of Exellence Service, which a/so has been applied by Mandiri Bank. Excellent Service certainly not enough to just be a paradigm and skills off frontline or frontliners in serving customers, but it requires sincerity, and high commitment from every part of the organization, especially at top management. Excellent Service should also be reduced to a structured steps that are implemented in every function in the banking company' We would often hear the term much more difficult to maintain than grab especially for those who have been our competitors ahead of excellence in service and will certainly try harder than ever. To service our customers' expectations also increased because the customer already understands that Mandiri Bank is the Best Service Excellence ln addition to increased expectations, customers now also getting spoiled Everything is served to suit his wants. The things above would be a great challenge for us to continuously improve our faults and seek continuous improvement in service excellence, lt also is not just to improve ratings, but according to the direction of Directors, so we became The Service Legend. Predicate The Service Legend will make people always and always remember when talking about the Mandiri Bank, bank services in lndonesia. The Service Legend is more than just number one. So everyone connected with the bank, when asked about the service, will be called Mandiri Bank. Many steps/measures to be implemented independent Bank of The Service Legend them with services that are supported by information systems and technology' hence made an application system that can meet customers' needs and facilitate the activities of service to its customers @ Branch Customer Relationship Management (CRM @ Branch). CRM @ Branch is a tool for front liners to improve service and sales from anywhere with the same price and standard. CRM @ Branch provides information on the customer, all products and services utilized by customers in a single system with an accurate and consistent information in the form of product literature for the need for cross selling. CRM is available in the facility to record every activity of non-financial interaction with customers online and realtime, as well as financial transactions that have been available bankwide, online and realtime. CRM @ Branch helped frontliner doing sales and increase cross selling and referral by digging profile customer data, monitor progress of sales and customer complaints that can be solved once and for all and measurable. The more we succeed in doing cross-selling, the better Contribution Margin & KPI Mandiri Bank branches. With the CRM @ Branch, is expected to service and sales effectiveness processes in frontliner can increase, so the value of product sales increased Mandiri, handling complaints from customers more quickly, and coordination among units to be getting better. CRM lmplementation @ Branch as a consistent infrastructure used by the best banks in the world, supporting enhanced functions in the ranks of sales and service branches of Mandiri Bank. In relation to the implementation of CRM @ Branch, there are 3(three) things that must be considered: 1) Associated with the human implementation will be successful if people know the purpose of CRM programs @ Branch, namely Mandiri Bank should outperform the market ,in association with branches, service and sales of Mandiri Bank to be the best. 2) lt is a very human question of what the benefit for the Branch? The achievement of its targets relating to the achievement of course goals, rewards, and incentives. If the CRM tools @ Branch implemented, could improve the quality of service frontliners to customers, help us increase the value of MRI branches and very helpful frontliners in doing cross selling. The more success/a/ we are doing cross selling, the better Contribution Margin KPI branch & branch. 3) We must be diligent and disciplined use of this CRM system @ Branch. Many big hanks that failed to gain maximum benefit from CRM systems @ Branch, because of its human undisciplined use of this system.

PENGARUH HARAPAN PENGAJAR TERHADAP MOTIVASI DAN PRESTASI SISWA DI KELAS Setiadi Umar; Christin .
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

This research refers to the research conducted by Rosenthal and Jacobson (1968), which finds that students' intellectual development is influenced by their teacher expectations and how these expectations are communicated to them. Therefore, this study hypothesizes that positive teacher expectations and behavior in experimental classes for one semester would strengthen students’ effort and motivation in achieving higher performance in the experimental classes. In this experiment, students / respondents were not isolated from external environmental influences, such as from the influence of other their 'regular’ classes, lecturers, as well as their classmates. The method used in this study was experimentation method using two teachers and two subjects. Each teacher taught two classes of one same subject, which were divided into experimental group and control group. The result of this experimentation shows that the students' achievement in both of the experimental classes is not different significantly than those in regular/ control classes.

PERMASALAHAN NON-REVENUE WATER (NRW) DALAM PELAYANAN AIR BERSIH Chandra Utama
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The growth of population need more water. Public water utilities(PAM) have to anticipate the new demand by increase the capacity. However, the rise of capacity and production are not the single way to solve increasing of demand. Combining the increasing of capacity and Non-revenue water (NRW) reduction is better than the single approach. Currently, most of the PAM has very high NRW. Many of them have NRW equivalent to the half of production. More family will be served if NRW reduction success. Furthermore, the income of PAM also will up and cost of production as well as cost of investment will down On the other hand, water resources will used efficiently. Increasing of capacity will be required if NRW reduction have been done maximally but still not sufficient for all demand.

PERSONAL IMAGE Agus Hasan Pura A
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

lndividuals develop their personal image through interaction with other people or groups which they have relationships for years. Personal image is how a person would others to see her/him, which generally believed that people will try to develop their persona! image white competition increases especially in public sectors such as campaign of city mayor, election of house representative member, promotion, and election of dean- People will evaluate personal image through to what extent their behavior consistent with their own personal image. If they behavior is not consistent with their personal image, they wilt loss their credibility thus it will be difficult to rebuild their own personal image.

RISK BASED INTERNAL AUDITING (RBIA) : SUATU PENDEKATAN DALAM AUDIT INTERNAL Felisia .
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Internal auditing has evolved from accounting oriented to management oriented. The past role of internal auditor as the 'watchdog’ now has evolved into internal consultant, which gives input for organization's improvement, and also as a catalyst for the organization. The scope of auditing has become broader, not only focusing on financial audit and compliance audit, but also on risk management, and on every aspect that influenced organizations' performance. The audit orientation now has moved toward auditing based on risks. By applying risk based internal auditing, internal auditors are expected to improve their efficiency and effectiveness in doing audit. In designing Risk Based Internal Auditing (RBIA), internal auditors are expected to cooperate with the organization's committee, in order to obtain clear understanding about the expectation of auditing and monitoring, and how these activities can be grouped to minimalize risks in the organization. Risks triggered RBIA, and the function of RBIA is to report whether those risks have been controlled. Key Words : internal auditing, Risk Based Internal Auditing, inherent risk, residual risk, risk appetite

STUDI PERBANDINGAN TINGKAT EFISIENSI BANK DOMESTIK DAN BANK ASING DI INDONESIA Fredella Colline
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Global Crisis which occurred in 2008 will become a serious threat for banking industry in all over the world including Indonesia- Although nowadays banking performance is quite good, but there is tight competition between banks in lndonesia especially after foreign investors start to enter banking industry in lndonesia. A bank will be able to holdout in global crisis and face competition among banks, if it can operate efficiently. Efficient Bank can produce optimal output from a given set of input through its operation, so bank function as financial intermediary run well. According to Intermediary approach, a financial institution is viewed as mediator whereas bank borrow fund from Investors and lend it to customers. How important competition and efficiency issues makes the writer to do research about the comparison of efficiency level between Local and Foreign Bank in lndonesia. Efficiency is the ratio of output and input. This study use Descriptive Analysis Method with time-series and cross sectional study approach. Data is taken from Annual Financial Reports of fd banks for the period 2003 - 2007 which consists of I Local Banks and 8 Foreign Banks in lndonesia. The variables used are Credit, Interest Income, and Other Operational Income as output variables and Third parties fund, Interest Expense, Other Operational expense as input variables. This study use Data Envelopment Analysis (DEA) with DEAP2.1 to calculate the efficiency level for each bank. This study analyze how is the comparison of efficiency level between Local and Foreign Banks in lndonesia for period 2003-2007, and what factors to be increased by the banks which are inefficient. The result with DEA shows that Local Banks and Foreign Banks have operated quite efficiently, There are 3 local banks and 4 foreign banks which are efficient (efficiency level = 1 .0000)and the others have the efficiency level between 0.80 - 0.95. Local Banks is good at Credit and Interest Income Factors; meanwhile Foreign Banks is good at Other lncome Factor. The other factors are not quite different between Local and Foreign Banks.

SUMBER FLUKTUASIKURS: TEORI DAN STUDI EMPIRIS Florentius Nugro Hardianto
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Stabilization of domestic currency exchange rate towards international currency especially US Dollar is important part of macro economy policy. This policy always is strived for a government in good certain time period in short-run or long-run. Based on discussion in this paper, there are some factors that can be source the happening of rate fluctuation. Theoretical, financial market variables and riel macroeconomic variables are the important factor that can influence rate fluctuation. Some of the variables are interest rate, money supply, financial liberalization, domestic and international price, productivity, government expenditure, and employment. Meanwhile, the result of empirical study by Daly (2006) indicated that riel macroeconomic variables were obvious more important role in influencing rate fluctuation movement at amount of country.

PENGEMBANGAN SISTEM INFORMASI PENGOLAHAN PAJAK PADA BIDANG PAJAK DAERAH HOTEL DAN RESTAURANT DI DINAS PENDAPATAN DAERAH KOTA BANDUNG Yelli Eka Sumadhinata
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

From beginning autonomy region now, every region must have to develop ability get source income region for expenditure APBD and which one with use maximum tax assignment region. For then needed a new system development to encode for processing on computer tax region and to increase service towards public. This research intend for knowing everything about excellent foundation income tax region and how to processing data from obligation tax report, when tax obligation from they tax and doing registration, fill up SPTPD after processing will persistent value tax region must pay for hotel and restaurant. Afterwards SPTPD to encode for processing on computer then result data mold form SKPD. Mold SKPD will give to obligation tax and can do payment with bring SKPD for get SSPD all of them will encode for processing with use language program Borland Delphi version 7.0 and for save database use SQL SERVER 2000. Result this research showed that system working as of precisely comply with a request service public, however a lot of tax obligation feel decrease concept mechanism reporting, process and pay for tax obligation until enthusiastic society community less.

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Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

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+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Amelia Setiawan

Contact Email binek.fe@unpar.ac.id

Phone +628156162858

Journal Mail Official binek.fe@unpar.ac.id

Editorial Address Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA