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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Published by Universitas Katolik Parahyangan
ISSN : 08530610     EISSN : 2442675X     DOI : https://doi.org/10.26593/be.v25i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science
Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2005)" : 9 Documents clear
APAKAH ANDA BENAR-BENAR MENGENALI PESAING ANDA? Setiadi Umar
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.504 KB) | DOI: 10.26593/be.v9i1.635.%p

Abstract

Paying attention  to competitor is as important as caring your  customers.  By giving full attention ONLY  to customers  and not aware of what your competitors  doing will create a very  fragile  condition. Since, as we know, what we called  satisfaction, expectation, and customer value  is very  relative to competitors offering. Their values are not absolute.  There are many companies who have  lack  information about their competitor. Many do not even know, whether they have competitor or not. It is because  they are the only one of their kind or because  they are market  nicher. According to Levitt, these enterprises are suffering what he called marketing myopia. Actually (in the real situation) they do have  competitor  in the greater context. Even though  their products are not similar,  however  they do serve similar  need.
CONSUMER BEHAVIOR DAN MARKETING MIX Agus Hasan Pura A
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.977 KB) | DOI: 10.26593/be.v9i1.636.%p

Abstract

Marketing concept emerged since business philosophy shifted to a customer-centered, the job is to find the right products for your choosen target markets. The reason for customer orientation in which all functions work together to respond to, Serve, and satisfy customer. To satisfy consumer (end user) the marketing concept use integrated marketing, that is segmenting, Targeting, positioning, and marketing mix (4p/7p). And to.be success, marketer have to understand the behavior of consumers of her or his target market. The understanding of consumer's behavior helps to formulate the right and the effective marketing mix to satisfy consumers better than competitors.
MAKE OR BUY? STRATEGI OUTSOURCING UNTUK MENCIPTAKAN COMPETITIVE ADVANTAGE Zaroni .
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (986.735 KB) | DOI: 10.26593/be.v9i1.637.%p

Abstract

Most companies can substantially leverage their resources through strategic outsourcing by: (1) developing a few well-selected core competencies of significance to customers and in which the company can be best-in-world; (2) focusing investment and management attention on them; and (3) ,strategically outsourcing many other activities where it cannot or need not be best. There are always some inherent risks in outsourcing, but there are also risks and costs associated with insourcing. When approached within a genuinely strategic framework, using the variety of outsourcing options available, and analyzing the strategic issues developed here, companies can overcome many of the costs and risks. When intelligently combined, core competency and extensive outsourcing strategies provide improved returns on capital, lowered risk, greater flexibility, and better responsiveness to customer needs at lower cost.
MODEL PERUBAHAN DAN PENGEMBANGAN ORGANISASI PERUSAHAAN DI INDONESIA FX Supriyono
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1556.98 KB) | DOI: 10.26593/be.v9i1.638.%p

Abstract

This paper is about organizational change. The dynamic of the environment fade today creates many' changes that must be faced by all organizations around the world. The liberation of economic system; the advancement of information technology; competition; and demographics changes will forced the organization, to change the system that already established. However, the process oi change need a great effort, time and energy to Tight against  the power of the status quo.To respond the changes in the environment, the organizations should do the development programs, (OD Program) that is the planned system wide effort managed from the top with the assistance of a change agents to, improve the organization, effectiveness. Without an effective, OD program, organizations will collapse in the competitions.Keywords: Organization change; liberation of the economic; system; and organizational development.
PEMANTAPAN PERAN PROFESI AKUNTANSI MANAJEMEN DALAM DUNIA BISNIS Hamfri Djajadikerta
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.047 KB) | DOI: 10.26593/be.v9i1.639.%p

Abstract

In recent years, business environment has change, and it has an effect on management accounting profession. The role of Management  Accountant in business has been change from the accounting data provider to a member of top level management team. As an information agent, Management Accountant plays important role in the strategic decision making in business organization.
PENGUKURAN VARIABEL Wisnu Wardhono
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1146.665 KB) | DOI: 10.26593/be.v9i1.640.%p

Abstract

After formulating the problem statement, measuring the variables in theoretical framework is an integral part of research an important aspect of research design. Object that can be physically measured by some calibrated instrument pose no measurement problems. In other hand, object also can be psychological measurement. However when we get into the realm of people's subjective feelings such like perceptions and attitudes, the measurement of these factors or variables become difficult. This is one of the aspects of organizational behavior and management research that adds to the complexity of research studies.
SEBUAH GAGASAN PENGEMBANGAN APLIKAISI TEKNOLOGI INFORMASI UNTUK MENDUKUNG PENDIDI KAN MAHASISWA STRATA.I BIDANG EKONOMI PERUSAHAAN Michael Iskandar
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.58 KB) | DOI: 10.26593/be.v9i1.642.%p

Abstract

Universities  nowadays are under  increasing pressure  to produce graduates who are not only knowledgeable but who also have valuable work experience as well as excellent  interpersonal  skills. The  last  two are often lacking  in the university  graduates of today, which will be to their detriment when-they enter the workforce  looking  for good, well-paid  jobs with long- range prospects. This paper introduces an idea to include a continuous,  lT-enhanced, “work experience" simulation  in the curriculum,  in which a student will be subjected to all the experiences  an actual employee  will encounter  in an actual firm, at various operational  and management  levels.
WINNING Sandra Sunanto
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.559 KB) | DOI: 10.26593/be.v9i1.643.%p

Abstract

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KAITAN MANAJEMEN PENGARSIPAN DENGAN MANAJEMEN ADMINISTRASI PERKANTORAN LAINNYA DAN APLIKASINYA PADA TATA USAHA SUATU PROGRAM DIII Ida Nuraida
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1875.473 KB) | DOI: 10.26593/be.v9i1.828.%p

Abstract

Every company and institution hat files. Files save data and information of the company's daily activities and other company's important records. Filing work exists  in every department  of organization. Filling should not be underestimated by employees of every department in every company. They should understand  the importance of filling management, which is a part of administrative office management. Filing cannot be avoided in every office work and filling affects the effectiveness and efficiency of companies. Filing management cannot be separated, with office media (mails, forms reports ), procedure, management information system of the company and the management  of handling / recording office documents. Data and information can filed , by manual or electronic  filing systems. The progress of technology effects the tools of filling digitalization. In general, files could  be backed up through digitalization . However, some files require to be saved manually as to guarantee future business, as It is compulsory according to regulations and laws, and this action is required to avoid fraud for some illegal operations as well. The example of this explanation is illustrated by a research on filing management of academic and student files in a program diploma.

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