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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

BinaEkonomi
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Published by Universitas Katolik Parahyangan

ISSN : 08530610 EISSN : 2442675X DOI : https://doi.org/10.26593/be.v25i1

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 431 Documents

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DISKUSI MENGENAI PERENCANAAN STRATEGIS DALAM PERGURUAN TINGGI DAN INOVASI DALAM PENDIDIKAN Setiadi Umar
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Every company needs strategic planning to deal with its external environment and to achieve its vision and long-term and short-term goals. In general a typical strategic plan starts with a lengthy description of current industry conditions and the competitive situation to be followed by the discussion of how to increase market shares, capture new segments, or cut costs, followed by an outline of numerous goals and initiatives. The process usually culminates in the preparation of a large document culled from a mishmash of data provided by people from various parts of the organization who often have conflicting agendas and poor communication. In this process, managers spend the majority of strategic thinking time filling in boxes and running numbers instead of thinking outside the box and developing a clear picture of how to break away from competition. It is no wonder that only few strategic plans lead to the creation of blue oceans or are translated into action. Few employees deep down in the company even know what the strategy is. And a closer look reveals that most plans do not contain a strategy at all but rather a smorgasbord of tactics that individually makes sense but collectively does not add up to a unified, clear direction that sets a company apart, let alone makes the competition irrelevant. The strategic planning process should not be based on preparing a document, but on drawing a strategy canvas that focuses on the big picture and not the numbers. This paper starts with a discussion of competitive environment in higher education institutions, such as colleges and universities, where many institutions are competing on the same key success factor and the same competitive rules of competing and many offer the same offering. These situations make the higher education institutions face intense competition, mounting price pressure, and flat demand. Therefore this paper will discuss ideas and steps that could be taken to open the paths to creating blue oceans.

MANAJEMEN STRATEJIK PADA ORGANISASI SEKTOR PUBLIK Kenny Dewi
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Unsatisfactory that comes from society as public services customer to the public sector organizations' performance causing the need of this sector to reform soon. Negative opinions to the public sector organization at one side and the assumptions that private sector organization management is better than public sector organization in other side causing thought from academicians and practitioners to adopt private sector's management approaches. One of those approaches is strategic management that is usually applied in private sector institutions. There are some adaptations have to be considered while adopt strategic management, considering characteristic differences between public and private sector organizations. New Public Management (Christopher Hood, 1991) and Reinventing Government (David Osborne and Ted Gaebler, 1992) are two concepts that viewed as a form of public management and administration modernization or reformation.

PELUANG MEMBANGUN PEREKONOMIAN NASIONAL DENGAN PERBAIKAN SISTEM PEMBIAYAAN BAGI USAHA KECIL DAN MENENGAH (UKM) Chandra Utama
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Small and medium enterprises (SMEs) have an important role in economy; not only they employ a lot of workers but also contribute to Gross Domestic products (GDP). The SMEs contribute more than 60 percent of GDP (40 percent from small enterprises (SEs)). More than 99 percent of interprises in Indonesia are SMEs and more than 96 percent of worker are employed by them (more than 91 percent work in SEs).Although SMEs are very important for the Indonesian economy, they still have problem to have accessing fund. The SEs invest only 1.5 million rupiahs in average (only 0.0078 and 0.00005 times the average investment of medium (MEs) and big enterprises (BEs) each year) and the MEs invest 855.88 million rupiahs in average (nearly 0.03 times the average investment of BE each year). The data shows that investment for each SE is too small than investment of MEs and BEs. On the other hand the return of investment in SE are more than twice than ME and BE. Although the SMEs contribute 60 percent of total GDP, they only invest 43 percent of total investment every year. The Kredit Usaha Kecil (KUK) that served by commercial Banks for SMEs only contribute 37 percent to total investment of SMEs or 16 percent to total investment. It is proper SMEs invest more than current their investment because they contribute to GDP more than BEs. The intermediation institution (bank) should improve they role in SMEs funding. The development of intermediary system that serve easy funding for SMEs especially SEs is a potential way to increase the economic growth and better distribution of income.

PENERAPAN OPERATION COSTING DAN KAITANNYA DENGAN KEAKURATAN PENETAPAN HARGA JUAL (Case Study at PT X — A Finishing Company in Printing Industries in Bandung) Paulina Permatasari; Hendra Setiadi
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Pricing Decision is influenced by several factors, Le: cost, competitor and customer. In pricing decision process, it's really important for companies to be able to accurately calculate its product costs so that the profile of product profitability could be figured. Many methods are available to be used in calculating product costs. One of the methods is Operation costing method, which is a hybrid costing system that is applied to batch of similar but not identic products. Operation costing is a combination of process costing and job-order costing methods. Operation costing assigns direct material cost to the products using job-order costing method and conversion cost assigned using process costing method. With the application of operation costing at this finishing company, the cost assignment process to the products could be more accurate and also the pricing decision.

PERANAN LETTER OF CREDIT SEBAGAI ALAT MANAJEMEN RISIKO Amelia Setiawan
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Organization manages risk in order to mitigate risk and uncertainty. They identify risks and minimize negative impact of those risks. Letter of Credit used to fund trading of goods and services between two parties who doesn't know each other. Letter of Credit often used in trading between countries. The reason why Letter of Credit can be classifying as an effective payment systems is because it is safe, for exporter or importer. Because of the safety of Letter of Credit, it is often used in international trading.

VALUASI EKONOMI DENGAN TRAVEL COST METHOD PADA OBYEK EKOWISATA PULAU-PULAU KECIL (Kasus Kawatan Kepulauan Seribu) M. Yuwana Marjuka
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The phenomenal growth of global tourism has immediate and far reaching consequences for the natural and cultural heritage, as it directly links tourism activities with low impact use of the natural resources, environmental conservation and sustainable economic activities. One among many terms given to this form of tourism is ecotourism sectors. The rapidly growing ecotourism movement for coastal zone of tourism attraction, in this case Just like the ecotourism in the Kepulauan Seribu, Jakarta Utara area natural green sea turtle conservation, coral reef and sandy coastal scenery, fishing community, and others various natural . Potentials can be beneficial to attract domestic tourists as well as international tourists. The travel cost method can use to estimate economic use values associated with ecosystems or sites that are used for recreation such Kepulauan Seribu Area. The method can be used to estimate the economic benefits or costs resulting from: 1) changes in access costs for a recreational site, 2) elimination of an existing recreational site, 3) addition of a new recreational site, and 4) changes in environmental quality at a recreational site. The basic premise of the travel cost method is that the time and travel cost expenses that people incur to visit a site represent the "price" of access to the site. Thus, peoples' willingness to pay to visit the site can be estimated based on the number of trips that they make at different travel costs. This is analogous to estimating peoples' willingness to pay for a marketed good based on the quantity demanded at different prices. This section continues with example applications of the travel cost method to analyze the ecotourism in the Kepulauan Seribu area, followed by a more complete technical description of the method and its advantages and limitations.

E COMMERCE : PASAR MAYA DI DUNIA NYATA Lydia Mutiara Dewi
Bina Ekonomi Vol. 12 No. 1 (2008)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Internet has been a maior tool of communication in this globalized world since these two decades. This tool can be used for many purposes so that one can fulfill interests and necessities. One purpose that arises within this virtual world is E-Commerce. lf this one implements worldwide virtual commerce correctly, E-Commerce will provide benefits for its users, E-Merchant and E-Customer. Thus, one should understand how this electronic commerce works so that one does not suffer a financial loss. E-commerce in our country is a prospective business field

MENJALANKAN RANGKAIAN STRATEGIS SAMUDERA BIRU (Suatu lde Penerapan di Perguruan Tinggi) Chandra Utama
Bina Ekonomi Vol. 12 No. 1 (2008)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

To have its own blue ocean, university must be managed not in ordinary way. For example,,it should not only focus on its current customers but also on potential customers and change them to customers. Kim dan Mauborgne (2005) introduce four processes thaf university must do to have its own blue ocean. The processes include developing benefits for customers (why consumers buy), building strategic price, finding strategic cost, and adopting the strategy in organization. This paper introduces simple idea to build blue ocean strategy in university.

PENGARUH PROSEDUR ANALITIS DAN PEMAHAMAN RISIKO AUDIT TERHADAP PENGEMBANGAN PROGRAM AUDIT (Hasil studi pada beberapa KAP di Bandung) Deddy Supardi
Bina Ekonomi Vol. 12 No. 1 (2008)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The aim of this research is to investigate the influence of analytical procedures and audit risk toward the development of audit program and relationship between analytical procedures and audit risk.The audit program is the key to successful in auditing pertormance inaccordance with auditing standards. Method of data analysis used to identity research objectives are correlation and path analysis. The results show that have correlation significant between analytical procedures and audit risk and influence significant analytical procedures and audit risk to audit program

PERAN KOMUNIKASI SEBAGAI PENDUKUNG PERUBAHAN ORGANISASI Benedicta Evienia Prabawanti
Bina Ekonomi Vol. 12 No. 1 (2008)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Every changing in organization potentially produces some conflicts because it make unpredictable situation for every elements and members of organization. The changing causes a problem if it is not communicated effectively to them. They accept the organizational changing only if they know and realize that changing is important for organizational development and surviving in its environment. They must be informed that they are not be worsen but advantaged because it. The communication must be done before, during, and after the changing of organization to make the changing move smoothly. This article describes the communication role in the changing of organization. it employs cases of two companies as examples of the communication role in smooth and effective change in organization that make them go to the better situation.

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Home Page

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Editorial Team

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Reviewer

Google Scholar

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Amelia Setiawan

Contact Email binek.fe@unpar.ac.id

Phone +628156162858

Journal Mail Official binek.fe@unpar.ac.id

Editorial Address Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA