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Jurnal Bisnis dan Kewirausahaan
Published by Universitas Setia Budi
ISSN : -     EISSN : 23021322     DOI : https://doi.org/10.31001/jbk
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Bisnis dan Kewirausahaan merupakan media publikasi ilmiah yang diterbitkan dua kali setahun oleh Fakultas Ekonomi Universitas Setia Budi, yang bertujuan untuk memberikan sarana komunikasi ilmiah melalui penyampaian berbagai hasil penelitian, artikel ilmiah, tinjauan buku, serta pemikiran-pemikiran inovatif dalam bidang bisnis, kewirausahaan, manajemen, akuntansi, dan perpajakan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 64 Documents
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Mengapa Pengguna Tetap Menggunakan Halodoc? Analisis Faktor-Faktor Pembentuk Nilai Persepsian Rahma Sarita; Didik Setyawan; Ariefah Yulandari; Yulianto Yulianto
Jurnal Bisnis dan Kewirausahaan Vol 18 No 1 (2025): Jurnal Bisnis Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v18i2.3102

Abstract

ABSTRACT This study aims to examine the influence of perceived value on the intention to continue using the Halodoc app. The intention to continue using the Halodoc app is influenced by the perceived value of the app. Perceived value impacts the intention to continue using the Halodoc app. Data were obtained through a questionnaire distributed to the general public who had previously used the Halodoc app. A total of 236 people were sampled. The sampling technique used was purposeful sampling. Hypothesis testing was conducted using SEM (Structural Equation Modeling) analysis with path analysis. The results of this study indicate that two hypotheses are supported and two are not supported. The relationship between perceived value and intention to continue using the Halodoc app is positive. The risk barrier variable has no effect on perceived value. The complexity variable has no effect on perceived value. Relative benefit has a positive effect on perceived value.
Mengapa Influencer Mampu Mendorong Pembelian? Analisis Peran Kepercayaan Merek dan Kesadaran Merek Meiyana Linda Purwanti; Waluyo Budi Atmoko; Ariefah Yulandari; Yulianto Yulianto
Jurnal Bisnis dan Kewirausahaan Vol 18 No 1 (2025): Jurnal Bisnis Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v18i1.3111

Abstract

Abstract This study aims to analyze the influence of influencers on purchasing behavior through brand trust, brand awareness, and purchase intention among Instagram users in Surakarta City. This study used a quantitative approach with a causal design and a cross-sectoral survey. Data were obtained through an online questionnaire distributed to 200 respondents aged at least 17 years who actively use Instagram. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS and logistic regression. The results showed that influencers have a positive influence on brand trust. Brand trust also has a positive influence on brand awareness and purchase intention, while brand awareness has a positive influence on purchase intention. Furthermore, purchase intention was shown to have a positive influence on purchase behavior. These findings indicate that influencers' effectiveness in driving purchase behavior occurs through increased brand trust, brand awareness, and purchase intention. Therefore, companies need to select credible influencers to improve the effectiveness of their digital marketing strategies.
Apakah Akuntabilitas, Transparansi dan Kebijakan Dana Desa Berpengaruh terhadap Kesejahteraan Masyarakat? Muhammad Arif Rahman; Titiek Puji Astuti; Faiz Rahman Siddiq; Yulianto Yulianto
Jurnal Bisnis dan Kewirausahaan Vol 17 No 2 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v17i2.3115

Abstract

Abstract This study aims to provide empirical evidence regarding the influence of accountability, transparency, and village fund policies on community welfare. The research was conducted in 13 villages located in Gondangrejo District, Karanganyar Regency, Indonesia. Data were collected through questionnaires distributed to respondents working within the village government environment. A purposive sampling technique was employed, resulting in a sample of 290 respondents who were involved in the planning and management of village funds across the 13 villages. The study utilized primary data, which were analyzed using the Statistical Package for the Social Sciences (SPSS). Data collection was carried out through questionnaires, while data analysis employed multiple regression analysis. The validity and reliability of the data were assessed through validity and reliability tests to ensure the accuracy and consistency of the research instruments. The empirical findings indicate that accountability has no significant effect on community welfare. In contrast, transparency and village fund policies have a positive and significant effect on community welfare. These results suggest that improving transparency and implementing effective village fund policies can contribute to enhancing community welfare, whereas accountability alone does not directly influence welfare outcomes.
PENGARUH RETURN ON ASSETS, RETURN ON EQUITY, DEBT TO EQUITY RATIO DAN EARNING PER SHARE TERHADAP HARGA SAHAM (Studi Empiris Pada Perusahaan Perbankan Yang Terdaftar di Bursa Efek Indonesia Tahun 2018 – 2022) Elizabeth Leonny Aninditya; Titiek Puji Astuti; Yunus Harjito; Agus Endrianto Suseno
Jurnal Bisnis dan Kewirausahaan Vol 18 No 2 (2025): Jurnal Bisnis Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v18i2.3116

Abstract

Abstract This research aimed to examine the affect of Return On Assets (ROA), Return On Equity (ROE), Debt to Equity Ratio (DER), and Earning Per Share (EPS), to stock prices. The population used in this research is 46 of all banking companies listed on the Indonesia Stock Exchange (IDX) form 2018-2022 period and which publish annual reports on the website www.idx.co.id. This research used a quantitative method with purposive sampling and obtained a sample of 29 companies. The sampling that will be studied is based on all banking companies on the Indonesian Stock Exchange that meet the criteria. Data analysis using multipleregression with SPSS version 21 analysis software. Results of the analysis indicate that Earning Per Share has effect on stock prices but Return On Assets, Return On Equity, Debt to Equity Ratio have no effect on stock price

Page 7 of 7 | Total Record : 64

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