ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
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<![CDATA[Pengaruh Fiscal Stress, Pendapatan Asli Daerah dan Dana Perimbangan Terhadap Kemandirian Keuangan Daerah Kabupaten/Kota di Provinsi NTB Tahun 2018-2022 ]]>
<![CDATA[Zahro, Hastina]]>;
<![CDATA[Hailuddin]]>;
<![CDATA[Suriadi, Irwan]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.715
<![CDATA[This research aims to determine the influence of fiscal stress, local original income, and balancing funds on the financial independence of districts/cities in NTB Province in 2018-2022. This research will also analyze which variables have a dominant influence on regional financial independence. The research method used is a quantitative method, associative causality research type, using panel data regression analysis tools with the fixed effect model method and using Eviews 12 software. The results of this research show that the Fiscal Stress variable does not have a partially significant effect on the District/City Regional Financial Independence variable in NTB Province, while the Regional Original Income variable is able to provide a significant positive influence and the Balancing Fund variable is able to provide a partially significant negative influence on the Regency/City Regional Financial Independence variable in NTB Province. Meanwhile, the variables Fiscal Stress, Regional Original Income, and Balancing Funds can simultaneously have a significant influence on the Regional Financial Independence variable. Then the Original Regional Income variable is the dominant factor influencing the level of Regency/City Regional Financial Independence in NTB Province.]]>
<![CDATA[Pengaruh Persepsi Keamanan dan Persepsi Manfaat Melalui Sikap Terhadap Niat Penggunaan Ulang QRIS Oleh Generasi Z Kota Mataram ]]>
<![CDATA[Mirna Agustina]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.954
<![CDATA[This study aims to analyse the effect of perceived security and perceived benefits on the intention to reuse Quick Response Code Indonesian Standard (QRIS) by Generation Z in Mataram City, with attitude as a mediation variable. The method used is a quantitative survey with data collection through questionnaires distributed to 150 respondents who are active users of QRIS. Data analysis was done using structural equation modelling (SEM) with SmartPLS software. The results showed that perceived security and perceived benefits have a positive and significant influence on QRIS reuse intentions. In addition, attitude is found to act as a mediation that strengthens the relationship between perceived security and benefits on reuse intentions. These findings indicate that Generation Z in Mataram City are very concerned about the security and benefits aspects of using QRIS. Therefore, service providers need to increase education and promotion that emphasises the safety and benefits of QRIS to encourage wider adoption among the younger generation. This study provides important insights for the development of marketing strategies and improvement of digital payment services in Indonesia.]]>
<![CDATA[Pengaruh Consumer Ethnocentrism, Harga dan Kualitas Produk Terhadap Citra Merek Brand Wildtime & Co ]]>
<![CDATA[Janiarti]]>;
<![CDATA[Handry Sudiartha Athar]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.973
<![CDATA[This study aims to analyze the influence of Consumer Ethnocentrism, Price, and Product Quality on Brand Image of Wildtime & Co. The data collection method uses a questionnaire. The population is 100 respondents, with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Consumer Ethnocentrism has a positive and significant effect on Brand Image. Second, Price has a positive and significant effect on Brand Image. Third, Product Quality has a positive and significant effect on Brand Image. The results of the study can be used as a basis for increasing Consumer Ethnocentrism, Price, and Product Quality activities.]]>
<![CDATA[Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia ]]>
<![CDATA[Afiyat Isna Haqiqi]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.975
<![CDATA[This study aims to determine the effect of Islamic Marketing and Islamic Branding on the Purchase Intention of Lipton brand tea bags in Indonesia. The population of this study is Indonesian people who are Muslim and know and are interested in Lipton brand tea bags. The data collection method in this study uses a survey method. The data collection technique uses a questionnaire or online survey technique via google form with a data collection tool in the form of a questionnaire. In this study using a sample of 100 people with a sampling method using porpusive sampling. The type of research used in this study is causal associative. Processing of data in this study using SPSS by conducting various tests such as validity test, reliability test, classical assumption test, multiple linear analysis test, t test, f test, and coefficient of determination test. The results of this study indicate that Islamic Marketing (X1) has a positive and insignificant effect of 15.3% on Purchase Intention (Y) and Islamic Branding (X2) has a positive and significant effect of 89.9% on Purchase Intention (Y). Based on the results of this study, it is recommended that Lipton companies continue to improve company strategies using Islamic Marketing and Islamic Branding so as to increase Purchase Intention in Muslim consumers in Indonesia.]]>
<![CDATA[Pengaruh Kemudahan dan Manfaat Terhadap Keputusan Penggunaan QRIS Oleh UMKM di Kota Sumbawa ]]>
<![CDATA[Gina Mailinda Saputri]]>;
<![CDATA[Handry Sudiartha Athar]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.980
<![CDATA[This study aims to test and analyze the influence of convenience and benefits on the decision to use QRIS by MSMEs in Sumbawa City. The sample in this study was 100 samples. The sampling technique in this study used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis. All research data was processed using SPSS Statistics 26. The results of statistical data testing and analysis showed that the indicators in the study were declared valid where in the classical assumption test the data was normally distributed and there was no multicollinearity. The results of this study also show that the two independent variables, namely Convenience and Benefits, have a positive and significant influence on the dependent variable, namely the Decision to Use.]]>
<![CDATA[Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram ]]>
<![CDATA[Ni Nyoman Gita Santi Ananda]]>;
<![CDATA[Didy Ika Supryadi]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.995
<![CDATA[This study aims to investigate the influence of TikTok social media marketing and content creators on purchasing decisions for Skintific products in Mataram City. This associative research uses a quantitative approach with a sample size of 100 respondents. Data analysis was performed using SPSS software. The results show that TikTok social media marketing and content creators have a positive and significant impact on purchasing decisions for Skintific products in Mataram City. Based on these findings, it can be concluded that TikTok social media marketing and content creators play a crucial role in increasing purchasing decisions for Skintific products in Mataram City. The researcher suggests that the company should increase social media marketing activities and select suitable content creators to continuously enhance purchasing decisions among consumers for Skintific products.]]>
<![CDATA[Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Impulsive Buying Pada E-Commerce Shopee di Kota Mataram ]]>
<![CDATA[I Gusti Ayu Anindita Hendryadewi]]>;
<![CDATA[Handry Sudiartha Athar]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.996
<![CDATA[This research aims to determine the effect of hedonic motive and shopping lifestyle on impulsive buying on Shopee e-commerce in Mataram City. The sample of this study was Shopee e-commerce users in Mataram City who made impulsive purchases. The data analysis method used was multiple linear regression. The results showed that hedonic motive and shopping lifestyle significantly influenced impulsive buying on Shopee e-commerce in Mataram City. This study contributes to the understanding of consumer behavior in the context of e-commerce and can be used as a reference for business actors to develop effective marketing strategies.]]>
<![CDATA[Pengaruh Promosi Digital dan Customer Experience Terhadap Keputusan Pembelian Pada Toko Baju Kafa Kids & Baby Shop Lombok Timur ]]>
<![CDATA[Helsani]]>;
<![CDATA[Weni Retnowati]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.1001
<![CDATA[This study aims to determine whether digital promotion and customer experience affect purchasing decisions at the Kafa Kids & Baby Shop in East Lombok. The research method used is quantitative with an associative approach. The researcher collected data by distributing questionnaires to 100 respondents, with the aim of understanding the relationship between the variables studied. The data obtained were then analyzed using SPSS (Statistical Package for the Social Sciences) software. The analysis results show that digital promotion has a positive and significant effect on purchasing decisions, with a calculated t value of 3.118, which is greater than the table t value of 1.984. Customer experience also has a positive and significant effect on purchasing decisions, with a calculated t value of 8.145, greater than the table t value of 1.984. Thus, it can be concluded that both digital promotion and customer experience positively and significantly influence consumer purchasing decisions at Kafa Kids & Baby Shop in East Lombok.]]>
<![CDATA[Pengaruh Profitabilitas, Struktur Modal, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Sektor Goods Consumer Non-Cyclical Periode 2019-2023 ]]>
<![CDATA[Syfa Hayatina]]>;
<![CDATA[Laila Wardani]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.1003
<![CDATA[This research aims to analyze the effect of profitability, capital structure and company size on company value with dividend policy as a moderating variable. This research is a causal associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 research period. By considering the established criteria, the sample was obtained from 25 companies from 125 companies so that the research data analyzed amounted to 125 observations. In this research, the panel data regression model is applied using the Fixed Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 12 program. The research show that profitability has a significant positive effect on company value. Capital structure has insignificant but unidirectional (positive) effect on company value. Company size has insignificant and unidirectional (negative) effect on company value. Dividend policy is able to moderate by strengthening the effect of profitability on company value. Dividend policy is able to moderate by weakening the effect of capital structure on company value. Dividend policy is unable to moderate the effect of company size on company value.]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Ulang Air Minum Dalam Kemasan (AMDK) Merek Club di Kota Mataram ]]>
<![CDATA[Afriza Ade Ningsih]]>;
<![CDATA[Hilmiati]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i2.1005
<![CDATA[This study aims to determine the influence of Product Quality and Price on the Interest in Repurchasing Bottled Drinking Water (AMDK) Club Brands. The type of research used is causal associative research with a quantitative approach. The population in this study is the people of Mataram City with a sample of 100 respondents. The data collection techniques used are survey and questionnaire approaches in the form of questionnaires containing statements about interest in repurchases, product quality and price. Data processing in this study uses SPSS 23, where research instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis tests are carried out. Based on the results of the data analysis, it shows that: (1) Product quality has a positive effect on the interest in repurchasing Club brand AMD. (2) The price has a negative effect on the interest in repurchasing Club brand bottled water.]]>
