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Jurnal Manajemen Update
Published by Universitas Tanjungpura
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ANALISIS PENGARUH E-SECURITY, KEMUDAHAN, KEPERCAYAAN, DAN RISIKO KINERJA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA PONTIANAK admin, M Rajak B1021161096
Jurnal Manajemen Update Vol 9, No 2 (2020): JURNAL MAHASISWA MANAJEMEN
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ABSTRAK             Penelitian ini bertujuan untuk menguji dan menganalisis e-security, kemudahan, kepercayaan dan risiko kinerja produk terhadap keputusan pembelian pada marketplace shopee di Kota Pontianak. Jenis penelitian ini merupakan penelitian kuantitatif. Penyebaran kuesioner secara online kepada setiap orang yang pernah melakukan pembelian di marketplace shopee dengan jumlah sampel sebanyak 100 responden dipilih dengan cara purposive sampling, selanjutnya pengolahan data menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukan bahwa e-security, kemudahan, kepercayaan dan risiko kinerja produk berpengaruh terhadap keputusan pembelian. Kemampuan keempat variabel tersebut dalam menjelaskan pengaruhnya terhadap keputusan pembelian adalah sebesar 49,5%. Kata kunci: e-security, kemudahan, kepercayaan, risiko kinerja produk dan keputusan pembelian. DAFTAR PUSTAKA Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.Ardiansyah. (2015). An Analysis of Security and Service Quality toward Purchase Decision on e-Commerce and its Implications of Consumer Loyalty. Internastional Conference On Information Technology And Business.  Arwiedya, Mohammad Ridzky. (2011). Analisis Pengaruh Harga, Jenis Media Promosi, Risiko Kinerja dan Keragaman Produk Terhadap Keputusan Pembelian Via Internet Pada Toko Online. Universitas Diponegoro.Donney & Cannon. (2005). Proses Kepercayaan. Jakarta : Rineka Cipta.Ferdinand, Augusty. (2014). Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan Disertasi Ilmu Manajemen. Semarang : Badan Penerbit Universitas Diponegoro.Ghozali, Imam. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang: Badan Penerbit Universitas Diponegoro.Ghozali, Imam. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.Gunawan, Fandy. et al. (2019). Analysis of the Effect of Perceived Easy of Use and Perceived Usefullness on Consumer Attitude and Their Impacts on Purchase Decision on PT Tokopedia In Jabodetabek. European Journal of Business and Management Research, Vol 4, No. 5.Halik, Abdul. (2020). The Impact On Trust and online Buying Decision Through Information Quality, Celebrity Endorser And Price Perception At Instagram In Surabaya. Archives of Business Research – Vol 8, No. 2.Hidayati, Laily Nuri. (2018). Pengaruh Harga, Kepercayaan, Keamanan, dan Persepsi Akan Risiko terhadap Keputusan Pembelian Sepatu Nike Melalui Instagram. Jurnal Ilmu dan Riset Manajemen : Volume 7, Nomor 11.Hong, Zhao., & Li Yi. (2012). Research on the Influence of Perceived Risk in Consumer Online Purchasing Decision. International Conference On Applied Physics and Industrial Engineering.iPrice. (2020). Daftar 50 Website dan Aplikasi E-Commerce di Indonesia 2019. Diakses https://iprice.co.id/insights/mapofecommerce/Jogiyanto. (2007). Sistem Infromasi Keperilakuan. Yogyakarta: Andi YogyakartaKidane., & Sharma. (2016). Factors Affecting Consumers’ purchasing Decision through E-Commerce. Procedings of the international conference on industrial engineering and operations management : Kuala Lumpur, Malaysia.Katadata. (2019). Pengguna Internet di Indonesia Tahun 2018. Di akses https://databoks.katadata.co.id/datapublish/2019/05/16/pengguna-internet-di-indonesia-2018-bertambah-28-jutaKatadata. (2020). E-commerce dengan pengunjung terbesar di Indonesia. Di akses https://databoks.katadata.co.id/datapublish/2020/07/06/pengunjung-situs-shopee-terbesar-di-indonesiaKatadata. (2019). Nilai Transaksi Tokopedia, Bukalapak dan Shopee 2014-2023. Di akses https://databoks.katadata.co.id/datapublish/2019/10/15/2014-2023-nilai-transaksi-tokopedia-terbesar-dibandingkan-e-commerce-lainnyaKotler, Philip,. & Armstrong, Gary. (2014). Principle Of Marketing. 15th Edition New Jersey: Pearson Pretice Hall. IncKotler, Philip., & Keller, Kevin Lane. (2016). Marketing Management. 15th Edition New Jersey: Pearson Pretice Hall.Kumar, Pawan., & Bajaj, Rakhi. (2016). Dimensions perceived risk among students of high educational institutes toward online shopping in punjab. Journal of Internet Banking and Commerce, Vol 21, No. S5.Kusuma, Ardianto. (2016). Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia. Jurnal Ekonomi, Universitas Islam Indonesia Yogyakarta.Laudon, K. C., & Traver, C. G. (2017). E-Commerce 2016 business, tecnology, society (12th ed). England : Britis Library Cataloguint-in.Limpo, Lita., & Meryana. (2015). Effect of Trust and Easy on Decision Online Purchase toward Special Fashion Products. International Journal of Science and Research, Vol 6, No 10.Mowen, J.C., & Minor, M. (2002). Perilaku Konsumen. Jakarta : ErlanggaPark, Chung-Hoon., & Kim, Young-Gul. (2006). The Effect of Information Satisfaction and Relational Benefit on Consumers Online Site Commitments”. Journal of electronic Commerce in Organizations, Vol. 4. 4,, No.1Pramana, Rolex Irfan, et al. (2018). Pengaruh Keamanan, Harga, Kelompok Referensi, dan Risiko Kinerja Terhadap Keputusan Pembelian Secara Online Oleh Mahasiswa (Studi Kasus Mahasiswa Manajemen Universitas Maritim Raja Haji Tanjungpinang Angkatan 2014). Artikel Skripsi Universitas Maritim Raja Ali Haji.Pranoto, Deni. (2014). Pengaruh Kepercayaan Dalam Pembelian. Jakarta. GramediaPratama, Randi Imam, et al. (2019). Effect of Perceived Ease of Use, Word-of-Mouth Communication, and Brand Image on Decision too Use Lazada E-Commerce Servises. International Journal of Multicultural and Multireligious Understanding, Volume 6, No 1.Raman, Arasu., & A, Viswanathan. (2011). Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer. IJCA Special Issue on: Wireless Information Netwrok & Business Information System, hal 54-60.Schiffman, L.G., Kanuk & Hansen, H. Vard. (2010). Consumer Behavior. 2nd Ed. New Jersey: Pearson Prentice Hall.Shree, Kavya., & Nagabhushanam, Manasa. (2017). Exploring the dimensions of perceived risk in using internet for purchase decisions. ISBR Management Journal, Volume 2, No 1.Sugiyono. (2017). Metode Penelitian Bismis (Pendekatan Kuatitatif, Kualitatif, dan R&D). Bandung : Alfabeta.Sunarto, Andi. (2009). Seluk Beluk E-Commerce. Yogyakarta : Graha Ilmu.Tjiptono, Fandy. (2014). Pemasaran Jasa- Prinsip, Penarapan dan Penelitian. Yogyakarta: Andi Offset.Turban, Efraim. et al. (2015). Electronic commerce a Managerial and Social Networks Perspevtive 8th edition. Springer.Wijaya, Chandra., & Kempa, Sesilya. (2018). Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi terhadap Kepuasan Konsumen melalui Keputusan Pembelian Produk Fashion. AGORA, Vol. 6, No.2Yuliawan, Eko, et al. (2018). Analisis Pengaruh Faktor Kepercayaan, Kemudahan dan Kualitas Layanan terhadap Keputusan Pembelian pada Online Shop Zalora Indonesia. Optimal : Jurnal Ekonomi dan Kewirausahaan, Vol. 12 No.2 : 2597-4823
THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASE DECISION OF THE TYPE C15 SMARTPHONE REALME IN PONTIANAK CITY Rizky Ramadhan, Rizky Ramadhan B1021161121
Jurnal Manajemen Update Vol 9, No 3 (2020): JURNAL MAHASISWA MANAJEMEN
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ABSTRACTToday, many companies use strategies to deal with competition by marketing through promotion, especially through advertising. In order for the delivery of messages through advertisements to be accepted by consumers, there is a need for media as a tool, such as print media, radio, television, internet to social media so that it makes it easier for companies to convey messages and can be accepted by consumers well, with the help of appropriate communicators, namely celebrity endorsers as the medium for delivering messages from the product. The use of celebrity supporters who are currently popular as communicators is the main choice in advertising to influence people to make purchasing decisions. This study aims to test whether visibility, credibility, attraction and power have an effect on the decision to purchase a smartphone Realme type C15 in Pontianak City. The population in this study is the public (consumers) who have seen the Realme type C15 smartphone advertisement in Pontianak City, while the sample used is 100 respondents with purposive sampling technique. Collecting data in this study using an online questionnaire filled out by parties who meet the requirements. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis using multiple linear regression and hypothesis testing. The results of multiple linear regression analysis and hypothesis testing show that the variables visibility, credibility, attraction and power have a positive and significant effect on purchasing decisions.Keywords: Visibility, Credibility, Attraction, Power and Purchase DecisionDAFTAR PUSTAKAAbdianur, A., & Sukimin, S. (2018). Celebrity Endorser (Bintang Iklan) Sebagai Komunikasi Pemasaran Terhadap Keputusan Membeli Oli Fastron Di Kota Balikpapan. 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New York: Mc Graw-Hill. BukaReview, (30 Juli 2020), Spesifikasi dan Harga Realme C15, HP Rp2 Jutaan dengan Baterai Jumbo. darihttps://review.bukalapak.com/gadget/spesifikasi-harga-realme-c15-112493 Fildzah, N.A., & Sari.D. (2017). Pengaruh Celebrity Endorser dan Word Of Mouth Terhadap Keputusan Pembelian Produk Swater Online Shop Alco Di Media Sosial Instagram. Ekonomi, Bisnis & Entrepreneurship, 2(11), 99-112. Ghozali, I. (2013). “Aplikasi Analisis Multivariate dengan Program IBM SPSS 21”. Semarang: Badan Penerbit Universitas Diponegoro. Hartono. (2004). Statistik untuk Penelitian. Yogyakarta: Pustaka Pelajar. Ifeanichukwu, C. D (2016). Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria. International Research Journal of Management, IT & Social Science, 9(3), 120-128.  Kerlinger, F. N. (1973). Founding Of Behavior Research, Holt. New York: Rinchart and Winston Inc. KliknKlik, Pengertian Smartphone, diakses (2009), PT Portal Biz Nusantara darihttps://kliknklik.com/content/66-pengertian-smartphone Kotler, P. (2005). Manajemen Pemasaran. Jilid 1 dan 2. Jakarta: PT Indeks Kelompok Gramedia. Kotler, P., & Keller, K.L. (2012). Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga. Kotler, P., & Amstrong, G. (2012). Principles of Marketing. New Jersey: Prentice-Hall, Inc. Lombo, V.E.P., & Tielung, M.V.J. (2014). The Impact of Celebrity Endorsementto Youth Consumer Purchase Decision on Adidas Apparel Product. EMBA, 3(2), 1246-1254. McCracken, G. (1989). Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, (16), 310-32. Muslim, I.S. (2012). Pengaruh Dimensi Celebrity Endorser terhadap Citra Merek (Studi pada Iklan Mie Sedaap Versi Edwin Lau pada Mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia). Skripsi. Depok: Fakultas Ilmu Sosial Dan Ilmu Politik, Departemen Ilmu Administrasi, Program Sarjana Reguler, Program Studi Ilmu Administrasi Niaga, Universitas Indonesia. Nugroho, J. S. (2003). Perilaku Konsumen Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Kencana. Oktafiani, R., & Silaningsih, E. (2015). Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Kartu Perdana XL Di Kota Bogor. Jurnal Visionida, 2(1), 45-58. Percy, L., & Rosenbaum, R. (2012). Strategic Advertising Management (4th ed.). England: Oxford University Press. Priyatno, D. (2012). Belajar Cepat Olah Data Statistik Dengan SPSS. Yogjakarta: Andi Offset. Priyono. (2016). Metode Penelitian Kuantitatif. Sidoarjo: Zifatama Publishing. Rossiter, John R. & Larry Percy (1997), Advertising Communications and PromotionManagement, Boston, MA: McGraw-Hill, second edition. Rossister, J. R., & Percy, L. (1997). Advertising Communication and Promotion Management. Boston: McGraw-Hill, Second edition. Rossister, J.R., & Percy, L. (1985). Advertising Communication Models. Advances in Consumer Research, (12), 510-524. Royan, F.M. (2004). Marketing Celebrities: Selebriti dalam Iklan dan Strategi Selebriti Memasarkan Diri Sendiri. Jakarta: PT. Elex Media Komputindo. Royan, F.M. (2005). Sales Force (Meningkatkan Penjualan Dengan Rancangan Bangun Sales Force Effective). Yogyakarta: Penerbit Andi. Santoso, S. (2012). Statistic Parametic. Jakarta: PT Gramedia Pustaka Umum Schiffman, L & Kanuk, L.L. (2007). Consumer Behaviour 7 th. Edition. (Perilaku Konsumen). Jakarta: PT. Indeks. Selular.id, (19 Mei 2020), IDC: Top 5 Brand Smartphone di Indonesia Q1-2020 dari https://selular.id/2020/05/idc-top-5-brand-smartphone-di-indonesia-q1-2020/  Sekaran, U., & Roger B. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan-Keahlian, Edisi 6, Buku 2. Jakarta: Salemba Empat. Shimp, Terence A. (2007). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. USA: Thomson Higher Education. Sukmawati, A., & Suyono, J. (2005). Analisis Pengaruh Karakteristik Bintang Idola Iklan (Celebrity Endorser) Terhadap Minat Beli Konsumen Sebuah Merek Multivitamin (studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Sebelas Maret Surakarta). Fokus Manajerial, 1(3), 21-32. Sumarwan, U. (2003). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran, Cetakan Pertama, Jakarta: Ghalia Indonesia. Sugiarto, Y.S. (2012). Pengaruh Celebrity Endorser terhadap Minat Beli Konsumen (Studi Kasus pada Produk Mie Sedap) Skripsi. Salatiga: Universitas Kristen Satya Wacana, Salatiga.  Sugiyono. (2017). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R & D. Bandung: Alfabeta. Suryadi, D. 2006. Promosi Efektif Menggugah Minat dan Loyalitas Pelanggan. Yogyakarta: Tugu Publisher. Sutisna, (2003). Perilaku Konsumen dan Komunikasi Pemasaran, Cetakan Ketiga. Bandung: PT. Remaja Rosdakarya. Swastha, B. (2002). Manajemen Pemasaran. Edisi Kedua. Cetakan Kedelapan. Jakarta: Penerbit Liberty Swastha, B., & Sukotjo, I. (2007). Pengantar Bisnis Modern edisi 3. Yogyakarta: Liberty Yogyakarta. Swastha, B. (2007). Manajemen Pemasaran Modern. Yogyakarta: Liberty Offset. Superwiratni (2018). Pengaruh Celebrity Endorsement Terhadap Keputusan Menginap Di Cottage Daarul Jannah. Toursim and Hospitality Essentials Journal, 2(8), 99-110. Tjondrokoesoemo, M. (2017). Celebrity Endorser Terhadap Keputusan Pembelian. Manajemen dan Star-Up Bisnis. 3(2), 287-295. Tjiptono, F. (2012). Pemasaran Jasa. Jogjakarta: Penerbit Andi. Tribun Jogja News, REALME C15 Kenalkan Syifa Hadju & Iqbaal Ramadhan sebagai Brand Ambassador, diakses (30 April 2020), dari https://jogja.tribunnews.com/2019/04/30/realme-3-pro-kenalkan-syifa-hadju-iqbaal-ramadhan-sebagai-brand-ambassador Ujang, S. (2004). Perilaku Konsumen Teori dan Penerapannya dalam Pemaasaran. Bogor: Ghalia Indonesia. Umar, H. (2013). Metode Penelitian untuk Skripsi dan Tesis. Jakarta: Rajawali Warren, K. J., & Mark, G.C. (2017). Global Marketing. 9th Edition. Harlow: Pearson Education Limited. Wikipedia. Iqbaal Ramadhan - Wikipedia bahasa Indonesia. Diakses (8 September 2020), dari https://id.wikipedia.org/wiki/Iqbaal_Ramadhan Wikipedia. REALME – Wikipedia Bahasa Indonesia. Diakses (25 Agustus 2020), dari https://id.wikipedia.org/wiki/Realme  Yusiana, R., & Maulida, R. (2015). Pengaruh Gita Gutawa Sebagai Brand Ambassador Ponds Dalam Mempengaruhi Keputusan Pembelian (Studi Kasus Pada Mshasiswi Universitas Telkom Jurusan D3 MAnajemen Pemasaran). Ecodemica, 1(3), 311-316. Zahra, R.R., & Rina, N. (2018). Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop Mayoutfit DI Kota Bandung. JURNAL LONTAR, 1(6), 43-53.
THE IMPACT OF JOB STRESS AND MOTIVATION ON TEACHERS’ PERFORMANCE IN SEKOLAH DASAR AND SEKOLAH MENENGAH PERTAMA SWASTA PERTIWI PONTIANAK B12111019, FITRIANA WACHYUNIE
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
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Rapid changes happen in Economy and technological development require every human resource to increase their ability and capability to compete with each other. Because human resource is an important aspect in an organization, all of organization would choose the best human resource to be placed in their company. Education institution is aim to build and create best human resources for the future. The implementation of education process is expected to produce qualified and high competitiveness human resources to face competition in the era of globalization. Improving the quality of human resources is the emphasis of educational purposes. To achieve the goals of the institution educator or teachers should have a good or better performance. The performance of the teachers can be affect by various factors such as job stress and motivation. The purpose of this study is to examine the impact of Job stress and Motivation on Teachers’ performance. Primary data was gathered using questionnaire base on 40 Teachers of SD and SMP Swasta Pertiwi Pontianak, interview with Headmaster, and observation. The results of the study revealed that Job stress have negative significant impact on Teacher’ performance and Motivation have positive significant impact on Teacher’ performance. Keywords: Job stress, Motivation, and Teachers’ Performance.
ANALYSIS OF PRICE AND QUALITY OF CUSTOMER LOYALTY IN TRANSPORT SERVICES DAMRI AMONG DISTRICTS IN WEST KALIMANTAN B31109036, Tengku Arfandi
Jurnal Manajemen Update Vol 4, No 2 (2015): Jurnal Mahasiswa Manajemen
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Good or bad quality of service will impact the image of the company itself, and which will influence the consumer's decision to use transportation services Damri. Therefore, the company should be able to provide products or services at competitive rates, facilities and better service quality than competitors-competitors in order to attract consumers. If the customer is not satisfied, then it will leave the company that will lead to a decline in sales and profits will decrease even further losses for the company. Writing method in this paper is a survey method and tool is the method of quantitative analysis. The study concluded the following: 1) There is no significant price effect on customer loyalty. It can be seen from the value of t count> t table 2.066> 2.000) and significance value> significance level (α) of 0.05 (0.04 <0.05). 2) There is no significant influence on customer loyalty reliability. It can be seen from the t value <t table (-1.458 <2.000) and a significance value> significance level (α) of 0.05 (0.148> 0.05), 3) There is no significant influence responsiveness to customer loyalty. It can be seen from the t value <t table (0.108 <2.000) and a significance value> significance level (α) of 0.05 (0.914> 0.05), 4) There is no significant influence on customer loyalty guarantee. It can be seen from the t value <t table (-0.078 <2.000) and a significance value> significance level (α) of 0.05 (0.940> 0.05), 5) There is no significant influence on customer loyalty empathy. It can be seen from the t value <t table (1.639 <2.000) and a significance value> significance level (α) of 0.05 (0.105> 0.05) and 6) There is a significant influence on customer loyalty keberwujudan. It can be seen from the value of t count> t table (11.178> 2.000) and significance value <significance level (α) of 0.05 (0.000> 0.05).   Keywords: Price, Quality Service, Customer Loyalty
KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN B11111127, SUCI AGISTA BELLASARI
Jurnal Manajemen Update Vol 4, No 3 (2015): Jurnal Mahasiswa Manajemen
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The purpose of this research was to determine the effect of investment decisions, financing decisions, and dividend policy to firm value  on against either partially or simultaneously on the company’s listed in the Indonesia Stock Exchange in 2010-2013. Samples of this research were the company’s listed in the Indonesia Stock Exchange in 2010-2013, according tothe required criteria as many as 23 companies. Variables examined include investment decisions (tottal asset growth) , financing decisions (debt to equity ratio) and   dividend policy (divident payout ratio) as independent variables and firm value (Tobin’s Q) as dependent variable. Data obtained through secondary data from IDX and analyzed using multiple regression. The results of the testing showed that a hypothetical simultaneous investment decisions (tottal asset growth) , financing decisions (debt to equity ratio) and  dividend policy (divident payout ratio) affect didn't significant on firm value (tobin’s) with a significance level of 0,000 < 0,05. Partially suggests that , financing decisions (debt to equity ratio) and dividend policy  (divident payout ratio) have significant effect on  firm value (Tobin’s Q) with a significance level of 0,002 and 0,000 smaller than 0,05. investment decisions (tottal asset growth) didn’t have significantly effect on firm value (Tobin’s Q) with a significance level 0,440>0,005.   Keywords : investment decisions (tottal asset growth) , financing decisions (debt to equity ratio), dividend policy (divident payout ratio), firm value (Tobin’s)
PERBANDINGAN ABNORMAL RETURN DAN LIKUIDITAS SAHAM PADA PERISTIWA PEMILIHAN PRESIDEN DAN WAKIL PRESIDEN INDONESIA TAHUN 2014 (EVENT STUDY SAHAM- SAHAM LQ45 DAN PEFINDO25) B11111006, William Wendy Ary
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
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This research tries to analyze the effect of Indonesian president and vice-president election towards stocks liquidity and market reaction in Indonesia. Indicators in this study are the abnormal return and bid-ask spread. The samples in this study are both LQ45 index and PEFINDO25 index that actively traded on the June 25, 2015 (t-10) until July 23, 2015 (t+10). The data in this study are secondary data which consists of daily closing prices, Jakarta Composite Index (JSI) daily data, and daily Bid-offer data. The tools of this analyze using t-test and paired samples t-test. T-test results in LQ45 indicates that the abnormal returns are positive and significant on t-5, t-4, t-2, t + 5, and t + 7 t and on the PEFINDO25 there are also positive abnormal returns and significant on t-8, t + 5, t + 7, and t + 10. The test results of paired sample t-test on abnormal stock returns of LQ45 and PEFINDO25 found that there were no significant difference in the time before and after the event of Indonesian elections. The test results of paired sample t-test on the bid-ask spread LQ45 also found that there was no significant difference in the time before and after the event in LQ45, but the bid-ask spread is significant in PEFINDO25. Keywords :   Abnormal return, bid-ask spread, paired sample t-test, Indonesian president and vice-president election
Reaksi Pasar terhadap Pengumuman Bond Rating : Studi Empiris di Bursa Efek Indonesia B11111124, Fitriana
Jurnal Manajemen Update Vol 4, No 3 (2015): Jurnal Mahasiswa Manajemen
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The results of this study found that there was no difference between stock returns and trading volume activity (TVA) companies entering grade A, B and C in the time before, during and after the announcement of the bond rating happened. Looked at the results of paired samples t-test and independent t-test that the probability value greater than 0.05 and T value was smaller than t table so H0 was accepted. This means that the market reacts to changes in the ordinary course rating of the bonds and not excessive speculation. Looked that normal return always appear around the announcement date and shows that the announcement of bond rating does not contain meaningful information for investors. Keywords: bond rating, average abnormal return, trading volume activity, events study
PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI PONTIANAK Kurniawan, Andy
Jurnal Manajemen Update Vol 9, No 2 (2020): JURNAL MAHASISWA MANAJEMEN
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Penelitian ini dilakukan untuk mengukur dan menganalisis pengaruh kualitas produk, desain produk dan word of mouth communication terhadap keputusan pembelian smarthphone oppo di Pontianak. Penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner. Teknik sampling yang digunakan adalah sampling insidental. Jumlah sampel yang diperoleh sebanyak 100 responden konsumen smarthphone oppo. Metode dalam penelitian ini menggunakan SPSS. Uji hipotesis menggunakan tstatistik serta f-statistik. Selain itu juga dilakukan uji asumsi klasik yang meliputi uji normalitas, multikolinearitas, autokorelasi, dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian smarthphone oppo di Pontianak. Variabel desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian smarthphone oppo di Pontianak. Sedangkan variabel WOM (word of mouth) berpengaruh dan tidak signifikan terhadap keputusan pembelian smarthphone oppo di Pontianak. Kata Kunci: Kualitas Produk, Desain Produk, dan WOM (word of mouth), Keputusan Pembelian  DAFTAR PUSTAKA Ansah, Ardi. (2017).Pengaruh Desain Produk, Promosi, Dan Citra Merek Terhadap Keputusan Pembelian. Amwaluna, 1(2)178-189. Diakses dari http://www.google.co.id/url?url=http://ejournal.unisba.ac.id/index.php/am waluna/article/download/2211/, pada 28 September 2018.Griffin, Ricky W dan Ebert, Ronald J. (2007). Bisnis Edisi Kedelapan Jilid 1. Jakarta: Erlangga.Gudono. (2014). Analisis Data Multivariat Edisi 3. Yogyakarta: BPFEInternational Data Corporation. (2017). Quarterly Mobile Phone Tracker. America: IDC.Kotler, Philip dan Armstrong Gary. (2008).Prinsip-Prinsip Pemasaran, Edisi Ke-12. Jakarta: Erlangga.Lotulung, S. C. (2015).Pengaruh Kualitas Produk, Harga, Dan WOM (Word Of Mouth) Terhadap Keputusan Pembelian Handphone Evercoss Pada CV. Tristar Jaya Globalindo Manado. Jurnal EMBA, 3(3)817-826. Diakses dari https://ejournal.unsrat.ac.id/index.php/emba/article/view/9614/9202, pada 28 September 2018.Moksony, Ferench. Statistical Methods for Program Evaluation. Diakses dari http://www.tankonyvtar.hu/en/tartalom/tamop425/0010_2A_04_Moksony _Ferenc_Statistical_Methods_for_Program_Evaluation/images/57.png, pada 28 September 2018. 72Puspita, D.L et al. (2016).Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian (Survei Kepada Konsumen Charles & Keith di Tunjungan Plaza Surabaya). Jurnal Administrasi Umum (JAB), 34(1)79-85. Diakses dari http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/down load/1320/1705, pada 28 September 2018.Sari, Ratna D.K. dan Sri Rahayu T.A. (2012). Analisis Pengaruh Kualitas Produk, Persepsi Harga, Dan Word Of Mouth Communication Terhadap Keputusan Pembelian Mebel Pada CV. Mega Jaya Mebel Semarang. Diponegoro. Journal Of Management, 1(1)1-13. Diakses dari http://eprints.undip.ac.id/35854/1/jurnal_ratna_dwi_kartika_sari_(c2a0082 32).pdf, pada 28 September 2018.Supranto, J. (2003). Metode Riset Aplikasi Dalam Pemasaran. Edisi Revisi Ketujuh.Yogyakarta: Rineka Cipta.Sugiyono. (2016). Metode Penelitian. Bandung: Alfabeta.Sujarweni, Wiratna. (2014). Metodologi Penelitian. Yogyakarta: Pustaka baru press.
The influence of Perceived Organizational Support (POS) toward Turnover Intention of Bank Central Asia (BCA) employee, The mediating effect of Organizational Commitment admin, Fajar Kempas Adi Nugraha B1024161007
Jurnal Manajemen Update Vol 10, No 1 (2021): JURNAL MAHASISWA MANAJEMEN
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The purpose of this research is to analyze the impact of Perceived Organizational Support and Organizational Commitment toward Turnover intention of the employees and to test the mediating effect of Organizational commitment toward Turnover Intention in Banking company, BCA KCU Kubu Raya. Nowadays, the competitive business world has considered that an important task to manage employee turnover for any organization especially in Banking sector as it is known that employee from banking sector tend to be turnover from their job. The role of support from organization has known to reduce the intention of turnover from employees and make them tends to be commit with their organization.  From this point we can see that it is undeniable Perceived Organizational Support as an important factor in every company and Organization, especially in Banking sector. In this research, the data analysis method used is Structural Equation Model Partial Least Square (SEMPLS) method. To conduct analysis using PLS method, this research is using SmartPLS 3.0 software. The hypothesis of the research are H1 : POS have a significant influence on organizational commitments H2 : POS have significant influence on turnover intention H3 : Organizational Commitments have a significant influence turnover intentions. H4 : Organizational Commitments mediate the relationship between POS and turnover intentions. The result of this research shows that all of the Hypothesis Are Accepted.
THE INFLUENCE OF DIVIDEND POLICY TO THE COMPANY'S STOCK PRICE INCORPORATED IN LQ45 INDEX LISTED ON INDONESIA STOCK EXCHANGE (IDX) IN THE YEAR OF 2009-2013 B12111004, Juviyanti
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

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This research was conducted to examine the influence of dividend policy to the company's stock price incorporated in LQ45 Index. The benchmark of the dividend policy are Dividend per Share (DPS) and Dividend Payout Ratio (DPR). In addition, it also considered Free Cash Flow (FCF) and Market-to-Book Equity Ratio (MVEBVE) as the control variables. Population of this research is 45 companies incorporated in the index listed on Indonesia Stock Exchange (IDX) in the year 2009-2013 and by purposive sampling the sample size is 15 companies. The data was collected through literature review and documentary studies. The analysis technique used was panel data and multiple regressions analysis. The research found that DPS has positive and significant influence on the stock price; DPR and FCF has negative and insignificant influence toward the stock price; and Market-to-Book Equity Ratio (MVEBVE) has positive and significant influence toward the stock price. Keywords: Stock Price, Dividend Policy, Dividend Per Share (DPS), Dividend Payout Ratio (DPR), Free Cash Flow (FCF), Market-to-Book Equity Ratio (MVEBVE)

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