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Golden Ratio of Marketing and Applied Psychology of Business
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766349     DOI : https://doi.org/10.52970/grmapb
Core Subject : Economy,
Economics, Econometrics & Finance
Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business serves practitioners and academicians in the fields of the applied psychology of business, marketing, consumer behavior and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. In the expertise field of Marketing, Consumer Behavior and Ethics in Marketing. Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. The Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) to be the journal for publishing articles reporting the results of research on business. The GRMAPB invites manuscripts in the areas: Marketing Management, Strategic Management, Operation Management, E-business, Knowledge Management in Marketing Fields, Management Information System for Marketing Fields, International Business, Business Economics, Business Ethics and Sustainable, Islamic Marketing, Consumer Behavior, Marketing Research, Entrepreneurship. Golden Ratio of Marketing and Applied Psychology of Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Golden Ratio of Marketing and Applied Psychology of Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Golden Ratio of Marketing and Applied Psychology of Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings. Marketing covers many important aspects of strategy, planning, communications, direct response marketing, and media development, as well as retailing, technological innovations, and social responsibility. The Golden Ratio of Marketing and Applied Psychology of Business features: Basic and applied research that reflects current business marketing theory, methodology, and practice. Articles from leading researchers covering topics of mutual interest for the applied psychology of business and academic communities. A summary for business marketing practitioners and a structured abstract accompanying each article.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 115 Documents
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An Analysis of Guest Relation Officer Responses to Complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand Musa, Mukhammad; Wijoyo, Tuwuh Adhistyo
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.453

Abstract

This study examines the role of Guest relations officers (GROs) in handling complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand, focusing on the effectiveness of various complaint management strategies and their impact on guest satisfaction. Utilizing a qualitative research approach, the study involved semi-structured interviews with 10 GROs to explore common types of complaints, the strategies employed for resolution, and the outcomes of these strategies. Findings revealed that complaints primarily concern services, food quality issues, and staff behaviour. GROs effectively managed these complaints through immediate acknowledgement, empathetic communication, and prompt problem resolution. The study highlighted the significance of follow-up actions, such as checking in with guests and offering compensatory gestures, in enhancing guest satisfaction and loyalty. Thematic analysis of the interview data indicated that well-handled complaints could transform negative experiences into positive ones, thereby improving overall guest perceptions and service quality. The research underscores the importance of training GROs in emotional intelligence and problem-solving skills and suggests that advanced technologies and structured complaint management processes are crucial for maintaining a high standard of service. This study contributes to the understanding of effective complaint-handling practices in luxury hospitality settings and provides insights into enhancing guest relations and operational excellence.
The Role of Digital Marketing in Shaping Customer Retention: A Mediated Analysis of Perceived Value Romagia, R.; Indrayani, I.; Damsar, D.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.527

Abstract

This study aims to analyze the effect of digital marketing on customer retention by considering customer perceived value as a mediator. The method used is a quantitative approach with a descriptive-explanatory design, a sample of 250 respondents was collected from customers who interact with the company through digital platforms and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results show that digital marketing has a significant positive influence on customer retention, with customer perceived value serving as a mediator that strengthens this relationship. The findings indicate that effective digital marketing strategies, such as content personalization and responsive interactions, can increase customer perceived value, with implications for increasing customer loyalty. This research offers original value by emphasizing the importance of local context in the implementation of digital marketing strategies, especially in non-urban areas such as Indragiri Hulu. The implications of these findings suggest that companies should focus on increasing the value perceived by customers through a more personalized and relevant shopping experience. Thus, this study not only provides new insights into the relationship between digital marketing and customer retention, but also provides practical recommendations for companies to design more effective marketing strategies, which can ultimately increase customer loyalty and business sustainability.
Exploring Psychological Drivers in Dynamic Pricing and Consumer Decision Making Niemeier, Christian; Pospisil, Richard
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.654

Abstract

This research aims to explore psychological aspects of consumers’ decision-making process from the perspective of dynamic pricing strategies in e-commerce systems. As online retail continues to grow, exploring pricing algorithms, UX, and consumer behaviors becomes vital to businesses and researchers Which leads to research questions. How do consumers perceive and respond to dynamic pricing; how perceived UX affects consumers’ interactions with dynamic pricing; what is the effect of ethical considerations on consumers’ trust and engagement. The results show that there exists a complex relation between pricing methods , customer experience components and psychological factors. Studies found that range of price dynamicity and the equity of the actions determines buyers’ attitudes towards DPs’ changes. From the study, better UX design development of easy-to-understand interfaces and value propositions has higher acceptance by consumers. The issue of data protection and price policies occupy a significant portion of consumer credibility and brand sustainment. The discussion adds value on how psychological processes trigger consumers responses to dynamic prices. This study acts as a handbook for ethical and efficient pricing methodologies that fit the budget firm, keeping the consumer's content. Furthermore, it forms the basis for future studies of the dynamics of online retail and consumer behaviour in e-commerce.
Efforts To Overcome the Digital Crime Modus Operandi of Clicking Whatsapp Links that Harm Customers Using the 4c Diamond Framework with Tows Analysis Wijaya, Oki; Sunarno, AG; Sutono, S.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.704

Abstract

This research aims to determine efforts to overcome digital crime, the modus operandi of clicking WhatsApp links that harm customers using TOWS analysis at PT. Bank Rakyat Indonesia Kudus branch. The research sample consisted of 8 sources (informants) who were selected based on holding positions starting from Head of Unit as well as additional informants who were competent in their fields, Supervisor, 2 (two) CS and 2 (two) IT officers, who had sufficient time to be interviewed and were willing to become informants. Data was collected through interviews and analyzed qualitatively using the 4c diamond framework using TWOS analysis. The research results showed that efforts to overcome digital crime, the modus operandi of clicking WhatsApp links, was based on the 4c diamond perspective. Where category 4c includes Change, Competitor, Customer and Company. Based on the perspective of change (change), the following crime prevention efforts use Strength and Opportunities strategies. This is due to the tendency for opportunities to be compared to threats and for strengths to be compared to weaknesses, so it is not meaningful for the BRI Undaan Kudus Unit. As well as the Strategy position Based on TOWS Analysis at PT. Bank Rakyat Indonesia Undaan Unit. Based on the TOWS analysis results, the BRI Undaan Kudus Unit is in quadrant 1, where this quadrant indicates that the situation is very favorable for the BRI Undaan Kudus Unit.
The Circular Circular Economy Development to Achieve Indonesia's SDGs in 2030 in the perspective of Islamic Economics in the Era of society 5.0 Sanjaya, Vicky F
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.709

Abstract

The application of linear economics makes economic actors think about how to get the maximum benefit through activities to explore existing natural resources, with the concept of make, use, and dispose of. The problems of waste, climate change, gas emissions, industrial waste, and water sources require us to switch to a more sustainable economic system. The circular economy is an environmentally friendly economy by maximizes the use of goods over a long period. The type of research in this study is qualitative research, after all the data is collected there is a stage of data credibility test where researchers check and triangulate research data. This study aims to answer the formulation of the problem, namely How is the circular economy development model in the era of society 5.0? What factors affect the success of the circular economy? What is the Islamic view related to the development of the circular economy in the era of Society 5.0? The results show that the development of a circular economy in the era of Society 5.0 can be carried out through the management of cattle waste into fertilizer and biogas. 4 factors influence the success of the circular economy, namely literacy, experience, technology, and financial adoption. The development of circular economy in Islam reflects the value of maslahah which refers to its usefulness and goodness.
The Effect of Family Business Exposure on Entrepreneurial Intention Through Coercive, Normative, Mimetic Pressure: A Study on the Second Generation of Family Business Successors in Jombang, Indonesia Aisy, Rafida
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.792

Abstract

This research examines the influence of family business exposure on entrepreneurial intention through coercive, normative, and mimetic pressure. The variables used in the study are family business exposure, entrepreneurial intention, coercive pressure, normative pressure, and mimetic pressure. The population in this study is second-generation business actors who continue the family business in Jombang. The sampling technique used was purposive sampling. Questionnaires were distributed via Google Forms to respondents who were second-generation entrepreneurs who had continued their family business in Jombang. This research obtained 140 samples, and 138 samples were suitable for analysis. Data were analyzed with Smart PLS software and using path analysis. The research results show that family business exposure influences entrepreneurial intention through coercive, normative, and mimetic pressure on second-generation business actors who continue the family business in Jombang.
Effect of Using Artificial Intelligence on Service Frequency and Public Satisfaction Nurfitarini, Wiwik; Suyoso, Aldo Lovely Arief; Ekowati, Dian
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.794

Abstract

This study aims to assess how Indonesia's Government Office of Kediri District responds to integrating Artificial Intelligence (AI) in improving service frequency and public satisfaction. An explanatory quantitative approach was adopted to investigate the causal relationship between AI adoption and the two dependent variables—service frequency and public satisfaction—through multiple linear regression analysis, utilizing data from a sample of 15 districts between 2018 and 2023. The study reveals that AI adoption significantly enhances public satisfaction and service frequency. Implementing AI, facilitated through the Digital Service Living Lab (DSLL) platform, increases efficiency, responsiveness, and service quality. The study underscores that AI integration can boost public service effectiveness and efficiency, encouraging local governments to broaden AI usage and invest in staff training and capacity development. This research offers strategic recommendations for governments to expand AI adoption further, strengthen inter-district collaboration, and optimize the use of Electronic Government (E-Government) initiatives to support the goals of smart city and provincial development.
Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Sulistyawati, Sri; Suyoso, Aldo Lovely Arief; Mardhiyah, Dien
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.796

Abstract

This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends, product performance, market analysis, and consumer preferences. The result is a clear and intuitive dashboard that assists management in strategic decision-making. This dashboard shows Total Sales of 899.90 million USD, Units Sold of 2 million units, and Operating Profit of 332.13 million USD, with the highest sales in New York, California, Florida, and Texas. Profitability analysis shows strong profit margins in New York and Florida, while the Men's Street Footwear product category is the top seller. This information is essential for identifying popular products and developing effective business strategies.
The Influence of Words of Mouth, Company Credibility, and Price on the Decision to Purchase Ship Repair Services from Shipyard Companies Virgianti, Ima Vida; Ronny , R.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.828

Abstract

Consumer decision-making varies depending on the types of purchasing decisions; more complex decisions may involve more participation and greater freedom to buy. The purpose of this study was to determine the effect of word of mouth on purchase intention, the effect of word of mouth on purchase decision mediated by purchase intention, the effect of word of mouth on purchase decision, the effect of price on purchase intention, the effect of price on purchase decision mediated by purchase intention, the effect of price on purchase decision, the effect of credibility on purchase intention, the effect of credibility on purchase decision mediated by purchase intention, the effect of credibility on purchase decision and the effect of purchase intention on purchase decision. This type of research is quantitative research. The sample in this study were companies or individuals who owned ships, shipping agents, or ship management who had carried out ship repairs at PT PAL Indonesia. As many as 100 respondents used purposive sampling techniques. The analysis technique in this study used Warp Partial Least Square (Warp PLS) analysis. The results of the analysis in this study are that there is a significant influence of word of mouth on purchase intention, there is no significant influence of word of mouth on purchasing decisions mediated by purchase intention, there is a significant influence of word of mouth on purchasing decisions, there is a significant influence of price on purchasing decisions mediated by purchase intention, there is a significant influence of price on purchasing decisions, there is a significant influence of credibility on purchasing intentions, there is no significant influence of credibility on purchasing decisions mediated by purchase intention, there is a significant influence of credibility on purchasing decisions, and there is a significant influence of purchasing intentions on purchasing decisions.
Analysis of Service Quality and Brand Image on Customer Satisfaction and Loyalty: Case Study of Precious Metal Products Abriyanto, Rosnandar; Zulkarnain, Z.; Garnasih, Raden Lestari
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.870

Abstract

Abd-el-salam, E. M., Shawky, A. Y., & El-nahas, T. (2013). The impact of corporate image and reputation on service quality, customer satisfaction, and customer loyalty : testing the mediating role. Case analysis in an international service company. 8(1), 130–153. Ahmed, Z., Rizwan, M., Ahmad, M., & Haq, M. (2014). Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. Journal of Sociological Research, 5(1), 306–326. https://doi.org/10.5296/jsr.v5i1.6568 Alwie, A. F. (2024). Analysis of Customer Satisfaction with Non-Subsidized Fuel at Pertamina SPBU in Pelalawan Regency–Riau Province. Journal of Ecohumanism, 3(3), 530–543.Ardhiansyah, N., Sri, M. S., & Yunanto, A. (2019). Impact of Brand Trust on Customer Satisfaction and Customer Loyalty. International Conference on Rural Development and Entrepreneurship 2019: Enhancing Small Business and Rural Development Towards Industrial Revolution 4.0, 2(9), 288–293.Azizan, N. S., & Yusr, M. M. (2019). 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