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Golden Ratio of Marketing and Applied Psychology of Business
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766349     DOI : https://doi.org/10.52970/grmapb
Core Subject : Economy,
Economics, Econometrics & Finance
Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business serves practitioners and academicians in the fields of the applied psychology of business, marketing, consumer behavior and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. In the expertise field of Marketing, Consumer Behavior and Ethics in Marketing. Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. The Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) to be the journal for publishing articles reporting the results of research on business. The GRMAPB invites manuscripts in the areas: Marketing Management, Strategic Management, Operation Management, E-business, Knowledge Management in Marketing Fields, Management Information System for Marketing Fields, International Business, Business Economics, Business Ethics and Sustainable, Islamic Marketing, Consumer Behavior, Marketing Research, Entrepreneurship. Golden Ratio of Marketing and Applied Psychology of Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Golden Ratio of Marketing and Applied Psychology of Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Golden Ratio of Marketing and Applied Psychology of Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings. Marketing covers many important aspects of strategy, planning, communications, direct response marketing, and media development, as well as retailing, technological innovations, and social responsibility. The Golden Ratio of Marketing and Applied Psychology of Business features: Basic and applied research that reflects current business marketing theory, methodology, and practice. Articles from leading researchers covering topics of mutual interest for the applied psychology of business and academic communities. A summary for business marketing practitioners and a structured abstract accompanying each article.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 168 Documents
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Project Success Factors Analysis Business Construction Suyoso, Aldo Lovely Arief
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.795

Abstract

Project success factors relate to the risk of uncertainty in a job that experiences additions or deletions from the original scope of work according to the contract, thereby changing the entire contract value and even the completion time of the job. This research aims to analyze the influence of soundness of business and workforce, planning and control, and safety performance on the success of construction projects. Using a quantitative explanatory methodology, the research utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS), used in this work via SmartPLS software. A structured survey was used to gather information from 100 contractors in Surabaya. The findings reveal a positive relationship between the soundness of the business and the workforce and planning, control, and safety performance to project success in construction projects.
Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Sulistyawati, Sri; Suyoso, Aldo Lovely Arief; Mardhiyah, Dien
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.796

Abstract

This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends, product performance, market analysis, and consumer preferences. The result is a clear and intuitive dashboard that assists management in strategic decision-making. This dashboard shows Total Sales of 899.90 million USD, Units Sold of 2 million units, and Operating Profit of 332.13 million USD, with the highest sales in New York, California, Florida, and Texas. Profitability analysis shows strong profit margins in New York and Florida, while the Men's Street Footwear product category is the top seller. This information is essential for identifying popular products and developing effective business strategies.
The Influence of Words of Mouth, Company Credibility, and Price on the Decision to Purchase Ship Repair Services from Shipyard Companies Virgianti, Ima Vida; Ronny , R.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.828

Abstract

Consumer decision-making varies depending on the types of purchasing decisions; more complex decisions may involve more participation and greater freedom to buy. The purpose of this study was to determine the effect of word of mouth on purchase intention, the effect of word of mouth on purchase decision mediated by purchase intention, the effect of word of mouth on purchase decision, the effect of price on purchase intention, the effect of price on purchase decision mediated by purchase intention, the effect of price on purchase decision, the effect of credibility on purchase intention, the effect of credibility on purchase decision mediated by purchase intention, the effect of credibility on purchase decision and the effect of purchase intention on purchase decision. This type of research is quantitative research. The sample in this study were companies or individuals who owned ships, shipping agents, or ship management who had carried out ship repairs at PT PAL Indonesia. As many as 100 respondents used purposive sampling techniques. The analysis technique in this study used Warp Partial Least Square (Warp PLS) analysis. The results of the analysis in this study are that there is a significant influence of word of mouth on purchase intention, there is no significant influence of word of mouth on purchasing decisions mediated by purchase intention, there is a significant influence of word of mouth on purchasing decisions, there is a significant influence of price on purchasing decisions mediated by purchase intention, there is a significant influence of price on purchasing decisions, there is a significant influence of credibility on purchasing intentions, there is no significant influence of credibility on purchasing decisions mediated by purchase intention, there is a significant influence of credibility on purchasing decisions, and there is a significant influence of purchasing intentions on purchasing decisions.
The Continuance Usage Intention of E-Government Services Based on Technology Continuance Theory Hunneman, Taufan; Napitupulu, Darmawan
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.854

Abstract

The growing adoption of e-Government services, such as Satu Data Indonesia (SDI), requires a deeper understanding of factors that influence the long-term usage of these services. This study aims to explore the continuance usage intention of e-Government services by applying Technology Continuance Theory (TCT). The research examines the roles of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Satisfaction (SAT), and Attitude (ATT) in driving the sustained use of SDI. Data were collected through an online survey involving 175 respondents who have used the SDI platform. The findings reveal that while PU significantly influences both satisfaction and attitude, PEOU only affects PU and does not directly influence attitude. Furthermore, ATT is the strongest predictor of continuance intention (CI), with SAT indirectly influencing continuance intention through ATT. These results suggest that user retention depends more on developing positive attitudes through satisfying experiences rather than solely focusing on system usability or usefulness. The study provides valuable insights for policymakers and service developers to enhance e-Government services for sustained user engagement.
Analysis of Service Quality and Brand Image on Customer Satisfaction and Loyalty: Case Study of Precious Metal Products Abriyanto, Rosnandar; Zulkarnain, Z.; Garnasih, Raden Lestari
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.870

Abstract

Abd-el-salam, E. M., Shawky, A. Y., & El-nahas, T. (2013). The impact of corporate image and reputation on service quality, customer satisfaction, and customer loyalty : testing the mediating role. Case analysis in an international service company. 8(1), 130–153. Ahmed, Z., Rizwan, M., Ahmad, M., & Haq, M. (2014). Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. Journal of Sociological Research, 5(1), 306–326. https://doi.org/10.5296/jsr.v5i1.6568 Alwie, A. F. (2024). Analysis of Customer Satisfaction with Non-Subsidized Fuel at Pertamina SPBU in Pelalawan Regency–Riau Province. Journal of Ecohumanism, 3(3), 530–543.Ardhiansyah, N., Sri, M. S., & Yunanto, A. (2019). Impact of Brand Trust on Customer Satisfaction and Customer Loyalty. International Conference on Rural Development and Entrepreneurship 2019: Enhancing Small Business and Rural Development Towards Industrial Revolution 4.0, 2(9), 288–293.Azizan, N. S., & Yusr, M. M. (2019). The Influence of Customer Satisfaction, Brand Trust, and Brand Image Towards Customer Loyalty. International Journal of Entrepreneurship and Management Practices, 2(7), 93–108. https://doi.org/10.35631/ijemp.270010 Cuong, D. T., & Khoi, B. H. (2019). The relationship between service quality, satisfaction, trust, and customer loyalty was studied in a study of convenience stores in Vietnam. Journal of Advanced Research in Dynamical and Control Systems, 11(1 Special Issue), 327–333.Damayanti, C., & Wahyono. (2015). Pengaruh Kualitas Produk, Brand Image Terhadap Loyalitas Dengan Kepuasan Sebagai Variabel Intervening. Management Analysis Journal, 4(3), 236–251.Desiyanti, N. L., Sudja, I. N., & Budi Martini, L. K. (2018). Effect of Service Quality on Customer Satisfaction, Customer Delight and Customer Loyalty (Study on LPD Desa Adat Sembung and LPD Desa Adat Seseh). International Journal of Contemporary Research and Review, 9(03), 20660–20668. https://doi.org/10.15520/ijcrr/2018/9/03/483 Eliba, F., & Zulkarnain. (2017). Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Dan Loyalitas Nasabah Pada PT. Asuransi Jiwasraya (Persero) Di Kota Pekanbaru. Jurnal Tepak Manajemen Bisnis, 9(3), 88–104. Fajarianto, B., Lubis, N., & Saryadi, S. (2013). Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Kasus Pada Cv. Ahass Sahabat Sejati Motor Tembalang Semarang). Jurnal Ilmu Administrasi Bisnis S1 Undip, 2(2), 103079.Fanany, F., & Oetomo, H. W. (2015). Pengaruh Brand Image Dan Service Quality Terhadap Loyalitas Melalui Kepuasan Pelanggan. Jurnal Ilmu & Riset Manajemen, 4(1), 1–21.Fauzi, F., & Putra, P. (2020). Analisis Jalur Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Sebagai Variabel Intervening di Bank BNI Syariah. 11(1), 33–41.Fida, B. A., Ahmed, U., Al-Balushi, Y., & Singh, D. (2020). Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919517 Firmansyah, M. A. (2019). Pemasaran Produk dan Merek. Qiara Media.Hasan, A. (2013). Marketing. Media Pressindo.Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.Indratriyana, R., Utomo, A., & Nugroho, A. P. (2021). The Influence Of Trust Brand Image And Service Quality On Consumer Satisfaction In Pegadaian Cabang Sragen. AKTUAL : Jurnal Akuntansi Dan Keuangan, 6(1), 47–59.Irfandi, N., Halim, E. H., & Wijayanto, G. (2025). The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia. Golden Ratio of Marketing and Applied Psychology of Business, 5(1), 79-94.Kotler, P. (2019). Manajemen Pemasaran. Erlangga.Kotler, P., & Amstrong, G. (2016). Manajemen Pemasaran. PT. Indeks Kelompok Gramedia.Kotler, P., & Keller, K. L. (2016a). Manajemen Pemasaran (Bob Sabran (ed.); Ed 13). Erlangga.Kotler, P., & Keller, K. L. (2016b). Marketing Management Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556 Kuswandarini, K. I., & Annisa, A. A. (2021). Analisis pengaruh kualitas layanan, corporate image, dan customer relationship management terhadap loyalitas nasabah dengan kepuasan nasabah sebagai variabel intervening. Journal of Management and Digital Business, 1(1), 37–51. https://doi.org/10.53088/jmdb.v1i1.46 Lupiyoadi, & Hamdani. (2015). Manajemen Pemasaran Jasa. Edisi 2. Andi Offset.Minh, N. V., & Huu, N. H. (2016). The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty : An Investigation in Vietnamese Retail Banking Sector. 8(2), 103–116. https://doi.org/10.7441/joc.2016.02.08 Novianti;, Endri;, & Darlius. (2018). Kepuasan pelanggan memediasi pengaruh kualitas pelayanan dan promosi terhadap loyalitas pelanggan. MIX: Jurnal Ilmiah Manajemen, Volume VIII, No. 1, Feb 2018, VIII(1), 90–108.Nurhidayat, A. I., & Maskur, A. (2022). Pengaruh kualitas layanan dan kepercayaan terhadap kepuasan serta dampaknya pada loyalitas nasabah: Studi kasus pada nasabah pt Pegadaian UPC Kuwu. YUME: Journal of Management, 5(2), 495–507. https://doi.org/10.37531/yume.vxix.343 Pakurár, M., Haddad, H., Nagy, J., Popp, J., & Oláh, J. (2019). The service quality dimensions that affect customer satisfaction in the Jordanian banking sector. Sustainability (Switzerland), 11(4), 1–24. https://doi.org/10.3390/su11041113 Pratama, H., & Suprapto, B. 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The Effect of User Interface, User Experience, and Perceived Ease of Use on Interest in Using the SOCO by Sociolla Application with Perceived Usefulness as a Moderator Pidada, Ida Ayu Iswari; Cahaya Dewi, Ni Putu Novia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.871

Abstract

This research aims to determine the effect of user interface, user experience, and perceived ease of use on interest in use and to determine the moderating role of perceived usefulness in the relationship between user interface, user experience, and perceived ease of use with interest to use. The sample in this study consisted of people in Denpasar City who knew Sociolla and could download the SOCO by Sociolla application, as many as 105 people. The data analysis technique uses the Validity Test, Reliability Test, Classical Assumption Test, Coefficient of Determination Test (R2), t-test, and Hayes Process Moderation Model. From the research results obtained, the user interface has a positive and significant effect on interest to use, user experience has a positive and significant impact on interest to use, perceived ease of use has a significant positive impact on interest to use, perceived usefulness moderates the relationship between the user interface and interest to use, perceived usefulness moderates the relationship between user experience and interest to use and perceived usefulness moderates the relationship between perceived ease of use and interest in using. Researchers can suggest that SOCO by Sociolla is expected to always make applications with an attractive appearance and design, create a system that can provide a fast response, contains complete features, and is easy to use, and make applications with many benefits and advantages.
Innovative Marketing Strategies for Sustainable Tourism Development: A Literature Review Damiasih, D.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.875

Abstract

Integrating innovative marketing strategies in sustainable tourism development is imperative to meet the evolving demands of modern travelers. This research explores the efficacy of experiential marketing and technology integration in promoting sustainability within the tourism industry. Employing a literature review approach, this study critically examines the existing literature on innovative marketing strategies, collaborative initiatives, and methodological advancements in sustainable tourism marketing. The findings underscore the significance of experiential marketing in fostering environmental stewardship, promoting cultural authenticity, and cultivating lasting emotional connections with tourists. Moreover, the study highlights the pivotal role of technology integration, mainly through digital platforms and big data analytics, in enhancing destination competitiveness and disseminating information about eco-friendly tourism offerings. Collaborative initiatives such as destination partnerships and community-based tourism projects are also identified as effective mechanisms for promoting sustainability and equitable tourism development. Furthermore, the research emphasizes the need for interdisciplinary collaborations, innovative methodologies, and critical engagement with power dynamics and equity issues to advance knowledge and inform evidence-based policies and practices in sustainable tourism marketing. Overall, this study contributes to a deeper understanding of the complex interplay between marketing strategies, sustainability practices, and destination outcomes in the tourism industry.
The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia Azmi, Nurul; Afriyani, Tri; Kurniaty, Dewi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.891

Abstract

This study aims to examine the influence of TikTok affiliate digital marketing strategies on the purchase intentions of Generation Z in Jakarta. To examine purchase intentions through TikTok affiliate marketing among Generation Z in Jakarta, variables such as perceived usefulness, trust, promotion, consumer feedback, and social impact were utilized. A quantitative method was employed by distributing questionnaires, and the data were examined using multiple linear regression analysis. The results indicate that social impact and consumer feedback have a positive and significant influence on purchase intentions. The implications of this research suggest that to enhance the purchase intentions of Generation Z in Jakarta, businesses and affiliate partners need to focus on consumer feedback or positive reviews from previous customers. Furthermore, Generation Z tends to place greater trust in recommendations from close connections such as friends, family, and relatives. To boost the purchase intentions of Generation Z in Jakarta, affiliate partners can create content highlighting positive customer reviews or businesses can collaborate with micro-influencers to build closer connections with the target audience.

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