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Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Dian Safitri; Sulisti Afriani; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.

An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Wahyu Ilahi; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.

Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi Yanuardi; Ahmad Soleh; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.

The Effect of Price and Design of Honda Beat Motorcycle Products on Purchase Decisions at Honda Dealers PT. PAS Sudirman, Bengkulu City Ditantio Pramana; Oni Yulianti; Zahra Indah Ferina
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

This study aims to determine the effect of price (X1), product design (X2) Honda Beat motorcycles on purchasing decisions (Y) at Honda Dealer PT. PAS Sudirman Bengkulu City. This type of research is descriptive quantitative research, using Random Sampling technique. The data analysis techniques used are Normalization Test, Validity Test, Multicorlinearity Test, Reliability Test, T Test, F test, Multiple Linear Regression, Multiple Correlation Analysis (R), Determination Analysis (R2), using the SPSS program for windows 23.00 . The number of samples is 75 respondents. The results show that it is known from the multiple linear regression equation, Y = 29.391 + 0.083 (X1) + 0.396 (X2) where Y is the purchase decision, the beta coefficient (B) is 29.391, which means that if there are no price and product design variables, the decision purchases amounted to 29,391. The regression coefficient for the price variable (X1) is 0.083, meaning that if the product design has a fixed value and the price increases by 1, the purchase decision will increase by 0.083. The coefficient is positive, meaning that there is a positive relationship between price and purchase decisions, the higher the store price, the higher the purchase decision. The value of the product design coefficient (X2) is 0.396, which means that if the other independent variable (price) remains constant and the product design increases by 1%, the purchase decision (Y) will increase by 0.396. The positive coefficient means that there is a positive relationship between product design and purchase decisions, the better the product design, the greater the chances of consumers in deciding to buy/shop..

Community Satisfaction Index at PLN Bintuhan, South Kaur District, Kaur Regency (Implementation of the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia No: 14 Tahun 2017) Suharni Yati; Sulisti Afriani; Nia Indiasari
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine the community satisfaction index at PLN Bintuhan in South Kaur Subdistrict of Kaur Regency based on the implementation of The Utilization of the State Apparatus and Bureaucratic Reform of the Republic of Indonesia Regulation Number 14 of 2017. The analysis method used was the Community Satisfaction Survey (SKM) based on The Utilization of the State Apparatus and Bureaucratic Reform of the Republic of Indonesia Regulation Number 14 of 2017 with nine indicators; namely requirements, procedures, completion time, cost, product type service specifications, implementing competencies, implementing behavior, handling complaints of suggestions and input, facilities and infrastructure. From the analysis of the community satisfaction index, 78 with service quality B with good criteria because it is in the range of conversion interval values 76.61 - 88.30. The implementing competency element is the element that gets the highest average score of 3.29 Good criteria. The lowest satisfaction value is the completion time with an average value of 2.78 with a less good rating because it lies at an interval value of 2.60 - 3.064..

Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Safitri, Dian; Afriani, Sulisti; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.112

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.

An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Ilahi, Wahyu; Susena, Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.113

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.

Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi, Yanuardi; Soleh, Ahmad; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.114

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.

The Effect of Price and Design of Honda Beat Motorcycle Products on Purchase Decisions at Honda Dealers PT. PAS Sudirman, Bengkulu City Pramana, Ditantio; Yulianti, Oni; Ferina, Zahra Indah
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.115

This study aims to determine the effect of price (X1), product design (X2) Honda Beat motorcycles on purchasing decisions (Y) at Honda Dealer PT. PAS Sudirman Bengkulu City. This type of research is descriptive quantitative research, using Random Sampling technique. The data analysis techniques used are Normalization Test, Validity Test, Multicorlinearity Test, Reliability Test, T Test, F test, Multiple Linear Regression, Multiple Correlation Analysis (R), Determination Analysis (R2), using the SPSS program for windows 23.00 . The number of samples is 75 respondents. The results show that it is known from the multiple linear regression equation, Y = 29.391 + 0.083 (X1) + 0.396 (X2) where Y is the purchase decision, the beta coefficient (B) is 29.391, which means that if there are no price and product design variables, the decision purchases amounted to 29,391. The regression coefficient for the price variable (X1) is 0.083, meaning that if the product design has a fixed value and the price increases by 1, the purchase decision will increase by 0.083. The coefficient is positive, meaning that there is a positive relationship between price and purchase decisions, the higher the store price, the higher the purchase decision. The value of the product design coefficient (X2) is 0.396, which means that if the other independent variable (price) remains constant and the product design increases by 1%, the purchase decision (Y) will increase by 0.396. The positive coefficient means that there is a positive relationship between product design and purchase decisions, the better the product design, the greater the chances of consumers in deciding to buy/shop..

Community Satisfaction Index at PLN Bintuhan, South Kaur District, Kaur Regency (Implementation of the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia No: 14 Tahun 2017) Yati, Suharni; Afriani, Sulisti; Indiasari, Nia
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.116

The purpose of this study is to determine the community satisfaction index at PLN Bintuhan in South Kaur Subdistrict of Kaur Regency based on the implementation of The Utilization of the State Apparatus and Bureaucratic Reform of the Republic of Indonesia Regulation Number 14 of 2017. The analysis method used was the Community Satisfaction Survey (SKM) based on The Utilization of the State Apparatus and Bureaucratic Reform of the Republic of Indonesia Regulation Number 14 of 2017 with nine indicators; namely requirements, procedures, completion time, cost, product type service specifications, implementing competencies, implementing behavior, handling complaints of suggestions and input, facilities and infrastructure. From the analysis of the community satisfaction index, 78 with service quality B with good criteria because it is in the range of conversion interval values 76.61 - 88.30. The implementing competency element is the element that gets the highest average score of 3.29 Good criteria. The lowest satisfaction value is the completion time with an average value of 2.78 with a less good rating because it lies at an interval value of 2.60 - 3.064..

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Karona Cahya Susena

Contact Email
admbengkulu5758@gmail.com

Phone
+6281541234500

Journal Mail Official
admbengkulu5758@gmail.com

Editorial Address
JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu

Location
Kab. bantul,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Karona Cahya Susena

Contact Email admbengkulu5758@gmail.com

Phone +6281541234500

Journal Mail Official admbengkulu5758@gmail.com

Editorial Address JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu

Location Kab. bantul, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Karona Cahya Susena

Contact Email
admbengkulu5758@gmail.com

Phone
+6281541234500

Journal Mail Official
admbengkulu5758@gmail.com

Editorial Address
JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu

Location
Kab. bantul,

Daerah istimewa yogyakarta

INDONESIA