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Wiwik Fitria Ningsih
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JMBI : Jurnal Manajemen Bisnis Dan Informatika
Published by Sekolah Tinggi Ilmu Ekonomi Mandala Jember
ISSN : -     EISSN : 27742229     DOI : https://doi.org/10.31967/prodimanajemen.v1i1
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
JMBI: Journal of Business Management and Informatics is a journal published by the Management Study Program, STIE Mandala, published 2 times a year. JMBI: Journal of Business Management and Informatics is a scientific publication media in the form of literature studies and research related to the scope of management and informatics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2 No 1 (2021)" : 5 Documents clear
Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com Munawaroh Munawaroh; Hary Sulaksono; Tamriatin Hidayah
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.89 KB) | DOI: 10.31967/prodimanajemen.v2i1.541

Abstract

This study aims to analyze the effect of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com. This research method uses descriptive quantitative research, data collection techniques use purposive sampling by distributing 60 questionnaires to STIE Mandala Jember students, the analytical method used is path analysis using SPSS version 20 and Sobel test calculator to test hypotheses. The results of this study indicate that: 1) the perceived security, price and quality of information variables have a direct effect on customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com, while the ease of transacting variable has no direct influence, 2) the ease of transaction and quality of information variables. Information has a direct effect on buying interest at the Online Travel Agency (OTA) Traveloka.Com, while the perceived security and price variables do not have a direct influence, 3) customer satisfaction has a direct influence on buying interest at the Online Travel Agency (OTA) Traveloka. Com, and finally 4) the customer satisfaction variable cannot mediate the relationship between the variables of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com.
Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian ( Studi Pada UKM Makaroni Bantet Banyuwangi ) Husnul Hotimah; Muhammad Firdaus; Saiful Amin
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.005 KB) | DOI: 10.31967/prodimanajemen.v2i1.542

Abstract

This study aims to determine the effect of product quality, service quality, and social media on purchasing decisions for macaroni bantet Banyuwangi. This study is based on quantitative methods, the data used in this study are primary data obtained from respondents' responses to questionnaires. Samples were taken as many as 100 respondents with a sampling technique using a simple random sample. The data obtained is then processed using SPSS analysis tools, analysis method using multiple linier regression analysis. The results showed that the variables of product quality, service quality, and social media had a simultaneous effect on purchasing decisions.
Pengaruh Dimensi Servqual Terhadap Loyalitas Tamu Bossotel Inn, Bangkok Dengan Kepuasan Sebagai Variabel Intervening Galuh Putri Manggali; Hary Sulaksono
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1072.912 KB) | DOI: 10.31967/prodimanajemen.v2i1.543

Abstract

This research aims to analyze servqual dimension that consisting of tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, with satisfaction as an intervening variable. This research method uses quantitative descriptive research, data collection techniques using purposive sampling by distributing 100 questionnaires to the guest of Bossotel Inn, Bangkok, the analysis method used is path analysis using SPSS version 20 and the sobel test calculator to test hypotheses. The results of this research indicate that: 1) reliability and assurance variable have a direct effect on Bossotel Inn, Bangkok guest satisfaction. While tangible, empathy, and responsiveness variable do not have direct effect, 2) empathy and responsiveness variable have direct effect on Bossotel Inn, Bangkok guest loyalty, while tangible, reliability, and assurance variable have no effect, 3) hotel guest satisfaction variable has a direct effect on Bossotel Inn, Bangkok guest loyaltsy, and the last, 4) hotel guest satisfaction cannot be a mediate the relationship between tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, Thailand.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FIFGROUP DI LUMAJANG Dimas Julius Hari Kencana; Agustin HP; Bagus Qomaruzzaman Ratu Edi
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.189 KB) | DOI: 10.31967/prodimanajemen.v2i1.544

Abstract

This study entitled The Influence Of Service Quality On Customer Satisfaction In Fifgroup In Lumajang with the aim of knowing and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and partial empathy on consumer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency and to find out and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and empathy simultaneously on customer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency. The number of samples in this study was 60 using purposive sampling technique. purposive sampling is a sampling technique using certain criteria. The testing and analysis used in this research is the data instrument test which includes the validity test and reliability test, and the classical assumption test which includes the normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression analysis, the coefficient of determination and hypothesis testing which includes testing t and F test. And the results of this study: 1.) There is no effect of physical evidence on customer satisfaction at FIFGROUP Lumajang 2.) There is no effect of reliability on customer satisfaction at FIFGROUP Lumajang 3.) There is no effect of responsiveness on customer satisfaction at FIFGROUP Lumajang 4.) There is a guarantee effect on customer satisfaction at FIFGROUP Lumajang Branch 5.) There is no influence of empathy on customer satisfaction at FIFGROUP Lumajang. Suggestions from this study to further improve customer satisfaction need to increase again from employees in the company in serving consumers because these employees interact directly with consumers, especially in punctuality as well. So that it will make consumers satisfied and not hesitate to use the company's services again.
Pengaruh Kualitas Jaringan, Harga Dan Promosi Terhadap Keputusan Pembelian Paket Data Xl Axiata Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus: Pengguna Xl Axiata Di Kabupaten Jember) Siti Habibah Maslahah; Hary Sulaksono; Hamzah Fansuri Yusuf
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.474 KB) | DOI: 10.31967/prodimanajemen.v2i1.545

Abstract

This study entitled "The Effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as an Intervening Variable (XL Axiata Case study of XL Axiata users in Jember Regency)". This study aims to determine the direct and indirect effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as Intervening Variable in Jember Regency. The population of this study are people who have used XL Axiata in Jember. The sample used was 50 respondents. The sampling technique using Non-Probability Sampling is Accidental Sampling. The data analysis method used path analysis with the help of SPSS 25. Data analysis used data instrument tests (validity test and reliability test), classical assumption test (normality test, multicollinearity and hiteroscedasticity test), Sobel test, coefficient of determination, t test and F test. Results The research shows that there is a direct effect of the network quality variable on buying interest, while for the price and promotion variables there is no direct effect on buying interest. For a direct influence on purchasing decisions, there is a direct influence of buying interest variables on purchasing decisions, while network quality, price and promotion have no direct effect. For the indirect effect of the network quality variable, it is stated that it has an indirect effect on purchasing decisions through buying interest. While prices and promotions do not have an indirect influence on purchasing decisions through buying interest.

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