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INDONESIA
Jurnal Media dan Komunikasi Indonesia
Published by Universitas Gadjah Mada
ISSN : -     EISSN : 2721396X     DOI : https://doi.org/10.22146/jmki.51114
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Media dan Komunikasi Indonesia (JMKI) published by the Department of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada. JMKI is dedicated to publish and disseminate research, studies, theories, and phenomena in communication science. The scope of the manuscript to be published in the JMKI is a manifestation of the Department of Communication Science’s vision "Crafting Well Informed Society." JMKI is published twice a year and invites researchers or practitioners from various disciplines to write about media and communication issues such as, but not limited to, journalism and media, entertainment media, advertising, public relations, cultural studies, film studies, and game studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 5, No 1 (2024): MARCH" : 5 Documents clear
Adaptive Governance Komunikasi Informasi Bencana Covid-19 Melalui Facebook dan Twitter oleh Pemerintah Provinsi Daerah Istimewa Yogyakarta Rahmanto, Fajar; Zaenuri, Muchamad; Fauzi Rahmat, Al
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84049

Abstract

The purpose of this study was to see the extent to which local governments have adapted to using social media to be handling with the Covid-19 disaster. This study uses a qualitative approach. Primary data collection by interview and secondary from social media accounts of local government organizations of the Special Province of Yogyakarta were analyzed with NVivo12 Plus. The results of this study the use of social media Facebook and Twitter by government agencies in the Special Region of Yogyakarta Province in handling covid to convey health information to the public. To facilitate access to accelerations of the spread of covid information from local governments externally by using social media and internally with the CMS (Corona Monitoring System). Finally, this study concludes that adaptive governance in the communication of pandemic disaster information using social media is an offer that can develop for local governments to adopt in the communication and disaster information management process. Adaptation of pandemic disaster management by utilizing social media can be a model for future efforts to build the adaptive capacity of local governments to be better prepared to deal with disasters that occur quickly.
CRITICISM ABOUT ADOLESCENT CONSUMPTIVE BEHAVIOUR: RECEPTION ANALYSIS ON “SPINE BREAKER” LYRICS BY BTS Paundra, Annisa Mutiara; Kusuma, Rina Sari
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84189

Abstract

Consumptive behavior is an act of excessive prioritization of desire or wants over need or necessity and it has no predominance scale, this is rooted in the fact that adolescents are the most consumptive age. “Spine Breaker” by BTS highlights the rampant consumerism by adolescents due to peer pressure and how adolescents tend to beg their parents for necessities that they can’t afford. This study aims to examine the discernment of ARMY, the fandom name for BTS’ fans, towards the message about criticism regarding adolescent consumptive behavior that is conveyed through the lyrics of “Spine Breaker” by BTS using the purposive sampling technique. Therefore, there are six respondents. This research used a qualitative approach. The respondents who are also part of the fandom are classified into three different groups based on their economic status and later the Focus Group Discussion (FGD) is used for data collection purposes. Thus the six respondents in this study have been divided into three groups based on their economic status, and later the result of this research is the division of respondents into two audience positions; the dominant hegemony and the negotiating position in relation to Stuart Hall’s reception theory.
Konstruksi Realitas Pengukuran Tanah di Wadas dalam Media Online Nasional (Analisis Framing Pemberitaan Isu Wadas di Tempo.co Periode 8-11 Februari 2022) Bayuaji, Bonifatius Wisnumurti; Monggilo, Zainuddin Muda Z.
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.88338

Abstract

This research aims to examine the framing of online media coverage by Tempo.co regarding the agrarian land measurement case in Wadas during the period of February 8-11, 2022. The study employs a cognitive paradigm with a qualitative approach. The researchers utilize the Pan and Kosiscki framework model to analyze the media framing in ten online news texts from Tempo.co. In addition to using data from news texts, this research conducts interviews with the Tempo.co editorial team to understand the behind-the-scenes process of news coverage, as well as Tempo.co's framing and values. Through the process of analyzing using the Pan and Kosiscki framing model, Tempo.co exhibits a negative framing of the police actions in Wadas, highlighting police actions that violate human rights principles and emphasizing the conflict's impact on the residents.Insights from the interviews with Tempo.co reveal that the government's indiscriminate labeling of misinformation has a detrimental effect on the media's credibility and undermines the community's struggle to obtain their rights. As an independent media outlet, Tempo.co consistently upholds the standards of accurate, objective journalism that does not harm anyone.
KECAKAPAN DIGITAL: PEMANFAATAN SHOPEE DALAM PENINGKATAN PENJUALAN UMKM SHIROSHIMA INDONESIA PASCA COVID-19 Nazila, Meli Firdausi
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.88512

Abstract

Transformasi aktifitas ke media digital di masa pandemi menambah kuantitas pengguna internet di Provinsi DI Yogyakarta. Penambahan kuantitas pengguna internet ini dimanfaatkan oleh UMKM Batik Shiroshima Indonesia untuk memperluas usahanya di era pasca pandemi covid-19. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Teknik pengambilan data dengan wawancara dan dokumentasi melalui jurnal, buku, dan sumber berita.  Penelitian bertujuan memahami bagaimana pemanfaatan e-commerce Shopee sebagai media promosi online. Teori yang dipakai adalah teori promosi online Kotler dan Amstrong 2017. Pemilihan subyek berupa Shiroshima Indonesia dikarenakan merupakan UMKM yang mengalami tiga fase penjualan yaitu penjualan offline saat pra pandemi, penjualan online saat pandemi serta penjualan online dan offline pasca pandemi. Adapun hasil dari penelitian ini  adalah Shiroshima Indonesia telah memanfaatkan media digital sebagai media penunjang promosi. Shiroshima Indonesia berhasil memasarkan produk batiknya ke 514 kota/kabupaten di Indonesia dan sukses menembus pasar Asia Tenggara dan Eropa. Kontribusi pada riset ini terdapat pada subyek yang diangkat yaitu UMKM Shiroshima Indonesia yang mengalami tiga fase penjualan yaitu penjualan offline  (pra pandemi), penjualan online (pandemi), dan penjualan online dan offline (pasca pandemi). Penelitian ini diharapkan dapat menjadi bahan wacana bagi pelaku UMKM dalam  memaksimalkan penggunaan media digital.Kata kunci: Cakap Digital, UMKM, Promosi Online
Fitness Discourse through Individual Posts on Instagram Simanjuntak, Magda Sabrina Theofany
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.88944

Abstract

Background: The discourse on fitness is one of the prevalent discussions in contemporary society. The fitness discourse, as understood today, is rooted in scientific research and exerts influence over other discourses related to fitness. The most widely embraced notion of fitness by the general public revolves around health. Purpose: Researchers argue that social media has become a means of panopticism, where attributes such as physical activities and sportswear serve as representations of normalized body fitness. This study employs Foucault's arguments in observing the daily posts of social media users regarding body fitness discourses as a form of panopticism. Methods: The research embraces a post-positivist paradigm and employs a mixed methods approach, incorporating both quantitative and qualitative methods. The quantitative segment employs surveys, while the qualitative aspect utilizes in-depth interviews with three informants. Conclusion: The findings of this study illustrate how panopticism manifests in social media posts, encouraging individuals who utilize these platforms to partake in physical activities. Furthermore, the study uncovers how social media posts not only depict the existing reality but also facilitate a simulated reality. Implications: This research underscores how the discourse surrounding body fitness, disseminated through media practices, is perpetuated to bolster dominant groups within the cultural industry.

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