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Bayu Adhinata
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Politicos: Jurnal Politik Dan Pemerintahan
Published by Universitas Warmadewa
ISSN : 27768036     EISSN : 27768023     DOI : 10.22225/politicos
Core Subject : Social,
Social Sciences
Politicos: Jurnal Politik Dan Pemerintahan adalah jurnal ilmiah yang menerbitkan artikel orisinal berdasarkan pengetahuan, penelitian, dan penelitian terapan terkini serta perkembangan ilmiah terkini di bidang politik, pemerintahan, politik internasional, kebijakan, pemilu, partai politik, konflik, masyarakat sipil, dan terbuka untuk semua pendekatan metodologis dan penggunaan teoretis. Jurnal ini terbuka untuk akademisi, mahasiswa pascasarjana, praktisi, dan individu yang memiliki minat pada isu-isu sosial politik. Jurnal ini diterbitkan 2 kali dalam satu tahun pada bulan Maret dan September, naskah yang diajukan dan siap diterbitkan akan diterbitkan secara online secara bertahap dan versi cetak akan dirilis pada akhir periode penerbitan.
Arjuna Subject : Ilmu Sosial - Ilmu Politik dan Hubungan Internasional
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Digital Technology in Politics: To What Extent Indonesian Political Parties Use Social Media to Maintain Existence and Relevance Subekti, Dimas
Politicos: Jurnal Politik Dan Pemerintahan 1-12
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/politicos.5.1.2025.1-12

Abstract

This research aims to explain the extent to which Indonesian political parties use social media to maintain their existence and relevance in the political arena. This study uses a qualitative method with a case study approach. The case studies are the Indonesian Democratic Party of Struggle (PDIP), the Golkar Party, and the Gerindra Party. The findings of this study explain that political parties in Indonesia today must carry out organizational transformation to remain relevant and exist in the present and future.  This has begun to be done by political parties that utilize digital technology facilities, namely social media by creating accounts and posting professionally packaged content to attract the attention of netizens. PDIP, Golkar, and Gerindra, the top three parties in Indonesia, have actively utilized Instagram and TikTok social media for their party branding needs and to face the 2024 elections by promoting their candidates. In the context of the 2024 Presidential Election, the three political parties are dominant in creating content on Instagram and TikTok regarding the presidential and vice presidential candidates being promoted rather than the political parties themselves. This is an effort by political parties to utilize social media to garner more individual popularity, which leads to the interest in electoral contestation. Political parties that manage their social media professionally are directly proportional to their electoral presence in the community.  

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