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Politicos: Jurnal Politik Dan Pemerintahan
Published by Universitas Warmadewa
ISSN : 27768036     EISSN : 27768023     DOI : 10.22225/politicos
Core Subject : Social,
Social Sciences
Politicos: Jurnal Politik Dan Pemerintahan adalah jurnal ilmiah yang menerbitkan artikel orisinal berdasarkan pengetahuan, penelitian, dan penelitian terapan terkini serta perkembangan ilmiah terkini di bidang politik, pemerintahan, politik internasional, kebijakan, pemilu, partai politik, konflik, masyarakat sipil, dan terbuka untuk semua pendekatan metodologis dan penggunaan teoretis. Jurnal ini terbuka untuk akademisi, mahasiswa pascasarjana, praktisi, dan individu yang memiliki minat pada isu-isu sosial politik. Jurnal ini diterbitkan 2 kali dalam satu tahun pada bulan Maret dan September, naskah yang diajukan dan siap diterbitkan akan diterbitkan secara online secara bertahap dan versi cetak akan dirilis pada akhir periode penerbitan.
Arjuna Subject : Ilmu Sosial - Ilmu Politik dan Hubungan Internasional
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Digital Public Diplomacy Narratives: Content Analysis of Indonesian Embassy’s Engagement in the U.S. via @IndonesiainDC Intentilia, Anak Agung Mia
Politicos: Jurnal Politik Dan Pemerintahan 47-64
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/politicos.6.1.2026.47-64

Abstract

This study examines digital public diplomacy narratives of Indonesian Embassy abroad through a case study of the Instagram account @IndonesiainDC, managed by the Embassy of Indonesia in Washington, D.C, the United States of America (U.S.). Using a descriptive qualitative approach with content analysis, the research analyzes posts published between 19 September 2025 and 31 December 2025, a period marked by the appointment of Ambassador Dwisuryo Indroyono Soesilo after a two?year vacancy. The study applies Cull's (2009) taxonomy of public diplomacy (listening, advocacy, cultural diplomacy, exchange diplomacy, and international broadcasting) to assess how the Embassy projects Indonesia’s identity, communicates policy priorities, and engages with foreign publics. Findings reveal that @IndonesiainDC actively employs all five functions of Cull’s taxonomy. Listening is reflected in diaspora engagement and informal community events; advocacy appears in posts promoting Indonesia’s positions on critical minerals, palm oil sustainability, and gender equality; cultural diplomacy is evident in language programs, performing arts, gastrodiplomacy, and museum collaborations; exchange diplomacy emerges through symbolic gestures such as university visits and structured initiatives like Young Southeast Asian Leaders Initiative (YSEALI) and free Bahasa Indonesia (Indonesian language) courses; and international broadcasting is demonstrated in Ambassadorial announcements, Embassy closures, and diplomatic milestones. Beyond Cull’s framework, this account also engages in hybrid practices such as webinars for Indonesian producers, knowledge diplomacy through academic collaboration, and ceremonial protocol functions, highlighting the evolving nature of digital diplomacy. This case contributes to the broader understanding of soft power and digital diplomacy in the field of International Relations, showing how Embassy adapts traditional functions to contemporary digital narratives.  

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