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INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 528 Documents
 49   50   51   52   53 
Resource-Based Competitive Strategy for Oil Palm Seedling Business: a VRIO Framework Analysis Shakilla Indah Hapsari; Fithriyyah Shalihati; Anita Primaswari Widhiani
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.252

Abstract

Background: The oil palm seedling business represents a critical segment within Indonesia's agribusiness sector. Competition among seedling suppliers in Riau Province has intensified, driven by the proliferation of counterfeit seedlings and expanding smallholder plantation areas, creating substantial demand for certified seedlings.Purpose: This study examines the sources of competitive advantage in a state-owned enterprise's oil palm seedling business unit using the VRIO framework to identify sustainable competitive advantages and develop strategic recommendations.Design/methodology/approach: A qualitative single-case study design was employed, combining semi-structured, in-depth interviews with three key internal informants purposively selected based on their roles in the seedling value chain, direct field observations, and internal document analysis. Value chain mapping identified 19 internal resources and capabilities, evaluated in two rounds using a structured VRIO checklist and a focus group discussion to resolve scoring differences across eight contested elements. Consistent with the single case, informant-based approaches to theory elaboration in strategic management research, the design prioritizes analytic depth and internal validity over statistical generalizability.Findings/Results: Seven elements constitute sustainable competitive advantages: technology utilization in seedling maintenance (CCTV, water sprinkler, sprayer drone), superior seedling quality, standard operating procedures, external network management, online ordering website, corporate reputation, and learning organization. Six elements provide temporary competitive advantage, while the other six represent competitive parity.Conclusion: Sustainable advantages primarily derive from intangible resources and organizational capabilities rather than physical assets. Six strategic recommendations are proposed: strengthening R&D, enhancing quality monitoring, developing website features, establishing vertical alliances, implementing community programs, and optimizing learning organization practices.Originality/value: This research demonstrates the application of the VRIO framework in agricultural input markets with credence quality attributes, highlighting how state-owned enterprises can develop sustainable competitive advantages through systematic resource management in quality-sensitive supply chains. The findings are interpreted as organizationally embedded assessments of resource-based competitive position within a single case, intended to elaborate rather than test existing RBV and VRIO propositions. Keywords: competitive advantage, oil palm seedlings, resource-based view, strategic management, VRIO framework
Stimulus-Organism-Response Model of Purchase Intention Toward Microalgae-Based Gluten-Free Functional Food Uswatun Hasanah; Budi Setiawan; Agustina Shinta Hartati Wahyuningtyas
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.235

Abstract

Background: The increasing consumption of ultra-processed foods and growing attention to healthy eating are driving innovation in high nutritional value gluten-free functional foods. Microalgae, particularly Spirulina, have the potential to serve as a fortification ingredient due to their richness in protein, vitamins, minerals, antioxidants, and fiber.Purpose: This study aims to analyze the effect of multi-sensory experience, perceived novelty, perceived health benefit, and environmental concern on purchase intention through perceived value and attitude toward product within the Stimulus-Organism-Response (SOR) framework.Design/methodology/approach: The study was conducted in East Java from September to November 2025, involving 457 purposively selected respondents. Data were collected through face-to-face surveys after respondents sampled the product, and were analyzed using descriptive statistics and Exploratory Structural Equation Modeling (ESEM) with Maximum Likelihood Robust (MLR) estimation and target rotation.Findings/Result: Multi-sensory experience, perceived health benefit, and environmental concern positively and significantly influenced perceived value, whereas perceived novelty showed a significant negative effect. Perceived value strongly affected attitude toward product, which in turn had a strong positive effect on purchase intention.Conclusion: Purchase intention is formed through a sequential pathway from stimulus, value assessment, attitude formation, to buying intention. Education and increased product familiarity are needed so that novelty is perceived as added value rather than a risk.Originality/value (State of the art): The novelty of this study lies in the integration of the SOR framework and ESEM to explain purchase intention toward microalgae based gluten-free functional food in a more realistic manner, particularly for a product that is still relatively new. Keywords:  ESEM, microalgae, purchase intention, gluten-free functional food, SOR  
The Mediating Role of Digital Literacy in Digital Technology Adoption Among Shallot Farmers in Bantul Regency Putri Rofaida Azizatul Muniroh; Irham; Jamhari
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.195

Abstract

Background: The adoption of digital technology is crucial for increasing efficiency and productivity in the agricultural sector. However, this development faces a digital paradox that must be addressed. However, adoption among farmers remains relatively slow and is associated with high resistance. This process of farmer adoption is influenced by the characteristics of innovation diffusion, particularly the ability to experiment and observe prior to full adoption.Purpose: This study examined the effects of innovation diffusion characteristics on digital literacy and digital technology adoption. It also investigates the mediating role of digital literacy in the relationship between innovation diffusion and adoption decisions among shallot farmers in Bantul Regency.Design/methodology/approach: A quantitative cross-sectional study was conducted with 100 shallot farmers in Bantul Regency. Respondents were selected using a multistage sampling method that combined purposive sampling for the study area and farmer groups with random sampling for the respondents. Data were analyzed using a structural equation model (SEM) in SmartPLS 4.Findings/Results: Relative advantage, compatibility, trialability, and observability significantly influenced digital literacy, whereas complexity did not. Digital literacy drives adoption. Among the direct and mediated effects (through digital literacy) on adoption, only trialability and observability were significant, whereas relative advantage, compatibility, and complexity were not significant.Conclusion: The digital technologies adopted by the shallot farmers in Bantul Regency depend on their ability to directly trial and observe the success of these innovations. Digital literacy drives adoption, but its effectiveness is influenced by the provision of concrete technology demonstration spaces for farmers.Originality/value (State of the art): Previous research has generally analyzed innovation diffusion characteristics and digital literacy separately as predictors of adoption. However, this study positions digital literacy as a mediating variable that bridges farmer preferences and the final adoption decision, which remains limited. Keywords: agricultural digitalization, diffusion of innovation, digital literacy, rural community, technology adoption
The Impact of Agricultural Institutions in Production Risk of Turmeric Farming: A Two-Stage Risk Function Analysis in Indonesia Tutik Anggiyanti; Anna Fariyanti; Nunung Kusnadi
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.223

Abstract

Background: Turmeric has strong potential to drive economic growth; however, turmeric farming in Indonesia still faces various constraints affecting production and productivity, particularly high production risk occurring from the pre-production to post-harvest stages, which may significantly reduce yields. Strengthening agricultural institutions is considered a potential solution for mitigating these risks.Purpose: This study aims to analyze the effects of various forms of institutional arrangement partnerships with state-owned enterprises (SOEs), regionally owned enterprises (ROEs), private firms, cooperatives, farmer groups, assistance-providing institutions, and financial institutions on the production risk of turmeric farming.Design/methodology/approach: This study uses secondary data from the 2013 Agricultural Census, comprising 1,311 respondents, because it is the most recent dataset with accessible detailed farm-level institutional information required. The analysis employs a two-stage risk function analysis model with a log-linear mean production function, as follows: Finding/Result: The estimation results reveal that assistance-providing institutions significantly reduce production risk. Conversely, business partnerships (partnerships with state-owned enterprises (SOEs), regionally owned enterprises (ROEs), and private firms) and farmer groups were positively associated with production risk. Partnerships with village unit cooperatives (KUD), other cooperatives, and financial institutions show no statistically significant effect on production risk.Conclusion: Institutional roles vary in influencing production risks. Institutions directly involved in the production process are the most effective in reducing risks. Assistance-providing institutions are the most effective in mitigating production risk because they directly support and participate in the production process.Originality/value (State of the art): This study examines multiple types of agricultural institutions and finds that not all institutions are effective in reducing production risks. Some institutional forms are identified as risk-increasing factors.  Keywords: agricultural institutions, production function, production risk, turmeric farming, two-stage risk function analysis
The Effect of Farming Risk Perception and Mitigation Strategies on Rice Farming Performance in Tebas District Ayu Adela Pasce; Imelda; Rakhmad Hidayat
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.209

Abstract

Background: Rice farming in Tebas District faces various risks, such as drought, pest/disease attacks (blasts and fungal diseases), and price fluctuations that threaten farmers' productivity and income. Therefore, mitigation strategies are implemented to overcome these risks. However, the performance of farming, such as productivity, still fluctuates.Purpose: This study aimed to analyze the influence of farming risk perception and mitigation strategies on rice farming performance in Tebas District.Design/methodology/approach: Data were collected through interviews and questionnaires from September to October 2025, involving 91 respondents. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3.0 software. The variables studied included risk perception (X1), benefits of mitigation strategies (X2), and farming performance (Y).Findings/Results: The results show that risk perception encourages farmers to implement risk mitigation strategies. However, risk perception does not directly improve farming performance. In contrast, risk mitigation strategies have proven to play an important role in increasing the productivity and efficiency of rice farming. These findings show that improvements in farming performance are more influenced by mitigation actions taken by farmers than by the perception of risk itself.Conclusion: The performance of rice farming in Tebas District is determined more by the implementation of effective mitigation strategies than by the perception of farmers' risks. Mitigation strategies act as full mediation variables that transform risk awareness into actual performance improvements. This study contributes to enriching the study of agricultural risk management by showing that the improvement of farming performance does not occur directly through risk perception, but through the application of adaptive mitigation strategies.Originality/value (State of the art): This study confirms the mediating role of mitigation strategies using the SEM-PLS approach in the context of rice farming on risk-prone rainfed land. In practical terms, these findings imply that extension programs not only build risk awareness but also equip farmers with technical skills to implement adaptive mitigation strategies.   Keywords: risk perception, mitigation strategy, farming performance, sem-pls, rice
Consumer Willingness To Pay Model For Gluten Free and Microalgae Based Cookies Hegi Aulia Azzahra Putri; Agustina Shinta Hartati Wahyuningtyas; Rachman Hartono
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.278

Abstract

Background: The growing demand for healthy and functional foods has increased consumer interest in gluten-free and microalgae-based products. However, these innovative products face challenges related to consumer acceptance, unfamiliarity, and relatively higher prices.Purpose: This study aimed to analyze consumers’ willingness to pay (WTP) for gluten-free products based on mocaf flour and microalgae, as well as to examine the influence of individual factors and subjective norms on WTP.Design/methodology/approach: This study used a quantitative survey of 220 consumers in Malang Raya, East Java. Respondents tasted the product before answering a five-point Likert scale questionnaire. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used to tested the structural model through bootstrapping. The Contingent Valuation Method (CVM) with a bidding game estimated the mean WTP.Findings/Result: Consumers demonstrated a relatively high willingness to pay, with a mean WTP of IDR 30,213 and a dominant price range of IDR 29,000–34,800. Purchase intention emerged as the strongest direct predictor of WTP (β = 0.419), whereas perceived behavioral control was the strongest determinant of purchase intention (β = 0.575). Perceived value and nudge significantly influenced attitude, while social influence positively contributed to WTP both directly and indirectly through attitude and purchase intention. Overall, the findings indicate that consumers’ willingness to pay is primarily associated with purchase intention, perceived behavioral control, and perceived product value.Conclusion: Consumers demonstrated a relatively high WTP for gluten-free and microalgae-based cookies. WTP is shaped by individual factors through attitude and purchase intention, with purchase intention and perceived behavioral control playing particularly important roles. Social influence also contributes to WTP both directly and through the mediating roles of attitude and purchase intention.Originality/value (State of the art): This study extends the Theory of Planned Behavior by integrating individual factors, nudge, and social influence into a comprehensive WTP model for gluten-free and microalgae-based cookies. It contributes empirical evidence from Indonesia to the limited literature on consumer valuation of innovative local functional foods. Keywords: willingness to pay, gluten-free products, microalgae, purchase intention, perceived behavioral control
Access to Credit and Farm Productivity: Heterogeneous Effects Across Credit Sources in Indonesia Kadir Ruslan; Weni Lidya Sukma; Lokita Rizky Megawati
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.264

Abstract

ackground: Seasonal horticultural farmers in Indonesia face high production risks, seasonal cash flow constraints, and limited access to productive financing despite the sector’s importance for rural income and high-value agricultural supplies.Purpose: This study examines the impact of credit access on the economic productivity of seasonal horticultural farmers, with particular emphasis on heterogeneous effects across credit sources.Design/methodology/approach: This study distinguishes informal credit, formal nonbank credit, and formal bank credit using nationally representative microdata from the 2018 Horticulture Cost Structure Survey covering 41, 167 farmers. Inverse probability-weighted regression adjustment (IPWRA) is applied to estimate the average treatment effect on the treated, while propensity score matching (PSM) is used as a robustness check.Findings/Results: Credit access significantly improves farm productivity, but the magnitude differs by source type. Formal bank credit generates the largest and most robust productivity gains, followed by formal non-bank credit, while informal credit shows no statistically robust effect after selection adjustment. However, only 5.2% of farmers have access to credit.Conclusion: Expanding suitable formal credit can unlock substantial productivity in the horticulture sector.Originality/value: This study provides source-specific evidence of the impact of agricultural credit using nationally representative horticultural data. Keywords: credit access, farm productivity, horticulture, Indonesia, IPWRA
SCOR-Based Supply Chain Performance Evaluation and Improvement Strategy for Greenhouse Cherry Tomato Abisha Nawansyah; Raden Dikky Indrawan; Budi Suharjo
Jurnal Manajemen dan Agribisnis Vol. 23 No. 2 (2026): JMA Vol. 23 No. 2, July 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.23.2.153

Abstract

Background: Nudira Fresh, a vertically integrated hydroponic greenhouse cherry tomato producer under PT Nudira Sumber Daya Indonesia in Pangalengan, Bandung Regency, has faced a sustained decline in yield and profit since 2019, with the sharpest fall recorded in 2023 following storm damage to its greenhouse structure, compounded by intermittent nutrient stock shortages and gaps in workforce competence.Purpose: This study evaluates the cherry tomato supply chain performance of Nudira Fresh using the Supply Chain Operations Reference (SCOR) model and formulates priority strategies to close the gaps that are most responsible for weak responsiveness and adaptability.Design/methodology/approach: A single-firm case study was conducted with eight purposively selected respondents across management, production, logistics, and the supplier base. Chain structure was mapped through value-chain analysis; performance was scored with SCOR v12.0 across reliability, responsiveness, agility, and cost, benchmarked against company and literature targets, weighted by respondent judgement, and interpreted on a five-tier monitoring scale, followed by gap analysis, Pareto analysis, and a fishbone diagram.Findings/Result: The overall performance score reached 85.17, classified as Good. Cost (95.40) and reliability (91.67) attained the Excellent category, while responsiveness (75.61) and agility (75.46) remained comparatively weak. Pareto analysis identified production recovery time (52.63), supplier recovery time (67.50), and transportation lead time (68.96) as the vital few metrics, jointly accounting for 84.19% of the cumulative performance gap.Conclusion: Strong reliability and cost efficiency did not extend to the chain's capacity to recover from disruption; agility and responsiveness are the binding constraints. Four managerial strategies are proposed: structured supply chain risk management and contingency planning, nutrient supply diversification with reorder-point and safety-stock control, distribution route and schedule optimization, and workforce competence strengthening through shop-floor management.Originality/value (State of the art): This study extends SCOR application to a single, technology-controlled greenhouse hydroponic enterprise whose disruption arises jointly from climate-related infrastructure damage, input-supply gaps, and labor competence, a combination distinct from the open-field vegetable chains that dominate prior SCOR-based agribusiness research. Keywords: supply chain performance, cherry tomato, greenhouse, improvement strategy, SCOR model

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