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BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 17 No. 2 (2025): Juli" : 6 Documents clear
Pengaruh Harga, Kuliatas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Skintific Andy Putri, Fransisca Wahyu Mei; Tresyanto, Citra Anggraini
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.656

Abstract

Changes in people's behavior can occur due to awareness of their daily needs. One of today's public awareness is the importance of maintaining healthy facial skin as a form of skin health investment. This condition creates a lifestyle of caring for facial skin with the help of various care products. Therefore, this phenomenon has given rise to a series of new brands of skincare products, one of which is the Skintific brand. The Skintific brand has a diverse target market, one of which is students. This study will discuss the Skintific brand with a focus on the dependent variable of purchasing decisions (Y) in students in East Surabaya. This study also aims to analyze and prove the influence of price (X1), product quality (X2), brand image (X3) on purchasing decisions. In processing the data, this study used a quantitative method with the SPSS 26 application. The sampling technique used was the probability sampling technique with a total of 100 East Surabaya students as respondents. The adjusted R square value was 53.3%, which means that the independent variable contributed moderately to the dependent variable. The t-test results showed that price (X1), product quality (X2), brand image (X3) had a positive and significant effect on purchasing decisions (Y).
Adakah Pengaruh E-WoM, Brand Awareness, Brand Image Terhadap Keputusan Pembelian Codac? Iskandar, Olivia Mey; Dewi, Liliana
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.738

Abstract

The development of the fashion industry in Indonesia has experienced significant growth alongside modernization and technological advancements. One trend that has become the center of attention is the popularity of oversized t-shirts, including brands like CODAC products online. This research aims to examine the influence of electronic word of mouth (e-WoM), brand awareness, and brand image on the decision to purchase CODAC products online using WhatsApp and Line. The research method used is quantitative with a cross-sectional research design. The sampling technique employed is nonprobability sampling with purposive sampling by distributing questionnaires to CODAC product customers. The sample used in this study consists of 62 respondents. The sample criteria determined are CODAC customers who have previously made transactions, aged 17 to 30 years old in the Surabaya area. The questionnaire tabulation results were then processed using multiple linear regression analysis with SPSS version 25. The results of this study indicate that e-Word of Mouth (e-WoM), brand awareness, and brand image have a positive and significant impact on the decision to purchase CODAC products online through WhatsApp and Line among the people of Surabaya. Subsequent testing indicates that all independent variables collectively influence the purchase decision by 96.8%.
Keputusan Pembelian Generasi Z Atas Ponsel Pintar: Peran Brand Consciousness, Price Consciousness, dan Gender Bramantio, Dhean Putera; Wulani, Fenika; Kristyanto, Visi Saujaningati
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.760

Abstract

Smartphones have become a significant element of Generation Z's life as they are heavily reliant on technology. Nowadays, Generation Z tends to be involved in making purchasing decisions for electronic products. As a result, it is critical to understand better how they make smartphone purchasing decisions. This study aims to analyze the influence of brand and price consciousness on Generation Z's smartphone purchasing decisions. This study also tested the role of gender in the relationship between brand and price consciousness in purchasing decisions. This research design used a survey by distributing Google Form questionnaires to respondents with a Generation Z profile in Surabaya Raya (Surabaya, Sidoarjo, and Gresik). One hundred eleven responses were collected and analyzed using SmartPLS 4.0 software to perform Partial Least Square-Structural Equation Modelling (PLS-SEM). The test results show that brand consciousness and price consciousness can enhance purchase decisions. Testing with multigroup analysis (MGA) shows that the influence of brand consciousness on purchasing decisions depends on gender. However, on the contrary, the influence of price consciousness on purchasing decisions does not depend on the gender of the smartphone consumers who participated as respondents in this study. The findings of this study provide an understanding of the importance of organizations comprehending the profile of this new generation and their expectations regarding smartphone products.
Pengaruh Rasio Keuangan Terhadap Aktivitas Tax Avoidance Lim, Setiadi Alim
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.764

Abstract

Taxes are deducted from net income and are classified as costs for the company. There is a tendency for companies to reduce the amount of tax paid to maximize the amount of profit. Efforts to reduce the amount of tax paid, some violate tax provisions and regulations (tax evasion), and some do not violate tax provisions and regulations (tax avoidance). Tax avoidance is one of the important issues that is widely studied. This study examines tax avoidance and is intended to obtain evidence of whether there is an effect of financial ratios on tax avoidance. There are five financial ratios used in this study, namely return on assets, leverage, company size, property, plant and equipment, and cash flow from operations which are used as independent variables. While the dependent variable is tax avoidance. The research conducted is classified as quantitative research and is intended to test the developed hypothesis. The population of the study is all companies on the Indonesia Stock Exchange (IDX) engaged in the pharmaceutical business. Sampling using the non-probability purposive sampling method and 10 sample companies were obtained. The data used are company financial report data from 2013-2023. Data analysis using multiple linear regression. The results of the study indicate that simultaneously (F test) all independent variables have an effect on the dependent variable. However, when a partial analysis (t test) is carried out, of the five independent variables used, only one independent variable has an effect on the dependent variable. The financial ratios that have an effect on tax avoidance are property, plant and equipment, while the other four financial ratios, namely return on assets, leverage, company size, and cash flow from operations, do not have an effect on tax avoidance. The results of this study differ from several previous studies. Several previous studies showed that the five independent variables partially had an effect on the dependent variable. The difference in the results of this study may be because the companies studied were not heterogeneous in their business fields, only limited to companies with pharmaceutical business fields.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian di Family Mart Embong Malang Surabaya Gandawidjaya, Valentine; Pahar, Bruno Hami; Sukianto, Gunawan
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.781

Abstract

Family Mart is a company engaged in the retail sector. Retail is an easy access that is created so that consumers can easily shop, the purpose of conducting research on Family Mart Embong Malang Surabaya is to find out if there is an influence on Product Quality, Service Quality, Price and Location on Purchase Decisions. The type of research used by researchers is quantitative. The sample in this study is 100 respondents who have made a purchase at Family Mart Embong Malang Surabaya 1 time. The sampling technique in this study uses the purposive sampling method and the type of data used is primary data. The data collection method uses a questionnaire. The research data was processed using SPSS version 26. The results of the data analysis show that all variable statement items are declared valid with calculation > rtable. The results of the reliability test showed that all variables were declared reliable because Cronbach's Alpha value > 0.60. The results of the normality test with the P-P Plot showed that the data used was normally distributed. As for the heterokedastias test, it did not show any heterokedasticity symptoms in the regression model because there was no clear pattern shape and there was a distribution of points above and below the number 0 on the Y axis. Multiple linear equations Y = 0.161 + 0.219 X1 +0.203 X2 + 0.236 X3 + 0.186 X4. The determination coefficient in this study shows that the Adjusted R Square value is 0.787 or equivalent to 78.7% so that it can be interpreted that the independent variable contributes to the dependent variable. The results of the t-test in this study show that service quality (X1), product quality (X2), price (X3) and location (X4) have a significant effect on purchase decisions.
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang Wangsa, Ignasius Heri Satrya; Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.790

Abstract

This study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments.

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