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Prasetiya Mulya Publishing Universitas Prasetiya Mulya, Kampus BSD Gedung PMBS, Lt. 11, Edu Town Kavling Edu I No. 1, Serpong Jalan BSD Raya Utama, Pagedangan, Tangerang Banten 15339 - Indonesia
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Global Research on Tourism Development and Advancement (GARUDA)
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 27210375     DOI : https://doi.org/10.21632/garuda
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
This journal examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development, including: - Cultural and Heritage Tourism - Sustainable Tourism - Tourism & Technology (E-tourism) - Tourism Marketing Strategy - Tourism & Hospitality - MICE Tourism - Tourism Destination Plan & Development - Ecotourism - Creative Tourism - Gastronomy Tourism & Culinary - The new work – Leisure trade of - Growth potential of tourism - Energy need for a progressive tourism ministry - Greenhouse emission of the tourism ministry - Wealth inequality in a progressively growing tourism economy - Competitiveness of destinations, products and Tourism business - Diversification of tourism products - Incentive system of business and investment in tourism - Information, promotion, and communication in tourism - Tourism supporting infrastructure - Security and convenience in tourism - Tourism policy - Unique tourism community life (living culture) - Local knowledge, traditions, and cultural diversity - Diversity and attractions in ecotourism - Diversity of natural attractions in ecotourism - Pluralistic diversity of ecotourism society - Diversity of ecotourism activities - The hospitality of the local resident - The quality of tourism services - Quality of HR in tourism (Standard, accreditation, and competence certification) - The market share of tourism and integrated marketing system - Package of tourism attraction - Development of tourism regions - Community-based Eco-Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
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Search results for , issue "Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)" : 6 Documents clear
SWOT Analysis of the Development Event Promotion at Pavilion Batur, Geopark, Bangli Regency, Bali Suwintari, I Gusti Ayu Eka; Dewi, I Gusti Ayu Melistyari
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.20-26

Abstract

Since the operation of the UNESCO Global Geopark (BUGG) Batur Management Agency has had a positive impact in increasing the Regional Original Revenue (PAD) of the Regency of Bangli, it hasn't even been a year in operation since 2019 the revenue achieved has almost reached half of the target. The development of the campaign carried Museum Geopark Batur Kintamani is not maximized in terms of the management of events that can be done there, based on the phenomenon, the focus of this study is to determine the appropriate strategies with potential tourist attraction that can then be implemented by the local community and become one alternative forms of tourism in Bangli Regency and North Bali in general. This research using qualitative and quantitative data. While the primary data used are documents obtained from the internet. Data collection in this study uses the method of observation and documentation. The strategy that can be used in developing the Batur Kintamani Geopark Museum is by utilizing all the potential it has, starting from creating an event to introduce this geopark, making tour packages that include other tourist objects around the geopark, and capturing potential markets, especially among students. To minimize weaknesses, geopark managers can learn more knowledge and skills on how to maximize the potential of the Batur Kintamani Geopark Museum.
Commodification of Traditional Foods Namely Sate Lilit Bali in Spice Beach Club Bali Rahmawati, Putu Indah; Artawan, Komang Agus; Widiastini, Ni Made Ary; Andiani, Nyoman Dini; Trianasari, Trianasari
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.27-38

Abstract

This study aims to describe the commodification of traditional foods namely Sate Lilit Bali or Balinese type of Satay at the Spice Beach Club, Bali. This research uses a qualitative research approach. The object in this study is Sate Lilit, which is in the Spice Beach Club restaurant. Data collection methods used in this study were interviews, documentation, and observation. This study found that Spice Beach Club Lovina had commodified the Sate Lilit Bali to promote Balinese food and culture promotion without reducing the cultural value of Sate Lilit Bali. This study is important for a reference for further innovations in culinary art study in Hospitality Industry.
Tourist’s Attitudes and Perceptions Through The Interest of Traditional Food: Case Study of Kerak Telor Jakarta Rini, Nuryadina Augus; Karlina, Karlina
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.39-62

Abstract

Indonesia is an archipelago with natural wealth and cultural diversity. The tourism sector has become a principal source of income tourism in Jakarta. The tourists who come to Jakarta is expected to not only interested in natural beauty, the unique nature, but also interested in its culinary. Specialty culinary in Jakarta is Kerak Telur (Crust Eggs). The purpose of this research is to find the attitudes and perceptions of tourists in selecting Kerak Telur. These factors can be seen in terms of products, the price, promotion, place, services, process, and suggestions physical. The research was conducted in DKI Jakarta during one year by using quantitative and qualitative methods. The use of quantitative method was the quantitative instruments and a qualitative method was used to describe and explain why tourists select Kerak Telur (Crust Eggs) in Jakarta detail. From this research result, it was known that some factors influencing the tourist in interest in buying Kerak Telur (Crust Egg) partially were the location, the process, and people, but simultaneously the products, the price, the promotion, the location, the process, physical means, and people have a great influence to buy Kerak Telur (Crust Eggs).
Exploring the Behavioural Intention in Culinary Tourism: A Study on Bandung Tourist Destination Kusumawardani, Kunthi A.; Putri, Fadhilah R.
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.63-81

Abstract

This study portrayed the integration of behavioural theory and brand equity theory in the culinary tourism industry. This research aimed to find out the influence of a brand image, brand value, loyalty, and perceived quality towards motivation and behavioural intention in one of the most heavily promoted gastronomy destinations in Indonesia, the city of Bandung. This study used quantitative methods with a questionnaire as the research instrument and 282 Indonesian tourists as a sample. To test the measurement model and the theoretical framework, this research applied the Structural Equation Modelling (SEM). The result indicated that brand image, loyalty, and perceived quality positively influenced tourist motivation and behavioural intention. Nevertheless, the brand value was not found to have any significant influence in motivating tourists to come to Bandung for culinary tourism.
Analysis of Tourism Marketing Communication Activities of Srambang Park Ngawi in Increasing Public Awareness Dianawati, Ervina; Nugrahani, Rah Utami
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.11-19

Abstract

The increasing number of tourist visit is the effect of the increasing ofpublic awareness about the existence of a tourist destination. The increase of awareness is one of the results of marketing communication activities conducted in tourism destination. This study discusses varieties of marketing communication activities conducted in Srambang Park. The aim of this study was to identify tourism marketing communication activities conducted by Srambang Parkof Ngawi City in increasing public awareness. Method used in this research was qualitative descriptive by conducting in-depth interview to five related informants to explain about marketing communication activities, observation and documentation conducted by Srambang Park Ngawi. Marketing communication activities in this study were analyzed using theory of marketing communication by Morissan. According to the results, it can be concluded that Srambang Park Ngawi utilized several marketing communication mix to increase public awareness, among others are advertising in radio, printed media, and social media; marketing promotion through coupons and discounts; public relation and publication through events, and public relations from related agencies; personal sales through presentations from related agencies; direct selling through catalogues from related agencies; and interactive marketing through websites of related agencies.
SWOT Analysis of the Development of Special Interest Tourism Cooking Class in Jehem Village, Bangli Regency, Bali Arianty, A.A. Ayu Suwi; Arcana, Komang Trisna Pratiwi; Tunjungsari, Komang Ratih
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.1-10

Abstract

In addition to natural attractions that are owned, the Village of Jehem also has a unique biological village that is biu batu. Biu batu is one type of banana that has many seeds in its flesh. The development of special interest tourism in Jehem Village needs to be analyzed regarding the sustainability of tourism activities. The purpose of this paper is to be able to know the weaknesses, strengths, opportunities, and challenges for the development of Jehem Village. The benefits of this paper are expected to be able to know its development strategy in the tourism industry competition in Bali. In this study using qualitative and quantitative data. Data collection in this study uses the method of observation and documentation. Through the SWOT analysis previously discussed, it can be concluded that making management promotion on social media, especially making websites more informative.

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