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Rifqi Aulia Erlangga
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Social Science Studies
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27982688     DOI : 10.47153/sss
Core Subject : Education, Social,
Education Social Sciences Other
Social Science Studies is a journal that makes it easy for anyone who wants to publish scientific papers in an intensive manner in research. This journal also aims to bridge the gap between textual and contextual approaches to Social Sciences; So, the journal invited the meeting points of several disciplines and scholars. Invites manuscripts in the various topics including: Social Psychology, Public Policy and Administration, Sociology, Communication Science, International Relation, Economics, Culture, Humanity, Education, Development, Languages, Literacy, Anthropology, Communication Studies, Cultural and Ethnic Studies, Economics, Education, Geography, History, Linguistics, Philosophy, Political Science, Psychology, Sociology & Social Work, and all aspects related social sciences.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2024): (Issue-January)" : 5 Documents clear
The Effect of Variety Seeking, Dissatisfaction, and Service Quality Toward Brand Switching on Netflix Streaming Service Felicia, Ivana; Widyastuti
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss41.7862024

Abstract

Research Aims: This study aims to investigate the factors influencing brand switching behavior among streaming service subscribers in Indonesia, specifically focusing on the impact of consumer variety-seeking, dissatisfaction, and service quality on the decline of Netflix subscriptions. Design/Methodology/Approach: Conducted as a quantitative research endeavor, this study employs multiple linear regression analysis through the utilization of SPSS software. The research sample comprises 220 former Netflix subscribers who have transitioned to other streaming services. By examining the relationships between consumer variety-seeking, dissatisfaction, service quality, and brand switching, the study seeks to provide a nuanced understanding of the dynamics influencing subscriber preferences in the competitive streaming landscape. Research Findings: The findings of this study reveal compelling insights into the key drivers behind brand switching among streaming service subscribers in Indonesia. Consumer variety-seeking behavior, dissatisfaction with Netflix services, and perceived service quality emerge as significant factors contributing to the observed decline in Netflix subscriptions. The study underscores the importance of these variables in shaping consumer decisions and preferences in the increasingly competitive streaming market. Theoretical Contribution/Originality: This research contributes to the existing literature by shedding light on the intricate interplay between consumer behavior and brand switching in the context of streaming services. The study's originality lies in its exploration of the unique factors, namely variety-seeking, dissatisfaction, and service quality, influencing the migration of subscribers from one platform to another. By uncovering these dynamics, the research provides valuable theoretical insights that can inform both academia and industry stakeholders, offering a deeper understanding of the challenges and opportunities within the evolving landscape of streaming services in Indonesia.
The Strategy Analysis of Village-Owned Enterprises (BUMDesa) in Business Development Efforts : - Sugiarti Ramadhan, Tri; Mukhlis , Imam; Noviarakhman Zagladi , Arief
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

T Research Aims: The aim of the research is to find out the business competitive strategy in order to maintain business existence in the face of the rise of companies around the Mekar Jaya BUMDesa. Design/methodology/approach: Primary data collection was carried out through in-depth interviews with the information in this study. Secondary data was obtained through literature study, research journals, general description of BUMDesa Mekar Jaya Ngawonggo Village. The research method used is a qualitative descriptive analysis method. The analytical method used is SWOT analysis, IFE matrix, EFE matrix, and SWOT matrix. Research Findings: The results of the IFE and EFE matrices show that the BUMDesa quadrant position is in Quadrant I. This position shows that the profitability is very high BUMDesa has opportunities and strengths to take advantage of existing association opportunities. The recommended strategy is that human resources must be applied even better. Based on the results of this research, the SWOT analysis and the development of strategies implemented can support the welfare of the people of Ngawonggo Village. Theoretical Contribution/Originality: The theoretical contribution of this research lies in its innovative amalgamation of conventional business strategy frameworks with a tailored analytical model designed to capture the intricate dynamics of Village-Owned Enterprises (BUMDesa).
The Influence of Entrepreneurship Education and Entrepreneurial Environment on Entrepreneurial Intentions Through Entrepreneurial Motivation in Private Vocational School Students in Mojokerto Regency Aryati, Sinda Octin
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss41.8452024

Abstract

Research Aims: The purpose of this study was to determine the influenceof entrepreneurship education and entrepreneurial environment on entrepreneurial intentions through entrepreneurial motivation in private vocational school students in Mojokerto Regency. Design/methodology/approach: The population in this study was 233 students of Private Vocational School in Mojokerto Regency. Data collection using closed questionnaires. Data analysis techniques use descriptive statistics and Structural Equation Modeling Partial Least Squares (SEM-PLS). Research Findings: The results showed that 1. There is a direct influence of entrepreneurship education on entrepreneurial motivation; 2. There is an influence of the entrepreneurial environment on entrepreneurial motivation; 3. There is a direct influence of entrepreneurship education on entrepreneurial intentions; 4. There is a direct influence of the entrepreneurial environment on entrepreneurial intentions; 5. There is a the direct influence of entrepreneurial mot ivation on entrepreneurial intentions; 6. There is an indirect influence of entrepreneurship education on entrepreneurial intentions through entrepreneurial motivation; 7. There is an indirect influence of the entrepreneurial environment on entrepreneurial intentions and entrepreneurial motivation Theoretical Contribution/Originality: Based on the search results, it seems that the question is asking for a contribution to theory and originality regarding the influence of entrepreneurship education and entrepreneurial environment on entrepreneurial intentions through Entrepreneurial Motivation in private vocational school students in Mojokerto Regency.
Trust, Product Quality, and Consumer Loyalty of Scarlett Whitening Skincare Mansyuri , M. Ikhwan; Mutmainnah; Iskandar , Rizkiana; Hayat, Nurul
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss37.8572023

Abstract

Research Aims: Consumer loyalty is a deep commitment to repurchase orsubscribe to a product or service consistently for the future, and does notaffect the existing environment or existing efforts or marketing effortscarried out, as well as other things that potential for the possibility ofconsumers switching to competing companies. This research wasconducted with the aim of finding out the influence of trust and productquality on consumer loyalty for Scarlet Whitening skincare in DompuRegency.Design/methodology/approach: This research is a quantitativedescriptive research with the analytical tool used in this research is SPSSV13. SPSS is statistical data processing software which functions toanalyze and manage statistics to make it easier for researchers to organize,interpret and process the data they obtain. The population in this studywere Scarlet Whitening skincare consumers in Dompu Regency who metthe research criteria, with a sample size of 42 respondents, on averagewomen aged 21-30 with high school education and income <500.000.Research Findings: The research results show that trust and productquality factors greatly influence consumer loyalty.Theoretical Contribution/Originality: Based on the available literature,the contribution to theory and originality regarding the influence of trust,product quality, and consumer loyalty of Scarlett Whitening Skincare canbe approached through the integration of customer relat
Meaningfulness Of Life For Elderly Age In An Orphanage Rumah Singgah Pajang Hanifa Qurrata Ayunin, Hinda; Riskiana Putri, Dhian
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss37.8792023

Abstract

Research Aims: The purpose of this research is to see the meaningfulness of life in the elderly. The ben-efits that are expected to be possessed in this research include theoretical benefits, which are expected to become reference material for the development of developmen-tal psychology, especially psychogerontology and practical benefits to become refer-ence material for psychologists, therapists, counselors, companions, and readers in an effort to increase the meaning of life in the elderly in general and in the elderly living in nursing homes in particular. Design/methodology/approach: The subject criteria for the study were elderly people who could still be invited to communicate and were in good general condition. These crite-ria are determined on the basis of consideration because this research was conducted using interviews as a method of collecting data. Research Findings: The results of this study indicate that the elderly have a good meaningful life. Theoretical Contribution/Originality: This research highlights unique aspects of that specific context, such as the lived experiences of older people in care homes and how it affects their meaning of life. This can make a valuable contribution to our understanding of how meaning in life is understood and experienced by older people in care homes, and provide new insights that can form the basis for the development of better care programmes.

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