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Journal of Economic, Business and Engineering (JEBE)
Published by Universitas Sains Al-Qur'an
ISSN : -     EISSN : 27162583     DOI : https://doi.org/10.32500/jebe
Core Subject : Economy, Science, Engineering,
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mechanical Engineering
Journal of Economic, Business and Engineering merupakan Jurnal publikasi karya ilmiah hasil penelitian/ Skripsi/ Tesis/ Disertasi mahasiswa di bidang Ekonomi, Bisnis, dan Teknik. Journal of Economic, Business and Engineering terbit 2 (dua) kali dalam setahun, yaitu bulan Oktober dan April.
Arjuna Subject : Umum - Umum
Articles 475 Documents
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COMPARATIVE STATIC STRUCTURAL PERFORMANCE OF ALUMINUM 6061 PROTOTYPE ELECTRIC VEHICLE CHASSIS WITH H, X, AND Y REINFORCEMENT CONFIGURATIONS USING FINITE ELEMENT ANALYSIS Riyan Ariyansah; Nicky Yongkimandalan; Agus Fikri; M. Mujirudin; Arry Avorizano; Sunaryo Sunaryo; Rini Widaswari Purba
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.11900

Abstract

This study aims to analyze the effect of variations in the chassis configuration of an electric vehicle prototype on structural performance using the Finite Element Analysis (FEA) method. The chassis was designed using 6061 aluminum with a C-channel profile in three configuration variations: H, X, and Y. Three-dimensional modeling and simulation were performed using Autodesk Inventor 2025 software based on a total static load of approximately 1,668 N, derived from an assumed mass budget of 170 kg for a single-seat prototype, was applied at the driver's feet, seat, and backrest, and at the motor and battery mounts, representing the weight of the driver and vehicle components. The analyzed parameters included the distribution of von Mises stress, displacement, and the safety factor to determine the most optimal chassis configuration. The simulation results showed that all variations met the safety criteria, as they had a safety factor of 15. The H-pattern configuration produced a maximum von Mises stress of 18.13 MPa with a displacement of 0.70 mm; the X-pattern produced a stress of 17.17 MPa with a displacement of 0.57 mm; while the Y-pattern produced the lowest stress of 16.48 MPa with a displacement of 0.59 mm. Based on a comparison of these three parameters, the Y-pattern configuration provides a more even load distribution, resulting in the best structural performance compared to the H and X patterns. The research findings indicate that variations in chassis geometry affect stress and strain characteristics, and can therefore serve as a reference in the development of prototype electric vehicle chassis designs that are lightweight, safe, and have good structural strength.
DIGITAL MARKETING TRANSFORMATION AND COMPETITIVE ADVANTAGE: THE MEDIATING ROLE OF INNOVATION STRATEGY IN CONSTRUCTION SERVICES Nasyiin Faqih; Ahmad Guspul; Mulyana Mulyana; Rosman Mahmood; Mochammad Qomaruddin; Musthofa Musthofa
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.12273

Abstract

Construction service firms face increasing pressure to adapt to digital transformation and intensifying market competition. However, the mechanisms through which digital marketing transformation and market segmentation contribute to competitive advantage, particularly through innovation strategy, remain insufficiently understood in the construction services context. This study examines the direct and indirect effects of digital marketing transformation and market segmentation on competitive advantage, with innovation strategy as a mediating variable. Data were collected from 200 managerial-level respondents in Indonesia and analysed using partial least squares structural equation modelling (PLS-SEM). The findings reveal that digital marketing transformation significantly affects innovation strategy (β = 0.55; p < 0.001), as does market segmentation (β = 0.40; p < 0.001). Innovation strategy has the strongest effect on competitive advantage (β = 0.60; p < 0.001). Digital marketing transformation and market segmentation also have direct effects on competitive advantage, with coefficients of 0.25 and 0.18, respectively. The mediation analysis indicates positive indirect effects through innovation strategy of 0.33 for digital marketing transformation and 0.24 for market segmentation. The model explains 48% of the variance in innovation strategy and 62% in competitive advantage. This study contributes to the strategic management literature by integrating digital marketing transformation and market segmentation within a mediation framework that identifies innovation strategy as a key mechanism linking these factors to competitive advantage in construction services. The findings highlight the importance of aligning digital marketing capabilities and market segmentation with innovation-oriented strategies to strengthen firms' competitive positions.
FINANCIAL RESILIENCE: LINKING DIGITAL FINANCIAL LITERACY, FINANCIAL AWARENESS, AND FINANCIAL ATTITUDE THROUGH SELF CONTROL AND FINTECH USAGE Cindi Ferdiani; Anna Widiastuti; Hadi Ismanto
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.12320

Abstract

This study examines the financial resilience of factory employees amidst economic uncertainty and the rapid adoption of financial technology. The objective of the study is to analyze the influence of digital financial literacy, financial awareness, and financial attitude on financial resilience through the mediating role of self-control and fintech usage. Using a quantitative approach with a purposive sampling method, the study sample consisted of 192 factory employees in Jepara Regency Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that digital financial literacy (β=0.113; t=0.992; p=0.015), financial awareness (β=0.063; t=0.794; p=0.427), and financial attitude (β=-0.027; t=0.410; p=0.682) do not have a significant effect on financial resilience. The effects on financial resilience operate entirely through mediation mechanisms, with different patterns among the exogenous variables. Digital financial literacy was found to enhance financial resilience through self-control (β=0.343; t=4.097; p = 0.000) and through fintech usage (β=0.147; t=2.428; p = 0.015). Financial awareness also operates through both mediating variables, but in opposite directions: its effect is positive through fintech usage (β = 0.100; t = 2.709; p = 0.007), while its effect is negative through self-control (β = −0.051; t = 2.320; p = 0.020). Conversely, financial attitude does not mediate through either variable (self-control: β = 0.026; t = 1.222; p = 0.222; fintech usage: β = 0.000; t = 0.010; p = 0.992). This study concludes that the financial resilience of factory workers does not stem solely from knowledge, awareness, or attitudes, but rather from their ability to translate these into self-control and the targeted use of financial technology. Theoretical implications enrich the application of the Theory of Planned Behavior, while practical implications suggest financial education programs that focus on digital skills and self-control for manufacturing workers.
KEPUTUSAN PEMBELIAN MAHASISWA DALAM PERSPEKTIF INFLUENCER MARKETING DAN BRAND IMAGE: STUDI PADA FISIP UNIVERSITAS ISLAM BALITAR Lu&#039;lu Ul Maknunah; Khoirunnisa Fitriani Amrila
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.12361

Abstract

Perkembangan pemasaran digital melalui media sosial telah meningkatkan penggunaan influencer marketing sebagai salah satu sumber informasi bagi konsumen dalam mengevaluasi produk dan merek. Namun, penelitian mengenai pengaruh influencer marketing dan brand image terhadap keputusan pembelian masih banyak dilakukan pada merek atau kategori produk tertentu, sehingga bukti empiris pada konteks konsumen mahasiswa dengan referensi produk yang lebih beragam masih perlu diperluas. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan brand image terhadap keputusan pembelian mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Islam Balitar, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Populasi penelitian berjumlah 639 mahasiswa dengan sampel sebanyak 247 responden yang dipilih menggunakan teknik proportionate stratified random sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, demikian pula brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, influencer marketing dan brand image juga berpengaruh signifikan terhadap keputusan pembelian. Nilai R Square sebesar 9,5% menunjukkan bahwa kedua variabel tersebut menjelaskan sebagian variasi keputusan pembelian, sedangkan sebagian besar variasi lainnya berkaitan dengan faktor di luar model. Temuan ini memberikan tambahan bukti empiris bahwa kredibilitas dan karakteristik influencer serta persepsi terhadap citra merek merupakan bagian dari pertimbangan konsumen dalam proses keputusan pembelian pada konteks mahasiswa. Secara praktis, hasil penelitian menunjukkan pentingnya integrasi pemilihan influencer yang kredibel dengan penguatan citra merek dalam aktivitas pemasaran digital.
MODEL PENGEMBANGAN KEWIRAUSAHAAN DIAGONAL: STUDI KASUS KOMUNITAS UMKM HOME BUSINESS CAMP DI KOTA YOGYAKARTA Sugiyanto Sugiyanto; Hafidh Hafidh Rifky Adiyatna; Tomi Tomi Agus Triono
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.12552

Abstract

Model pengembangan kewirausahaan umumnya berhenti pada lintasan vertikal (kemandirian dan tata kelola usaha) dan horizontal (perluasan kesejahteraan keluarga dan karyawan), sedangkan peralihan pelaku usaha mapan menjadi mentor belum banyak dikaji. Penelitian ini bertujuan merumuskan Model Pengembangan Kewirausahaan Diagonal melalui studi kasus kualitatif intrinsik pada komunitas Home Business Camp (HBC) binaan Dinas Perindustrian, Koperasi, dan UKM Kota Yogyakarta. Data dikumpulkan melalui observasi, telaah dokumen, dan wawancara mendalam dengan pembuat kebijakan, tenaga ahli, ketua komunitas, dan 10 alumni HBC yang menjadi mentor, kemudian dianalisis secara interaktif dengan triangulasi sumber. Dari tujuh angkatan yang telah menuntaskan pendampingan (2014–2020), 36 anggota (rata-rata sekitar 14% per angkatan) mencapai klaster diagonal. Transformasi peran berlangsung dalam tujuh tahap: kemandirian vertikal dan horizontal sebagai prasyarat (Tahap 0), kurasi non-formal melalui lima aktivitas (Tahap 1–5), dan pelatihan mentor (Tahap 6). Proses ini dijelaskan melalui teori kewirausahaan generatif, limpahan pengetahuan, teori karier kognitif sosial, dan modal sosial penghubung. Kebaruan penelitian terletak pada pergeseran unit analisis dari pertumbuhan usaha ke transformasi peran pelaku usaha. Temuan bersifat kontekstual sehingga perlu diuji pada komunitas lain.

Page 48 of 48 | Total Record : 475

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