cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Randika Fandiyanto
Contact Email
jebgGROWTH17@gmail.com
Phone
+6285746814826
Journal Mail Official
jebgGROWTH17@gmail.com
Editorial Address
Kampus Universitas Abdurachman Saleh Situbondo JL. PB SUdirman No. 07 Situbondo
Location
Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Published by Universitas Abdurachman Saleh Situbondo
ISSN : -     EISSN : 27151719     DOI : https://doi.org/10.36841/growth-journal.v19i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Akuntansi, Keuangan, Manajemen Strategi, Pemasaran dan disiplin ekonomi lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 21 Documents
 1   2   3 
Search results for , issue "Vol 21 No 1 (2023): Mei" : 21 Documents clear
ANALISIS SWOT UNTUK PEMASARAN DI TOKO BANGUNAN “BIMA JAYA” Cahyo, Bayu Dwi; Sari, Maheni Ika; Hermawan, Haris
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2136

Abstract

Marketing strategy has an important role to achieve business success. In determining the appropriate marketing strategy for the company, analysis is needed to see market needs. This is done by analyzing the business environment, both internal and external, usually called a SWOT analysis. The SWOT analysis is thorough on the strengths, weaknesses, opportunities and threats. This analysis is needed to determine several strategies that exist in the company. One of them is the Bima Jaya Bondowoso Building Shop. This study aims to determine the development of the right strategy based on SWOT analysis to be applied to the Bima Jaya Bondowoso Building Shop. The sampling technique used non-probability sampling by using snow ball sampling. From the results of this study that the results of the Internal and External Matrix have a Stability strategy to develop in the future the strategies that can be applied consist of defensive and offensive strategies, defending and product development. The SWOT matrix analysis is S-O where this strategy takes advantage of the company's strengths to seize opportunities that exist in the external environment. The result of the company's alternative strategy is to develop a marketing strategy that has not been done at the Bima Jaya store before and will be developed by the Bima Jaya store in the future.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KABUPATEN JEMBER Hasanah, Arifatul; Setyowati, Trias; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2021

Abstract

This study aims to determine whether there is an influence of brand ambassador, brand image, and product quality on purchasing decisions of MS Glow skincare products in Jember Regency. The population used in this study are consumers in the Jember Regency area who make purchases and use MS Glow skincare products. The sampling technique in this study used purposive sampling with a total sample of 80 respondents. The data collection method uses a questionnaire that is distributed online to buyers and users of MS Glow skincare products. The analytical technique used in this study is multiple linear regression with SPSS 25 (Statistical Product and Service Solution) application tools. The results of statistical testing of respondents based on gender, it is known that male respondents are 17 respondents with a percentage of 21.3% while respondents with female sex are 63 with a percentage of 78.8%. It can be concluded that there are more female respondents. Because most of those who use MS Glow skincare products for facial care tend to be used by women. The results of statistical testing of respondents based on age, it is known that respondents aged 17-22 years amounted to 51 respondents with a percentage of 63.8%. Age 23-28 years jumalh 23 respondents with a percentage of 28.8%. There are 3 respondents aged 29-34 years with a percentage of 3.8%. While the age> 35 years amounted to 3 respondents with a percentage of 3.8%. It can be concluded that the majority of respondents are aged 17-22 years because the average user of MS Glow skincare products in Jember Regency is dominated by young people and students. The results of statistical testing of respondents based on work, it is known that the respondents as students amounted to 48 respondents with a percentage of 60.0%. Respondents who were still students amounted to 8 respondents with a percentage of 10.0%. Respondents who worked as employees amounted to 8 respondents with a percentage of 10.0%. Self-employed amounted to 8 respondents with a percentage of 10.0%. Meanwhile, there are 8 households with a percentage of 10.0%. It can be concluded that the majority of respondents by occupation are dominated by students. The test results show that the coefficient of determination (R2) is 0.680 or 100%. So it can be said that 68% of purchasing decisions are influenced by brand ambassadors, brand image, and product quality, and 32% are influenced by other factors. The test results of multiple linear regression analysis show that the brand ambassador, brand image, and product quality variables have a positive and significant effect on purchasing decisions. This shows that the hypothesis in this study is accepted. This research has implications for companies in making policies and preparing strategies. Several strategies that can be developed by the company are using brand ambassadors as a promotional tool to promote their products, form and create a good brand image, attractive, easily recognizable, and easy to remember by consumers, and continue to innovate to improve product quality and quality.
pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi p3munars unars
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2741

Abstract

pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi, pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi, pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi
EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER Salsabilla, Zahratullidya Regita; Setianingsih, Wahyu Eko; Dewi, Ira Puspita
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2788

Abstract

This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.
PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT Wardiyah, Silvi; Fatimah, Feti; Wibowo, Yohanes Gunawan
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2813

Abstract

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.
GAYA KEPEMIMPINAN, MOTIVASI, BUDAYA ORGANISASI, DAN LINGKUNGAN KERJA BERPENGARUH TERHADAP KINERJA PEGAWAI KECAMATAN DI KABUPATEN BONDOWOSO Aini, Siti Isriyah Nurul; Widagdo, Suwignyo; Dimyati, Muhaimin
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2797

Abstract

The purpose of this study was to examine and analyze the partial and simultaneous influence of leadership style, work motivation, organizational culture and work environment on the performance of sub-district employees in Bondowoso Regency. This research uses an explanatory research approach with a population of 720 employees, and a sample of 144 respondents with the technique of determining the sample is purposive sampling. Data processing was analyzed using descriptive statistics with multiple linear regression analysis techniques using SPSS 22.0. Based on the results of the study, it was concluded that leadership style, work motivation, organizational culture and work environment had a partial or simultaneous influence on the performance of sub-district employees in Bondowoso Regency.
PENGARUH MEDIA SOSIAL SEBAGAI DIGITAL MARKETING TERHADAP PENGUATAN BRAND AWARENESS PADA UMKM SALAD ALVI Nur, Safirah Wardatin; Hermawan, Haris; Winahyu, Pawestri
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2817

Abstract

The rapid development of technology and communication through social media such as digital marketing is the pillar of information. Basically productive economic businesses still need the right marketing media to promote their products. Many businessmen use existing social media as a tool to promote their products to the public. One of them such as UMKM Salad Alvi which started selling their products via Instagram, Facebook, and WhatsApp. This proves the ability of UMKM Salad Alvi to adapt along with technological developments. This UMKM has used various social media such as WhatsApp, Facebook, and Instagram which can introduce brands and make it easier for consumers to choose a variety of products and quality. the use of social media can make it easier for the customer to know the existence of the UMKM. UMKM Salad Alvi, to encourage purchases and increase brand awareness or brand awareness of UMKM Salad Alvi. The purpose of this study was to determine the effect of social media WhatsApp, Facebook, and Instagram on strengthening brand awareness in MSME Salad Alvi. Quantitative method used in this research. This research involves UMKM Alvi Salad consumers who follow or transact with UMKM Alvi Salad through social media WhatsApp, Facebook, and Instagram. Regarding sampling by purposive sampling as many as 90 respondents. The results showed that the use of WhatsApp, Facebook, and Instagram social media had a significant influence on strengthening brand awareness in MSME Salad Alvi.
ANALISIS PENGARUH VARIASI PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (STUDY PADA UMKM BAKSO SOPONYONO BANYUWANGI) Valiyana, Fidi Santri Ari; Azhad, Muhamad Naely; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2809

Abstract

Perkembangan bisnis industri makanan dan minuman di Indonesia saat ini berkembang sangat pesat, salah satunya dalam bisnis kuliner. Hal ini terlihat pada banyak industri yang saat ini berjuang merebut hati konsumen dengan meningkatkan pilihan produk dan kualitas pelayanan. Kota Banyuwangi adalah sala satu kota yang terletak di Propinsi Jawa Timur, Banyuwangi terkenal dengan beberapa masakan kuliner salah satunya yaitu Bakso. Makanan bakso yang terkenal salah satuya yaitu Bakso Soponyono yang terletak di kota Banyuwangi. Bakso Soponyono Banyuwangi ini mampu bersaing di pasaran dengan menerapkan beberapa strategi pemasaran yang baik, dengan melengkapi variasi produk pada menu bakso, dimana konsumen dapat memilih menu bako yang beragam, sehingga konsumen tidak merasa bosan dengan menu bakso yang biasa saja. Bakso Soponyono Banyuwangi saat ini mengalami fluktuasi dalam jumlah omset penjualan yang cukup signifikan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variasi produk dan kualitas pelayanan yang berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi. Jenis penelitian ini adalah penelitian sebab akibat. Populasi penelitian ini adalah konsumen Bakso Soponyono Banyuwangi. Sampel terdiri dari 120 responden dengan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemilihan produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi.
REKONSTRUKSI PENYUSUNAN LAPORAN KEUANGAN BERBASIS TEKNOLOGI PADA BUMDES AMANAH TEMPUREJO Wulandari, Devi; Yuliarti, Norita Citra; Aspirandi, Rendy Mirwan
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2783

Abstract

Village Owned Enterprises (BUMDes) are business entities established and managed by villages together with local communities to manage village assets, explore village potential and make villages develop for the welfare of village communities, in recording BUMDes financial reports still use a manual system so it is less effective and efficient . Along with the times, the recording of financial statements utilizes technology in the form of the MYOB application which can facilitate the recording of financial reports based on SAK ETAP. The MYOB application is an application from Sage Group products and is a bookkeeping application that functions to make it easier for HR to keep financial records and is the application that has the largest number of users in the world after Quickbooks. Using software will make work more effective and efficient. However, when using this software, the user must be careful and understand because if a slight error occurs, the data processing will repeat from the beginning.
PENGARUH PENGEMBANGAN KARIR, DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PERUSAHAAN DAERAH AIR MINUM TIRTA PANDALUNGAN JEMBER Nuriyah, Sinta; Setyowati, Trias; Rusdiyanto, Rusdiyanto
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2810

Abstract

Sumber Daya Manusia merupakan asset penting disebuah perusahaan yang berperan mengatur setiap hubungan agar tercapainya tujuan yang diharapkan. Maka dari itu sebuah perusahaan harus mampu mempertahakan dan mengelola sumber daya yang dimiliki agar selalu menjadi lebih baik lagi dari kurun waktu ke waktu. Pemerintah Kabupaten Jember memiliki perusahaan PDAM Tirta Pandalungan Kabupaten Jember yang berfungsi untuk menyediakan air bagi penduduk Kabupaten Jember dengan kualitas dan kuantitas yang tinggi.. PDAM Tirta Pandalungan Jember, dari tahun 2018-2022 bisa dikatakan bahwa bagian pemasaran PDAM Tirta Pandalungan belum menunjukkan kinerja terbaiknya karena masih banyak target yang belum tercapai hingga tahun 2021. Persepsi departemen pemasaran terhadap kinerja karyawan berubah seiring waktu. Jika ditangani dengan baik, tidak menutup kemungkinan realisasinya mencapai target 100%. Berdasarkan hasil uji analisis regresi semua variable memberikan pengaruh pada kinerja karyawan kecuali variable pengembangan karir yang tidak berpengaruh signifikan terhadap kinerja karyawan. Berdasarkan uji koefisien determinasi diperoleh nilai R sebesar 0.294 dengan begitu 0.706 kinerja karyawan di PDAM Tirta Pandalungan Jember di pengaruhi oleh variable lain seperti gaya kepemimpinan, lingkungan kerja dan kompensasi.

Page 1 of 3 | Total Record : 21

 1   2   3 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 24 No 1 (2026): MEI Vol 23 No 2 (2025): NOVEMBER Vol 23 No 1 (2025): MEI Vol 22 No 2 (2024): NOVEMBER Vol 22 No 1 (2024): Mei Vol 21 No 2 (2023): November Vol 21 No 1 (2023): Mei Vol 20 No 2 (2022): November Vol 20 No 1 (2022): Mei Vol 18 No 2 (2020): November Vol 19 No 2 (2021): November Vol 19 No 1 (2021): Mei Vol 18 No 1 (2020): Mei Vol 17 No 2 (2019): JEBG November 2019 Vol 17 No 1 (2019): JEBG Mei 2019 Vol 16 No 2 (2018): JEBG November 2018 Vol 16 No 1 (2018): JEBG Mei 2018 Vol 15 No 2 (2017): JEBG November 2017 Vol 15 No 1 (2017): JEBG Mei 2017 Vol 14 No 2 (2016): JEBG November 2016 Vol 14 No 1 (2016): JEBG Mei 2016 Vol 13 No 1 (2015): JEBG Mei 2015 Vol 12 No 1 (2014): JEBG Mei 2014 Vol 10 No 2 (2012): JEBG November 2012 Vol 9 No 2 (2011): JEBG November 2011 More Issue