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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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The Effect of Financial Literacy, Financial Management Behavior, Digital Financial Inclusiveness and Internal Factors on the Sustainability of Micro, Small and Medium Enterprises Participating in the PT PNM Mekaar Financing Program Syofiatul Aziza Arofani; Adhitya Bayu Suryantara
Indonesian Journal of Business Analytics Vol. 5 No. 1 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i1.13869

Abstract

This study examines influence of financial literacy, financial management, digital financial inclusiveness, and internal factors on the sustainability of MSMEs with a quantitative approach and descriptive method. Data were obtained through questionnaires distributed to PT PNM Mekaar customers with the criteria of Mekaar Plus customers and loans of 8 million and above. So that 232 customers were obtained as research samples. The data were processed with PLS-SEM analysis using SmartPLS 4.0. The results show that financial management and digital financial inclusivity have a good and large impact on MSME sustainability, while financial literacy has no discernible influence on firm sustainability. Internal factors, such as business type and age and financial record keeping, also contribute to MSME sustainability.
Political Connections and Tax Avoidance in the Indonesian Banking Industry Patlial Hunaida; Elin Erlina Sasanti
Indonesian Journal of Business Analytics Vol. 5 No. 1 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i1.13941

Abstract

The purpose of this study is to examine the effect of political connections on tax avoidance, with size, profitability, and leverage as control variables. The population in this study consists of 47 banking companies listed on the Indonesia Stock Exchange (IDX), and the sample was selected using purposive sampling. Based on predetermined criteria, 31 companies were chosen as the sample, resulting in 155 observations. The sample size was determined using the Central Limit Theorem, which states that a minimum of 30 samples is required to achieve a normal distribution curve. The data analysis technique used in this study is multiple linear regression analysis using SPSS software. The results indicate that, partially, political connections have an effect on tax avoidance. However, size, profitability, and leverage do not have an effect on tax avoidance.
The Influence of Compensation and Position Promotion on Job Satisfaction with Extrinsic Motivation as an Intervening Variable Edi Riesnandar
Indonesian Journal of Business Analytics Vol. 5 No. 1 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i1.13968

Abstract

Compensation and promotion of office are two things that the main purpose of a person working. This study aims to determine the influence of compensation and job promotion on employee job satisfaction with extrinsic motivation as an intervening in PT Chandra Asri,Tbk. The research method used a quantitative approach by distributing questionnaires to 89 samples of employees selected through stratified random sampling technique. Research data was analyzed using Partial Least Squares (PLS) through outer and inner test model. The results showed that the compensation effect on job satisfaction and employee extrinsic motivation. While promotion of office has no effect on job satisfaction but has an effect on employee extrinsic motivation. The extrinsic motivation effect on job satisfaction and become intervening compensation and promotion of position to employee job satisfaction in PT Chandra Asri,Tbk. Job promotion system that is less transparent becomes a matter of concern to the company in order to provide maximum employee satisfaction.  
Affecting Factors of Interest in Using Peer-to-Peer Lending Services: Financial Behavior as a Mediator Mardiyani; Ahmad Maulana; Rita Avia Triana
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13720

Abstract

In order to ascertain how risk perception and financial literacy affect students' interest in using P2P lending services, this study employs financial behavior as a mediating variable. This study is causally related to the FEB UGJ student population, with a sample of 384 students based on the Likert scale. The data was analyzed using the Structural Equation Modeling (SEM) method. The results show that financial behavior, influenced by risk perception and financial literacy, mediates students' interest in peer-to-peer lending. This study emphasizes the importance of teaching students financial literacy and risk awareness to encourage responsible fintech use. To encourage responsible P2P lending use, regulators and educational institutions need to increase students' knowledge of risk.
Financial Management Behavior analysis: The Role of Financial Attitudes and Consumptive Behavior as Mediating Mardiyani; Dwiputri Khusnul Chotimah; Rafi Murtadha Astaghfirullah
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13728

Abstract

This research has the objective to explore the relationship between financial literacy, financial attitude, as well as consumptive behavior. The conduct of data analysis was with the use of SEM-PLS with the SmartPLS3 application and implemented a quantitative approach with a causal associative research design. The findings revealed that financial literacy significantly influences financial attitude, consumptive behavior, as well as financial management behavior. On top of direct effects, financial attitude and consumptive behavior also serve as mediators that strengthen the relationship between financial literacy with financial management behavior. This research’s implications suggest that digital and interactive financial education strategies must be optimized to help millennials develop prudent financial attitudes, planned consumption patterns, and more responsible financial management.
AI and Neuromarketing – Understanding Consumer Decision Making with Artificial Intelligence – Systematic Review Deckker, Dinesh; Subhashini Sumanasekara
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13990

Abstract

Neuromarketing studies human behavior through artificial intelligence (AI) technologies, which allow scientists to use advanced analytical methods with data-based techniques. The paper systematically analyzes how AI functions in neuromarketing, including research about subconscious consumer assessment, predictive behavioral patterns, and in-the-moment biometric measurements. The study examines four leading AI technologies, machine learning, deep learning, natural language processing, and computer vision, to show their value in enhancing traditional marketing theory development and decision-making models. Future research must conduct time-based studies about AI's impact on consumer actions and create dependable ethical methods to manage responsible AI deployment. Every stakeholder in neuromarketing research, including marketers and policymakers, will find helpful information about AI innovation in this field within this review.
Exploring the Nexus Between CSR, Governance, and Financial Performance in Islamic Firms: Review of Their Financial Implications Al Bahri, Abil Arqom; Faisal, Yudi Ahmad
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14025

Abstract

The relationship between Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), and financial performance in Islamic firms has been widely studied. While CSR and GCG enhance transparency, risk mitigation, and investor confidence, their direct impact on profitability remains debated. This systematic literature review (SLR) analyzes 32 empirical studies on CSR and GCG in Islamic banking and financial institutions. Findings show that strong governance, ethical business practices, and strategic CSR initiatives support long-term financial resilience, particularly in well-regulated Islamic banks. However, challenges like reporting inconsistencies, regulatory disparities, and compliance costs create performance variations across jurisdictions. The study emphasizes the need for standardized Islamic Social Reporting (ISR) frameworks and regulatory harmonization across Islamic financial markets to improve comparability. Future research should develop integrated models that balance financial sustainability with Shariah compliance, ensuring optimized governance without compromising profitability.
The Influence of Service Quality on Customer Loyalty: Expectancy-Disconfirmation Approach Azzahra, Muthia Nathasya; Muhartini Salim
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14090

Abstract

This study examines the moderating effect of customer value on the indirect relationship between service quality and customer loyalty, with customer satisfaction acting as a mediator. Through an explanatory quantitative approach, data from 240 respondents were collected using purposive sampling and analyzed with PLS-SEM via SmartPLS. The findings align with the Expectancy Disconfirmation Theory (EDT), which says that service quality has a big impact on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction is confirmed as a mediator in the relationship between service quality and loyalty. Notably, perceived value negatively moderates the service quality-satisfaction link, suggesting that higher perceived value diminishes the direct influence of service quality on satisfaction. This finding offers a nuanced perspective within the EDT framework. The study contributes theoretically and practically by highlighting the importance of understanding moderating factors in customer behavior. Future research should explore additional variables influencing this relationship.
The Impact of Intellectual Capital (Mvaic) on Financial Leverage in the Asean Telecommunication Industry: The Mediating Role of Firm Profitability Marta KN Pasaribu; Isfenti Sadalia; Nisrul Irawati
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14105

Abstract

Intellectual Capital (IC) significantly enhances financial performance and influences capital structure. This study examines IC's impact on financial leverage using the Modified Value Added Intellectual Coefficient (MVAIC), mediated by firm profitability. IC components—Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), Relational Capital Efficiency (RCE), and Capital Employed Efficiency (CEE)—are analyzed in 120 ASEAN telecommunication firms through panel data regression. Findings confirm IC positively affects profitability (ROA), supporting Resource-Based Theory, while profitability negatively influences financial leverage (DAR), aligning with Pecking Order Theory. Among IC components, only CEE significantly impacts ROA and DAR via profitability mediation. Firms with high capital efficiency achieve better profitability and lower external debt dependence, emphasizing IC management for financial stability.
Mediation of Brand Image Between the Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Somethinc Febriani Putri, Annisa; Darta Hadi, Effed
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14112

Abstract

This study aims to analyze the effect of social media marketing and electronic word-of-mouth on purchase intention, considering the role of brand image as a mediator. Using a non-probability sampling method with a purposive sampling approach involving 273 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) using Smart PLS software. The results showed that social media marketing and electronic word-of-mouth significantly influence purchase intention. Social media marketing through brand image significantly influences consumers' purchase intention. However, electronic word of mouth does not significantly affect brand image, and brand image does not significantly mediate the relationship between electronic word of mouth and purchase intention.

Page 36 of 50 | Total Record : 493

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