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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Strategi Ekonomi Pedagang Kaki Lima dalam Menghadapi Arus Pasar untuk Bertahan Hidup Ardina, Rifky Ega; Maharani, Dinda Putri; Yuliamanda, Frisca Putri; Saputri, Selvia Deva
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.766

Abstract

Street vendors (PKL), are traders who sell their goods on the side of the road or in public places. Street vendors are part of the informal sector which plays an important role in the Indonesian economy. However, street vendors (PKL) face various challenges, one of which is an increasingly dynamic and competitive market flow. Trading with modern shops, changes in consumer trends, and technological developments are some of the factors that street vendors have to face. The aim of this research is to find out the strategies of several street vendors in running their business and what obstacles occur naturally among street vendors. The research method used is qualitative. Data collected through in-depth interviews with several street vendors on Jl. Java, Jember. The research results show that street vendors. The research results show that street vendors apply several economic strategies to deal with market flows, street vendors try to improve the quality of their products and services to make them more attractive to consumers. Street vendors also offer cheaper prices compared to modern shops.
Pengaruh Perkembangan Ojek Online terhadap Peningkatan Ekonomi UMKM di Kecematan Sumbersari, Kabupaten Jember Graha, Rama Dwi Rendra; Saputra, Fiyoga Bayu; Putra, Dwi Wahyu Maulana
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.769

Abstract

This research explores the impact of the development of online motorcycle taxis on improving the economy of Micro, Small and Medium Enterprises (MSMEs) in the digital era, using Mark Granovetter's Social Network theory. Granovetter emphasized the importance of strong ties and weak ties in supporting economic growth. Strong bonds, such as those between business owners and employees, provide emotional and financial stability. Meanwhile, weak ties, represented by interactions between online motorcycle taxi drivers and customers, open up new market opportunities and increase business visibility. This research uses a case study-based qualitative approach, collecting data through semi-structured interviews and field observations. Interviews were conducted with MSME owners and workers who use online motorcycle taxi services, selected through purposive sampling. Data were analyzed using thematic analysis according to Creswell procedures, including interview transcription, data coding, and identification of main themes. The research results show that collaboration with online motorcycle taxi platforms, such as GoFood, expands market reach and increases MSME sales. In addition, the rating and review system on this platform helps improve service quality and security. Support from strong ties provides stability, while weak ties through online motorcycle taxi platforms create new opportunities and greater visibility. This research emphasizes the importance of synergy between strong ties and weak ties in creating an ecosystem that supports economic growth and social prosperity in the digital era. Thus, technological innovations such as GoFood not only increase operational efficiency but also optimize social relations to achieve larger economic goals.
Manajemen Pemasaran Online melalui Penerapan Iklan secara Digital Nazara, Niat Daniati; Ginting, Andi Lopa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.780

Abstract

This research discusses online marketing management through the application of digital advertising. With the rapid development of technology and increasing use of the internet, traditional marketing methods are increasingly shifting towards digital marketing. Digital marketing offers various advantages, such as the ability to reach a wider audience, more precise targeting, and more efficient costs. This research aims to identify effective strategies in online marketing and evaluate the impact of digital advertising on consumer behavior. The development of the internet is changing the way of doing business, including in the retail business where the business model utilizes digital services in the transaction process which is known as e-commerce. This research aims to examine how in online marketing to implement online advertising and realize consumer buying interest. This research also uses a descriptive survey method using a verification approach. The population in this research is Lazada consumers in the city of Bandung, with a sample of 96 customers. The findings show that the implementation of online advertising has a direct impact on purchasing interest on the Lazada site. This research concludes that online marketing management through the implementation of digital advertising is a crucial component in modern business strategy. Companies that adopt this approach well can gain a significant competitive advantage in an increasingly digitally connected marketplace.
Peranan Koperasi dalam Mensejahterakan Anggota pada Koperasi Pegawai Kementerian Agama Kabupaten Langkat Perkasa, Ripho Delzy; Syabrina, Lulu; Simbolon, Saripa Aini; Sabrina, Sabrina
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.781

Abstract

This research examines the role of cooperatives in improving the welfare of members of the Langkat Regency Ministry of Religion employee cooperative. The purpose of this research is to find out what cooperatives are, types of cooperatives, basic principles and principles of cooperatives, functions and objectives of cooperatives. The research approach used in writing this article is a descriptive method, namely research that attempts to describe phenomena, events and occurrences that are occurring in the present. This approach is also supported by conducting interviews and direct observation and is also supported by library methods. The results of this research show that the Langkat Regency Ministry of Religion employee cooperative has a very influential role on cooperative members, including by providing income and providing loans to members. The obstacle faced by cooperatives is bad credit. Efforts made to improve employee cooperatives at the Ministry of Religion of Langkat Regency include collecting loans from members who experience bad credit, being more selective in providing loans and giving prizes to borrowers who repay loans on time.
Sinergi Disiplin dan Lingkungan Kerja: Transformasi Kinerja Karyawan di PT Cipta Kridatama, Jakarta Selatan Latif, Latif; Apriansyah, Muger; Agrasadya, Agrasadya; Sunarto, Ading; Syahneg, Syahneg
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.782

Abstract

The purpose of this research is to determine the influence of discipline and work environment on employee performance at PT. Cipta Kridatama, South Jakarta, either partially or simultaneously. The method used is quantitative. The sampling technique used saturated sampling and the sample obtained in this study was 62 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this research are that the influence (X1) has a significant effect on employee performance. By testing the hypothesis, the t count was obtained. There is a significant influence of work discipline on employee performance. From the results of the research conducted by the researcher, it was obtained that tcount was 1.128 < 1.672 ttable with a significance level of 0.264 > 0.05, meaning that Ho was rejected and H₁ was accepted. there is an influence of the work environment on the performance of PT employees. Create Kridatama. It is known that the significance value for the influence of the work discipline variable (X1), work environment (X2) simultaneously on the employee performance variable (Y) is 0.000 < 0.05 and the Fcount value is 16.244 > Ftable 3.156 so the author concludes that Ha is accepted and H0 is rejected. This means that the independent variables, namely work discipline and work environment, influence jointly or simultaneously on the performance of PT employees. Create Kridatama. Based on the output results in table 4.26, it is known that the Adjusted R Square value is 0.333. This result shows that 33.3% means that the influence of work discipline and work environment variables simultaneously influences employee performance variables. Meanwhile, the remaining 66.7% is influenced by other variables.
Pengaruh Indikator Kesehatan Bank, Faktor Ekstenal dan Pertumbuhan Laba terhadap Return Saham Perbankan di Bursa Efek Indonesia Novianti, Dian; Amendy, Diantia; Afandi, Agus
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.786

Abstract

This research aims to examine the influence of bank health indicators, external factors and profit growth on stock returns. Bank health indicators are reviewed based on risk profile, earnings and capital. Risk profile is measured using the non-performing loan (NPL) proxy, earnings are measured using the return on assets (ROA) and net interest margin (NIM) proxies, capital is measured using the capital adequacy ratio (CAR) proxy. The external factor in this research is inflation. measured by changes in inflation each year, the BI Rate and profit growth are measured by proxies for changes in profits each year. The object of this research is banking companies listed on the Indonesia Stock Exchange during the 2016-2020 period. The sample selection technique is the purposive sampling method, research data is secondary data obtained from annual reports and financial reports of banking companies. which has been published on the IDX website (www.idx.co.id) and the company website during the 2016 - 2020 period. The research results show that macroeconomic factors, namely interest rates, have no effect on company value, while inflation has a positive effect on company value. Microeconomic factors, namely sales growth, company size and capital structure have no effect on company value.
Kepemimpinan Kepala Madrasah Dalam Mengambil Keputusan Ramdhan, Mohamad Azis; Suklani, Suklani
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.787

Abstract

The aim of this research is to formulate the leadership of Madrasah heads in decision making. This research method uses a qualitative approach. Data The collection techniques used are documentation studies and text studies in order to find information or data about the leadership of the madrasa head and decision making. That The collected data was analyzed using content analysis techniques and explained descriptively. The results of the research show that the leadership of the madrassah head as the person responsible for making policies in Islamic educational institutions plays a very important role in being able to determine whether the educational institution he leads will be successful or not in accordance with his strategy and leadership in making policies at the madrassah.
Keberadaan Perempuan pada Organ Corporate Governance dan Risiko Kredit Perbank Indonesia Reza, Oktavieni Medya; Zaitul, Zaitul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.788

Abstract

This research aims to empirically prove the influence of women on the board of commissioners, board of directors, and audit committees on credit risk in banking companies listed on the Indonesia Stock Exchange. In this research, 19 banking companies were used based on special criteria that we set. The study was conducted from 2021 to 2022. The data analysis method was multiple linear regression (OLS) and t-statistical testing. Following the results of hypothesis testing, it was found that the presence of women on the board of commissioners, and  audit committee was proven to have a negative and significant effect on credit risk in banking companies on the Indonesia Stock Exchange. These results show that the presence of women on the board of commissioners, and audit committee is able to encourage credit distribution governance in each bank and provide higher information transparency to stakeholders. This positive thing has encouraged the reduction of credit risk in banking companies on the Indonesia Stock Exchange, which can be seen from changes in the non-performing loan ratio held by each bank.
Prediksi Financial Distress Model Almant Z-Score, Kinerja Keuangan dan Pengaruhnya terhadap Nilai Perusahaan Silviyani, Yuli Anita; Risthi, Alyssa; Afandi, Agus
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.789

Abstract

The aim of this research is to predict financial distress conditions using the Almant Z-Score model and to test the influence of financial distress and financial performance on company value in basic industrial and chemical sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The sample selection technique is purposive sampling method, research data is secondary data obtained from the Indonesia Capital Market Directory for the period 2017 - 2021. The data analysis method used is multiple regression analysis with the eviews 12.0 application tool. The research results show that financial distress and debt to equity ratio (DER) partially do not have a significant effect on company value. Meanwhile, financial performance as proxied by return on assets (ROA) and return on equity (ROE) partially has a positive and significant effect on company value.
Corporate Governance and Stock Return Volatility Sari, Dian Mega; Zaitul, Zaitul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.790

Abstract

This research highlights the importance of corporate governance and helps investors and financial economists understand stock price behaviour after COVID-19. The study aims to find out the influence of the independent board of commissioners, and audit quality on the volatility of share returns in companies operating in the body care product sector and listed in the EIB in 2021-2022. In addition, this study also employs four control variables to avoid the model specification error. The population in this study is a company of body care products listed on the Indonesian Stock Exchange for the year 2021-202. The number of samples used is as many as eight companies in 2021-2022 based on purposive sampling methods that meet the sample selection criteria. The data analytical techniques used are descriptive statistical testing, classical assumption testing, and hypothetical testing using SPSS software version 25 and GRETL. The research results show that the independent board of commissioners and the audit quality influence share return volatility. As a sector directly related to daily consumer needs, the primary consumer goods sector tends to be highly responsive to changing trends and consumer preferences. It makes it interesting research subject to understand how the volatility of share returns in this sector reacts to external and internal factors.

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