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INDONESIA
Indonesian Marketing Journal
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27766004     DOI : -
Core Subject : Social,
Social Sciences
Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field.  Indonesian Marketing Journal aims to foster leading scientific research on marketing. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to marketing while engaging marketing scholars and practitioners. Indonesian Marketing Journal places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to marketing. The journal topic covers scientific publications related to Business Marketing, Marketing Research, Marketing Management, Services Marketing, Marketing Strategy, Global Marketing, Retail Marketing, Marketing Communication, and Marketing Education.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 4, No. 1, April 2024" : 5 Documents clear
EASE OF USE, ONLINE CUSTOMER RATING, AND ONLINE CUSTOMER REVIEW: KEYS TO BUYING DECISIONS ON GRAB FOOD Ramadhan, Tri Sugiarti
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9313

Abstract

This study examines the influence of Ease of Use, Online Customer Rating, and Online Customer Review on Buying Decisions among Grab Food users in Malang City. The growth of food delivery apps has transformed consumer behavior in Indonesian urban areas, creating a research gap regarding how digital elements affect purchase decisions. Traditional decision-making models may not fully apply to mobile food delivery platforms. The population comprised of Grab Food users in Malang City, with data from 120 respondents. Multiple linear regression analysis via SPSS version 23 showed all three variables collectively significantly affected Buying Decisions. Individually, Ease of Use (β=0.381, p<0.01) and Online Customer Review (β=0.427, p<0.01) demonstrated positive and significant effects, while Online Customer Rating showed no statistically significant influence (β=0.103, p>0.05) on consumer purchase decisions.
THE RELATION BETWEEN WAITING TIME, FACILITY AVAILABILITY, AND HEALTHCARE WORKERS’ ATTITUDE ON PATIENT SATISFACTION IN PRIMARY HEALTHCARE FACILITIES IN CURUG, TANGERANG: A CROSS-SECTIONAL STUDY Wahab, Fandy Varianto; Rampengan, Derren David; Tengor, Janeline R.S.; Kuluq, Marcellina Awing
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9338

Abstract

Patient satisfaction is a crucial indicator of healthcare quality, particularly in primary healthcare facilities, where service efficiency and accessibility play a key role. This study focuses on analyzing the impact of waiting time, facility availability, and healthcare worker attitude on patient satisfaction at primary level healthcare facilities in Curug, Tangerang. A cross-sectional study was conducted using a Google Form questionnaire, collecting 373 responses from randomly selected patients (healthcare recipients). The results indicate that all three factors significantly influence patient satisfaction (physical facilities had a positive coefficient of 0.545, p = 0,000; service time showed a significant impact with a coefficient of 0.564, p = 0.000; healthcare worker’s attitude also had a coefficient of 0.564, p = 0.000). These findings emphasize the need for improved facility conditions, efficient service time management, and enhanced healthcare worker training to optimize patient satisfaction. Strengthening these areas in primary healthcare settings can enhance public trust and utilization of primary care services, ultimately contributing to overall public health improvement.
THE INFLUENCE OF E-COMMERCE ADOPTION AMONG GENERATION Z DURING THE COVID-19 PANDEMIC Zilaela Yasin; Genoveva Genoveva; Filda Rahmiati
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9496

Abstract

At the beginning of 2020, Indonesia was fighting a virus that shocked the world, namely COVID-19. Every day the spread of the virus continues to increase. So that the government applies various ways so that the virus does not spread quickly, the ways the government is doing include social distancing, health protocols, working from home, and self-isolation. With a situation like this, some sectors are up for improvement such as online services, especially e-commerce. E-commerce is an online shopping platform that can meet our needs when we are not allowed to leave the house if there is nothing important. This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one mediating variable, namely Trust. This study uses quantitative research by distributing online questionnaires with 30 questions, taking a sample of 237 respondents, and using SmartPLS 3.3.3 (Partial Least Square-Structural Equation Model). The results of this study, that of the seven hypotheses proposed, two hypotheses were declared non-significant influence (performance expectancy to trust and performance expectancy to behavioural intention to use), while the other five hypotheses were stated positive significant influence and accepted.
PENGARUH WORK-LIFE BALANCE, BEBAN KERJA, PAY SATISFACTION, DAN PSYCHOLOGICAL CAPITAL TERHADAP TURNOVER INTENTION PADA KARYAWAN KLINIK HEWAN X, TANGERANG [THE EFFECT OF WORK-LIFE BALANCE, WORKLOAD, PAY SATISFACTION, AND PSYCHOLOGICAL CAPITAL ON TURNOVER INTENTION OF EMPLOYEES AT X ANIMAL CLINIC, TANGERANG] Hamdoyo, Audrey; Tjoa, Catrin; Bernarto, Innocentius; Graciella Jeanne Aretha Kurniawati; Ivonne Kristi
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9514

Abstract

Veterinary clinic employees work under a demanding condition which may come from high expectation of recovery rate by clients and high risk of zoonotic disease exposure. An imbalance between the employee’s work life and personal life, high workload, disproportionate compensation, are all factors that can affect the physical and mental welfare of medical workers. Additionally, a low psychological capital plays an important role in mental health among vet clinic employees. One of the most common consequences of poor physical and mental well-being is the desire to leave (turnover intention). This study aims to determine the relationship between work-life balance (WLB), workload, pay satisfaction, and psychological capital (PsyCap) on turnover intention, as well as the correlation between these factors amongst employees at veterinary clinic X in Tangerang, Indonesia. This is a cross-sectional study with a sample size of 7 respondents. Using Kendall’s tau correlation method, the results show a significant correlation between components of work-life balance with components of pay satisfaction and psychological capital, as well as components of pay satisfaction with components of psychological capital and turnover intention. Dimension of WLB (PLIW) with pay structure (r=0,684; p=0,041); dimension of WLB (PLEW) with components of PsyCap: hope (r=0,651; p=0,046), resilience (r=0,651; p=0,046), optimism (r=0,769; p=0,020), and total PsyCap (r=0,651; p=0,046); component of pay satisfaction (benefit) with component of PsyCap, hope (r=0,651; p=0,046); component of pay satisfaction (pay structure) with indicator of turnover intention (r=-0,684; p=0,041). Abstrak Bahasa Indonesia: Karyawan klinik hewan bekerja dalam kondisi yang penuh tantangan karena ekspektasi kepulihan klien yang tinggi dan risiko tinggi dari paparan penyakit zoonosis. Ketidakseimbangan antara pekerjaan dan kehidupan pribadi, beban kerja yang berlebih, dan kompensasi upah yang tidak setara dengan beban kerja merupakan beberapa faktor yang dapat berdampak pada kesejahteraan fisik dan mental pekerja medis. Selain itu, Psychological capital yang rendah juga merupakan faktor psikis yang penting pada karyawan klinik hewan. Salah satu konsekuensi yang sering terjadi pada kondisi kesejahteraan fisik dan mental yang tidak tercukupi adalah keinginan untuk meninggalkan pekerjaan (turnover intention). Penelitian ini bertujuan untuk mengetahui hubungan antara work-life balance (WLB), beban kerja, pay satisfaction dan psychological capital (PsyCap) terhadap turnover intention, serta keterlibatan antar-faktor pada karyawan di klinik hewan X di Tangerang, Indonesia. Penelitian ini menggunakan desain cross-sectional, dengan jumlah sampel 7 responden. Menggunakan uji korelasi Kendall’s tau, ditemukan adanya hubungan yang bermakna antara dimensi WLB dengan komponen pay satisfaction dan psychological capital, serta komponen pay satisfaction dengan komponen psychological capital dan indikator turnover intention. Dimensi WLB (PLIW) dengan pay structure (r=0,684; p=0,041); dimensi WLB (PLEW) dengan komponen PsyCap: hope (r=0,651; p=0,046), resilience (r=0,651; p=0,046), optimism (r=0,769; p=0,020), dan PsyCap secara keseluruhan (r=0,651; p=0,046); komponen pay satisfaction (benefit) dengan komponen PsyCap hope (r=0,651; p=0,046); komponen pay satisfaction (pay structure) dengan indikator turnover intention (r=-0,684; p=0,041).
PENGEMBANGAN PRODUKSI DAN DIGITALISASI PEMASARAN BAGI UMKM DI SEKTOR KULINER COOKED BY ANNISA (HASIL LUARAN PKM) [PRODUCTION DEVELOPMENT AND MARKETING DIGITALIZATION FOR UMKM IN THE CULINARY SECTOR COOKED BY ANNISA (PKM OUTPUT RESULTS)] Wuisan, Dewi; Yohana F. Cahya Palupi Meilani; Anindhira Shinta; Alexandra Felicia Tanawa; Mega Irene Agustina; Niputu Evelyna Devi Ariana; Puan Maharani; Shaquila Salsabil
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9677

Abstract

Cooked by Annisa" is a home-based culinary business established in 2020, focusing on offering high-quality food products such as pastries and Japanese specialties. The business faces several challenges, including limited production capacity, restricted market access, and a shortage of human and financial resources. This article outlines proposed solutions to address these issues through digital marketing strategies, a pre-order and pick-up point system, new product development, operational enhancements, and the adoption of digital technologies. These initiatives aim to boost competitiveness, expand market reach, and transform the business into a sustainable and adaptive MSME in the global food sector. The article also presents risk analysis, and key lessons learned in managing a digitally driven and innovative-focused small enterprise. Abstrak Bahasa Indonesia: Cooked by Annisa" adalah usaha kuliner rumahan yang berdiri sejak tahun 2020 dan berfokus pada penyediaan produk makanan berkualitas, seperti pastry dan hidangan khas Jepang. Dalam perjalanannya, usaha ini menghadapi tantangan seperti keterbatasan kapasitas produksi, akses pasar yang terbatas, serta minimnya sumber daya manusia dan pembiayaan. Artikel ini membahas solusi yang diusulkan untuk mengatasi tantangan tersebut melalui strategi pemasaran digital, sistem pre-order dan pick-up point, pengembangan produk baru, serta peningkatan operasional dan adopsi teknologi digital. Dengan pendekatan ini, diharapkan usaha dapat meningkatkan daya saing, memperluas pasar, dan bertransformasi menjadi UMKM kuliner yang berkelanjutan dan adaptif terhadap perubahan pasar global. Artikel ini juga menganalisis risiko dan pelajaran yang dipetik dalam pengelolaan usaha kecil berbasis digital dan inovasi.

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