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Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Published by Badan Perencanaan, Penelitian dan Pengembangan Daerah, Kabupaten Semarang
ISSN : 28278119     EISSN : 28097793     DOI : https://doi.org/10.55606/jurimea.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen, Ekonomi Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit bulan Maret, Juli dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi" : 6 Documents clear
Beta Saham, Suku Bunga dan Risiko Finansial terhadap Return Saham pada Perusahaan Sektor Kesehatan Periode 2018 - 2022 Reistiawati Utami; Muja Fatruse Gano; Zahrah Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.841

Abstract

Abstrak. Berinvestasi di Pasar Modal memberikan keuntungan dan juga situasi yang mengandung risiko. Di Pasar Modal, risiko dapat digolongkan menjadi Risiko Sistematis (Risiko Pasar). Ini merupakan risiko yang dialami semua emiten dan tidak bisa didiversifikasi. Kemudian Risiko Non Sistematis. Hal ini merupakan risiko yang ada pada suatu perusahaan atau industri sehingga masih dapat diminimalkan atau didiversifikasi. Penelitian ini mencoba membuktikan pengaruh risiko sistematis dan risiko nonsistematis terhadap return saham pada masa pandemi Covid 19, yaitu saat dimana risiko sistematis dan juga risiko nonsistematis terjadi secara bersamaan. Sektor Kesehatan merupakan sektor yang terkena dampak langsung karena berperan sebagai basis pertahanan terhadap Wabah Covid 19. Risiko Sistematis menggunakan ukuran Beta Saham dan Suku Bunga Bank, sedangkan Risiko non Sistematis menggunakan ukuran Rasio Solvabilitas (DER) dan Rasio Profitabilitas (ROE). Dengan menggunakan teknik purposive sampling, terpilih 13 perusahaan sektor kesehatan selama tahun 2018 – 2023. Uji regresi berganda yang dilakukan dengan menggunakan SPSS versi 23 menghasilkan bahwa Beta Saham dan DER tidak berpengaruh terhadap Return Saham. Sedangkan Suku Bunga dan (ROE) berpengaruh signifikan terhadap return saham pada perusahaan sektor kesehatan periode 2018 – 2022. Kata kunci: Beta Saham, DER, Risiko, Return Saham, ROE, Tingkat Suku Bunga.
Pemasaran Berbasis Data: Cara Memanfaatkan Analitik Untuk Menjangkau Audiens Yang Tepat Fanisa Amanda; Hendra Riofita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.849

Abstract

the midst of the rapid development of digital technology, data-based marketing has become an essential strategy for companies to increase the effectiveness of their marketing campaigns. This article reviews how analytics can be leveraged to understand audience behavior and preferences, and how this information can be used to target the right consumers with more relevant messages. By using sophisticated analytical tools, companies can extract insights from customer data, from purchasing patterns to interactions with digital platforms, enabling more informed and accurate decision making. This article also discusses various market segmentation techniques and content personalization based on analytical data, and shows how implementing data-driven marketing strategies can increase conversions and customer loyalty. Through this study, the author aims to provide insight into the importance of applying analytics in designing marketing campaigns that are more targeted, efficient and profitable.
Perencanaan Dan Rekrutmen SDM Di KFC Wirda Annisa; Hendra Riofita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.850

Abstract

Human resource planning and recruitment at KFC are crucial elements in supporting the company’s growth and operational sustainability. This article explores the strategies employed by KFC to forecast human resource needs and the recruitment processes that ensure optimal placement of employees. KFC leverages technology and digital platforms to streamline the recruitment process, emphasizing training and development as part of its long-term strategy. As a result, the company not only meets its human resource requirements but also enhances employee loyalty and motivation. This article provides insights for other companies on the importance of integrating strategic and innovative human resource planning.
PENGARUH PROJECT BASED LEARNING TERHADAP HASIL BELAJAR MENULIS DAN BERBICARA SISWA DI SMAN 7 DENPASAR Putu Gede Ananta Wiguna
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.868

Abstract

This study intends to: (1) Analyze the effect of the implementation of PjBL on students' Writing achievement in SMAN 7 Denpasar. (2) Analyze the effect of the implementation of PjBL on students Speaking achievement in SMAN 7 Denpasar. (3) Find out students’ perceptions about implementing Project-Based Learning in the influence of writing and speaking classes in SMAN 7 Denpasar. The Design and Development model by Pardede (2019) serves as the foundation for the methodology of this study. The three phases of the design and development model are observations, experiment, design, and analysis. Instruments such as learning scenarios, documents, and questionnaires were utilized to collect data for this study. Miles & Huberman (2013) examined the data statistically and qualitatively. The research reveals that: (1) The implementation of PjBL significantly increases students' writing and speaking achievement, increases students' active participation, and teamwork, and (2) there is an increase in student learning outcomes after participating in project-based learning. Based on the values obtained, the average post-test scores increased learning outcomes, (3) project-based learning was very positive because it had an impact on students such as thinking more critically and systematically in completing assignments, becoming more active, learning more interactive, providing opportunities for students to manage their activities or activities to complete assignments to train themselves to be independent.
Tantangan dan Peluang Pembiayaan Syariah Non-Bank dalam Meningkatkan Kesejahteraan Masyarakat Dicky Octaviano; Dhea Puspa Ayu Nanda; Mohamad Maula Asy’ari; Arief Safari; Amelia Amelia
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.872

Abstract

Non-bank Islamic financing has a strategic role in supporting financial inclusion and improving the welfare of the Indonesian people. This study analyzes the challenges and opportunities of non-bank Islamic financing, focusing on Islamic cooperatives, Baitul Maal wat Tamwil (BMT), and Islamic fintech platforms. A descriptive qualitative approach based on literature study is used to explore the historical dimensions, structural challenges, strategic opportunities, and socio-economic impacts of this sector. The results show that this sector faces major obstacles, such as low Islamic financial literacy (below 10%), limited regulations, and lack of technological adaptation. However, significant opportunities arise from the development of financial technology, government policy support, and increasing global awareness of sustainable finance. Islamic principles, such as profit sharing and social justice, are advantages that can empower micro, small, and medium enterprises (MSMEs) and remote communities. This study recommends strategies to overcome the challenges, including increasing financial literacy through digital education, strengthening innovative regulations, and utilizing Islamic-based technology. Cross-sector collaboration and human resource development are also key elements to support the growth of this sector. The contribution of the research lies in a holistic analytical framework to understand the dynamics of non-bank Islamic financing, as well as strategic recommendations to optimize its potential. Thus, this sector is expected to be a driving force for inclusive and sustainable economic development in Indonesia.
Pengaruh Implementasi Good Corporate Governance Terhadap Sustainable Development Goals Ida Ayu Gede Danika Esa Pradnyani; Gede Mandirta Tama; Happy Herawati
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 2 (2024): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v4i2.916

Abstract

This study aims to prove empirically: (1) the effect of auditor competence on audit quality, (2) the effect of the accounting profession on audit quality and (3) the effect of the role of skepticism on audit quality at KAP Bali and Java Region. The population used in this study were auditors who worked at KAP Bali and Java Region (not branches) totaling 372 auditors. The sampling technique in this study used purposive sampling method with a sample size of 258 auditors consisting of junior auditors, senior auditors and partners. The data analysis technique used is descriptive analysis and structural equation model (SEM-PLS). The results of this study indicate that the measurement of auditor competency variables, the accounting profession and the role of professional skepticism have a positive effect on audit quality.

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