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Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Published by Badan Perencanaan, Penelitian dan Pengembangan Daerah, Kabupaten Semarang
ISSN : 28278119     EISSN : 28097793     DOI : https://doi.org/10.55606/jurimea.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen, Ekonomi Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit bulan Maret, Juli dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 186 Documents
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Pengaruh Desain Produk, Kualitas Produk dan Kreativitas Iklan Terhadap Keputusan Pembelian Produk Aerostreet di Kota Batam Elvan Maulana Rif’at; Hikmah Hikmah
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1393

Abstract

The rapid growth of the local fashion industry, particularly footwear, demands companies like Aerostreet to enhance competitiveness through product innovation and effective marketing strategies. This paper analyzes how product design, product quality, and advertising creativity affect Aerostreet product purchase decisions in Batam City. Using a quantitative approach and data from 204 purposively selected consumers, the study applies multiple linear regression with SPSS 29. Results confirm that all three variables significantly influence consumer decisions, both independently and jointly. An adjusted R² score of 48.8% indicates strong explanatory power over consumer purchasing behavior. These findings suggest that a combination of attractive design, good quality, and creative advertising is crucial in encouraging consumers to purchase Aerostreet products
Pengaruh Boikot, Brand Awareness dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Lokal di Kota Batam Sulistio Prayoga Sinaga; Suhardi Suhardi
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1394

Abstract

This study focuses on identifying the influence of Boycott, Brand Awareness, and Consumer Trust on the Purchase Decision of Local Product in Batam City, both partially and simultaneously. The research aims to examine the effect of boycott, brand awareness, and consumer trust on the purchase decision of Sanford mineral water in Batam City. This study adopts a quantitative approach, involving a sample of 100 respondents, with data collected through the distribution of questionnaires. The results indicate that the variables of Boycott, Brand Awareness, and Consumer Trust have a positive and significant effect-both individually and collectively-on the purchase decision of Sanford mineral water
Pengaruh Pelayanan, Fasilitas, dan Harga terhadap Keputusan Konsumen Fauza El Azhar; Endang Triwidyati; Sudjiono; Budi Heryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1395

Abstract

The purpose of this research is to examine the impact of service, facilities, and price on consumer decisions at JP Motor Purwoasri Showroom in Kediri. The method used is quantitative, with data collection in the form of figures analyzed using systematic, objective, and measurable statistical techniques. The population in this study consists of all customers over one month, averaging around 500 individuals. Meanwhile, using a non-probability sampling method, a sample of 100 respondents was taken, followed by data collection through observation, interviews, questionnaire distribution, and literature review. Testing was conducted using validity tests, reliability, multiple linear regression, and the coefficient of determination (R²). The results of the data testing reveal that partially, there is a significant influence of service, facilities, and price on consumer decisions (sig. < 0.05). Collectively, all three also have a significant influence based on the F test (sig. 0.002 < 0.05).
Analisis Kinerja Keuangan Pemerintah Kota Bandung Ditinjau Dari Rasio Efektivitas, Rasio Efisiensi dan Rasio Kemandirian Daerah Falaha Hasanatul Ummah; Meilani Purwanti
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1413

Abstract

The purpose of this research is to shed light on the Bandung City Government's fiscal performance by analysing three key indicators: the Regional Independence Ratio, the Effectiveness Ratio, and the Efficiency Ratio.  In this research, the three ratios were used to implement a qualitative methodology.  According to the study's findings, the Bandung City Government has effective financial management and produces good financial outcomes generally.  With an effectiveness ratio in the effective range for the years 2020–2023, the Bandung City Government should have no trouble reaching its (PAD) goal.  It is necessary to reorganise the regional expenditure structure since, at the same time, the local government is deemed less efficient.  The City of Bandung has moderate fiscal independence, according to the independence ratio, which indicates that the local government is beginning to have greater autonomy in managing the budget and development finance.
Pengaruh Influencer Marketing dan Conten Marketing Dimediasi oleh Online Customer Review Kepada Keputusan Pembelian Erni Irmawati; Marno Nugroho
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1518

Abstract

This study aims to analyze and identify the influence of Influencer Marketing and Content Marketing, mediated by Online Customer Review, on purchasing decisions. Competition in the beauty product industry is becoming increasingly intense due to the large number of brands circulating in the market. The research population consists of consumers who have purchased The Originote products in the Semarang area. The sample includes 100 respondents with the criteria of having purchased The Originote products at least twice and being students, university students, or workers. Data collection was carried out by distributing questionnaires to The Originote product consumers in the Semarang area. The testing in this study employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. This research is expected to provide benefits to the field of knowledge and serve as a reference for the beauty industry in understanding the factors influencing consumers’ purchasing decisions
Peran Brand Trust pada Pengaruh Online Customer Review dan Perceived Value terhadap Purchase Intention Amrina Rosada; Wahyu Setiawan
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1519

Abstract

This study aims to analyze the influence of Online Customer Review (X₁) and Perceived Value (X₂) on Purchase Intention (Y), with Brand Trust (Z) as a mediating variable among consumers who purchase Samsung smartphones through the Samsung Official Store on Shopee. The research employs a quantitative approach by conducting a survey of 100 respondents in Semarang City who have either purchased or intend to purchase Samsung smartphones via Shopee. Data analysis was performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results reveal that Online Customer Review does not have a significant direct effect on Purchase Intention but has a positive and significant impact on Brand Trust. Perceived Value has a significant influence on Purchase Intention both directly and indirectly through Brand Trust mediation. Additionally, Brand Trust positively and significantly affects Purchase Intention, confirming its role as a mediator between Online Customer Review and Perceived Value toward Purchase Intention. These findings suggest that the Samsung Official Store on Shopee should improve the quality of customer reviews and the perceived value of products to strengthen brand trust and encourage consumers’ purchase intentions

Page 19 of 19 | Total Record : 186

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