cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rudi Kristanto
Contact Email
mr.inspirasi1@gmail.com
Phone
+6281282083001
Journal Mail Official
abiwarajournal@stiami.ac.id
Editorial Address
Jl. Pangkalan Asem Raya No. 55, Cempaka Putih, Jakarta Pusat Indonesia, RT.5/RW.7, Galur, Johar Baru, Jakarta, Daerah Khusus Ibukota Jakarta 10530
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Abiwara : Jurnal Vokasi Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 26861577     DOI : https://doi.org/10.31334/abiwara
Core Subject : Social,
Social Sciences
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 5 No. 1: September 2023" : 9 Documents clear
Pengaruh Brand Image dan Promosi terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) Tamba, Rousdy Safari; Melita, Puput
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3452

Abstract

This study was conducted with the aim to determine the effect of Brand image and promotion on the purchase decision of imported Fashion products (Case Study on Uniqlo products in North Jakarta). Respondents in this study are consumers who have used/purchased Uniqlo products at the North Jakarta branch store. The number of respondents used in this tudy amounted to 150 people. Data retreival, technique used is purposive sampling method with questionnaire tool distributed through google form.Testing data using multiple regression analysis techniques. The results of this study indicate that the independent variable is the Brand Image (X1)and promotion (X2) positive and significant effect on the dependent variable is the purchase decision (Y)
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods pada Konsumen di Gucci Frozen Food Cikarang) Farhah, Asra Maulida; Widyawan, Bisma
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3622

Abstract

This study was carried out at the Gucci Frozen Food Cikarang store, with the aim of determining the extent to which price (X1) and product quality (X2) affect the purchase decision (Y). The sampling technique used was purposeful sampling from 96 respondents. The method used is a quantitative method, while the test steps are validity, reliability, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS 26 software. on a Windows computer system.Based on data analysis, the results of multiple linear regression analysis are Y = 17,719 + 0.578 X1 + 0.141 X2 + e, which shows if the price variable (X1) and the product quality variable (X2) are considered to be zero. change, the decision purchase (Y) will be positive and meaningful. Based on the F test, it is known that the calculated F value is 68,427, this figure shows that the calculated F value is larger than the table F, so Ho is rejected and Ha is accepted. Thus, the variables of price and product quality simultaneously affect the purchasing decision. This shows that there is an influence of price and product quality on purchasing decisions. Based on t-test, the results show that price has a positive effect on purchasing decision with t-value of 6,910 > panel t-value of 1,986 and significance level of 0.000 <0> panel t-value of 1,986 and a significance level 0.002 < 0; 0.05, it can be concluded that price and product quality changes have a significant influence on purchasing decisions. An R-squared value of 0.595 indicates that the contribution of the independent variable, i.e. price and product quality, to the dependent variable, i.e. purchase decision in the study, is 59.5% of the variable. dependent, namely purchase decision, while the rest 40.5% (100% - 40.5%) is influenced by other factors that have not been considered in this study.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
Strategi Komunikasi Pemasaran Terpadu dalam Peningkatan Jumlah Nasabah Tabungan E’BATARAPOS pada Bank Tabungan Negara (BTN) Kantor Cabang Cibinong Jayanti, Putri; Maulina, Anita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.4128

Abstract

The purpose of this study is to find out how the marketing communication strategy of Bank Tabungan Negara Cibinong Branch Office in increasing the number of e’BATARAPOS customers. The study method used is qualitative. Data collection techniques in this study are interviews, documentation and observation. The results of this study show that Bank Tabungan Negara Cibinong Branch Office has not implemented a marketing communication strategy optimally due to several obstacles including there are no employees who hold the position of Branch Service & Alliance Sales (BSAS), Inadequate Information Technology System and the conditions of the covid 19 pandemic. This is evidenced by the decline in the number of e’BATARAPOS customers in 2020. Bank Tabungan Negara Cibinong Branch Office must immediately fill the vacancy in the BSAS position, improve the information technology system and maximize social media or other digital platforms so that information and promotions of e’BATARAPOS savings are remain conveyed to the public.
Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Toko Sembako Rizkuna Desa Karang Sentosa Santoso, Teguh; Salam, Munib Alaika
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3567

Abstract

The purchase decision of consumer is influenced by some factors such as price and product completeness. Facts in Rizkuna Groceries Store are that they set the price higher from the competitor and the product they offer are not complete. Based on those facts, the sales in Rizkuna Groceries Store have decreased. This study was conducted to find out the influence of price and product completeness toward the purchase decision of the customers in the Riskuna Groceries Store in Karang Sentosa Village. The method for this study is quantitative approach along with the customers who ever purchased from the Rizkuna Groceries Store as the respondent. The data collection technique used was a questionnaire, with a total sample of 150 people. Data quality technic was examined with validity and reliability tests. Data analysis test using multiple linear regression. Data analysis test was conducted by partial and simultaneous tests. The results of this study prove that there is a positive and significant effect of price and product completeness on purchasing decisions. Partially, price contributes 24% and product completeness contributes 45.3% to purchasing decisions. Price and product completeness simultaneously affect the purchase decision by 49.6%, and the remaining 50.4% is influenced by other variables
Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Menabung pada PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Utama Mayestik Sanyoto, Bagus; Sudarwanto, Sudarwanto
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.4129

Abstract

This research was conducted to find out how much influence the promotion and service quality on customer decision savings to the BNI savings product at PT. Bank Nasional Indonesia. In this research using data and information retrieval methods carried out by giving questionnaires to customers of the Mayestik branch of the BNI savings account with a sample of 75 customers. The sampling technique uses random sampling. Each respondent answers 28 questions using a Likert scale. The research method used in this research is quantitative associative where in this study there are 3 variables which are represented by the independent variable namely digotal marketing (X1), Service Quality (X2) and the dependent variable namely Customer Decision Savings (Y). From the results of the t-test the company image has a positive and significant effect on customer loyalty of 3.033 with a significant value of 0,003, while the service quality also has a positive or direct and significant effect on customer decision of 3.965 with a significant value of 0.000. From the results of testing the F test, the promotion and service quality together have a positive and significant effect on customer decision of 11.197 with a significant level of 0.000
Faktor-Faktor Yang Memengaruhi Return Saham Perusahaan LQ-45 Poppy, Ribka; Swastika, Endang; Ritha, Henny
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3603

Abstract

This study aims to analyze the Factors Affecting the stock returns of the LQ 45 company for 2017-2021.                               The research sample consisted of 7 manufacturing companies and data sources were obtained from the 2017-2021 financial statements. This type of research data uses quantitative data, and the data collection method is documentation. Technique analysis used panel data regression analysis. The results show the selected FE method and prove that ROA has a positive effect on stock returns, DER has a positive effect on stock returns, and PER has a negative effect on stock returns of the LQ 45 company for 2017-2021.
Pengaruh Pemasaran Digital dan Harga terhadap Keputusan Pembelian Warung Makan Bebek Gledek di Jakarta Timur Abdurrohim, Abdurrohim; Sukirno, Sukirno
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.4130

Abstract

At a spreading time of the Covid-19 virus around the world, the companies across Indonesia were affected because of the Covid-19 such as hard to adapt and many are struggling to protect their employees from losing their jobs. The Micro, Small, and Medium Enterprises or UMKM in Indonesia is one of the most affected by the Covid-19 pandemic. With many shopping centers, food stalls and other industries that must close due to Large-Scale Social Restrictions (PSBB) to break the chain of the spreading of the COVID-19 virus, causing many UMKM industry players switch to do selling through digital marketing. This study aimed to (a) determine the effect of digital marketing on the purchase decision for Warung Makan Bebek Gledek during the Covid-19 pandemic in East Jakarta. (b) determine the effect of price on the purchase decision for Warung Makan Bebek Gledek during the Covid-19 pandemic in East Jakarta. (c) determine the effect of digital marketing and price on the purchase decision for Warung Makan Bebek Gledek in East Jakarta. The method used was quantitative research, which involves 60 respondents as a sample using a questionnaire. Thecollected data were scored and then analyzed using the SPSS (Statical Program For Social Science) 26.0 for Windows program. The results showed that the effect of digital marketing and price on the purchase decision of Warung Makan Bebek Gledek during theCovid-19 pandemic in East Jakarta based on the coefficient of determination test showed the amount of 51,3%. The rest was affected by other factors.
Pengaruh Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Mixue Cabang Cilincing Jakarta Yuliyani, Leli; Arizona, Anisa
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3609

Abstract

This research phenomenon is because Mixue is not included in the category of the 5 most consumed contemporary beverage brands by Indonesian people in 2022. This study aims to determine and analyzethe influence of brand image and service quality on purchasing decisions Mixue Cilincing Jakarta branch. The research method used isa quantitative method with data retrieval techniques in the form of questionnaires. Sample selection in this study is the Mixue Cilincing Branch consumers who have tried ice cream Mixue minimum 1x purchase. The sampling technique used in this study is non probability sampling and using The Theory Of Hair et al so that the sample taken as many as 165 respondents. Data analysis techniques used are validitytest, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination analysis and hypothesis testing using spss software version 26. The results of this study indicate that there is a simultaneous influence on the variables of brand image and service quality on purchasing decisions. In the determination test for brand image variables there is an influence of 61.4% on purchasing decisions and the remaining 38.6% are influenced by other variablesthat are not studied. For service quality variables, there is an influenceof 66.0% on purchasing decisions and the remaining 34.0% are influenced by other variables that are not studied. While there is an influence of 70.3% which is explained by the variables of brand image and service quality on purchasing decisions and the remaining 29.7% which is influenced by other variables not studied.

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2025): September 2025 Vol. 6 No. 2: Maret 2025 Vol. 6 No. 1: September 2024 Vol. 5 No. 2: Maret 2024 Vol. 5 No. 1: September 2023 Vol. 4 No. 2: Maret 2023 Vol. 4 No. 1: September 2022 Vol. 3 No. 2: Maret 2022 Vol. 3 No. 1: September 2021 Vol. 2 No. 2: Maret 2021 Vol 2, No 1: September 2020 Vol 1, No 2: Maret 2020 Vol 1, No 1: September 2019 More Issue