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Wimba: Jurnal Komunikasi Visual
Published by Institut Teknologi Bandung
ISSN : 20850948     EISSN : 27147207     DOI : https://doi.org/10.5614/jkvw
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic design, heritage-related design, illustration, typography, photography, multimedia interactive design, advertising and social campaign, branding, packaging design, sign system, interface design, visual language, animation, game design and other visual commucation-related fields. Published and organized by Visual Communication and Multimedia Research Group of ITB (Bandung Institute of Technology) since 2009, the journal is published twice a year every July and December. Wimba Jurnal Komunikasi Visual (2085-0948) adalah jurnal peer-review dan akses terbuka di bidang komunikasi visual dan bertujuan untuk mempublikasi artikel akademik serta menciptakan diskusi di antara pendidik, mahasiswa, peneliti dan profesional dalam bidang desain komunikasi visual, desain grafis, desain berbasis budaya tradisi, ilustrasi, tipografi, fotografi, desain multimedia interaktif, periklanan dan kampanye sosial, branding, desain kemasan, marka grafis, desain antarmuka, bahasa rupa, animasi, desain game dan bidang lainnya yang terkait pada komunikasi visual. Jurnal ini dikelola dan diterbitkan oleh Kelompok Keahlian Komunikasi Visual dan Multimedia, FSRD ITB sejak tahun 2009 dan terbit dua kali setahun setiap Juli dan Desember.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 5 Documents
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Search results for , issue "Vol. 10 No. 1 (2019)" : 5 Documents clear
PERSEPSI IBU RUMAH TANGGA TERHADAP MODEL ANAK-ANAK DALAM IKLAN TV (studi kasus iklan susu formula merek SGM) Muhammad Adi Sukma Nalendra; Riama Maslan Sihombing; Yasraf Amir Piliang
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.529 KB) | DOI: 10.5614/jkvw.2019.10.1.1

Abstract

ABSTRACTHousewives is the potential targeted market in terms of formula milk then it is necessary to understand very well about the children's visual characteristic strategy on milk formula advertisements. This research focuses on the perception of the homemakers where the appearance of the kids on TV advertisement SGM Explore 1+ version "manifesto" and "the artist" version as a reference in future design. Regarding the results of the FGD with five homemakers which hold to mining the perception about advertisement and the appearances of the kids inside it. Reaffirming the results that authors gain from FGD, founds that the child who loved visually characterized as active, smart, independent, cheerful and responsive, brave, easy to get along with, creative and close to parents. The kids during the advertisement act to construct the 'interest and relevance' of the housewives to construct the perception. There are metaphors and metonyms both the advertisement. Children in the "the artist" version have a chance to gain the attention and perception bigger that "manifesto" version. The child in the "manifesto" version perceived as not yet creative and less intelligent by the housewives, in contrast, the child through the "the artist" version has the strong persuasive potential rather than "manifesto" version. This research found that there was some noise during the advertisement for "manifesto" version and there was no noise  during the advertisement for "the artist." Keywords: mother, target audience, advertising, perception, child
KAJIAN PAKAIAN SEBAGAI PESAN DALAM FILM STUDI KASUS KOSTUM KARAKTER KYLO REN DALAM FILM STAR WARS : THE FORCE AWAKENS Agustina Kusuma Dewi
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.839 KB) | DOI: 10.5614/jkvw.2019.10.1.2

Abstract

The clothes worn by a person can express who and how a person's character without having to express verbally. Clothing, which in particular use such as in the film termed a 'costume', is a channel for communicating the "message" given by the signs that implied. The sign is arranged to raises a meaning according to its creator desires. Diverse identification signs that use communication semiotic approach concluded that the emergence of new characters Kylo Ren at the teaser movie Star Wars: Episode VII may pose a high curiosity in the minds of the audience; but the identification of signs that use conotative semiotic approachconcluded that  the "Star Wars" as the film succeeded beyond temporality space (era) and time because it has the consistency of styling in costumes both for the character of the antagonist and / or protagonist is characterized by the style of Japanese feudal also showed the 'novelty' that trying raised through Kylo Rencharacter has consistently been at the same time pose a 'familiarity' and 'similarity' in the minds of the audience. Consistency built by George Lucas in styling visual character costumes in the movie "Star Wars" has successfully positioned clothes (costumes) becomes an act of communication that are persistent can bring nostalgia for fans of the movie "Star Wars" and the visual sensation of innovative nuanced tradition for the new audience this film to do further exploration in the long history of making the film "Star Wars". Keyword : Star Wars, Kylo Ren, Semiotika Barthes, George Lucas
KAJIAN IKONOGRAFI DESAIN GRAFIS BERGAYA SUREALISTIK PADA T-SHIRT MEREK WELLBORN KOLEKSI TAHUN 2017 DI BANDUNG Siti Hadiyanti; Naomi Haswanto; Achmad Haldani Destiarmand
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.468 KB) | DOI: 10.5614/jkvw.2019.10.1.4

Abstract

Local brand  is a fashion creative industry which is favored by young people. There are many local brands in Bandung City. T-shirt is one of local brand products which is related to graphic design. Concept and meaning in graphic design on T-shirt can be researched using The Iconography Theory of Erwin Panofsky. Graphic design on local brands T-shirt in Bandung City leads to simple graphic design trends, display direct branding and variation of color in T-shirts. However, one of brand, Wellborn, features graphic design with its own characteristics on the T-shirt as a creativity, that is surrealistic style graphics design on T-shirt. It is a sub category of T-shirt that can be studied through the meaning of graphic design on T-shirt. It underlies the research on graphic design of Wellborn T-shirt. The research stages are observation, interview, literature study, documentation and analysis which includes pre-iconography, iconography and iconology. The purpose of this study is to know the meaning of Wellborn T-shirt design based on The Iconography Theory of Erwin Panofsky and its association with Wellborn branding. The research method is descriptive qualitative. Objects studied are the surrealistic style graphic designs of Wellborn T-shirts 2017 collection. The samples of data are selected using purposive sampling. The result of the analysis shows that in pre-iconography, there are various objects placed in one graphic design on T-shirt. In iconography, it has a secondary meaning that there are things which are limitless, and in iconology, it has the meaning of freedom of mind/thought because it is related to freedom in imagination, infinity and a difference. They show the characteristics of the Wellborn brand. Keywords: Iconography, Graphic Design, Surrealistic Wellborn T-shirt, Bandung.
WEB SERIES ANIMASI NUSSA SEBAGAI MEDIA PENDIDIKAN ISLAMI PADA ANAK Fathin Hanifah Langga; Hafiz Aziz Ahmad; Alvanov Zpalanzani Mansoor
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.573 KB) | DOI: 10.5614/jkvw.2019.10.1.5

Abstract

For moslems, Islamic education becomes a guide in life. The main purpose of Islamic education is to build moslems personalities so that human beings are moral or noble. Animation web series is a choice as well as a medium for information and community education in Indonesia. There is Nussa animation web series that takes up stories about the teachings of Islam. The purpose of this study is to determine the quality of Nussa's animation as a medium of Islamic education that is in accordance with the function of the film, the criteria for educational media based on national education goals and interpretation of the Qur'an, efforts to build the potential for religious awareness in children, and benefits as educational media. This study used descriptive qualitative method. The results of this study prove that Nussa animation has been able to meet the criteria as a medium of Islamic education in accordance with the function of the film, the criteria for educational media based on national education goals, the interpretation of the Qur'an, and its benefit. The ease of access and material on Nussa's animation as a web series is uploaded consistently every week, continuously and gradually, so that the loyal animation fans of Nussa are not stopped to get a message about Islamic education. This makes Nussa animation a very popular animation, often this animation is trending and viral in various social media. However, there are still efforts in facilitating children's development in building the potential for religious awareness that has not been fulfilled.Keywords: film, web series, animation, cinematography, Islamic education, children education medium
PERANCANGAN FILM ANIMASI KEHIDUPAN REMAJA DALAM KELUARGA SINGLE PARENT UNTUK REMAJA AKHIR Adeline Nathania Moniaga
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.931 KB) | DOI: 10.5614/jkvw.2019.10.1.3

Abstract

In the absence of one of the parent, many adolescents are stigmatized by the community as who behave deviant or problematic. This will affect the psychological life of adolescents in single parent families. It is lack of media representation that caused many people do not understand the real story about their life. Media that can convey the feelings and experiences of the teenager is needed, from their own perspective. The design method starts with problem formulation, data collection, analysis of design ideas, and ultimately the development of design solutions. Animation is used to convey complex feelings messages in a simple form. Visual metaphors are used to convey a sufficiently deep message to the target audience. The visual style of animation used is Japanese style animation in the 90s. The formulation of the main characters is based on the results of interviews and inspired by their stories. The use of dialogue in more proportional amounts in animated films is an appropriate part to be considered for further design. Keywords: Adolescents, Psychology, Single parent, Animation

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