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Afif Sugi Hendrianto
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afif_sugi@polije.ac.id
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+62331-333532
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jmaa@polije.ac.id
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Jl. Mastrip Po. Box 164, Kec. Sumbersari, Kab. Jember 68121. Politeknik Negeri Jember, Gedung Jurusan Manajemen Agribisnis
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Kab. jember,
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INDONESIA
Jurnal Manajemen Agribisnis dan Agroindustri
Published by Politeknik Negeri Jember
ISSN : 28074130     EISSN : 28073789     DOI : https://doi.org/10.25047/jmaa
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Agribisnis dan Agroindustri is the Agribusiness Management Journal, which was founded in 2021, is the official journal of the Jember State Polytechnic Agribusiness Management Department. The name of the JMAA journal reflects the broad scope of Agribusiness Management such as agribusiness / agro-industry competitiveness, agribusiness / agro-industry value chains, agribusiness / agro-industry supply chains, and agribusiness / agro-industry strategic issues including agro-industry, agribusiness and management sciences.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2024): December" : 7 Documents clear
The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia Budiarti, Aisyah; Hamzah, Imaan; Azman, Norhidayah Binti
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.95

Abstract

The advancement of technology has driven economic growth in a positive direction. On the other hand, the impact of technological development has also influenced changes in consumer behavior when making decisions. Therefore, this shift in consumer behavior must be accompanied by effective strategies to maintain market share. This research is designed to examine the relationship between consumer behavior as reflected in the factors influencing decision-making in product selection, assess the extent to which brand trust affects these decisions, and evaluate the impact of word-of-mouth communication techniques on consumer choice in product selection. The researcher found that there is a correlation and influence between consumer purchasing decisions and the factors that affect them. With factors such as psychological, economic, and social aspects, consumers are able to make decisions to purchase Starbucks products. Moreover, the study results also show a significant influence of brand trust, as trust in a product that has been established in society plays a crucial role. The influence of brand trust in Starbucks products has been embedded due to the consistent quality provided by the product, thereby fostering public trust in the Starbucks brand. This research also investigated and proved that there is a positive correlation between consumer purchasing decisions and word-of-mouth, as this variable represents authentic reviews and feedback shared by consumers who have directly experienced the product. Their feedback and experiences generate interest, ultimately leading to a decision to choose Starbucks products.
Analysis of the Marketing Strategy for Siam Orange (Citrus nobilis) Seedlings at UD Mapan Hortikultura Using SWOT Method Gautama, Tio Nanda; Kurniawan, Bagus Putu Yudhia
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.98

Abstract

This study was conducted to identify the strengths and weaknesses (internal environment), opportunities and threats (external environment), and to formulate an appropriate marketing strategy for Siam orange seedlings. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) method was used to analyze both internal and external environments, while the QSPM (Quantitative Strategic Planning Matrix) analysis was employed to identify the suitability of management strategies at UD. Mapan Hortikultura. The results of this study can be used to determine the priority of marketing strategies for Siam orange seedlings. This research employs descriptive and exploratory methods, with data collected through interviews and questionnaires. The findings indicate that the company is positioned in Quadrant I of the IE matrix, which represents a growth and build stage. The primary strategies identified in the QSPM are (1) expanding the market reach of the products or adding new markets (score 7.61), (2) utilizing capital and human resources to establish partnerships with closer seed suppliers (score 7.60), and (3) renting a more strategic sales location and optimizing promotion (score 7.55).
Financial Insights and Risk Attitudes: Driving Firm Performance in Malang's Food and Beverage SMEs Fitria; Wati, Cicik Retno; Fadhila, Wildan
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.99

Abstract

This study aims to analyze and understand the relationship between financial knowledge, financial behavior, and firm performance. The study was conducted on 120 food and beverage SMEs in Malang. The sampling technique used was purposive sampling with several criteria. The sample size was determined by multiplying 12 research indicators by 10, following the approach of JR. et al. (2022). The data analysis in this study used SEM-PLS, assisted by the SmartPLS 3.3.3 software. The results indicate that financial behavior and financial risk attitude significantly affect firm performance, while the relationship between financial knowledge and firm performance yielded different results. The testing shows that financial knowledge does not significantly affect firm performance. Furthermore, these findings suggest that the level of financial knowledge among SME actors in Malang does not sufficiently support the improvement of SME firm performance. The low level of financial knowledge also leads SME actors to be more cautious in making financial and business decisions, as they can better assess the extent of business and financial risks they may face. Therefore, further training is needed to enhance the financial knowledge and capabilities of SME actors, particularly in the field of finance.
Analysis of The Application of Good Manufacturing Practice (GMP) in The Production Process of Butterfly Pea Flower Syrup (Clitoria Ternatea L.) at UMKM Bu Karno, Jember Regency Nugroho, Fauzan; Retnowati, Naning
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.102

Abstract

The implementation of the Good Manufacturing Practice (GMP) program is a key effort by the company to ensure a safe food system for consumers. This research aims to identify and analyze the aspects of GMP implementation at UMKM Bu Karno, following the standards set by the Regulation of the Minister of Industry of the Republic of Indonesia Number 75 of 2010. Additionally, it provides recommendations for improvements to meet GMP requirements and enhance the effectiveness of its implementation. The research employs a qualitative descriptive method. The population consists of UMKM Bu Karno, with samples taken from business owners and experts in relevant fields. Data identification and analysis were conducted through questionnaires filled out using a checklist, with data analyzed using Gap Analysis for each aspect of GMP implementation. The processed data revealed an average total percentage of 70.06%, indicating that the GMP program at UMKM Bu Karno requires further improvement to fulfill GMP standards and enhance its effectiveness. The company should also consider the provided improvement recommendations to elevate the quality of GMP program implementation.
The Effect of 7P Marketing Mix on Purchasing Decisions For Gudeg Kaleng Bu Tjitro 1925 Original Variant at CV. Buana Citra Sentosa Yogyakarta Kumalasari, Dian Dewi; Nurmastiti, Ardela; Puspitaningrum, Dwi Aulia
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.103

Abstract

This research was conducted in response to the growing business landscape, which requires companies to carefully strategize their marketing approaches to enhance sales performance. CV. Buana Citra Sentosa, a company offering four variants of canned gudeg, positions its Gudeg Kaleng Bu Tjitro 1925 original variant as the flagship product. The objective of this study is to assess how the marketing mix at CV. Buana Citra Sentosa affects purchasing decisions and customer satisfaction. Ensuring the timely supply of raw materials and inventory management is critical for maintaining an efficient and rapid production process, thus meeting both consumer demand and the company's operational goals. The research surveyed 80 customers who had purchased the Gudeg Kaleng Bu Tjitro 1925 original variant. Utilizing multiple linear regression analysis via SPSS 24 for Windows, the findings revealed that all marketing mix variables—product, price, place, promotion, people, physical evidence, and process—collectively have a significant impact on purchasing decisions. Additionally, each variable independently influences purchase decisions for the Gudeg Kaleng Bu Tjitro 1925 product at CV. Buana Citra Sentosa in Yogyakarta.
Risk Analysis of The Raw Tofu Production Process with The FMEA Method at The Saudara Jaya Factory in Jember Regency Sahari, Sindi Putri; Putra, Dhanang Eka
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.104

Abstract

This study analyses the risk of tofu production at the Saudara Jaya Tofu Factory using the Failure Mode and Effect Analysis (FMEA) method with the aim of identifying potential failures and calculating the Risk Priority Number (RPN) value based on severity, frequency of occurrence, and detection. The results of the study found 17 risks in the tofu production process with 5 highest priority risks, namely the mixing of good and bad quality soya beans, improper dosage of vinegar, negligence in managing soaking time, inappropriate tofu size, and less dense tofu. To minimise these risks, several mitigation measures are proposed, including the selection of quality raw material suppliers, the use of soybean sorting machines, the creation of written SOPs, the use of timers for soaking, and the replacement of cutting tools and presses with more efficient ones. The implementation of these mitigations is expected to improve the quality and efficiency of tofu production as well as customer satisfaction.
Understanding What Drives Youth Interest in Agribusiness Jobs: A Study from Dukuh Dempok Village Rojabi, Muhammad Noval; Muksin
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.105

Abstract

Based on field observations conducted in Dukuh Dempok Village, Wuluhan District, Jember Regency, only about 20% of young people express interest in working in agriculture. This indicates a lack of interest among youth in agricultural professions, particularly in Dukuh Dempok Village. This study aims to analyze the characteristics of agribusiness jobs that appeal to young people in the area. The method used in this study is a survey approach. Sampling was conducted using probability sampling techniques, specifically proportionate stratified random sampling. The analysis involved examining various internal variables such as formal education, age, perception of parental background, and perception of farming efforts, along with external factors including social environment, the role of extension workers, and facilities and infrastructure. The data was converted into interval data using the Mean Score Index (MSI) and was then tested for validity, reliability, and classical assumptions with the assistance of SPSS 25 software. The data analysis employed a quantitative descriptive method, specifically multiple linear regression tests using SPSS. Hypothesis testing was performed using the t-test and F-test. The results of the study indicated that both internal and external factors significantly influence young people's interest in pursuing careers in the agribusiness sector.

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