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All Journal Management and Economics Journal (MEC-J) Jurnal Abdimas Mahakam Jurnal Manajemen Agribisnis dan Agroindustri West Science Business and Management Carmin: Journal of Community Service Jurnal Penelitian dan Pengabdian Masyarakat
Wati, Cicik Retno
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Determining Factors of Community Commitment in Automotive and Sneaker Communities Moko, Wahdiyat; Barinta, Dunga Dwi; Wati, Cicik Retno
MEC-J (Management and Economics Journal) Vol 5, No 1 (2021)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v5i1.10146

Abstract

This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is the automotive and sneaker communities. The data analysis used was SEM analysis using PLS software. Variable Brand Community Integration (x1) does not have the effect of significantly at variable community commitment (Y) and the perceived benefit (X2 ) effect is significant to the variable community commitment (Y). The study explains how importance of brand community integration and perceived benefits have a contribution to building brand community commitment. Companies can pay attention to community involvement in increasing their commitment to continue using the product. Besides, Members of communities will tend to pay attention to the benefits that they get to follow the community, It is can be used by companies to improve the provision of benefits to the members, and will give benefits for the company to increase the commitment of the customers.
Pemanfaatan Inovasi Social Media Marketing dalam Peningkatan Kualitas Pemasaran Produk UMKM Ibu-ibu PKK di Kelurahan Temas, Kota Batu Ratnawati, Kusuma; Susilowati, Christin; Wati, Cicik Retno
Carmin: Journal of Community Service Vol. 3 No. 2 (2023)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v3i2.83

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pelatihan mengenai pemanfaatan inovasi social media marketing kepada ibu-ibu PKK di Kelurahan Temas, Kota Batu, Jawa Timur dalam rangka meningkatkan kualitas pemasarann produk UMKM. Metode yang digunakan yaitu metode FGD (Focus Group Discussion), ceramah, tutorial, diskusi dan pendampingan menggunakan sistem pemasaran modern melalui media sosial (Instagram, TikTok, Facebook dan Whatsapp). Hasil yang diperoleh dari kegiatan pelatihan ini adalah ibu-ibu PKK di Kelurahan Temas, Kota Batu mendapatkan pengetahuan dan informasi mengenai penggunaan sistem pemasaran modern melalui media sosial dan spesifikasi strategi pemasaran yang digunakan untuk memperluas potensi pangsa pasar produk mereka dan membantu mengenalkan produk mereka kepada masyarakat luas.
Peningkatan Literasi Perencanaan Keuangan sebagai Sarana Pencegahan Pernikahan Dini Ratnawati, Kusuma; Nurmasari, Nuraini Desty; Wati, Cicik Retno
Jurnal Abdimas Mahakam Vol. 9 No. 01 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i01.3186

Abstract

Fenomena pernikahan dini masih menjadi isu signifikan di berbagai daerah di Indonesia, termasuk di Kelurahan Temas, Kota Batu. Salah satu faktor penyebabnya adalah rendahnya literasi perencanaan keuangan di kalangan remaja. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi perencanaan keuangan pada anggota Karang Taruna di Kelurahan Temas sebagai upaya preventif terhadap pernikahan dini. Literasi perencanaan keuangan yang ditingkatkan mencakup perencanaan keuangan secara pribadi, perencanaan keuangan bisnis, serta cara melakukan perencanaan keuangan yang baik. Peningkatan literasi keuangan ini diharapkan dapat membantu individu dalam membuat keputusan yang lebih bijak mengenai masa depan mereka dan mempersiapkan kondisi keuangan yang lebih baik. Kegiatan pengabdian ini menggarisbawahi pentingnya program literasi keuangan yang berkelanjutan bagi karang taruna dalam rangka pencegahan pernikahan dini dan peningkatan kesejahteraan ekonomi masyarakat.
Pelatihan Pangan Fungsional: Susu Kurma dengan Garam Himalaya untuk Cegah Stunting Yanuan, Mohammad Edwinsyah; Wati, Cicik Retno; Sholihah, Elis Rahmawati Mar’atus; Al Ayyubi, Waridad Umais
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.344

Abstract

This community service activity aims to enhance the understanding and skills of the residents of Dempel Village, Geneng Subdistrict, Ngawi Regency, in utilizing functional foods to support stunting reduction. The main focus is on training participants to produce high-nutrient date milk enriched with Himalayan salt, specifically targeted at pregnant women and members of the PKK women’s group. The team from PSDKU Agribusiness Management Campus 5 Ngawi provided education through counseling and hands-on practice in date milk production.  This community service activity was conducted on January 16, 2025, in Dempel Village, Geneng Subdistrict, Ngawi Regency, attended by 20 pregnant women and PKK members. The outcome of this program was the successful understanding of the steps to produce date milk with Himalayan salt, enabling participants to independently replicate the process. In addition to contributing to stunting prevention efforts, this activity also serves as a foundational idea and creates new business opportunities for the community by developing economically valuable local products.
Financial Insights and Risk Attitudes: Driving Firm Performance in Malang's Food and Beverage SMEs Fitria; Wati, Cicik Retno; Fadhila, Wildan
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.99

Abstract

This study aims to analyze and understand the relationship between financial knowledge, financial behavior, and firm performance. The study was conducted on 120 food and beverage SMEs in Malang. The sampling technique used was purposive sampling with several criteria. The sample size was determined by multiplying 12 research indicators by 10, following the approach of JR. et al. (2022). The data analysis in this study used SEM-PLS, assisted by the SmartPLS 3.3.3 software. The results indicate that financial behavior and financial risk attitude significantly affect firm performance, while the relationship between financial knowledge and firm performance yielded different results. The testing shows that financial knowledge does not significantly affect firm performance. Furthermore, these findings suggest that the level of financial knowledge among SME actors in Malang does not sufficiently support the improvement of SME firm performance. The low level of financial knowledge also leads SME actors to be more cautious in making financial and business decisions, as they can better assess the extent of business and financial risks they may face. Therefore, further training is needed to enhance the financial knowledge and capabilities of SME actors, particularly in the field of finance.
Investment Mindset: Unveiling Behavioral Bias, Enhancing Financial Literacy, and Delving into Risk Perspectives in Stock Investment Decisions Aisjah, Siti; Djazuli, Atim; Wati, Cicik Retno; Fadhila, Wildan
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1981

Abstract

Effective investment decision-making requires rational analysis, but is often influenced by psychological biases such as overconfidence and herding. This study examines the stock investment decisions of Generation Z in East Java, an age group closely tied to technology. The focus is on analyzing investment behavior, particularly the influence of overconfidence and herding bias, as well as the impact of financial literacy, through the mediation of risk perception. The study was conducted on 228 respondents aged 18–25 years who invested in the Indonesian Stock Exchange. Data collection and analysis used the SEM-PLS method through SmartPLS software. The results of the study indicate that risk perception is able to mediate the relationship between herding and overconfidence bias with investment decisions. However, risk perception cannot mediate the relationship between financial literacy and investment decisions. These findings contribute to the understanding of financial behavior, as well as guide Generation Z investors in making wiser investment decisions through a theoretical framework based on risk perception.
Co-Authors Al Ayyubi, Waridad Umais Atim Djazuli Barinta, Dunga Dwi Christin Susilowati Fadhila, Wildan Fitria Kusuma Ratnawati Nurmasari, Nuraini Desty Sholihah, Elis Rahmawati Mar’atus Siti Aisjah Wahdiyat Moko Yanuan, Mohammad Edwinsyah