cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Salam Fadillah Alzah
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+622165307062
Journal Mail Official
jurnal.ekonomi.perusahaan@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 32 No. 1 (2025): March - August 2025" : 5 Documents clear
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes Langgar
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1536

Abstract

Product-moment correlation is often used to verify the internal structure of a construct. Despite its widespread use among undergraduate and graduate students, and its inclusion in nationally distributed textbooks, the author argues that this technique is fundamentally flawed. This study aims to explain the shortcomings of product-moment correlation. This study found that Confirmatory factor analysis (CFA) is the appropriate technic for that purpose because use only common variance, latent variable score is obtained only from its verified indicators and the researcher can check the ability of each indicator ability to explain its latent variable.
The influence of liquidity, profitability and solvency on share prices in banking sector companies listed on the IDX in 2019-2021 Denny, Denny; Rakhman, Abdullah
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1105

Abstract

The company's stock price is an indicator of the company's success in assessing its good or bad performance. If the stock price in the market increases, the company successfully manages its business activities well. The theory contained in this study consists of banks, stocks, stock prices, liquidity, profitability, and solvency. This study also has a framework that will formulate research hypotheses. The research object used is banking sector companies listed on the Indonesia Stock Exchange in 2019-2021. The data used is secondary data with sample selection using a non-probability sampling technique with a judgment sampling approach. Hypothesis testing was carried out using descriptive statistical analysis, a regression coefficient convenience test to test data pooling, a classical assumption test, and multiple linear regression analysis with the help of IBM SPSS Statistics 25 software. The results of this study indicate that liquidity has no significant effect on stock prices, profitability has a positive and significant impact on stock prices, and solvency has no significant effect on stock prices. The conclusions of this study are (1) liquidity has no significant effect on stock prices, (2) profitability has a positive and significant effect on stock prices, and (3) solvency has no significant effect on stock prices.
The impact of KOCs' short video marketing on students' unplanned purchases of pre-loved footwear Nguyen Thi Phuong, Giang; Thai Dong, Tan; Nguyen Ngoc Phuong , Thao; Nguyen Thi Ha, An; Pham Ngoc, Duc; Le Thi Thanh, Truc
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1331

Abstract

In the digital economy, impulsive shopping behavior among Vietnamese students is gaining attention, driven largely by the influence of short videos from Key Opinion Consumers (KOCs). This study explores how KOCs impact impulsive buying, especially for second-hand footwear, an affordable and unique item that frequently attracts students. The research examines the role of KOCs' short video content in shaping students' unplanned purchase decisions. A mixed-method approach was employed, beginning with semi-structured interviews to gauge initial insights, followed by a quantitative survey of 524 students in Ho Chi Minh City. After data refinement, 512 responses were analyzed using the PLS-SEM model in SMARTPLS-4 software. The study concludes that KOCs play a substantial role in driving impulsive purchases among Vietnamese youth in the digital era. These findings offer insights for financial management education and effective influencer marketing strategies within Vietnam’s growing digital consumer landscape.
Profitability, investment, and financing decisions and their impact on firm value in the basic industry and chemicals sector Christian, Edwin; Asnawi, Said Kelana
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1814

Abstract

The aim of this research is to find out how profitability, investment decisions and funding decisions influence company value in Basic Industry & Chemicals sector companies listed on the Indonesia Stock Exchange from 2019 to 2021. In reality, high company value does not necessarily indicate good company performance. tall. In practice, not all companies want share prices that are too high, because they are afraid that investors will not be interested in buying them. The method used in this research is a quantitative method. The data used are manufacturing companies in the Basic Industry & Chemicals sector registered on the IDX during the 2019 - 2021 period. Based on the research results, it can be concluded that profitability and funding decisions have a positive and significant effect on company value. And Investment Decisions have a positive and insignificant effect on company value.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026 Vol. 32 No. 1 (2025): March - August 2025 Vol. 31 No. 2 (2024): September 2024 - February 2025 Vol. 31 No. 1 (2024): March-August 2024 Vol. 30 No. 2 (2023): September 2023 - February 2024 Vol. 30 No. 1 (2023): March-August 2023 Vol. 29 No. 1 (2022): March 2022 Vol. 28 No. 2 (2021): September 2021 Vol. 28 No. 1 (2021): March 2021 Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020 Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan Vol. 24 No. 1 (2017): Jurnal Ekonomi Perusahaan Edisi Maret 2017 Vol.24 No.1 Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2 Vol. 23 No. 1 (2016): JURNAL EKONOMI PERUSAHAAN VOL. 23 - NO. 1 EDISI MARET 2016 Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN More Issue