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Dedi Iskamto
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International Journal of Islamic Business and Management Review
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28080939     DOI : https://doi.org/10.54099/ijibmr
Core Subject : Economy, Art, Social,
Arts Economics, Econometrics & Finance Social Sciences
International Journal of Islamic Business and Management Review is a peer-reviewed economic journal serving as a forum for Islamic Business Economics Scholars concerning to area of Islamic Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers twice a year (on June and December). This journal encompasses original research articles including: 1. Islamic Banking and Financial Institution 2. Islamic Behavioral Economics 3. Islamic Development Economics 4. Islamic Environmental Economics 5. Islamic International Economics 6. Islamic Accounting 7. Islamic Bussiness and Entrepreneurship 8. Islamic Human Resources Management 9. Islamic Monetary Economics 10. Islamic Public Finance 11. Islamic Political Economy 12. Islamic Bussiness Management 13. Islamic Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 1 (2025)" : 12 Documents clear
The Influence of Content Marketing, Shopping Lifestyle, and User Experience on Purchase Decisions on the Shopee Marketplace Adriani, Evi; Azizah, Azizah; Eliza, Yulina
International Journal of Islamic Business and Management Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i1.1390

Abstract

This study aims to analyze the influence of content marketing and shopping lifestyle on the purchasing decisions of Shopee users. The research method used is quantitative, employing a survey approach involving 100 active Shopee users as respondents. Data analysis techniques include multiple linear regression to examine the influence of independent variables on the dependent variable.Research results show that, partially, content marketing, shopping lifestyle, and user experience have a significant influence on purchase decisions on the Shopee marketplace—and so do these factors simultaneously. The implications of this research can serve as a reference for e-commerce businesses in designing more effective marketing strategies that align with the characteristics of today’s digital consumers. Suggestions for Shopee: Increase the amount of relevant and engaging content, such as product tutorial videos, live streaming, and influencer reviews to boost consumer interest. Improve the user interface of both the app and website to make them more intuitive, faster, and user-friendly, and ensure that the payment and delivery systems run smoothly. Customize features and promotions according to consumer trends, such as flash sales, shopping gamification, and wishlist features that support both impulsive and routine shopping behaviors.
Scarcity Effect, FOMO, WOM, and Influencers in Iftar Snacks: A Study of Marketing Strategies During Ramadan in Indonesia Baltasar, Sora; Wibowo, Dani W; Akriyono, Phintoko Akhbar; Rohana, Ana; Wardani, Sandi Yuda; Puspitasari, Dini
International Journal of Islamic Business and Management Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1388

Abstract

This study examines the sale of takjil (iftar snacks) by Micro, Small, and Medium Enterprises (MSMEs) during Ramadan in Indonesia, emphasizing the integration of social, cultural, and religious values in business practices. Using a narrative review method, this research analyzes relevant literature to explore iftar snacks consumption patterns and marketing strategies adopted by MSMEs. Findings indicate that Ramadan is not only a spiritual occasion but also a time of increased social cohesion and economic opportunity. The tradition of iftar snacks stalls, embraced by both Muslims and non-Muslims, reflects local wisdom and a spirit of togetherness. Marketing strategies based on Fear of Missing Out (FOMO), scarcity, and word of mouth have proven effective, particularly through digital platforms. However, many MSMEs still struggle to understand consumer behavior and manage excess inventory. The study concludes that MSME success during Ramadan depends on their ability to present products attractively, build emotional connections with consumers, and implement marketing strategies that are responsive to cultural and social values.

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