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Utsaha: Journal of Entrepreneurship
Published by JF Publisher
ISSN : -     EISSN : 28098501     DOI : https://doi.org/10.56943/joe
Core Subject : Economy,
Economics, Econometrics & Finance
UTSAHA is Scientific Journal of Entrepreneurship that has specificities in fields of Management and Entrepreneur such as: Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) Economic Entrepreneurship Technopreneur etc
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 Issue 1 (2025)" : 6 Documents clear
DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS Lubis, Tona Aurora; Firmansyah, Firmansyah; Solikhin, Agus; Fitriaty, Fitriaty; Ningsih, Maryati
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.688

Abstract

This study explores the relationship between MSME souvenir governance and souvenir center governance in the context of supporting regional tourism in Jambi Province, Indonesia. The research addresses the challenges faced by MSME operators in accessing souvenir centers, such as limited skills, high raw material costs, and insufficient marketing knowledge, which hinder the overall tourism experience. To address these issues, this study develops a governance model based on key indicators that influence the efficiency and effectiveness of both MSME vendors and souvenir centers. The study employs a quantitative research approach, using purposive sampling to gather data from 100 MSME operators and souvenir center managers. The data is analyzed using Structural Equation Modeling (SEM) with SmartPLS software to evaluate the relationship between governance variables. The findings reveal that Product Quantity is the most influential factor in MSME souvenir governance, indicating that business actors must focus on maintaining consistent product supply. Meanwhile, Distance is the most significant indicator for souvenir center governance, highlighting the importance of strategic locations to attract customers. The study concludes that the governance practices of MSME souvenir vendors positively impact the governance of souvenir centers. This research provides valuable insights into improving governance structures in the souvenir industry, promoting better collaboration between MSME vendors and souvenir centers to support sustainable business growth.
THE IMPACT OF THE TECHNOLOGY ACCEPTANCE MODEL ON THE USE OF QR CODE PAYMENT AS A DIGITAL PAYMENT METHOD AMONG MSME ENTREPRENEURS IN THE CULINARY TOURISM CENTER OF SURABAYA Firdausi, Nafilah Rahma; Antonio, Gregorius Rudy
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.692

Abstract

Bank Indonesia introduced Quick Response Indonesian Standard (QRIS) to enhance digital transaction convenience, security, and efficiency, particularly to support MSMEs in boosting Indonesia's economy, although its adoption in the food and beverage industry remains limited. This research concentrates on the aspects that impact the willingness to use QRIS among MSME business owners in the Culinary Tourism Center of Surabaya, Indonesia through the lens of the Technology Acceptance Model (TAM). This causal study collected data from 50 MSME merchants over the age of 50 who had used QRIS as a payment method for more than a month. Using SEM-PLS analysis on SmartPLS 4.1, the research found that perceived usefulness significantly impacts the intention to use QRIS, leading to increased business productivity by enhancing transaction efficiency, reducing direct contact with clients, and improving payment security. The study also revealed that perceived ease of use does not directly influence the intention to use QRIS but affects it indirectly by enhancing perceived usefulness. The findings highlight the crucial role of perceived ease of use in shaping utility perception. The research contributes to the understanding of digital payment adoption among MSMEs in Indonesia, particularly in the food and beverage sector, by providing insights into the relationship between TAM variables. It emphasizes the need for targeted training and support to boost QRIS adoption, enabling MSME merchants to remain competitive in the digital economy. The study offers valuable recommendations for policymakers, financial institutions, and technological stakeholders to facilitate Indonesia’s economic digitalization through increased QRIS usage.
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
MSME FINANCIAL LITERACY MODEL AS A MEASURING TOOL FOR MSME FINANCIAL PERFORMANCE: Case Study of Bogor, Depok and Kuningan MSMEs Setiawati, Sri; Gursida, Hari; Indrayono, Yohanes
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.710

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are vital to the economy but often struggle with financial management due to limited financial literacy. This leads to poor accounting practices and weak financial reporting, hindering growth and competitiveness. The rapid changes of the industrial revolution 4.0 further challenge MSMEs to adapt. This study examines financial literacy’s role in enhancing MSME financial performance in Bogor, Depok, and Kuningan. It identifies key influencing factors and their impact. Using an associative methodology with quantitative and qualitative approaches, data were collected from 399 MSME practitioners via surveys, interviews, and Focus Group Discussions (FGDs). Structural Equation Modeling (SEM) with Partial Least Square (PLS) was used for analysis. Findings show financial behavior, attitude, bank product usage, credit/loans, and financial inclusion positively affect financial performance through financial literacy. However, risk preference and digital literacy had no significant impact. The study underscores the need to improve financial literacy and recommends developing a financial reporting application to help MSMEs manage finances effectively.
INFLUENCE OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY OF TIKTOK SHOP | TOKOPEDIA ON PURCHASE DECISION Anjelita, Adelia; Salim, Muhartini
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.714

Abstract

E-commerce in Indonesia is growing fast, with TikTok Shop and Tokopedia becoming increasingly popular platforms. Many factors such as brand awareness, brand association, perceived quality, and brand loyalty are crucial in impacting consumer purchasing decisions. This research aims to analyze the influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on consumer purchase decisions at TikTok Shop | Tokopedia, both partially and simultaneously. This research applies quantitative methods with non-probability sampling techniques, specifically purposive sampling, in sample selection. Data was collected through an online questionnaire using Google Forms, which was distributed to active users who had made purchase transactions at TikTok Shop | Tokopedia. The population of this research consisted of at least 100 respondents. Data analysis was carried out using the Multiple Linear Regression method. The results showed that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty have a positive and significant influence on purchasing decisions, both partially and simultaneously. Therefore, companies should improve their branding strategies to strengthen these four aspects to encourage purchasing decisions and maintain customer loyalty.
FROM TIKTOK TO CHECKOUT: How Social Media Marketing Influences Gen Z’s Purchase Intention for Halal Cosmetics through Brand Trust and Perceived Value Aribtha, Dwi Noviola; Salim, Muhartini
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.721

Abstract

For Generation Z, social media has become an inseparable aspect of daily life, influencing various aspects of consumer behavior, including purchasing decisions. Among the numerous social media platforms, TikTok has emerged as a powerful tool in shaping consumer perceptions, particularly in the beauty and cosmetics industry. In the context of halal cosmetics, TikTok plays a crucial role in enhancing perceived value and strengthening brand trust, both of which are essential factors in influencing purchase intention. This study aims to examine the impact of social media marketing via TikTok on purchase intention, with brand trust and perceived value acting as mediating variables. The research focuses on halal cosmetic products in Bengkulu Province, employing a quantitative methodology. Data collection was conducted through a structured questionnaire, with respondents providing their answers on a five-point Likert scale. A minimum sample size of 95 respondents was determined for this study. The data analysis was carried out using Smart PLS 4.0 to evaluate the relationships between the variables. The findings reveal that social media marketing has a significant and positive effect on purchase intention. Furthermore, brand trust and perceived value serve as mediators, reinforcing the relationship between social media marketing and purchase intention. These results highlight the importance of social media strategies in increasing consumer trust and perceived product value, ultimately driving purchase decisions for halal cosmetics.

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