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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol 5 No 2 (2024): December 2024" : 12 Documents clear
Pengaruh Inklusi Keuangan, Kepuasan Layanan, Pengetahuan Bunga, dan Penguasaan Teknologi Terhadap Akses Pinjaman Online Benanditha Kurnia Ratri; Purwo Adi Wibowo
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1696

Abstract

This research aims to analyze the influence of financial inclusion, service satisfaction, knowledge of interest, and mastery of technology on online loan access for PT employees. Hwaseung Indonesia. In this research, a quantitative approach was used with a population of 5.000 PT employees. Hwaseung Indonesia then took samples using a purposive sampling technique so that a sample of 100 employees was obtained from the population. Data was collected using a questionnaire specifically designed to assess these variables, then analyzed using a regression model with the help of SPSS software. The research results indicate that the variables financial inclusion and service satisfaction have no effect on online loan access because the calculated t value is < 0,1985 and the significance probability value is > 0,05. On the other hand, knowledge of interest influences access to online loans with a calculated t value of 2,995 with a significance probability value of 0,003 and mastery of technology has a significant influence on employees' decisions to access online loans with a calculated t value of 3,249 and a significance probability value of 0,002. These findings indicate that a better understanding of loan interest rates and technology skills are critical in increasing the accessibility of online loan services. This research provides important insights for companies and financial service providers to improve financial literacy and technology skills among employees, to encourage wiser and more responsible use of online loan services.
Pengaruh Literasi Keuangan, Lifestyle Hedonis, dan Sikap Keuangan Pribadi terhadap Perilaku Keuangan Mahasiswa Aghus Ali Awaluddin; Anna Widiastuti
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1699

Abstract

This study aims to determine financial literacy, hedonic lifestyle, and personal financial attitudes towards financial behavior both partially and simultaneously in 2021 unisnu jepara management students. The population in this study were 2021 management students as many as 134 respondents. The research method used by researchers is quantitative method and the tests carried out are: validity test, reliability test, normality test, multicollinearity test, heterocedicity, multiple linear regression analysis, t test, f test, and coefficient of determination. The testing tool used is SPSS 30 software for windows. The results of this study indicate that partially financial literacy has a positive effect on financial behavior, partially hedonic lifestyle has a positive effect on financial behavior, partially personal financial attitudes have a positive effect on financial behavior, simultaneously financial literacy, hedonic lifestyle, and personal financial attitudes affect financial behavior in 2021 unisnu management students, then the percentage of contribution of the influence of independent variables including financial literacy, hedonic lifestyle, and personal financial attitudes on the dependent variable financial behavior is 0.602 or 60.2%
The Analisis Dampak Struktur Modal Terhadap Profit Perusahaan Periode 2016-2023 Riri Prihatin; Maria Magdalena Manalu; Graciana Martha Siri
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1759

Abstract

This study aims to examine the impact of capital structure on the profitability of PT Jamkrida Jakarta from 2016 to 2023. A quantitative method with a descriptive approach was employed, using secondary data sourced from the company’s financial statements. The population in this research includes all financial reports of PT Jamkrida Jakarta, while samples were selected using the saturated sampling technique. Data analysis was conducted through simple linear regression with the help of SPSS software version 25.0 for Windows. The findings indicate that capital structure has a significant and positive effect on profitability, as demonstrated by a t-value higher than the t-table value (2.645 > 2.306) and a significance level of 0.034, which is below 0.050. Thus, H0 is rejected, and Ha is accepted, confirming a positive relationship between capital structure and profitability. The R Square (R²) value of 0.538 reveals that 53.8% of profitability variability is accounted for by changes in capital structure. These findings provide strategic insights for PT Jamkrida Jakarta in optimizing its capital structure to enhance profitability amidst dynamic economic conditions.
Pengaruh Pembayaran Digital terhadap Pertumbuhan Ekonomi Indonesia: Analisis Moderasi Tingkat Pengangguran dan Inflasi Arief Bachtiar; Dewi Sri Maulydia; Fajar Ramadhan; Rehan Isnan Purwandika
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1779

Abstract

This research aims to analyze the effect of non-cash payments and money supply on economic growth in Indonesia, considering unemployment and inflation as moderating variables. The data used in this research is in the form of semesterly data for the period 2009-2023, sourced from data presented by Bank Indonesia and BPS. This research used a quantitative approach with Moderated Regression Analysis (MRA) method which was analyzed using Eviews software. The result of this research suggest that non-cash payment has a Prob. of 0.003 (<0.05) and with positive coefficient of 1.390, and money supply has a Prob. of 0.000 (<0.05) with positive coefficient of 0.160. However, unemployment rate has a Prob. of 0.588 (>0.05), and inflation has a Prob. of 0.521 (>0.05). Furthermore, the interaction result between non-cash payment and unemployment rate has a Prob. of 0.032 (<0.05) with a negative coefficient of -0.134, and the interaction result between money supply and inflation has a Prob. of 0.302 (>0.05). Thus, it is obtained that non-cash payments and money supply has a significant positive effect on economic growth. Meanwhile, the unemployment rate and inflation directly has no significant effect on economic growth. Moreover, in the moderation analysis, the unemployment rate can moderate the effect of non-cash payments on economic growth. Conversely, inflation cannot moderate the effect of money supply on economic growth.
Determinan Minat Beli Tiket Bioskop: Perspektif Produk, Harga, Lokasi dan Promosi Desti Dirnaeni; Christera Kuswahyu Indira; Irfan Ardiansyah
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1461

Abstract

The aim of this study is to analyze the determinants of purchase intention for tickets to Jungkook's *I AM STILL* documentary. The analytical method used involves primary data, described from quantitative data collected through the distribution of online questionnaires. The tests conducted in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (T-tests), simultaneous tests (F-tests), and determination coefficient (R²). The sampling method employed in this study is purposive sampling, using IBM SPSS Statistics software, with a total sample size of 100 respondents. The T-test results show that the calculated t-values are greater than the critical t-values, as follows: Product (7.871 > 1.985), Price (5.007 > 1.985), Location (5.096 > 1.985), and Promotion (7.871 > 1.985). Thus, it can be concluded that these four independent variables have a partial influence on the purchase intention for tickets to Jungkook's *I AM STILL* documentary. The F-test results indicate that the calculated F-value of 102.326 is greater than the critical F-value of 2.69, meaning that the variables Product, Price, Location, and Promotion simultaneously influence the purchase intention for tickets to Jungkook's *I AM STILL* documentary.
Pengaruh Endorsment dan Pembuatan Konten Viral Tiktok Pada Buying Behavior Customer Rolando, Benediktus; Ferdian, Kevin
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1472

Abstract

Tiktok is an application where their main focus is to provide short videos based on the user's interest and current trends that are happening. By taking advantage of said feature, a brand could increase the Tiktok user's brand awareness about their brand and products by making certain short videos using Endorsements and Viral Marketing concepts. This research aims to determine how Endorsements and Viral Marketing effects the Buying Behavior of a customer or a Tiktok user. This research is done by using the quantitative method with primary data coming from distributing questionnaires to one hundred (100) people who have the Tiktok application and have an understanding about the concept of Endorsements and Viral Marketing. Said primary data was analyzed using SPSS program through various tests that include validation (r > 0.3), reliability (Cronbach's Alpha > 0.6: Endorsement = 0.907, Viral Marketing = 0.889, Buying Behavior = 0.902), normality (skewness between -2 to +2 and kurtosis between -7 to +7), heteroscedasticity, and multicollinearity (VIF = 2.033 < 10). The multiple linear regression analysis showed significant positive effects of both Endorsement (β = 0.506, p < 0.001) and Viral Marketing (β = 0.562, p < 0.001) on Customer Buying Behavior. The F-test results (F = 158.809, p < 0.001) confirmed that both variables simultaneously influence buying behavior. From these statistical tests, this research concluded that Endorsements and Viral Marketing have a significant positive impact on customer buying behavior among Tiktok users.
Pengaruh Profitabilitas, Leverage, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Sektor Healthcare Ainiyyah Mascida Eka Putri; Ani Hidayati
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1477

Abstract

This research aims to test and determine the influence of Profitability, Leverage and Company Size on Company Value in Healthcare Sector Manufacturing Companies listed on the Indonesia Stock Exchange (BEI) in 2018 - 2022. Profitability is measured by Return On Assets (ROA), Leverage is measured by Debt to Equity (DER), Company Size is measured by Market Capitalization (MC) and Company Value is measured by Price to Book Value (PBV). This type of research is quantitative research. The population used in this research is healthcare sector manufacturing companies listed on the Indonesia Stock Exchange (BEI). The technique used was the Purposive Sampling technique and obtained 7 manufacturing companies in the healthcare sector to be used as samples. The analysis techniques used in this research are classical assumption analysis, multiple linear regression analysis and hypothesis testing which are processed using the SPSS version 25 program. In this research the results show that profitability and company size partially have a positive and significant effect on company value, while leverage partially has a negative and insignificant effect on company value and profitability, leverage and company size simultaneously or together have a significant effect on company value
Pengaruh Kualitas Produk dan Inovasi Digital Marketing Terhadap Keputusan Pembelian Ulang Pelanggan Mcdonald’s Rolando, Benediktus; Dea, Alhima Nurmala
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1484

Abstract

This study aims to analyze the impact of product quality and digital marketing innovation on the repurchase decisions of McDonald's customers in Indonesia. Employing a quantitative approach with a survey method, data were collected through online questionnaires distributed to McDonald's customers. The collected data were analyzed using multiple linear regression to determine the influence of product quality and digital marketing innovation on repurchase decisions. The research results indicate that product quality has a positive and significant effect on repurchase decisions, with a regression coefficient of 0.45 and a p-value < 0.05. This means that the better the product quality, the higher the likelihood of customers making repeat purchases. Additionally, digital marketing innovation also has a positive and significant effect, with a regression coefficient of 0.38 and a p-value < 0.05. This suggests that more innovative digital marketing strategies lead to higher customer repurchase decisions. The regression model shows a good fit with an Adjusted R² of 0.62, indicating that 62% of the variation in repurchase decisions can be explained by product quality and digital marketing innovation. This research contributes to the development of marketing theory by highlighting significant factors influencing repurchase decisions. Practically, the findings provide managerial implications for McDonald's to enhance product quality and digital marketing innovation as strategies to boost customer repurchase decisions. By optimizing the use of digital technology in marketing activities and ensuring product quality that meets customer expectations, McDonald's can maintain and increase customer loyalty through repurchases.
Determinan Keputusan Pembelian Pengguna E-Commerce Tiktok Shop: Digital Marketing, Fitur Live Streaming, Online Customer Review, Content Marketing Komsi Koranti; Syntha Noviyana; Sriyanto; Nila Anjar Ramadhona
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1487

Abstract

Current technological developments are in line with the increasing number of internet users. Internet users make it easier for people to meet their needs, such as online shopping. The purpose of this study was to analyze the influence of digital marketing, live streaming features, online customer reviews, content marketing on purchasing decisions and to determine the independent variables that have the most dominant influence on purchasing decisions on the Tik Tok Shop e-commerce application. This research method uses primary data with the test stages carried out, namely validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test and coefficient of determination. Data collection was carried out using a questionnaire instrument with data collected from 100 respondents. The sampling method in this study is non-probability sampling with a purposive sampling technique. The testing tool used is SPSS. The results of the study showed that purchasing decisions were simultaneously influenced by digital marketing variables, live streaming features, online customer reviews, content marketing. Purchasing decisions were partially influenced by live streaming features, online customer reviews, and content marketing. digital marketing did not have a significant influence on purchasing decisions. Content marketing is the variable that has the strongest influence on purchasing decisions.
Determinan Keputusan Pembelian Pada E-Commerce Shopee: Perspektif Live Streaming, Diskon dan Gratis Ongkos Kirim Tia Chisca Anggraeni
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1702

Abstract

The aim of this research is to determine the influence of Live streaming, Price Discounts and Free Shipping on Purchasing Decisions on Shopee E-commerce partially and simultaneously. The analysis method in this research uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, T Test (Partial), F Test (Simultaneous), and Coefficient of Determination Test (R2). The data used in this research is primary data obtained using a questionnaire instrument with a sample size of 100 respondents. The method for taking this sample is non-probability sampling with a purposive sampling technique. Data was processed using SPSS v.23 tools. Based on the results of the T test research, it shows that the Live streaming variable partially has no and significant influence on the purchasing decision variable. Meanwhile, the Price Discount and Free Shipping variables partially have a positive and significant effect on purchasing decisions on Shopee e-commerce. Then the results of the F test show that the variables Live streaming, Price Discounts and Free Shipping simultaneously have a significant influence on purchasing decisions on Shopee e-commerce. The results of the coefficient of determination (R2) show that the influence of Live streaming, Price Discounts and Free Shipping on purchasing decisions is 59.7%, while the remaining 40.3% is the contribution of other variables not included in this research, for example service quality, promotions, and so on.

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