cover
Contact Name
Aggi Panigoro S.
Contact Email
lppm@unibi.ac.id
Phone
+628986687080
Journal Mail Official
jurnal.artcomm@unibi.ac.id
Editorial Address
Jl Soekarno Hatta No. 643, Kota Bandung
Location
Kota bandung,
Jawa barat
INDONESIA
ArtComm : Jurnal Komunikasi dan Desain
ISSN : 25980408     EISSN : 25975188     DOI : https://doi.org/10.37278
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
Articles 5 Documents
Search results for , issue "Vol 4 No 1 (2021): Artcomm" : 5 Documents clear
Gaya Skandinavia Pada Ilustrasi Flora Marimekko Citra Kemala Putri
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.011 KB) | DOI: 10.37278/artcomm.v4i01.396

Abstract

The Scandinavian style is one of the styles that has big influence on the development of interior design, product and visual in the world. The Scandinavian style is influenced by several things including folk culture, as well as local and international historical events. Marimekko is a Finnish and Scandinavian-style pioneered company that was founded in 1951.By today, Marimekko has produced thousands of illustrations which are used as patterns on dresses, home furnishings, etc. The objects those Marimekko's illustrations usually used such as geometric, abstract and floral objects. This study is analizing the influence of the Scandinavian style on the floral illustrations of Marimekko’s pattern illustrations. The case of this study are several Marimekko illustrations entitled "Unikko (Poppy)" and "Maalaisruusuu (Country Roses)" by Maija Isola in 1964, "Ajusko" by Annika Rimala in 1968, "Kuuma (Hot)" by Fujiwo Ishimoto in 1978, “Kylmankukka (Pasque Flower)” by Aino-Maija Metsoia in 2008, “Oodi (Ode)” by Teija Puranen in 2012, and “Hyma (Frost)” by Aino Maija Metsola in 2019 This study uses qualitative method which is supported by various data sources. The results of this study reveal that the way of depicting the illustrations use Naturalist Perspective Momentopname visual language (NPM) dominantly and they contain Scandinavian illustration characteristics. The illustrations used in the Marimekko patterns show a strong character and identity, not only as a brand, but also as cultural identity whch are geographical and communal folk tradition identity.
KONTRUKSI REALITAS SOSIAL PADA IKLAN KAMPANYE DIESEL: BE A FOLLOWER Sophia Purbasari
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.16 KB) | DOI: 10.37278/artcomm.v4i01.400

Abstract

This research aims to analyze the socio-cultural construction of reality on commercial products of Brand Diesel with their campaign commercial ads series Diesel:Be A Follower. Social and cultural construction of the products seen as a sign, as well as sign language as verbal, so businesses advertising media construct social and cultural meanings inherent in a sign that structured products in the minds of consumers. Using a qualitative approach, data collected through the recording commercials advertising television. The study uses a review semiotics Barthes as a method for analyzing the layers of meaning as a sign of reality (reality of denotation, connotation and myth). The results showed that the advertisers have done a variety of ways persuasive to lead the consumer to use the product promoted, so that the function of advertising is done by the manufacturer does not emphasize on functionality or usability of the product but the social-cultural function is constructed, how to be a sign of the structure, and natural as well as the language used in the communication. Advertising messages has become a socio-cultural meanings of consumption for consumers who then applied these meanings to the social and cultural life as a natural thing
Peranan Akun Twitter @Txtdaripemerintah Sebagai Ruang Publik Bagi Masyarakat Dalam Perspektif Komunikasi Di Media Sosial Shinta Hartini Putri; Leoni Oktavia Maharani
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.672 KB) | DOI: 10.37278/artcomm.v4i01.401

Abstract

New media, especially social media, are often used by various levels of society, because social media is not only a channel of information or a means of entertainment, but more than that social media is a public space that allows people to know, give opinions, correct and criticize all forms of information development or issues that occurred. One of the social media that has become a public space is Twitter, in this study, in particular, the Twitter account @txtaripemerintah. The account is a base that accommodates and uploads all forms of information in the form of news and statements from the government from online news portals. The @txtdaripemerintah account carries out its function as a public space so that the public can find out, correct and express their opinions regarding current issues. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the twitter account @txt from the government, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal, Faculty of Communication and Design, UNIBI. The target of research results is expected to be the completeness and analysis of data in the research environment.
Pengaruh Budaya Organisasi Terhadap Kinerja Organisasi Faisal Reza; Ira Valentina Silalahi
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.845 KB) | DOI: 10.37278/artcomm.v4i01.403

Abstract

Organizational culture is one of the most important constructs in management research. The purpose of this exploratory study is to determine the impact of organizational culture on organizational performance in order to find out how organizational culture helps in improving organizational performance. This study uses a descriptive approach by examining the results of several existing empirical studies. The findings indicate that all cultural dimensions influence different perspectives of organizational performance. Other studies reveal that organizational culture has an influence on company performance in terms of stability, competitiveness and performance orientation. Organizational culture has a profound impact on organizational processes, employees and their performance. The same research shows that if employees are committed and have the same norms, it can improve performance to achieve overall organizational goals. Leaders are recommended to develop a strong culture in the organization to improve employee and organizational performance. For this reason, this article will examine, based on empirical research, the relationship between culture and organizational performance.
Desain Kostum Busana Musisi Independen Indonesia Sebagai Media Branding Banon Gilang Muhamad Kali Ichsan
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1065.634 KB) | DOI: 10.37278/artcomm.v4i01.444

Abstract

Kebudayaan populer tidak mampu dilepaskan dari kultur postmodern. Dalam posmodernisme segala nilai kembali pada penampilan dan keuntungan. Industri musik dan fashion menjadi industri yang tumbuh dan berkembang dalam konsep postmodernisme. Identitas pada akhirnya menjadi penting dalam proses branding. Dimana identitas memiliki kekuatan sebagai penunjang penampilan. Industri musik tanah air kini memasuki era dimana industri Independen lebih diuntungkan. Modal yang besar tidak lagi dibutuhkan dalam proses produksi dan distribusi musik karena dibantu oleh media daring yang kini telah mudah diakses. Dengan adanya kemudahan itu persaingan di industri musik independen juga semakin ketat. Tata busana menjadi salah satu media branding paling menarik sehingga memudahkan konsumen untuk mengingat dan menyerap ideologi dari produk tersebut. Dengan proses analisa menggunakan idiom - idiom Postmodernisme, peneliti berharap proses branding akan dapat dilakukan secara lebih menyeluruh. Sehingga nantinya akan memudahkan sebuah produk untuk dipasarkan secara tepat.

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