cover
Contact Name
Romindo
Contact Email
romindo@yp3a.org
Phone
+6281275518124
Journal Mail Official
jurnal.mukasi@gmail.com
Editorial Address
Jl. Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ilmu Komunikasi
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Articles 7 Documents
Search results for , issue "Vol. 1 No. 4 (2022): November 2022" : 7 Documents clear
Pesan Ritual dalam Pemindahan Ibu Kota Negara (Analisis Semiotika Roland Barthes pada Tayangan Live Youtube Sekretariat Presiden) Ayu Yustian; Rifma Ghulam Dzaljad; Arya Athallah; Ghina Sabilla Lesmana
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1085

Abstract

The transfer of the National Capital City (IKN) in the IKN Zero Point Area, in Penajam Paser Utara Regency, East Kalimantan carries the concept of a modern city, a sustainable city and an international class city. President Joko Widodo inaugurated Law Number 3 of 2022 concerning the National Capital as proof of the government's seriousness towards the new National Capital. As a marker of the beginning of the construction of the IKN in East Kalimantan, on March 14, 2022, President Joko Widodo performed a Kendi Nusantara ritual. This ritual unites the land and water of 34 provinces in Indonesia into an Nusantara Jug. This ritual is thought to bring to life a long-abandoned mystical tradition. For this reason, researchers are interested in revealing the meaning of connotations, denotations, and myths in the Kendi Nusantara ritual based on the Youtube live streaming of the Presidential Secretariat. The results showed that from the 5 scenes analyzed, there was a meaning of denotation, namely describing the form of local wisdom of the unification of land and water. The meaning of connotation is a ritual that contains the hope that the development of IKN runs smoothly. The meaning of the myth signifies the support of the Indonesian people in the development of IKN in order to avoid danger and be protected by God Almighty. An important message in the Kendi Nusantara ritual describes the unity, unity and diversity of Indonesian society, although it is inversely proportional to the concept of IKN as a sophisticated and modern city but still practices irrational mystical rituals.
Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019 Alvin, Silvanus
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1167

Abstract

Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.
Nonverbal Communication as a Communication Strategy in Hotel Job Interview: A Narrative Inquiry Study Susanti, Luh Eka; Nova, Muhamad
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1263

Abstract

Nonverbal communication is portrayed as a communication strategy to convey interpersonal communication meaning. This study aimed at identifying the types of nonverbal communication applied by the job applicant in a hotel job interview and the users’ perspective toward the nonverbal communication applied as a communication strategy. This study employed a qualitative study with narrative inquiry design by interviewing one experienced human resources officer and 2 human resources managers. The data were gathered through interviews in different sections with different informants. The interview was recorded and transcripted. The interview transcription was analyzed to identify the tendency of the informant’s answers. The result showed that the most nonverbal communication occurring in hotel job interview include body language, voice tone, and grooming. The human resources managers and staffs, as an interviewer, prefer to have good attitude over good knowledge. This implied that hotel job applicants must be aware on their body language, voice tone, and grooming before attending a job interview.
Sosialisasi Guru Madrasah dalam Meningkatkan Kedisiplinan Pelajar di Madrasah Aliyah Swasta Amaliyah Tanjung Tiga H. M. Baihaqi
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1272

Abstract

This study seeks to describe the socialization of madrasah teachers in improving student discipline at the private madrasah aliyah amaliyah tanjung three. The purpose of the research is to provide information and education to readers that madrasas are educational institutions that have a strategic role to build character so that they become disciplined students. The data collection techniques used were observation and unstructured interviews and then the data were analyzed objectively and described scientifically by following the procedures for writing scientific papers. The results of the study were found as follows: First, socialization in improving student discipline was carried out in persuasive ways. Second, private madrasah aliyah teachers at tanjung three always carry out internal monitoring of student character and student discipline, if there are still undisciplined students, madrasa teachers identify early triggers for these students to become undisciplined. Third, private madrasah aliyah teachers in Tanjung Tiga always provide examples of discipline for students to be role models for them. Fourth, the head of the private madrasah aliyah tanjung three conducts periodic evaluations of all madrasah residents with the aim of improving things that must be improved for the next day. Fifth, private madrasah aliyah teachers at Tanjung Tiga on various occasions always educate students to always comply with the rules and regulations that apply in the madrasa environment.
Strategi Komunikasi Sekretariat TKPSDA dalam Meningkatkan Kinerja TKPSDA Wilayah Sungai Toba-Asahan Novriani, Rini; Dewi Kurniawati; Iskandar Zulkarnain
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1302

Abstract

The research aims to analyze the  communication strategy that is employed by the TKPSDA secretariat and analyze the dynamics and efforts in implementing the secretariat’s communication strategy in improving the performance TKPSDA Toba-Asahan River Area.  This research uses the concept of communicatrion strategy and Herbert Mead’s theory of symbolic interaction. The researcher uses a qualitative approach with a descriptive method. The research subjects consist of seven informants using the puposive technique. The results show that the communication  strategy of the TKPSDA secretariat is carried out by considering four aspects, namely the aspect of  knowing the communicant, the aspect of the message being conveyed, the aspect of the media being used, and the aspect of the communicator’s role. The obstacles faced by the TKPSDA secretariat are the different levels of members undesrstanding, the unvailability of facilities from members to carry out online activities, the  presence of TKPSDA  members representative of government elements, the factor of the work of the secretariat team that carries on the other works, and the monitoring and  evaluation have not been implemented towards recommendations of trial results oh the TKPSDA Toba-Asahan River Area.
Model Pendampingan Komunikasi Antarpribadi Petugas Pembinaan Lapas Kelas IIB Kuala Simpang dalam Pembinaan Perilaku Narapidana Kasus Pembunuhan Holillah, Tashya
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1303

Abstract

The Objective of the research is to analyze communiaction accompaniment model among the wardens of class IIB Prison, Kuala Simpang in developing homicidal prisoners. The Research uses constructive paradigm in which the phenomena are constructed objectively and scientifically. It also uses qualitative method, and the data are gathered by conducting library research, non-participant observation adan interview. The research subjects are the wardens, taken by using purposive sampling technique with criteria of those who accompanied homicidal prisoners. The result pf the research shows that the wardens used some models: social interaction model, behavioral counseling model, humanistic personal model and equality model. The form of inter-personal communication development. In this case, there are some obstructions- behavioral obstruction, physical obstruction, decoding obstruction, adan media obstruction, they can be solved by increasing facility and infrastructure which supported the process of accompaniment in devoloping homicidal prisoners in the class IIB Prisons, Kuala Simpang.
Daya Ikat Perjanjian Jual Beli dalam Marketplace Shopee Dengan Sistem Pembayaran Cash On Delivery (COD) Angelia Putriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.2106

Abstract

The era of digital transformation has changed the way many businesses operate, communicate and compete. In this era, businesses need to develop relevant strategies to remain competitive. Contemporary businesses are undergoing digital transformation, the role of a viable strategy has become very important for any company. There are various important aspects to focus on when developing a digital business strategy: primarily, increasing the scope of business operations as well as implementing the latest IT solutions to make this strategy a long-term “scale-up” plan intended to maintain the company's viability, performance and contribute to the achievement of Development Goals Sustainable (SDGs). The purpose of this article is to analyze the development of efficient business strategies in the digital era. The method used in this analysis is a qualitative descriptive method. The results of this discussion show that in the era of the “new economy” and the digital transformation that accompanies it, an innovative digital business strategy based on advanced IT solutions and aligned with the SDGs is a great opportunity for companies to deviate from competitors and gain a competitive advantage.

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