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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 431 Documents
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Rekonstruksi Strategi Branding Berbasis Artificial Intelligence di Era New Media Achmad Arrosyidi; Mochammad Arifin; Hardman Budiardjo
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.5208

Abstract

Branding in the new media era faces a strategic problem because consumer interactions are increasingly fragmented across digital platforms, while brands are required to deliver personalized, transparent, and authentic communication. This study aims to reconstruct a conceptual model of Artificial Intelligence (AI)-based branding strategy that explains the relationship between AI capability, digital branding strategy, customer experience, engagement, trust, and branding performance. The study applies a literature review approach using 25 core articles and 5 supporting references obtained from Scopus, ScienceDirect, SpringerLink, MDPI, Taylor & Francis, and Google Scholar. The analytical technique is thematic analysis conducted through literature identification, screening, relevance evaluation, data extraction, open coding, axial coding, theme classification, and conceptual synthesis. The findings show that AI capability is the most dominant theme; 18 of 25 core articles position data processing, prediction, automation, and personalization as the foundation of modern branding strategy. Other themes include AI-driven brand management, digital marketing and new media strategy, customer experience, brand engagement, brand equity, trust, ethics, transparency, generative AI content, and human-AI collaboration. The novelty of this article lies in an integrative model that places AI not merely as an automation tool but as a strategic branding capability controlled by ethical governance and human creativity.

Page 44 of 44 | Total Record : 431

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