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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 431 Documents
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Persepsi dan Preferensi Kalangan Ibu terhadap Kampanye Aqua #BijakBerplastik di Instagram Kayla Cahya Kinasih; Fadila Hafsyah Aprilia; Fadillah Putri Safira; Naila Diva Azalia; Rizky Ramadhani Putri Brando
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.4140

Abstract

The increasing volume of household plastic waste in urban areas has become an increasingly complex environmental problem due to the low level of public awareness in managing plastic waste in daily life. In response to this issue, environmental campaigns through social media, such as Aqua’s #BijakBerplastik campaigns on Instagram, have emerged as an effort to raise public awareness of plastic waste reduction, particularly among mothers who play an important role in managing household consumption. Based on this context, this study aims to understand the perceptions and content preferences of Generation Y mothers in the Greater Jakarta area (Jabodetabek) toward Aqua’s #BijakBerplastik campaign on Instagram, as well as how they interpret the campaign messages in their daily lives. To achieve this objective, this study employed a qualitative descriptive method using in-depth interviews with four Generation Y mothers who have different educational backgrounds, occupations, and social media usage habits. The findings indicate that the campaign was positively received because it was considered relevant to mothers’ roles in managing household needs and plastic waste. Positive perceptions were reinforced by the informants’ personal experiences related to environmental conditions in their residential areas, which are vulnerable to waste and flooding issues. Campaign exposure occurred organically through Instagram’s algorithm, while content preferences were influenced by visual appeal, narrative flow, and clarity of technical information. The campaign was perceived as effective when it presented practical and applicable examples of real actions in daily life.
Komunikasi Krisis Pejabat Publik dan Resepsi Netizen (Viralitas Lagu Bupati Purwakarta 2026) Sri Riski Wulandari; Muhammad Zia Ulhaq; Rahmat Kurniawan
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.5127

Abstract

Public officials' social media crisis communication often fails to defuse public anger, particularly in crises touching on gender equality, as seen in the viral Sundanese song "Lalaki Langit, Lalanang Bejat" by the Regent of Purwakarta, Saepul Bahri Binzein, which drew national controversy for being seen as demeaning to women. This study analyzes the crisis response strategy the Regent took through his official apology video and maps how netizens received it, extending Situational Crisis Communication Theory with a digital audience reception perspective. Using a qualitative descriptive method with a single case study design, the study gathered primary data through screenshots of the comment section under the official apology video on Instagram @omzein_bupatiaing (7,082 likes, 2,820 comments), after a filtering process, this yielded 30 unique comment units selected purposively based on the highest levels of engagement, which were then analyzed using Situational Crisis Communication Theory to map the crisis response strategy and Stuart Hall's reception theory to map netizen reception. The findings show the Regent's response fell into a diminishment cluster built on a conditional apology and the ‘written before taking office’ defense, which rested on a claim about the timing of authorship prior to holding public office. Of the 30 coded comments, 70% took an oppositional stance, drawing far greater resonance than negotiated or dominant readings, alongside allegations of buzzer activity and the deletion of critical comments that risked deepening the trust crisis. The study concludes that the diminishment strategy and conditional apology model failed to defuse public anger in this morally charged crisis
Transformasi Peran Jurnalistik dan Iklim Komunikasi Adaptif: Studi Fenomenologis Wartawan Pos Kupang Adrianus .; Yustikasari .
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.3672

Abstract

Digitalization has caused a shift in the media landscape, which has also presented challenges for local journalism in Indonesia, particularly in peripheral areas like East Nusa Tenggara. Amid declining print media circulation and the increasing dominance of online media, local journalism faces challenges in maintaining its professional identity and social values in the digital public sphere. This study aims to understand how journalists in Harian Pagi Pos Kupang interpret the changes in their professional roles in the era of media convergence, and how these experiences shape new awareness in local journalism practices. This study uses a phenomenological approach (Moustakas, 1994) and involves six active reporters as participants. After data was collected thru in-depth interviews, editorial observations, and digital artifact analysis, it was followed by Braun & Clarke's (2006) thematic analysis to identify significant meanings from the participants' experiences. The research findings revealed five main themes: (1) the transformation of journalists' professional identity from news writers to meaning creators; (2) the negotiation of digital ethics between speed and truth; (3) technological adaptation amidst infrastructure limitations; (4) local-global tensions in maintaining regional journalism identity; and (5) journalists' moral resilience as social responsibility. Overall, local journalism in NTT has not only survived amidst digital disruption but has also created a new media ecology based on moral values, community solidarity, and regional journalistic ethics.
Strategi Komunikasi Human Capital BRI RO Semarang Pada Proses Rekrutmen BBAP Rasyandra Aulia Narwastu; Liya Umaroh
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.4094

Abstract

The rapid development of technology and digital transformation has changed communication patterns in the banking sector, particularly in the dissemination of recruitment information and the management of human resources. These changes create communication challenges for banking institutions in attracting and managing qualified human resources, making effective communication strategies essential in recruitment activities. This study aims to analyze the communication strategies implemented by the Human Capital Division of Bank Rakyat Indonesia (BRI) Regional Office Semarang in the recruitment activities of the BBAP (BRILian Banking Associate Program). This research employs a qualitative descriptive method with a case study approach. The research subject is the Human Capital Division of BRI Regional Office Semarang. Data were collected through in-depth interviews, participatory observation, and documentation related to communication activities in the BBAP recruitment process. Data analysis was conducted through data reduction, data presentation, and conclusion drawing to obtain a comprehensive understanding of the communication strategies applied. The results indicate that the Human Capital Division of BRI RO Semarang applies an integrated communication strategy by combining direct and digital communication approaches. Digital media such as social media and career websites are utilized to expand information reach, while direct communication is carried out through collaborative activities such as job fairs and internal coordination. These strategies support effective recruitment communication and the development of adaptive and high-quality human resources.
Integrated Marketing Communication in Building Online Communities: A Strategic Analysis of Mataharikita.co Feby Nelson; Christabella Clarissa; Kanienda Geminar
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.4206

Abstract

This article examines the role of Integrated Marketing Communication (IMC) in enhancing the visibility, trust, and sustainability of youth-led non-governmental organizations (NGOs) in Indonesia, with a case study of Mataharikita.co. As a youth organization dedicated to mental health, self-development, and free counseling services, Mataharikita.co faces both opportunities and challenges in engaging stakeholders and sustaining its programs. Using the qualitative research through the thematic analysis,, the study employed semi-structured interviews with organizational members and non-participant observation to explore how IMC strategies are implemented. The researchers analyzed the data by directly linking the information obtained from in-depth interviews to specific pre-existing theories. The data was categorized and assessed based on its relevance to the Integrated Marketing Communication (IMC) framework, specifically examining tools such as advertising, sales promotion, public relations, and direct marketing. The findings reveal that Mataharikita.co relies heavily on Instagram to build a strong online community of more than 13,800 followers through consistent posting, interactive features, and organic engagement. Making Instagram as a central communication platform, Trust-based Public relations, Free Service and Sales Promotion. The study concludes that IMC provides an effective framework for youth NGOs to integrate, also as the contribution of trust-based IMC Model for NGOs,  for balancing altruistic missions with organizational sustainability.
Strategi Komunikasi Pemangku Kepentingan LSM Rifka Annisa WCC dalam Penanganan Kekerasan terhadap Perempuan Kristina Andryani; Felicciana Yayi Amanova; Ikhsan Fauzi A
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.4389

Abstract

The issue of violence against women is rooted in the manifestation of historically unequal power relations between men and women, leading to male domination and discrimination against women. The discourse on violence against women requires ongoing handling through the synergy of various stakeholder elements. Rifka Annisa Women’s Crisis Center is an NGO that is competent in handling issues of violence against women. The services provided by the Rifka Annisa Women's Crisis Center include: handling and assisting victims of gender-based violence, advocating for policies related to women's empowerment, and educating the public to change their mindset towards values and norms that are fair to women by conducting campaigns, training, and research. This study aims to analyze and describe the stakeholders who can influence Rifka Annisa's performance in addressing the discourse of violence against women and the form of implementation of Rifka Annisa WCC's stakeholder communication. This study is a qualitative descriptive study with data collection through documentation studies and in-depth interviews. The data analysis technique uses an interactive analysis model that includes data condensation, data display, conclusion drawing, and verification. The results show that Rifka Annisa WCC prioritizes establishing partnerships with stakeholders in the government and non-government sectors who have the authority and ability to implement programs and policies that can accommodate women victims of violence. Rifka Annisa implements stakeholder communication through hearings, policy advocacy, and training for stakeholders.
Pengaruh Kualitas Konten Netflix Original Squid Game terhadap Loyalitas Pelanggan di Pantai Indah Kapuk Charlene Kwannaka; Rubiyanto .
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.4521

Abstract

The digital entertainment industry has experienced rapid growth alongside the increasing use of internet-based Over-The-Top (OTT) platforms. As a global streaming platform with a subscription-based business model, Netflix relies heavily on customer loyalty to sustain the continuity of its services. One of the strategies implemented by Netflix is the content production of Netflix Originals, one of which is the series Squid Game. Although previous studies have examined customer loyalty in streaming services, research that specifically highlights content quality as a factor influencing customer loyalty remains limited, particularly in the context of a single title with high audience expectations. This study aims to examine the effect of the content quality of the Netflix Original Squid Game Season 3 on customer loyalty with customer satisfaction as an intervening variable based on Expectation–Confirmation Theory (ECT) among Netflix subscribers in Pantai Indah Kapuk. This research employed a quantitative approach using purposive sampling techniques involving 332 respondents who were Netflix subscribers and had watched the series. Data were analyzed using path analysis to examine direct and indirect effects, as well as the Sobel test to examine the mediation effect among variables. The results show that Netflix Original Squid Game Season 3 content quality has a positive and significant effect on customer loyalty both directly and indirectly through customer satisfaction. These findings support Expectation–Confirmation Theory (ECT), which explains that perceived performance of a service influences the formation of customer satisfaction, which in turn encourages customer loyalty toward streaming services such as Netflix.
Uncertainty Reduction Through Social Media and Post-Concert Emotional Recovery Among K-Pop Fans Jasmine Alya Pramesthi
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.4531

Abstract

Post-Concert Depression (PCD), the emotional emptiness and mood decline experienced after intense concert euphoria remains an underexplored phenomenon in communication research, particularly regarding how fans manage this condition through communicative strategies. This study aims to examine the effect of uncertainty reduction strategies on the emotional well-being of K-Pop fans following concert attendance, specifically in the context of overcoming Post-Concert Depression (PCD). This study employed an explanatory sequential mixed methods design, combining quantitative and qualitative phases. In the quantitative phase, a survey was administered to 120 K-Pop fans who had attended at least one concert in 2024, selected using purposive sampling. Data were analyzed using simple linear regression with the assistance of SPSS 28. In the qualitative phase, in-depth interviews were conducted with five informants drawn from the survey respondents to deepen the quantitative findings Emotional well-being was operationalized using the Positive and Negative Affect Schedule (PANAS), measuring both positive and negative affect dimensions. The quantitative results reveal that uncertainty reduction (X) has a significant positive effect on emotional well-being (Y), explaining 49.5% of the variance (R² = 0.495; t = 10.761; p < 0.001). Interview findings corroborate these results, demonstrating that communication strategies, particularly active strategies such as peer interaction and information sharing, effectively alleviate PCD symptoms and enhance fans' post-concert emotional states. These findings contribute to the literature on the extended application of Uncertainty Reduction Theory beyond interpersonal contexts into the domain of popular culture and fan communication.
Strategi Integrated Marketing Communication Scomadi Indonesia dalam Meningkatkan Kesadaran Brand Awareness di Jakarta Dhiasarafif Bucita Khalaflabib; Vilya Dwi Agustini; Titis Gandariani
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.4599

Abstract

The growing trend of retro scooters in Jakarta presents significant market opportunities; however, Scomadi Indonesia, a brand that promotes the concept of “modern classic scooters”, faces the challenge of low brand awareness amid the dominance of competitors such as Vespa. This study aims to analyze the integrated marketing communication (IMC) strategies implemented by Scomadi Indonesia and to identify the supporting and inhibiting factors in building brand awareness. This study uses a qualitative approach with a case study method. Data analysis techniques follow the model developed by Miles, Huberman, and Saldana, which includes data collection, data condensation, data presentation, as well as drawing conclusions and verification. The results of the study indicate that Scomadi Indonesia implements all five components of IMC, namely advertising (online and offline), sales promotion, face-to-face sales, direct marketing, and public relations. The Scomadi Owners Indonesia (SOI) community contributes 60% to marketing effectiveness. Key supporting factors include top management support, a family-like culture, and a strong unique selling proposition. No inhibiting factors were identified; rather, they are viewed as challenges, namely the public’s perception of high prices and the long-established dominance of the Vespa brand. Scomadi’s brand awareness is at the brand recall stage
Kesenjangan Komunikasi Pemasaran Desa Wisata Berbasis Kearifan Lokal: Analisis Komparatif Multikasus di Sumatera Barat Gilang Surendra; Tia Kharina Elvonny; Dion Eriend
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.4638

Abstract

West Sumatra hosts 456 tourism villages rich in Minangkabau local wisdom, yet tourist visits remain highly concentrated in urban centers while most rural villages face significant marketing communication gaps. This study aims to critically and comparatively analyze the marketing communication gaps of local wisdom-based tourism villages in West Sumatra, positioning Desa Wisata Kubu Gadang as the success benchmark. Methodologically a qualitative comparative literature (documentary) study with an analytical-comparative multi-case design, this research examines six tourism villages (Kubu Gadang, Guranjhil, Nagari Sumpu, Marapalam, Apar, and Sarugo) through literature review of academic publications and public documents, analyzed using qualitative content analysis with cross-case synthesis. The findings identify six determinant factors for successful marketing communication: (1) the presence of change agents bridging tradition and innovation; (2) the ability to create viral content from local wisdom; (3) integration of tourism packages within coherent marketing narratives; (4) institutional diversification; (5) academic collaboration; and (6) adequate digital infrastructure. Kubu Gadang's 425% visitor increase and ADWI 2023 Advanced Village status indicate that creative commodification of local wisdom constitutes the most effective marketing communication strategy, with human agency and creative innovation proving more determinative than structural factors alone.

Page 41 of 44 | Total Record : 431

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