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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Unveiling the key drivers of effective e-procurement in local government: a mixed-method analysis Prasetyo, Deddy; Ambarwati, Rita
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p113-130

Abstract

Electronic procurement (e-procurement) based on e-procurement quality dimensions. In this unique case, the realisation of electronically conducted procurement has shown a declining trend over the past five years. Adopting a mixed-methods approach that combines qualitative interviews and quantitative surveys with 200 respondents, this research analyses the quality dimensions of e-procurement services and their effects on procurement outcomes. Data processing was carried out using the SPSS Version 29.0 software application, starting from validity, reliability and factor analysis tests. The findings reveal a new variable as a factor influencing the performance and quality of e-procurement, namely the regulatory variable. The results of the factor analysis tests indicate that regulatory factors, with variable indicators, include regulations that support the integration of electronic procurement with the financial system, laws that enable the formulation of price standards relevant to e-catalogues, and regulations that facilitate the development of price standards. Training is also a strategic issue that has been found to have a significant influence on the quality. The implication is that users, in this case, must pay attention to the formation of the first factor, especially to the training and regulation factors.
Consumer perceptions of brand authenticity: a review of purpose-washing phenomena in branding Rihhadata Aisy; Mohammad Iqbal; Anni Rahimah
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p35-65

Abstract

In recent years, brands have increasingly adopted value-driven marketing strategies by aligning themselves with social causes such as environmental sustainability, gender equality, and other human rights issues. However, many brands have been criticised for engaging in purpose-washing, superficially promoting social values without genuine commitment, threatening consumer trust and perceptions of brand authenticity. This study explores how purpose-washing practices—including greenwashing, femwashing, rainbowwashing, and wokewashing—shape consumer perceptions of brand authenticity. Using a Systematic Literature Review (SLR) approach, this research synthesises findings from articles published between 2020 and 2025. The review identifies key antecedents of authenticity perception, such as message clarity, cause–brand fit, communication strategies, psychological connection, and perceived sincerity. It also maps the theoretical frameworks used such as Attribution Theory, Congruence Theory, and Construal Level Theory and highlights the psychological and behavioural outcomes associated with perceived authenticity, ranging from positive attitudes and loyalty to skepticism, backlash, and brand avoidance. The results indicate that brand authenticity is crucial in influencing how consumers react to value-driven campaigns, and that any misalignment between a brand’s messaging and its actual practices tends to provoke perceptions of hypocrisy. This study concludes that authentic communication and ethical consistency are essential for maintaining trust in brand activism. The research offers practical implications for marketers, emphasising the importance of transparency and long-term alignment with social values. It also provides a foundation for future empirical studies examining the complex relationship between authenticity, ethics, and consumer behaviour in branding.
Indonesia’s young consumers’ green purchase intention: understanding the effect of price sensitivity & knowledge Saragi, Edwardo Yeremia
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p1-34

Abstract

The global plastic waste crisis is escalating, with Indonesia as a major contributor due to high consumption and weak waste management. Eco-friendly bottled mineral water made from recycled materials offers a sustainable option targeting Millennials and Gen Z, who show strong potential for adopting green products. However, gaps between attitudes and purchase intentions remain, requiring investigation into the roles of perceived value, knowledge, and price sensitivity. This study examines the effects of green perceived value (five dimensions), perceived knowledge, attitude, subjective norm, trust, and price sensitivity on green purchase intention, with price sensitivity as a moderator. Based on 504 respondents analysed using PLS-SEM, perceived knowledge significantly influences green perceived value, attitude, and trust. All green perceived value dimensions contribute strongly to the construct. Attitude, subjective norm, and trust positively affect green purchase intention, with attitude and trust as dominant factors. Price sensitivity reduces purchase intention, weakens the effect of subjective norm, but does not alter the attitude–purchase intention link. These findings suggest that personal evaluations and trust remain stable drivers, while social norms are more vulnerable to price pressures.

Page 25 of 25 | Total Record : 243

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