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Trias Madanika Kusumaningrum
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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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The role of pro-comparative advantage absorptive capacity in improving marketing performance using a resource advantage theory of competition perspective Mahendra, Ahmad Bima; Ferdinand, Augusty Tae; Putri, Yuni Maxi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p192-216

Abstract

This study aims to explain the importance of superior pro-comparative advantage absorptive capacity as a bridging concept to resolve inconsistent results regarding the role of digital marketing in improving marketing performance. The study procedures were carried out using a quantitative method with data from 290 respondents comprising owners and managers of Business-to-Business (B2B) small and medium enterprises (SMEs) in the food and beverage industry in Semarang, Indonesia. The data was obtained and analysed using structural equation model (SEM), Analysis of Moment Structure (AMOS) software. The results show that digital marketing positively affects capacity and management knowledge. Absorptive capacity positively affects both marketing performance and value co-creation, while management knowledge enhances value co-creation. Finally, value co-creation significantly contributes to marketing performance. These findings highlight the strategic importance of digital marketing and knowledge processes in driving performance outcomes. This study advances the resource advantage theory by identifying absorptive capacity as a key link between digital marketing and marketing performance. It introduces a serial mediation model involving marketing knowledge and value co-creation, offering a deeper understanding of digital strategy effectiveness.
Customer engagement on live streaming: a socio-technical approach Nugraha, Yudha Dwi; Nadiyah Rahmani, Annisa; Khumairah, Khumairah; Mustiko Aji, Hendy
BISMA (Bisnis dan Manajemen) Vol. 17 No. 1 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n1.p107-128

Abstract

Technological advancements impact the e-commerce business landscape and give rise to live streaming shopping. This study, using a socio-technical approach, aims to investigate the relationship between interaction, emotional attachment, synchronicity, platform attachment, visit duration, and customer engagement. The data was collected using an online survey of 111 users. The Structural Equation Model was employed to evaluate five hypotheses. The results indicate that interaction has a positive and significant relationship with emotional attachment. However, this study found that there was no significant relationship between synchronicity and platform attachment. Furthermore, the study proved a positive and significant relationship between emotional attachment and visit duration. The study also found a positive and significant relationship between platform attachments and visit duration. Finally, visit duration has a positive and significant effect on customer engagement. This study adds to the existing literature on customer engagement and marketing by utilising a socio-technical approach to identify the factors that influence customer engagement on TikTok Shop. In the practical context, a live streaming platform can enhance customer engagement among Indonesian consumers by extending their visit duration on the TikTok Shop platform. They can also maximise emotional attachment by focusing on optimising the interaction between streamers and viewers. In terms of social benefits, consumers have a variety of live shopping platforms to choose from. TikTok Shop serves as a bridge to overcome the need for physical interaction between consumers, products, and sellers.
Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog Fajri, Muhammad Nur; Wilopo, Wilopo; Nuralam, Inggang Perwangsa
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p146-168

Abstract

This study investigates the effect of food vloggers' content value on viewers' attitudes (video attitude and brand attitude) and purchase intention with trust as a moderating variable. The rise of food vlogging as a digital marketing tool has transformed how consumers engage with culinary content and make purchasing decisions. As viewer trust becomes increasingly important in influencing attitudes and behaviour, understanding content value impacts consumer responses through the S-O-R model is essential for marketers and creators alike. This study targets individuals who actively consume content from three prominent Indonesian food vloggers. Data was collected through an online survey from 335 respondents and analysed using Partial Least Square-Structural Equation Model (PLS-SEM). The results show that informative and entertainment value positively influence video attitude. Video attitude positively influences brand attitude and purchase intention. Trust strengthened the relationship between video attitude and purchase intention, as well as brand attitude and purchase intention. The findings offer insights for marketers and content creators, emphasising the importance of engaging content and trust in shaping consumer behaviour, especially for those interested in exploring Indonesian culinary offerings.
From impulse to loyalty: examining drivers of continuous purchase intention on the Tiktok live shopping platform Auliarahman, Lutfi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p169-191

Abstract

TikTok live shopping, leveraging SOR Theory, enhances consumer impulsive buying and purchase intention through real-time influencer interactions. However, its potential remains underexplored in Indonesia, presenting a critical opportunity for brands to boost visibility and sales. This study introduces a novel exploration of the TikTok live shopping trend in Indonesia by employing Partial Least Square-Structural Equation Model (PLS-SEM) and Importance Performance Mapping Analysis (IPMA). This approach provides a unique perspective on consumer behaviour and engagement, offering valuable insights into the dynamics of this rapidly growing digital marketplace. This study uses a quantitative method by distributing questionnaires to 175 respondents who have made transactions through TikTok live shopping. This study found that enjoyment and social presence significantly influence online impulse buying in TikTok Live shopping, while attractiveness does not. Additionally, online impulse buying positively affects continuous purchase intention. This study reveals that while attractiveness is not a strong predictor of online impulsive buying. Enjoyment and social presence are crucial for enhancing consumer engagement. IPMA highlights the need for marketers to focus on these elements to drive impulse buying and sales. Brands should create engaging content and leverage promotions to maximise consumer interaction.
Accelerating digital transformation through digital leadership: strategies for innovation, sustainability, and organisational performance enhancement Nasrun, Muhammad Kahfi; Susilo, Heru; Afrianty, Tri Wulida
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p264-291

Abstract

This study aims to explore how digital leadership accelerates the adoption of disruptive technologies, supports green innovation, and integrates digital transformation with hybrid work models to enhance organisational performance and employee well-being. Utilising a systematic literature review (SLR) approach and analysing 59 open-access articles from the Scopus database, this study identifies key trends in digital leadership literature. The findings show that digital leadership has gained increasing attention since 2021, particularly in the areas of business innovation, organisational resilience, and digital transformation. Major academic contributions come from Indonesia, Germany, and Malaysia. The adoption of AI and blockchain strengthens the effectiveness of digital leadership through data-driven decision-making, operational efficiency, and enhanced transparency. Furthermore, digital leadership promotes green innovation and sustainable business strategies while improving productivity and work-life balance through hybrid work models. The implications of these findings suggest that digital leadership is a key element in guiding organisations to adopt disruptive technologies, introduce green innovations, and design flexible work models. Organisations must develop adaptive, innovative, and technology-driven leadership to remain competitive and sustainable in the digital era.
Paternalistic leadership and teamwork on employee performance at Sharia hotels: The mediating role of work-family conflict Suherman, Usep Deden
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p243-263

Abstract

This study aims to examine how paternalistic leadership and teamwork demands influence employee effectiveness, with work-family conflict serving as a mediating factor. In the hospitality industry, especially in Sharia hotels, employee performance is crucial for maintaining service quality and customer satisfaction. Leadership style and teamwork demands can significantly impact employee effectiveness, particularly when work-family conflict arises as a mediating factor. This research employed an explanatory survey involving 344 employees from Sharia hotels. Partial Least Square-Structural Model (PLS-SEM) analysis is implemented to analyse the data. The results show that paternalistic leadership and teamwork positively influence employees’ performance. Work-family conflict is positively influenced by paternalistic leadership and collaboration. Work-family conflict, which is brought on by paternalistic leadership and teamwork, influences employee performance. This study implies that Sharia hotel management should adopt paternalistic leadership and foster teamwork to enhance employee performance while being mindful of work-family conflict. Implementing supportive policies and promoting a balanced work environment can reduce conflict and improve overall effectiveness among staff.
Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping Ilyas, Gunawan Bata; Ilyas, Muh. Fadhel G Bata; Ginting, Yanti Mayasari; Tai, Quach Minh; Irfan, Andi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p217-242

Abstract

This study investigates the key psychological and experiential factors influencing purchase decisions in live shopping environments, focusing on the Indonesian digital marketplace. This study examines how perceived enjoyment, promotional urgency, and influencer marketing affect purchase decisions, both directly and indirectly through consumer trust. It further explores the moderating role of platform experience. Using a quantitative approach with 265 valid responses analysed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that all three stimuli significantly influence consumer trust and purchase decisions. Trust is shown to mediate these effects, while platform experience strengthens the impact of the live shopping elements on purchase behaviour. The findings contribute to the growing literature on social commerce and offer practical insights for marketers and platforms seeking to enhance consumer engagement and conversion in live shopping settings. It provides empirical evidence on how perceived enjoyment, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. This study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.
Resilient MSMEs in the digital era: managing environmental uncertainty through dynamic capabilities Ahsin Kusuma Mawardi, Ahmad; Farida, Lilik; Endhiarto, Tatok; Tria Apriliana
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p131-158

Abstract

Business resilience is crucial for MSMEs to face post-pandemic challenges such as regulatory changes and economic fluctuations. Dynamic capabilities and digital transformation enable adaptation and innovation, enhancing competitiveness and sustainability, although there is still a lack of in-depth research on this relationship. This study aims to analyse the influence of environmental uncertainty on business resilience and MSME performance with dynamic capabilities and digital transformation as mediators, as well as business age as a moderating variable. This study uses primary data distributed through questionnaires with purposive sampling to 210 respondents who are MSMEs in Indonesia. Data analysis was conducted using SEM-PLS. The results of the analysis show that environmental uncertainty significantly affects dynamic capabilities, digital transformation, and business resilience, with positive coefficients for all three and a p-value below 0.05. Dynamic capabilities also have a positive impact on digital transformation and business resilience. However, dynamic capabilities do not have a significant effect on MSME performance. Both digital transformation and business resilience have a positive effect on MSME performance. In addition, dynamic capabilities moderate the influence of environmental uncertainty on digital transformation, while uncertainty through dynamic capabilities and digital transformation has a positive impact on business resilience and MSME performance. Business age does not moderate the influence of dynamic capabilities on business resilience.
Intention model and factors leading to MSMEs falling into the trap of illegal online loans Farida, Lilik; Saleh, Chairul; Indraningrat, Ketut; Utami, Elok Sri; Apriliana, Tria
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p86-112

Abstract

The micro, small, and medium enterprises (MSMEs) sector in Indonesia plays a vital role in the economy and job creation, but often struggles with limited access to capital. As a result, many MSMEs turn to fintech solutions or online loans, including illegal ones, which usually trap them in high-interest debt. Factors influencing this behaviour include social norms, perceived behavioural control, financial literacy, risk perception, interest rates, social influence, perceived ease of use, perceived usefulness, trust in illegal loans, education level, and social media usage for advertising. At the same time, the Financial Services Authority (OJK) are working to reduce MSMEs’ involvement with illegal online loans. This research aims to examine the factors that drive MSMEs to use illegal loans, focusing on how trust in online loans and the intention to use them mediate this behaviour. Additionally, education level and frequency of social media use are examined as moderating factors. The study surveyed 330 MSMEs and analysed the data using structural equation modelling. The findings indicate that subjective norms significantly increase trust in illegal loans but do not significantly impact the intention to use them. Perceived behavioural control influences both trust and the intention to use illicit loans. Interest rates also have a significant positive effect on both trust and intention. Social influence increases trust but decreases the intention to use illegal loans. Lastly, the intention to use illicit loans strongly predicts actual behaviour, with education level reinforcing this link, while frequent social media use weakens it.
Does trust matter? examining the impact of socialisation, knowledge, and religiosity on employee performance in banking sector Hasibuan, Lempang; Supriyanto, Achmad Sani; Ekowati, Vivin Maharani; Maksum, Ikhsan; Khan, Ryan Basith; Sani, Ahmad Firza Fahreza; Ahamed, Forbis
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p66-85

Abstract

Knowledge is a critical factor in improving performance and achieving competitive advantage. The purpose of this study is to determine the mediating role of trust in the relationship of socialisation, knowledge, and religiosity toward employee performance in banking sector. This research is quantitative with an explanatory approach. This study surveyed 200 employees of a sharia bank in Indonesia and collected 112 respondents return the questioner. The data analysed using Partial Least Squares Structural Equation Modelling (SEM-PLS). This study confirms that socialisation and knowledge do not affect employee performance directly. Religiosity affects employee performance. Trust mediates the effect of socialisation, knowledge, and religiosity on employee performance. The study provides new evidence on trust in Islamic banking sector related to socialisation, knowledge, religiosity and employee performance. Managers in Islamic banks should strengthen internal socialisation and knowledge-sharing programs that are grounded in religious values to foster greater trust among employees. By prioritising trust-building, managers can enhance employee commitment and overall performance, creating a more cohesive and value-driven organisational culture.

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