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SENGKUNI Journal (Social Science and Humanities Studies)
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27235238     EISSN : 27235246     DOI : https://doi.org/10.37638/sengkuni.1.2
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
SENGKUNI JOURNAL publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 1 (2022)" : 5 Documents clear
The Influence Of Leadership Style And Work Motivation On Employee Performance In Lawang District Office Alfiana Rizky Ramadhany; Yaqub Cikusin; Hayat Hayat
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.1-8

Abstract

The Lawang District Office, Malang Regency is led by a sub-district head who is under and responsible to the Regent through the Regional Secretary. Lawang District Office which is located on Jl. Thamrin No. 2 Lawang District, Malang Regency 65211. This study aims to see whether there is an influence of Leadership Style and Work Motivation on Employee Performance at Lawang District Office. This research method uses quantitative methods. The data collection method is the distribution of questionnaires, documentation and interviews as complementary data. The analytical technique used is multiple linear regression analysis with SPSS 25 program. The results of this study indicate that partially leadership style has a significant and positive effect on employee performance. Work motivation partially has a significant and positive effect on employee performance. Meanwhile, simultaneously leadership style and work motivation have a significant effect on employee performance.
Brand Eouity Of 'Syarah Bakery' In Affecting Customer Purchasing Decisions Fenti Dwi Sartika; Vethy Octaviani; Anis Endang
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.9-16

Abstract

This study aims to determine Ihe brand eguity 0f Syarah Bakery" in influencing customer purchasing decisions. This study was measured using Ihe Iheory of brand eguity aceonding 0 David A Aaker, 2013: 204 and ihe theory of purchasing decisions hy Kotler Armstrong, 2008. This study sed guantitative Pescareh methods wiih a sample 0f 44 customers. The data analysis technigues were done through simple Jincar. regression, comelation cocficieni, and cocficient 0f determination. The resulis of he study can be coneluded hat Ihere is significant influence. berwen ihe Brand Eguiy 0f Syarah Bakery" on he customers purchasing decision can be proven from ihe brand awareness which is very easy 10 remember and ha its Own eharacteristics. Then it is also proven hy brand association where the product matches Ihe customers taste. The effect is also videnced from Ihe percephon of brand guality where customers feel comfortable and satisfied wilh the product. Until the influence is also explained from brand loyalpy where customers offer ofher consumer products 50 Ihat it affecis Customer purchasing decisions where customers always Pe-purchase he products of Syarah Bakery
The Influence Of The Intensity Of Watching Korean Dramas On The Interest Of Teenagers In Changing Their Appearance Aditya Dwi Saputra; Vethy Octaviani; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.17-24

Abstract

The purpose of this researches is to find out the influence of watching Korean drama on teenagers’ interest in changing their styles. The purpose of this research is to find out if watching intensity can influence someone’s interest in changing styles. This research uses a quantitative with social approach. Data sources used in this research are 1) Primary data and 2) secondary data. Data are collected by using documents obtained from 1) library research, 2) field research. The result of this research shows that there are correlations and influences, the influence result is almost 80% means there is a close and significant relationship between intensity level with the will to change the style. This research result also shows that zero hypotheses (H0) are rejected and Hypothesis (Ha) is accepted means there is a correlation between intensity and correlation between someone’s will to change the styles. This research has practical implications that can help other researchers and can give pictures about the intensity of watching Korean Drama with interest in changing styles on teenagers.
Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

Abstract

The use of spare parts  increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts  at  Lampung  Service  Workshop as  Customer  Choice.  This  research  uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22)  which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first,  the resilience (Tenacity).  Relating  to  the  quality  and  brand  image  of  the product  itself.  the durability of  Toyota products  is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops  know  the durability of  Toyota products  based on  the  user's personal experience and explanations from  the workshop itself. Second, the conformity of the Toyota  brand  with  consumer  needs  and  expectations.  The  suitability  felt   by consumers varies, ranging from  the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered  in every place  must be consistent or the same.  There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers  than  other  brands. Fourth,  connotation: Products  with  the  Toyota brand  are  more  in  demand  than  other  brand products,  this  is  because  Toyota products  are considered to be more able to meet the needs of consumers!customers because  in terms of prices  they are  more affordable, product  durability  is more durable, easy to obtain and environmentallyfriendly..
Influence Of Uploading Natural Tourism Photos On Google Maps On Visiting Behavior Of Domestic Tourists Mangrove Forest Yora Herlina; Sri Narti; Indria Indria
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.%p

Abstract

The purpose of this research is to find out the influence of uploading natural tourism photos on google maps on visiting behavior of domestic tourists by using quantitative research. Data are collected by using a questionnaire and spread that to respondents. In this research, there are two variables, free variable (x) photo upload, bound variable (Y) visiting behavior, and calculated by using SPSS 21.0. this research shows that photo upload influences the visiting behavior and from validity test, rcount rtable. This means all questions item in this research is valid. The correlation of rcount is 0,728 and higher than rtable, 0,334 means between X variable toward Y variable has positive and strong correlation means the higher number of uploads, visiting behavior will increase and can be obtained that the coefficient determination value which obtained is 0,530. It means the photo upload influence the visiting behavior for 53% while the rest 47% is influenced by other factors which are not to be researched in this research...

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